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Straits Times
3 days ago
- Entertainment
- Straits Times
‘Nothing beats a Jet2 holiday': Why are people talking about this viral TikTok trend?
NEW YORK - As water gushed into the New York City subway system during the flash floods that occurred during torrential rains in July, videos on social media showed dramatic scenes of water pouring across subway floors and passengers standing on the orange seats. One lighthearted video captured water bubbling up outside the train's windows as a woman rested her bare feet in the floodwater. The video was set to an unexpectedly upbeat song, Hold My Hand by British singer Jess Glynne, while a British woman enthusiastically announced, 'Nothing beats a Jet2 holiday.' The popular TikTok 'sound' has gone viral in recent weeks, with users adding the music and narration from a January 2024 airline ad campaign to videos, including dicey vacation moments. The original campaign for Jet2holidays, Britain's largest tour operator, showcased a deal offering 50 pounds (S$86) off holiday packages that included up to 22kg of luggage. The 30-second ad has been viewed more than 2 million times on YouTube. So how did the tagline from a random ad from over a year ago become this summer's ubiquitous travel meme? The TikTok 'for you' page prioritises content that is doing well, regardless of the time it was first uploaded, allowing users to rediscover older material and create new content incorporating it, leading to a potential snowball effect. Part of the appeal of the trend, said Jenna Jacobson, an assistant professor at Toronto Metropolitan University who specialises in social media, is its paradoxical nature – pairing a fun, lively audio with chaotic events. Top stories Swipe. Select. Stay informed. Singapore Tanjong Katong Road South closed for repairs after car fell into sinkhole Singapore Workers used nylon rope to rescue driver of car that fell into Tanjong Katong Road sinkhole Asia Thai-Cambodia border shelling continues despite Trump's ceasefire call Asia S'porean trainee doctor in Melbourne arrested for allegedly filming colleagues in toilets since 2021 Singapore HSA will not trace vape users who throw away e-vaporisers in disposal bins at 23 CCs Singapore Mum at 15: More teens in Singapore gave birth in 2024 Business Already owning 5 properties, woman wanted elderly dad's 4 homes Opinion Metallurgy degree for IT job in Singapore? Why not, says Tata Consultancy's growth markets chief 'You don't need to learn a fancy dance or anything that's complicated. You can put it with a really boring video that everyone's experiencing,' she said. 'And it builds into this remix culture.' And much like the unofficial, crowdsourced competition for 'song of the summer' awarded to whatever catchy pop song becomes the most inescapable, a social media trend like the Jet2holidays ad remixes can spread quickly at a time when many people are sharing videos of summer escapades. Jet2holidays is not the only beneficiary of the ad's sudden virality. Zoe Lister, the British actress who narrated it, recently created a TikTok video introducing herself as the voice of summer fun, and saying that she has received messages from people in Brazil, Canada, Algeria and the Philippines, to name a few. She even joked that she could not believe people in the United States were interested in the trend seeing as 'they don't even have holidays, they have vacations'. NYTIMES
Boston Globe
7 days ago
- Entertainment
- Boston Globe
What exactly is a Jet2 Holiday and why are people talking about it?
The popular TikTok 'sound' has gone viral in recent weeks, with users adding the music and narration from a January 2024 airline ad campaign to videos, including dicey vacation moments. The Get Love Letters: The Newsletter A weekly dispatch with all the best relationship content and commentary – plus exclusive content for fans of Love Letters, Dinner With Cupid, weddings, therapy talk, and more. Enter Email Sign Up So how did the tagline from a random ad from over a year ago become this summer's ubiquitous travel meme? Advertisement The TikTok 'for you' page prioritizes content that is doing well, regardless of the time it was first uploaded, allowing users to rediscover older material and create new content incorporating it, leading to a potential snowball effect. Part of the appeal of the trend, said Jenna Jacobson, an assistant professor at Toronto Metropolitan University who specializes in social media, is its paradoxical nature — pairing a fun, lively audio with chaotic events. Advertisement 'You don't need to learn a fancy dance or anything that's complicated. You can put it with a really boring video that everyone's experiencing,' she said. 'And it builds into this remix culture.' And much like the unofficial, crowdsourced competition for 'song of the summer,' awarded to whatever catchy pop song becomes the most inescapable, a social media trend like the Jet2holidays ad remixes can spread quickly at a time when many people are sharing videos of summer escapades. Jet2holidays is not the only beneficiary of the ad's sudden virality. Zoë Lister, the actress who narrated it, recently created a TikTok video introducing herself as the voice of summer fun, and saying that she has received messages from people in Brazil, Canada, Algeria and the Philippines, to name a few. She even joked that she could not believe people in the United States were interested in the trend seeing as 'they don't even have holidays, they have vacations.' This article originally appeared in .
