Latest news with #JeannieLee
Associated Press
25-04-2025
- General
- Associated Press
Making Waves for Wildlife: Manatee Celebrated in NY Times Square
NEW YORK, April 25, 2025 /3BL/ - The latest animal in LG Electronics USA's 'Endangered Species Awareness' Series – the West Indian Manatee – was revealed during Earth Week 2025. A warm-water marine mammal native to the Gulf Coast, the West Indian Manatee is now showcased in stunning 3D video on LG's Times Square billboard in New York City. The display brings these gentle creatures, selected by community vote, to life through a vibrant anamorphic presentation, highlighting their beauty and the urgent need to protect their habitats. Launched in 2024 with the National Wildlife Federation, the series celebrates vulnerable wildlife from around the world while emphasizing the importance of environmental stewardship. The initiative complements LG's partnership with NBC's The Americas, a 10-part nature documentary exploring the majestic wildlife and ecosystems of North and South America, now airing Sundays at 8/7c on NBC and streaming next day on Peacock. The West Indian Manatee is listed as threatened under the Endangered Species Act and is protected by the Marine Mammal Protection Act. These animals rely on warm coastal waters and healthy seagrass beds for survival, yet they remain vulnerable due to factors such as pollution, habitat degradation, and other disruptions to their ecosystem. Previous species featured in LG's awareness series have included the snow leopard, bald eagle, sea lion, red wolf and monarch butterfly. 'At LG, we believe technology can be a powerful tool to inspire action and drive positive change. Through our Endangered Species Awareness Series, we aim to celebrate the beauty of vulnerable wildlife while raising awareness about the urgent need for conservation,' said Jeannie Lee, director of corporate marketing at LG Electronics USA. 'The West Indian Manatee represents the delicate balance of ecosystems that must be protected, and we're proud to use our platform to bring attention to their plight.' As part of its ongoing partnership with the National Wildlife Federation (NWF), LG has launched an educational initiative aimed at engaging K-12 students in conservation efforts. The program provides interactive content that underscores the critical role at-risk and endangered species play in ecosystems, along with actionable steps to protect biodiversity and habitat. Free, standards-aligned resources are available online for educators and students. Additionally, NWF has published a blog featuring insights into the West Indian Manatee, including unique facts about the species' behavior and ecological significance. Students and nature enthusiasts can also access an interactive quiz designed to deepen understanding of the manatee's role in marine ecosystems. LG's support for sustainability extends beyond the classroom through NWF's EcoSchools U.S. and EcoLeaders programs, which equip educators, students, and communities with tools to drive meaningful environmental action. To further these efforts, LG has pledged $165,000 to-date to NWF to inspire future conservationists and amplify initiatives protecting wildlife and wild places. In conjunction with the campaign, LG invites audiences to explore the watch kit for The Americas: The Gulf Coast, featuring the West Indian Manatee. The kit includes activities, animal facts and practical ways to contribute to conservation efforts. 'The National Wildlife Federation is focused on protecting species like the West Indian Manatee, whose survival depends on healthy coastal habitats and clean waterways,' said Collin O'Mara, president and CEO of the National Wildlife Federation. 'Collaborations like this support efforts to safeguard critical ecosystems, educate communities about biodiversity, and advance conservation solutions that address threats to wildlife and their habitat.' For more information on LG's sustainability initiatives and its commitment to protecting the planet, visit ### About LG Electronics USA LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year.
Yahoo
20-02-2025
- Entertainment
- Yahoo
LG CONTINUES ENDANGERED SPECIES AWARENESS CAMPAIGN IN NEW YORK TIMES SQUARE
Stunning Anamorphic 3D Display on LG's Times Square Billboard Kicks Off 2025Campaign Featuring the Vulnerable Monarch Butterfly ENGLEWOOD CLIFFS, N.J., Feb. 20, 2025 /PRNewswire/ -- LG Electronics is continuing its Endangered Species Series with a stunning 3D video display on its billboard in New York City's Times Square, highlighting the plight of the monarch butterfly. Launched in 2024, the campaign underscores the importance of biodiversity, climate action, and wildlife protection, reinforcing LG's brand promise, "Life's Good." The display brings to life LG's partnership with The Americas, an epic 10-part nature documentary narrated by Tom Hanks, which spotlights the majestic wildlife and wild places throughout North and South America, including at-risk and endangered species like the monarch butterfly. The series debuts Sunday, Feb. 23 at 7/6c on NBC and streams the next day on Peacock. The immersive 3D display vividly depicts the monarch butterfly's journey, giving the illusion of the creature soaring off the screen. Listed as 'vulnerable' by the International Union for Conservation of Nature (IUCN), the monarch butterfly is the only known butterfly to make a two-way, multigenerational migration over thousands of miles. The rapid decline of this once-widespread species is driven by climate change, ongoing habitat loss and fragmentation, and the unnecessary, excessive use of pesticides. The campaign previously featured the snow leopard, bald eagle, sea lion, and red wolf. Additional species will be featured throughout 2025 and announced at a later date, including one species selected by the public through online voting this coming March. Several options will be presented for consideration, and the chosen species will be prominently featured on LG's billboard later in the year. "Since its launch last year, the billboard series has reached more than 50 million Times Square visitors, raising awareness about the importance of conservation and the protection of unique wildlife," said Jeannie Lee, director of corporate marketing at LG Electronics USA. "Through this and other conservation programs, LG is championing a brighter, greener tomorrow by empowering young minds to take action for our planet, ensuring 'Life's Good' for future generations." As part of LG's on-going partnership with National Wildlife Federation (NWF) to highlight at-risk species, LG has launched an educational initiative to engage K-12 students in conservation efforts. The program features interactive content highlighting endangered species and their role in ecosystems, while also offering actionable steps to protect biodiversity. Educators and students can access free, standards-aligned resources online. Additionally, NWF's latest blog explores the uniqueness of the monarch butterfly, providing in-depth knowledge about the beautiful insect. Students and nature enthusiasts can also test their knowledge of the vital pollinator with an interactive Monarch Butterfly Quiz. LG supports sustainability beyond the classroom through NWF's EcoSchools U.S. and EcoLeaders programs, which equip educators, students, and communities with tools to drive meaningful environmental action. The company has pledged $150,000 to NWF to further these efforts and inspire future conservationists. "Imperiled monarch butterfly populations desperately need our help. We are thrilled to continue our partnership with LG to highlight at-risk species and tangible ways everyone can help their recovery by restoring habitat, like helping monarchs by planting native milkweed and nectar plants," said Collin O'Mara, president and CEO of the National Wildlife Federation. "When we save wildlife, we save ourselves. Monarch butterfly conservation underscores how we can inspire people to help address the immense and interconnected challenges facing wildlife and people alike." Visit to learn more about LG's commitment to conservationism and environmental stewardship. About LG Electronics USALG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. Media Contacts:LG Electronics USAChris De Kristi View original content to download multimedia: SOURCE LG Electronics USA Sign in to access your portfolio
