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Aussie couple's viral biz idea solves common beach problem
Aussie couple's viral biz idea solves common beach problem

News.com.au

time01-06-2025

  • Business
  • News.com.au

Aussie couple's viral biz idea solves common beach problem

When Jeremy Scott and Elizabeth Afrakoff went on a beach date in 2021, they struggled with a cumbersome beach umbrella. The beach date disaster however inspired Scott, who grew up on the iconic beaches of Sydney and has a background in sports, and his fiancee Afrakoff, who has a background in finance – to create a compact, portable, and more stylish shade solution. Unlike the popular cabanas that have soared in popularity in recent years, they aimed to design a beach cover explicitly for solo beachgoers, addressing a clear gap in the market. 'We wanted something that not only saves space but also ensures an unobstructed view and flexibility, allowing users to set up anywhere on the beach,' the pair told 'Our research showed that a considerable number of people still weren't bringing any shade to the beach at all because they couldn't find a suitable option, and we wanted to change that.' They began to explore their idea further, spending countless hours sketching and prototyping in their backyard until they found a design that stuck. Then, they took one of their samples on holiday to Hawaii, where they put it to the ultimate test. After ensuring it was windproof and finetuning the measurements, colours, and materials, they were prepared to launch their business idea. In December 2024, their brand Swim Shady was founded. The Swim Shadys come in five unique prints and weigh just 1.8 kilos, making them ideal for travel and for fitting into your beach bag. Their UPF 50+ diamond-shaped canopies are designed to mirror the natural shape of the body, while the pole at one end ensures that other beachgoers can still see out to the ocean. It's also equipped with a rotating hinge that allows people to adjust the shade's direction and angle throughout the day as the sun moves. The brand also sells other products, including reversible, water and sand-resistant swim bags, towels, and quick-dry swim shorts, but it's their hero product that has propelled them into the mainstream in recent months. The co-founders had the idea to start posting on TikTok, and their first video openly addressed the beach cabana debate that reignites every summer. Over footage of Balmoral Beach in Sydney, bustling with the giant shades, the brand captioned the post, 'not everyone needs a cabana' – highlighting the fact that many couples or small groups use cabanas, despite them being large enough to accommodate a large family. Their account quickly gained traction, and one of their more recent videos, showcasing the day they launched on Aussie beaches, has just reached over 2.2 million views. 'I have been searching so long for something like this,' said one commenter. 'Genius,' said another, as someone else declared the idea as just 'making sense'. 'The entire construction of this is BRILLIANT. Not blocking anyone's view and is functional,' said another new fan. The couple say the response has been 'incredible,' and the number of views are climbing by the second. 'The viral moment has connected us with a global audience and validated our mission,' the entrepreneurs shared. 'The reach has also translated to sales and introduced Swim Shady to new markets worldwide. It's now been sold in over 20 countries. 'The excitement and interest from customers have been incredibly encouraging.' Whenever something like this goes viral, users are quick to suggest new product iterations. 'Any chance you'll be looking to do a double Swim Shady for two people?' one commenter asked on TikTok. While the business is less than six months old, the founders say they will 'consider everything' in the future, and exploring new products is definitely on the radar. But for the time being, their focus is on the growing international demand. 'We'd love for Swim Shady to become a must-have accessory for European travellers,' they shared. 'With new laws across Europe requiring 50 per cent of beaches to remain open for public use, travellers are increasingly choosing portable shade to avoid the hefty fees charged by beach clubs.' With summer on the horizon Down Under, we think it'll soon be a cult accessory on Aussie beaches too. Watch this space.

Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation
Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation

