Latest news with #JasonLevine
Daily Mail
2 days ago
- Health
- Daily Mail
Major change made to beloved children's snacks as ingredients replaced and three new flavors announced
Welch's Fruit Snacks, a popular snack for kids, is making a significant change to its ingredients just in time for the back-to-school season. The company announced that it will be removing artificial dyes from its products. Instead, colors in the snacks will now come from natural sources, a shift that reflects growing demand for cleaner, more transparent food labeling. The change will initially apply to three popular flavor packs: Mixed Fruit, Berries 'n Cherries, and Fruit Punch. According to a press release from Welch's Fruit Snacks, the reformulated snacks will begin rolling out this summer. The move is part of a broader effort by PIM Brands, the parent company of Welch's Fruit Snacks, to eliminate synthetic dyes across its entire product line by early 2026. Jason Levine, chief marketing officer at PIM Brands, emphasized that customer health and satisfaction remain a top priority. 'This marks an important milestone in Welch's Fruit Snacks' commitment to exclusively use colors from natural sources,' Levine said in the release. He added that the transition began more than a decade ago and has already been implemented in many of the company's new products since 2018. Welch's current Mixed Fruit Snacks include a mix of both natural and artificial ingredients, including annatto and turmeric for color, as well as synthetic dyes Red 40 and Blue 1. These artificial dyes will now be phased out in favor of plant-based alternatives. Levine also highlighted that the flavor and quality of the snacks will remain unchanged. 'We're proud to begin rolling out our best-selling flavors made without artificial dyes and without compromising on real fruit and great taste,' he said. The US Department of Health and Human Services (HHS) has also taken notice of concerns surrounding synthetic food dyes. In April, HHS announced it is working with food industry leaders to remove synthetic dyes from the national food supply by the end of 2026. Among the dyes under review are Red 40 and Blue 1, both of which are being replaced in the Welch's snacks. Health experts have expressed concerns about Red 40, noting possible links to increased hyperactivity and irritability in children. Children with ADHD can be particularly sensitive to these additives. Welch's Fruit Snacks' decision aligns with a growing trend among food manufacturers to offer products that are more natural and parent-friendly. The company's updated snacks are expected to hit store shelves soon.
New York Post
2 days ago
- Health
- New York Post
Welch's makes major change to favorite product after ‘natural source' ingredients push
A food and beverage company will be making a major ingredient change to one of its most beloved snacks. And the fix comes just ahead of this year's back-to-school season. Welch's Fruit Snacks, headquartered in Park Ridge, New Jersey, announced this week it will remove artificial dyes. The ingredients will be replaced with colors that come from 'natural sources,' according to a Welch's Fruit Snacks news release. The rollout involves three flavor packs: Mixed Fruit, Berries 'n Cherries and Fruit Punch. Fox News Digital reached out to the maker of the snacks, PIM Brands, for comment. 'This marks an important milestone in Welch's Fruit Snacks' commitment to exclusively use colors from natural sources in all products across the portfolio by early 2026,' according to the release. Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. Welch's will remove artificial dyes from its Fruit Snacks. Aaron – 'The move to colors from natural sources began over a decade ago and is already reflected in products launched since 2018,' Levine said in the release. 'Just in time for back-to-school, we're proud to begin rolling out our best-selling flavors made without artificial dyes and without compromising on the things we know people love about Welch's Fruit Snacks: real fruit and great taste.' Welch's Mixed Fruit Snacks currently contain natural and artificial flavors: annatto (color), turmeric (color), Red 40 and Blue 1. Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. Wikipedia / sweetfixNYC The U.S. Department of Health and Human Services (HHS) announced in April that it will be working with industry leaders to eliminate synthetic dyes from the food supply by the end of next year. Among the dyes HHS is looking to get rid of are Red 40 and Blue 1. Red 40 has been associated with increasing hyperactivity, possibly irritability, and more susceptibility to children, according to WebMD. Children diagnosed with Attention-Deficit/Hyperactivity Disorder (ADHD) also tend to be more sensitive to such additives, per WebMD.
