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Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals
Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals

Yahoo

time23-06-2025

  • Business
  • Yahoo

Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals

Apple Inc. (NASDAQ:AAPL) is one of the best QQQ stocks to buy according to hedge funds. On June 18, Reuters reported that Apple's Senior Vice President of Hardware Technologies, Johny Srouji, presented a speech at the ITF World Conference in Belgium last month, where he mentioned that Apple is exploring the use of GenAI to accelerate and streamline the design of its custom chips. The chips power the company's range of devices, such as iPhones, iPads, Mac computers, and the Vision Pro AR headset. During his speech, Johny Srouji emphasized the role of cutting-edge tools in chip design and highlighted that EDA/electronic design automation companies are critical in supporting Apple's chip design complexities. He noted the potential of GenAI and stated that GenAI techniques have a high potential in getting more design work done in less time, which can be a huge productivity boost. A wide view of an Apple store, showing the range of products the company offers. Apple has a history of utilizing AI in its chip design workflows for years and has often relied on third-party EDA firms like Cadence Design Systems Inc. (NASDAQ:CDNS) and Synopsys Inc. (NASDAQ:SNPS). These firms have been actively integrating AI and ML into their offerings. For instance, Synopsys has publicly stated that GenAI can facilitate new methods for chip design. Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals
Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals

Yahoo

time23-06-2025

  • Business
  • Yahoo

Apple Explores Generative AI to Accelerate Custom Chip Design, Senior VP Reveals

Apple Inc. (NASDAQ:AAPL) is one of the best QQQ stocks to buy according to hedge funds. On June 18, Reuters reported that Apple's Senior Vice President of Hardware Technologies, Johny Srouji, presented a speech at the ITF World Conference in Belgium last month, where he mentioned that Apple is exploring the use of GenAI to accelerate and streamline the design of its custom chips. The chips power the company's range of devices, such as iPhones, iPads, Mac computers, and the Vision Pro AR headset. During his speech, Johny Srouji emphasized the role of cutting-edge tools in chip design and highlighted that EDA/electronic design automation companies are critical in supporting Apple's chip design complexities. He noted the potential of GenAI and stated that GenAI techniques have a high potential in getting more design work done in less time, which can be a huge productivity boost. A wide view of an Apple store, showing the range of products the company offers. Apple has a history of utilizing AI in its chip design workflows for years and has often relied on third-party EDA firms like Cadence Design Systems Inc. (NASDAQ:CDNS) and Synopsys Inc. (NASDAQ:SNPS). These firms have been actively integrating AI and ML into their offerings. For instance, Synopsys has publicly stated that GenAI can facilitate new methods for chip design. Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey.

Apple Hardware Executive Says iPhone Maker Plans To Use AI For Speeding Up Custom Chip Design: 'High Potential In Getting More Design Work In Less Time'
Apple Hardware Executive Says iPhone Maker Plans To Use AI For Speeding Up Custom Chip Design: 'High Potential In Getting More Design Work In Less Time'

Yahoo

time21-06-2025

  • Business
  • Yahoo

Apple Hardware Executive Says iPhone Maker Plans To Use AI For Speeding Up Custom Chip Design: 'High Potential In Getting More Design Work In Less Time'