Yahoo

time01-06-2025

  • General
  • Yahoo

Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation

Leo Schofield served 36 years in prison for his wife's murder – and he forgave the man who confessed to the killing. It was January 2025 when Schofield and his daughter Ashley were involved in a serious motorcycle accident. Schofield had been released on parole in April 2024 and had always maintained his innocence. Gilbert King, a Pulitzer Prize-winning author who had been investigating Schofield's case for his podcast, "Bone Valley," visited Schofield after the crash. He received a call from Jeremy Scott, a convicted murderer who testified in 2017 that he had killed Michelle Schofield. He's serving prison time for an unrelated crime. Former Mob Boss Finds God In Prison, Walks Away From 'Evil Lifestyle': 'My Faith Is Rock Solid' Schofield agreed to speak with Scott. After some awkward small talk, King was stunned by what he heard. "I was shocked by the fact that here I was with Leo, and Jeremy called me at the same time," King recalled to Fox News Digital. "It was not planned, but I found it sincere. Jeremy Scott is … trying to come clean. Read On The Fox News App "When we spoke to him in 2021, he said it was torture for him, because as the years have gone by, he goes to bed seeing the faces of the people he's killed," said King. "He says, 'That's my punishment.' And he said it's gotten worse over the years living with this." Neither King nor Scott was prepared for what Schofield had to say. The conversation between the men can be heard in episode 6 of Season 2. "Jeremy, I want to tell you something," Schofield began. "And this is coming from a long time of prayer and a lot of thought. And I'm grateful for the opportunity to thank you for telling the truth. I want you to know that I forgive you with all my heart. You have a lot of people who care about you now because you did the right thing [in confessing]. It means a lot to me. And it means a lot to my family. I thank you for that. And I thank you with all my heart, bud." "… You gained a lot of respect from the people out here, because you were brave enough to tell the truth," he shared. "It was a big deal, Jeremy. That was a really big deal, because it changed my life. And I definitely appreciate you for it." Follow The Fox True Crime Team On X There was silence. Then Scott replied, "I just hated that this happened, bro." "I'm sorry that it happened," Schofield replied. "… But now it's your turn to start doing right. You hear me? You just keep doing your part." "Keep praying for me," said Scott. King told Fox News Digital that over the years, Schofield turned to God to cope with the loss of his beloved spouse and the struggle he faced in getting a new trial to prove his innocence. "I think it began to just tear away at his soul," King explained. "He was just consumed by this anger, bitterness and confusion. Leo said, '… This was going to destroy me, and I had to rely on my faith in God to carry me through this. The only way I could stop this anger and bitterness was to let it go and find some way to forgive Jeremy.'" Sign Up To Get The True Crime Newsletter During his time behind bars, Schofield became "a spiritual person." He found solace as a pastor in prison. "He just said, 'I hope that it's my prayer to God that Jeremy finally finds love because I am supported out here,'" said King. "'I have a loving family and friends who believe in me. Jeremy has nothing.'" "I think it's a testimony to who Leo is as a person," King added. WATCH: FATHER OF MURDERED TEXAS TEEN OFFERS A MESSAGE OF FAITH, FORGIVENESS IN TRAGEDY On February 24, 1987, Michelle had left her job at a restaurant in Lakeland, Florida. The 18-year-old called her husband of six months and said she would be home soon. They had been planning to go out together. Michelle was never seen alive again. "A search went on for three days. All friends and family members were just searching for Michelle," King explained. "On the second day of searching, they found her car, which was broken down on the side of the road just outside Lakeland, Florida." On February 27, Michelle's body was found with 26 stab wounds in a drainage canal, The New York Times reported. According to the outlet, Schofield was charged with her murder, but there was never any physical