Fox News
3 days ago
- Health
- Fox News
Popular snack brand makes big change to favorite product amid 'natural source' ingredients push
A food and beverage company will be making a major ingredient change to one of its most beloved snacks. And the fix comes just ahead of this year's back-to-school season. Welch's, headquartered in Waltham, Massachusetts, announced this week it will remove artificial dyes from its fruit snacks. The ingredients will be replaced with colors that come from "natural sources," according to a Welch's news release. The rollout involves three flavor packs: Mixed Fruit, Berries 'n Cherries and Fruit Punch. Fox News Digital reached out to the maker of the snacks, PIM Brands, for comment. "This marks an important milestone in Welch's Fruit Snacks' commitment to exclusively use colors from natural sources in all products across the portfolio by early 2026," according to the release. Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. "The move to colors from natural sources began over a decade ago and is already reflected in products launched since 2018," Levine said in the release. "Just in time for back-to-school, we're proud to begin rolling out our best-selling flavors made without artificial dyes and without compromising on the things we know people love about Welch's Fruit Snacks: real fruit and great taste." Welch's Mixed Fruit Snacks currently contain natural and artificial flavors: annatto (color), turmeric (color), Red 40 and Blue 1. The U.S. Department of Health and Human Services (HHS) announced in April that it will be working with industry leaders to eliminate synthetic dyes from the food supply by the end of next year. Among the dyes HHS is looking to get rid of are Red 40 and Blue 1. Red 40 has been associated with increasing hyperactivity, possibly irritability, and more susceptibility to children, according to WebMD. Children diagnosed with Attention-Deficit/Hyperactivity Disorder (ADHD) also tend to be more sensitive to such additives, per WebMD.
Malaysian Reserve
07-07-2025
- Business
- Malaysian Reserve
Not Your Typical Fruit Snack: Welch's® Juicefuls® Fusions™ Just Dropped
Made for the next generation of snackers, the mouth-watering flavor duos are bursting into stores and transforming fruit snacks PARK RIDGE, N.J., July 7, 2025 /PRNewswire/ — Welch's® Fruit Snacks, America's #1 Fruit Snacks Brand, has announced the launch of Welch's® Juicefuls® Fusions™, a transformational innovation in Juicy Filled Fruit Snacks. Welch's® Juicefuls® Fusions™ are the first-ever soft and delicious fruit snacks with one flavor on the chewy outside fused with another on the juicy bursting center. Welch's® Juicefuls® Fusions™ are available in mouth-watering double-flavor combinations including Watermelon & Lemon, Green Apple & Peach, and Blueberry & Raspberry. Every seriously snackable bite delivers '2 in 1 Juicy Fun' and an unexpected, multi-sensory experience for adventurous tastebuds only. 'For generations, we have been delivering one of the most beloved snacks and reimagining what fruit snacks made with Real, Whole Fruit can be,' said Jason Levine, Chief Marketing Officer at PIM Brands Inc., makers of Welch's® Fruit Snacks. 'Welch's® Juicefuls® Fusions™ are a new kind of snack, made for young adults who grew up with us and now want something as modern, flavorful, and dynamic as they are. We can't wait for our fans to try them and fall in love all over again.' Three craveable Welch's® Juicefuls® Fusions™ are included in every dynamically colorful pack and made with only Natural Flavors, Colors from Natural Sources, and an Excellent Source of Vitamins A, C, and E. Like all Welch's® Fruit Snacks, Juicefuls® Fusions™ are gluten free and peanut free. Welch's® Juicefuls® Fusions™ are currently available in a variety of pack sizes with more size and flavor combinations coming soon: 4oz peg bags available nationwide at select convenience retailers 20 count boxes of 0.8oz pouches available at Walmart and Target, coming soon to other leading retailers nationwide this summer 50 count boxes of 0.8oz pouches available exclusively on Amazon Follow along on social media for more innovative and exciting updates in the coming months: @WelchsFruitSnck on Instagram and @WelchsFruitSnacks on TikTok. For more information on the brand, please visit ABOUT PIM BRANDS INC.:PIM Brands, Inc. is the world's largest maker of Real Fruit Snacks and related treats and is also one of the world's largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine's 'Global Top 100' confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain's Business as one of the New York Metro Area's 100 largest privately owned companies, and by NJBIZ as one of the State's largest privately held employers. PIM Brands, Inc. has been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by Circana (formerly Information Resources, Inc.) and The Boston Consulting Group (BCG) six times since 2012. Millions of times each day all across the world, consumers enjoy PIM's vast array of loved brands including Welch's® Fruit Snacks, Welch's® Juicefuls® Juicy Fruit Snacks, Welch's® Fruit 'n Yogurt™ Snacks, Welch's® Juicefuls® Fusions™, Welch's® Fruit Rolls, Welch's® Zero Sugar Fruity Bites, Welch's® Fruitfuls™ Fruit Strips, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice™ Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more. PIM's subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer's Choice Food Brands. About Welch's:Founded more than 150 years ago and headquartered in Massachusetts, Welch's is an iconic and leading fruit-based food, beverage, and agricultural cooperative owned by 650 family farms across the United States. Our purpose of nourishing through the goodness of fruit is at the core of everything we do and unites our growers and employees in our quest to be the best. We are on a mission to sustainably deliver flavorful moments to consumers everywhere with our delicious real fruit juices, refreshingly sweet sparkling juices, and family-favorite fruit spreads, jams, and jellies.
