Latest news with #JoeFresh
Cision Canada
2 days ago
- Lifestyle
- Cision Canada
Joe Fresh, Life at Home™, and Crayola Launch a Colourful Limited-Edition Collection
TORONTO, July 17, 2025 /CNW/ - Joe Fresh and Life at Home ™ are teaming up with creative icon Crayola for a vibrant and nostalgic collaboration. Together, they are launching a limited-edition apparel and home goods collection inspired by Crayola's beloved retired crayon colours, recently re-introduced for a short time, just in time for back to school. Think shades like Dandelion Yellow, Blizzard Blue and Magic Mint—bringing a touch of vintage to fun modern styles. The collection is now available online and in select stores across Canada. "Colour is a big part of our DNA at Joe Fresh, so we knew we had the opportunity to build something special with our partners at Crayola, an iconic brand that loves colour just as much as we do," says Meghan Lengyell, Vice President, Marketing at Joe Fresh. "We were inspired by Crayola's retired colours to create a fresh, colourful collection, with cute tees and sweats along with easy lunch bags and food containers that make back to school a little more fun." The collection features over 65 products for adults, kids, toddlers, and babies—all inspired by the comeback of Crayola's beloved retired colors. Featuring cozy sweatshirts, to matching sweatsuits, t-shirts and more the assortment has something for everyone. In collaboration with Loblaw's in-house homeware brand, Life at Home®, the collection also includes coordinating lifestyle items such as lunchboxes, backpacks, water bottles, and food containers, all in bold, fun colour. "This collaboration is about more than just fashion – it's about celebrating and bringing colour to everyday moments," says Margot Somerville, Director Product, Marketing & Communications Crayola Canada. "Every piece is designed to spark joy, ignite creativity, and bring back cherished childhood memories for the whole family. It's been an amazing experience working with Joe Fresh to bring this vision to life Ready to add some colour to your wardrobe? Items from the limited-edition Joe Fresh x Life at Home™ and Crayola collection will be available in gender-free sizing: XXS-XXL for adults, S-XL for kids, 2-5T for toddler, and 0-24 months for baby. Life at Home™ merchandise will be sold exclusively instore. Check out a full store list of where you can purchase the collection here. About Joe Fresh Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men, and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish, and thoughtful details. In categories spanning apparel, accessories, and footwear, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available in more than 1,450 retail locations; including over 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, 7 freestanding Joe Fresh stores and For more information, please visit About Crayola Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys and digital platforms, live action and animation content, and location-based experiences allowing children of all ages to colour their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit or join the conversation at
Vancouver Sun
27-05-2025
- Entertainment
- Vancouver Sun
Canadian drag queen superstar Brooke Lynn Hytes debuts Pride collection with Joe Fresh
The launch: Joe Fresh Pride Collection. What to know about it: Canadian drag queen and TV personality Brooke Lynn Hytes is bringing Pride to Joe Fresh with a limited-edition collection. Hytes collaborated with the Canadian fashion brand to co-design a collection of gender-free T-shirts, as well as a tank top and sunglasses. Most pieces are available in adult and kids sizes, as well as toddler and baby. The celebratory designs feature colourful illustrations of hearts and rainbows, meant to underscore 'self-expression and leading with your heart,' according to the brand. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. 'Drag has allowed me to explore all sides of who I am,' Hytes, who is the host of Canada's Drag Race, says of the inspiration. 'It's a celebration, a statement and an act of fearless self expression.' A portion of the proceeds, up to a total of $25,000, from the sale of the Pride collection designs will be donated to Pflag Canada. The national charitable organization provides 'peer support, education, and advocacy for families and allies of 2SLGBTQIA+ individuals.' June is Pride Month around the world, with many businesses and organizations celebrating the 2SLGBTQIA community during this time. Toronto's Pride event, which happens this year June 26-29 is said to be among the largest Pride celebrations in North America. Vancouver's Pride events happen in August. But support for the community, Hytes urges, should extend beyond Pride celebrations. 'Supporting the 2SLGBTQIA+ community isn't just for June. Show up in March, September and every month in between,' Hytes says. A post shared by Brooke Lynn Hytes (@bhytes) The price: $12-$25. The retailer: Joe Fresh,
National Post
27-05-2025
- Business
- National Post
Canadian drag queen superstar Brooke Lynn Hytes debuts Pride collection with Joe Fresh
The launch: Joe Fresh Pride Collection. Article content What to know about it: Canadian drag queen and TV personality Brooke Lynn Hytes is bringing Pride to Joe Fresh with a limited-edition collection. Article content Hytes collaborated with the Canadian fashion brand to co-design a collection of gender-free T-shirts, as well as a tank top and sunglasses. Most pieces are available in adult and kids sizes, as well as toddler and baby. Article content The celebratory designs feature colourful illustrations of hearts and rainbows, meant to underscore 'self-expression and leading with your heart,' according to the brand. Article content Article content 'Drag has allowed me to explore all sides of who I am,' Hytes, who is the host of Canada's Drag Race, says of the inspiration. 'It's a celebration, a statement and an act of fearless self expression.' A portion of the proceeds, up to a total of $25,000, from the sale of the Pride collection designs will be donated to Pflag Canada. The national charitable organization provides 'peer support, education, and advocacy for families and allies of 2SLGBTQIA+ individuals.' Article content June is Pride Month around the world, with many businesses and organizations celebrating the 2SLGBTQIA community during this time. Toronto's Pride event, which happens this year June 26-29 is said to be among the largest Pride celebrations in North America. Vancouver's Pride events happen in August. Article content 'Supporting the 2SLGBTQIA+ community isn't just for June. Show up in March, September and every month in between,' Hytes says. Article content Article content View this post on Instagram A post shared by Brooke Lynn Hytes (@bhytes) Article content
Associated Press
24-02-2025
- Sport
- Associated Press
Twin B Joe Fresh is harness racing's Horse of the Year
ORLANDO, Fla. (AP) — Twin B Joe Fresh, a female pacer who went 10-for-10 in stakes and invitational finals last year, was named harness racing's 2024 Horse of the Year at the U.S. Harness Writers Association Dan Patch Awards banquet on Sunday. The 4-year-old received 126 of 142 votes. She also was named Pacer of the Year. Twin B Joe Fresh finished no worse than second in all 13 of her races last year, winning 11 and earning $895,562. She is owned by trainer Chris Ryder, driver Dexter Dunn, Peter Trebotica and Barry Spak. She is the first Horse of the Year for Ryder and the second for Dunn, who on Sunday was honored as Driver of the Year. Five-year-old mare Jiggy Jog S, the winner of last year's $1 million MGM Yonkers International, was named Trotter of the Year. Other honorees included Trainer of the Year Noel Daley, Owner of the Year Burke Racing/Weaver Bruscemi and Rising Star Brett Beckwith. ___