evidence linking him to the crime. It was later proven that a set of fingerprints found in Michelle's car didn't belong to him. "Leo had been out there searching," said King. "He'd been constantly calling the police, showing up at the police station and asking whether they had found her. He filed a missing persons report. They didn't really consider Leo a suspect right away. But … they started to build a case around him." "Some of the neighbors had said they'd seen Leo and Michelle fighting a few times," King continued. "There was a neighbor who said she had seen Leo emerge from the house carrying something heavy, putting it into the back of his car and driving off. But the problem is that Leo was accounted for at that time. I think even the police didn't really believe her. But … I think they had a really strong prosector and a very weak defense attorney." "That was Leo's downfall," King added. During Schofield's trial in 1989, the prosecution insisted that Schofield had been violent toward Michelle. Despite the lack of forensic evidence, Schofield was found guilty and sentenced to life in prison. GET REAL-TIME UPDATES DIRECTLY ON THE True Crime Hub Scott lived less than two miles from where Michelle's body was found. "He was off the radar, but he shouldn't have been," said King. "… When they found those fingerprints in the car that didn't match anybody like Leo or Michelle, they should have gone to known suspects in the area, and they never did that. These fingerprints remained mysterious for 17 years until they finally came back to Jeremy." Due to a lack of forensic technology at the time, the fingerprints couldn't be matched until 2004. They belonged to Scott. King said that initially, Scott denied having anything to do with Michelle's murder, claiming he had only stolen the stereo speakers from her car. "Six years after he denied killing Michelle, he came out and wrote a letter to Leo's lawyer, saying, 'I'm the one that did this. You got the wrong guy in prison,'" said King. "That's when he started talking about it in 2016." "He said to me, 'That man never belonged in prison. I took his life away from him,'" said King. "He felt bad about that. … I think he's one of those people who is trying to do something right with what little time he has left on Earth. He's never going to be outside the prison walls." The New York Times reported that Scott had confessed to the murder "a number of times." "[Scott] spoke out before and nobody believed him," said King. "They just beat him up on the stand and said he was a liar and unreliable. . . . I think that stayed with him. He's thinking, 'I'm trying to do the right thing here. I'm confessing to a murder.' And the state instead just decided to attack his credibility." "But I reached out to him," said King. "I said, 'I'm willing to listen. I believe that you're telling the truth.' We spoke many times, and I've continued to stay in touch with him. He's never wavered from what he's told me. He's never wavered from his confession." During his time in prison, Schofield immersed himself in faith. He mentored fellow inmates. He also found love again. He married Crissie Carter, a social worker he met while serving time, in 1995. According to The New York Times, the state hasn't moved forward on additional murder charges against Scott. In a statement sent to Fox News Digital, Polk County Sheriff Grady Judd wrote: "The jury found Leo Schofield guilty of murdering Michelle Schofield. Multiple courts have upheld that verdict." The outlet shared that Schofield is currently working to overturn his conviction. If denied, he could be on parole for another four to six years. "Being on the outside, you're reminded that you're not free – that's what Leo's life is like," said King. "… He was offered two deals that would've had him out of prison in the early '90s if he would've just taken them. He refused. He said, 'It's much easier for me to serve time than it is for me to admit something I didn't do.'" "Leo is trying to get that exoneration – that's his life today," said King. "Fortunately, there are some very powerful people in Florida who also believe him and are fighting for him, too. I have hope for him. I really think something is going to happen."Original article source: Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation

Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation
Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation

Fox News

time01-06-2025

  • General
  • Fox News

Man who served 36 years for wife's murder forgives confessed killer in rare reconciliation

Leo Schofield served 36 years in prison for his wife's murder – and he forgave the man who confessed to the killing. It was January 2025 when Schofield and his daughter Ashley were involved in a serious motorcycle accident. Schofield had been released on parole in April 2024 and had always maintained his innocence. Gilbert King, a Pulitzer Prize-winning author who had been investigating Schofield's case for his podcast, "Bone Valley," visited Schofield after the crash. He received a call from Jeremy Scott, a convicted murderer who testified in 2017 that he had killed Michelle Schofield. He's serving prison time for an unrelated crime. Schofield agreed to speak with Scott. After some awkward small talk, King was stunned by what he heard. "I was shocked by the fact that here I was with Leo, and Jeremy called me at the same time," King recalled to Fox News Digital. "It was not planned, but I found it sincere. Jeremy Scott is … trying to come clean. "When we spoke to him in 2021, he said it was torture for him, because as the years have gone by, he goes to bed seeing the faces of the people he's killed," said King. "He says, 'That's my punishment.' And he said it's gotten worse over the years living with this." Neither King nor Scott was prepared for what Schofield had to say. The conversation between the men can be heard in episode 6 of Season 2. "Jeremy, I want to tell you something," Schofield began. "And this is coming from a long time of prayer and a lot of thought. And I'm grateful for the opportunity to thank you for telling the truth. I want you to know that I forgive you with all my heart. You have a lot of people who care about you now because you did the right thing [in confessing]. It means a lot to me. And it means a lot to my family. I thank you for that. And I thank you with all my heart, bud." "… You gained a lot of respect from the people out here, because you were brave enough to tell the truth," he shared. "It was a big deal, Jeremy. That was a really big deal, because it changed my life. And I definitely appreciate you for it." There was silence. Then Scott replied, "I just hated that this happened, bro." "I'm sorry that it happened," Schofield replied. "… But now it's your turn to start doing right. You hear me? You just keep doing your part." "Keep praying for me," said Scott. King told Fox News Digital that over the years, Schofield turned to God to cope with the loss of his beloved spouse and the struggle he faced in getting a new trial to prove his innocence. "I think it began to just tear away at his soul," King explained. "He was just consumed by this anger, bitterness and confusion. Leo said, '… This was going to destroy me, and I had to rely on my faith in God to carry me through this. The only way I could stop this anger and bitterness was to let it go and find some way to forgive Jeremy.'" During his time behind bars, Schofield became "a spiritual person." He found solace as a pastor in prison. "He just said, 'I hope that it's my prayer to God that Jeremy finally finds love because I am supported out here,'" said King. "'I have a loving family and friends who believe in me. Jeremy has nothing.'" "I think it's a testimony to who Leo is as a person," King added. WATCH: FATHER OF MURDERED TEXAS TEEN OFFERS A MESSAGE OF FAITH, FORGIVENESS IN TRAGEDY On February 24, 1987, Michelle had left her job at a restaurant in Lakeland, Florida. The 18-year-old called her husband of six months and said she would be home soon. They had been planning to go out together. Michelle was never seen alive again. "A search went on for three days. All friends and family members were just searching for Michelle," King explained. "On the second day of searching, they found her car, which was broken down on the side of the road just outside Lakeland, Florida." On February 27, Michelle's body was found with 26 stab wounds in a drainage canal, The New York Times reported. According to the outlet, Schofield was charged with her murder, but there was never any physical evidence linking him to the crime. It was later proven that a set of fingerprints found in Michelle's car didn't belong to him. "Leo had been out there searching," said King. "He'd been constantly calling the police, showing up at the police station and asking whether they had found her. He filed a missing persons report. They didn't really consider Leo a suspect right away. But … they started to build a case around him." "Some of the neighbors had said they'd seen Leo and Michelle fighting a few times," King continued. "There was a neighbor who said she had seen Leo emerge from the house carrying something heavy, putting it into the back of his car and driving off. But the problem is that Leo was accounted for at that time. I think even the police didn't really believe her. But … I think they had a really strong prosector and a very weak defense attorney." "That was Leo's downfall," King added. During Schofield's trial in 1989, the prosecution insisted that Schofield had been violent toward Michelle. Despite the lack of forensic evidence, Schofield was found guilty and sentenced to life in prison. GET REAL-TIME UPDATES DIRECTLY ON THE TRUE CRIME HUB Scott lived less than two miles from where Michelle's body was found. "He was off the radar, but he shouldn't have been," said King. "… When they found those fingerprints in the car that didn't match anybody like Leo or Michelle, they should have gone to known suspects in the area, and they never did that. These fingerprints remained mysterious for 17 years until they finally came back to Jeremy." Due to a lack of forensic technology at the time, the fingerprints couldn't be matched until 2004. They belonged to Scott. King said that initially, Scott denied having anything to do with Michelle's murder, claiming he had only stolen the stereo speakers from her car. "Six years after he denied killing Michelle, he came out and wrote a letter to Leo's lawyer, saying, 'I'm the one that did this. You got the wrong guy in prison,'" said King. "That's when he started talking about it in 2016." "He said to me, 'That man never belonged in prison. I took his life away from him,'" said King. "He felt bad about that. … I think he's one of those people who is trying to do something right with what little time he has left on Earth. He's never going to be outside the prison walls." The New York Times reported that Scott had confessed to the murder "a number of times." "[Scott] spoke out before and nobody believed him," said King. "They just beat him up on the stand and said he was a liar and unreliable. . . . I think that stayed with him. He's thinking, 'I'm trying to do the right thing here. I'm confessing to a murder.' And the state instead just decided to attack his credibility." "But I reached out to him," said King. "I said, 'I'm willing to listen. I believe that you're telling the truth.' We spoke many times, and I've continued to stay in touch with him. He's never wavered from what he's told me. He's never wavered from his confession." During his time in prison, Schofield immersed himself in faith. He mentored fellow inmates. He also found love again. He married Crissie Carter, a social worker he met while serving time, in 1995. According to The New York Times, the state hasn't moved forward on additional murder charges against Scott. In a statement sent to Fox News Digital, Polk County Sheriff Grady Judd wrote: "The jury found Leo Schofield guilty of murdering Michelle Schofield. Multiple courts have upheld that verdict." The outlet shared that Schofield is currently working to overturn his conviction. If denied, he could be on parole for another four to six years. "Being on the outside, you're reminded that you're not free – that's what Leo's life is like," said King. "… He was offered two deals that would've had him out of prison in the early '90s if he would've just taken them. He refused. He said, 'It's much easier for me to serve time than it is for me to admit something I didn't do.'" "Leo is trying to get that exoneration – that's his life today," said King. "Fortunately, there are some very powerful people in Florida who also believe him and are fighting for him, too. I have hope for him. I really think something is going to happen."