Apple Inc. (NASDAQ:AAPL) is reportedly looking to harness the power of generative artificial intelligence to accelerate the development of the custom chips that power its devices, according to senior executive Johny Srouji. What Happened: During a speech in Belgium last month, Apple's senior vice president of hardware technologies, Srouji, said the company is exploring generative AI to streamline chip design, calling it a major productivity opportunity, reported Reuters on Wednesday. "Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost," Srouji said, according to a recording reviewed by the publication. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — this is your last chance to become an investor for $0.80 per share. Peter Thiel turned $1,700 into $5 billion—now accredited investors are eyeing this software company with similar breakout potential. Learn how you can invest with $1,000 at just $0.30/share. He made the remarks while accepting an award from Imec, a prominent semiconductor R&D organization. During his speech, Srouji highlighted that electronic design automation (EDA) firms like Cadence Design Systems (NASDAQ:CDNS) and Synopsys Inc. (NASDAQ:SNPS)—both racing to integrate AI—are critical to managing the complexity of Apple's chip development. Srouji also reflected on Apple's bold move in 2020 to replace Intel Corp (NASDAQ:INTC) chips in Mac computers with its own Apple Silicon. He said that it was a major takeaway from Apple's chip development journey was the importance of making bold decisions and moving forward without hesitation. "There was no backup plan, no split-the-lineup plan, so we went all in," he said. "Including a monumental software effort." Why It's Important: Last month, it was reported that Apple is developing new chips to power upcoming smart glasses, AI servers and future Macs. Apple aims to launch it by 2026–2027. Meanwhile, the M5 chip, built on the advanced 3nm N3P architecture, has reportedly entered mass production and is expected to enhance the MacBook Pro, iPad Pro and Vision Pro—especially with upcoming Apple Intelligence features. Read Next: Invest early in CancerVax's breakthrough tech aiming to disrupt a $231B market. Back a bold new approach to cancer treatment with high-growth potential. If there was a new fund backed by Jeff Bezos offering a 7-9% target yield with monthly dividends would you invest in it? Photo Courtesy: Prathmesh T on UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? This article Apple Hardware Executive Says iPhone Maker Plans To Use AI For Speeding Up Custom Chip Design: 'High Potential In Getting More Design Work In Less Time' originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Apple eyes using AI to design its chips, technology executive says
Apple eyes using AI to design its chips, technology executive says

Time of India

time20-06-2025

  • Business
  • Time of India

Apple eyes using AI to design its chips, technology executive says

Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji , Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry - Cadence Design Systems and Synopsys - have been racing to add artificial intelligence to their offerings. "EDA companies are super critical in supporting our chip design complexities," Srouji said in his remarks. "Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost." Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers - its oldest active product line - from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. "Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort," Srouji said.

Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief
Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief

Hans India

time20-06-2025

  • Business
  • Hans India

Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief

Apple is preparing to bring generative AI into the heart of its chip development process, a move that could transform how the company designs processors for its iPhones, Macs, and other devices. Johny Srouji, Apple's Senior Vice President of Hardware Technologies, recently confirmed the company's growing interest in using AI tools to make its silicon design process faster and more efficient. Speaking in Belgium while receiving an award from Imec, a renowned semiconductor research institute, Srouji revealed that Apple sees strong potential in applying AI-driven automation to speed up its chip development timeline. According to a report by Reuters, which reviewed a recording of the event, Srouji stated, 'Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost.' Srouji emphasized that while AI offers immense benefits, it must be complemented by robust design infrastructure. He pointed out the crucial support Apple receives from electronic design automation (EDA) partners such as Cadence Design Systems and Synopsys. 'EDA companies are super critical in supporting our chip design complexities,' he said. Apple's exploration of generative AI for chipmaking reflects a broader industry trend, with tech rivals like Google and OpenAI investing heavily in artificial intelligence. Google, during its I/O 2025 developer event, showcased a range of AI innovations, while OpenAI continues to lead advancements in conversational AI through ChatGPT, further intensifying competition in the AI race. Though Apple has faced criticism for lagging in the consumer-facing AI space—especially after delays in rolling out promised Apple Intelligence features—its latest announcement indicates a shift toward strengthening its behind-the-scenes AI capabilities. Apple has been developing its in-house chips since 2010, beginning with the A4 processor for the iPhone. Since then, the tech giant has expanded its custom silicon portfolio to include the A-series for mobile devices and the M-series for its Mac lineup. The transition from Intel processors to Apple-designed M-series chips was a bold move, but one that has paid off significantly. These chips have helped Apple achieve industry-leading performance, battery efficiency, and tighter hardware-software integration across its devices. 'Moving the Mac to Apple Silicon was a huge bet for us,' Srouji reflected. 'There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort.' Now, with plans to incorporate AI into its chip design workflow, Apple is signaling a new chapter in its silicon strategy. While consumer-facing features may still be in development, the company is clearly investing in foundational technologies that could sharpen its competitive edge in the years ahead. As Apple continues to explore generative AI applications in hardware, the future of Apple Silicon may be even faster, more powerful, and more intelligently designed—bringing the company in closer competition with AI pioneers across the tech landscape.

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