Yahoo
24-02-2025
- Business
- Yahoo
Online marketplace Temu allowing Canadian businesses to sell through platform
Online marketplace Temu is moving deeper into Shopify Inc.'s home turf with a program that allows Canadian businesses to sell goods through the e-commerce platform to customers in the country. Temu, which originated in China but now spans 90 markets, said Monday it marks the first time Canadian businesses will be able to list their products directly on its site and app. Temu positioned the initiative as a way to expand its product base while speeding up the fulfilment of orders. It said the program will only support businesses registered in Canada with local inventory and fulfilment capabilities. The move, however, positions Temu more squarely in the home territory of Shopify, an Ottawa-based giant known for selling technology that global businesses use to power their e-commerce offerings. Kraft Heinz, Nestlé, Crayola and Gymshark are among the millions of Shopify customers. Because Temu is a marketplace akin to Amazon, some may not see it as a direct competitor to Shopify, but with both offering sales avenues for small businesses, experts say Temu's strengthened push into Canada is bound to boost e-commerce competition. "It certainly has implications for Shopify, for Amazon, for all of the players in this space," said Jenna Jacobson, an associate professor at Toronto Metropolitan University focused on retail. Those implications will be playing out as Canadian shoppers are aiming to support more local brands to help the economy as U.S. President Donald Trump threatens to impose tariffs on Canadian goods. Joanne McNeish, an associate professor at Toronto Metropolitan University specializing in marketing, expects the buy Canadian sentiment to factor into how many companies take advantage of Temu's new program. "I would rather see Canadian companies supporting Shopify, which is also a global online platform, than Temu," she reasoned in an email. Shopify did not immediately respond for a request for comment on the competition unfolding with Temu, which along with e-commerce business Pinduoduo is owned by PDD Holdings Temu has yet to reveal what terms it will offer Canadian businesses or fees it will charge them. The Canadian Press sent a detailed list of questions to Temu about the Canadian launch, competition with Shopify and concerns about Temu's platform, but was no one was available to respond to them on Monday. Though Jacobo saw Temu's approach to helping local businesses sell to local customers as "really innovative," she warned "the devil is going to be in the details." Many platforms start off by waiving or discounting fees to attract clients before weaning users off the incentives, she said. Yet some companies will see the fees as worth it because Temu will put their products in front of a large audience without the businesses having to promote themselves much. "You don't need to get somebody to go to your business or to your website to purchase your product and have a whole e-commerce site that is set up," she said. Shoppers on the platform aren't always that discerning either, she pointed out. "If you're purchasing on Temu, for many people, it doesn't really matter who is selling the product," she said noting people will often visit the company for bargain prices on generic items like birthday decorations. "You're not going to find luxury sellers that are going to sign up for this. You're not going to have companies that are trying to stress their sustainable practices. This is not going to be a fit with their business." McNeish agrees. When Temu launched in the U.S. in 2022 and began allowing Canadians to make purchases through its marketplace in February 2023, she noticed the quality of goods on the platform was poor. Many products also came from third parties, rather than the original manufacturer. "For a Canadian company to link itself to a brand with a questionable reputation is never a good idea," McNeish said. "I would also imagine that the cost of doing business with Temu is unlikely to result in long term profits for the Canadian partner." Jacobson thinks companies using other platforms are unlikely to abandon them for Temu. Instead, they'll likely see the marketplace as one more place to make a buck, she said. "But there's a lot of competition," she said. "For business owners, it will be all about figuring out what the right fit is." This report by The Canadian Press was first published Feb. 24, 2025. Tara Deschamps, The Canadian Press Sign in to access your portfolio