Jeremy Scott x adidas Samba 最新聯名鞋款發佈
Jeremy Scott x adidas Samba 最新聯名鞋款發佈

Hypebeast

time28-05-2025

  • Entertainment
  • Hypebeast

Jeremy Scott x adidas Samba 最新聯名鞋款發佈

Jeremy Scott與adidas再度攜手合作推出全新 Samba「Core Black」聯名鞋款,全鞋採用黑色皮革鞋面搭配白色 Three Stripes 和鞋跟貼片形成對比,最大亮點便是覆蓋在鞋帶下的拉鍊鞋舌設計,拉開後即可見 Jeremy Scott 聯名標誌,最後則是搭載深色橡膠外底。 雙方此次合作除了鞋款外,還帶來運動外套、T-Shirt、背心、運動套裝、頭飾及配件等一系列新品,鞋款預計將在 6 月 1 日正式發售,售價 ¥17,600 日圓,有興趣的讀者不妨多加留意。 >鞋迷駐足 · 5 款今周務必注目之球鞋

Adidas Says Cyber Attack Targeted Customers' Personal Information, Credit Card Data Marked ‘Safe' From Breach
Adidas Says Cyber Attack Targeted Customers' Personal Information, Credit Card Data Marked ‘Safe' From Breach

Yahoo

time27-05-2025

  • Business
  • Yahoo

Adidas Says Cyber Attack Targeted Customers' Personal Information, Credit Card Data Marked ‘Safe' From Breach

Adidas is the latest retailer to fall victim to a cyberattack. The German sportswear brand said on Friday that an unauthorized external party obtained certain consumer data through a third-party customer service provider.' The company said on its website that it immediately took steps to 'contain the incident.' It also launched a comprehensive probe on the matter and is collaborating with leading information security experts. More from WWD China Insight: Will China's Cultural Tourism Boom Power Fashion's Next Growth Engine? The Adidas Samba Is Getting Zipped Up by Longtime Collaborator Jeremy Scott Steve Madden Claims 'Adidas Does Not Own All Stripes' in New Lawsuit Adidas emphasized that affected data 'does not contain passwords, credit cards or any other payment-related information.' The accessed information was centered on contact information of consumers who had contacted the brand's customer service help desk in the past. The company said it is in the process of notifying potentially impacted consumers, as well as appropriate data protection and law enforcement authorities. 'We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,' the company said in a statement. Adidas did not indicate the number of consumers who were potentially exposed to the cyberattack. Data breaches have been around for years. The largest were the Yahoo data breaches in 2013 and 2014, involving over 3 billion user accounts. In 2013, American mass discounter Target Corp. suffered a breach that compromised 40 million credit and debit card records—and 70 million customer records—when hackers gained access to the point-of-sale (POS) systems of one of the retailer's vendors during the holiday season. It was a costly one for the discounter as it determined that the total cost of breach was $202 million, including the $18.5 million it paid in a multi-state settlement and the loss of sales as wary customers in the aftermath elected to shop elsewhere. A cyberattack in 2023 involving personally identifiable information of customers impacted 35 million customers of apparel giant VF Corp. That same year, 10 million JD Sports customers had their information stolen, which included the last four digits of their credit cards that were used for payment. Earlier this month, Harrods, Marks & Spencer and the Co-op Group in the U.K. have seen hackers targeting their online operations. Harrods took proactive steps to keep certain systems safe, including restricting internet access at its sites. 'We are really sorry that we've not been able to offer you the service you expect from M&S over the last week. We are working day and night to manage the current cyber incident and [to] get things back to normal for you as quickly as possible,' said Stuart Machin, Marks & Spencer's chief executive officer, adding that stores were open heading into the bank holiday weekend on May 5. Also in May, Dior confirmed that it was impacted by a data breach involving its Chinese customer base. The LVMH Moët Hennessy Louis Vuitton-owned brand discovered that on May 7, an unauthorized external individual had stolen certain customer data, but not any financial information such as bank account or payment card numbers. 'The teams at Dior, supported by leading cybersecurity experts, continue to investigate and respond to the incident,' wrote a Dior spokesperson in an email. A report from KnowBe4 in March said there is a 56 percent spike in retail cyberattacks driven by phishing and AI. 'This puts retail in the top five industries targeted by cybercriminals,' the report said. It noted that the average cost of a single retail data breach 'reached $3.48 million in 2024,' representing an 18 percent increase from 2023. The greatest threat now involves 'credential harvesting,' where personal information is stolen. The report said that credential harvesting is now the predominant threat, accounting for 38 percent of all compromised data in 2023, while payment card data theft fell to 25 percent. Stolen credentials are preferred because they provide immediate access to personal accounts, bypassing security measures. Retailers typically keep a record of their customers' past purchasing information and tracking data on where packages are sent. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos]

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