Latest news with #Jomboy
New York Post
19 hours ago
- Sport
- New York Post
Aaron Boone goes off on media in fiery defense of Yankees' effort: ‘I don't care what you want'
Access the Yankees beat like never before Join Post Sports+ for exciting subscriber-only features, including real-time texting with Greg Joyce about the inside buzz on the Yankees. Try it free Aaron Boone has had it with people questioning the Yankees' effort — and the hyper-analyzing of his and his player's remarks to the media. The Yankees manager went off during his weekly appearance on Jomboy's 'Talkin' Yanks' podcast during a discussion about the team's 10-17 record against AL East opponents this season, Blue Jays star Vladimir Guerrero's dive into home plate during Monday's game and the notion that their rivals might want the games more than them. Advertisement Boone turned his fury toward the media and made it clear he wants his team to be even-keeled. 'Understand the pestering, bantering, leading questions that are being asked of our guys,' a fired-up Boone said. 'And I don't want them to just fly off the handle and be emotional. We've been pretty good over the years of compartmentalizing and dealing with the everyday grind of the regular season and playing in New York, and you start getting emotional and going down that road, it's a bad trait.' 3 Aaron Boone (c.) talking to Jomboy (l.) and Talkin' Jake (r.) on the 'Talkin' Yanks' podcast. YouTube/Talkin' Yanks 3 A fiery Aaron Boone (c.) talking to Jomboy (l.) and Talkin' Jake (r.) on the 'Talkin' Yanks' podcast. YouTube/Talkin' Yanks Advertisement Boone also has an issue with the interpretations of players' comments after games and the idea that because they're not outwardly upset, that they perhaps aren't too concerned about results. CHECK OUT THE LATEST MLB STANDINGS AND YANKEES STATS 'Everyone's different. Stop with the reaction of how a guy answers a frickin' question. Seriously,' Boone said. 'We gotta win. OK? We are obsessed with it and hell-bent preparation-wise and guys give a rip. … Some people will give you colorful answers. … Some guys throw their helmet. Does that make you feel good? Some guys are calm. Stop it. It doesn't mean a guy cares more or less because he dives into home plate. It's you've gotta be angry at something because we didn't win.' Advertisement Jomboy said that the urgency Boone insists the Yankees feel doesn't come across. 'You're cherry-picking the answers you like that you're like, 'yeah, that's tugging at my fandom in the right way.' Sorry, they're not robots,' Boone said. Jomboy then said he wanted more non-robotic answers. Advertisement 'I don't care what you want,' Boone fired back. 'These are answers of pestering, everyday questions. I want our guys in a good like, boom. We are locked in, when it's s–tty and when it's really good, and all in between. I want us locked. I want us showing up every day ready to prepare and ready to go. Period. It's a hard game.' 3 Aaron Boone Brett Davis-Imagn Images The Yankees (55-45) lost to the Blue Jays, 4-1, Monday night to fall four games behind Toronto for the AL East lead. That was their fifth straight loss to a division foe after being swept by the Blue Jays in four games earlier this month.
Yahoo
18-06-2025
- Business
- Yahoo
MLB Invests in Jomboy Media, Embracing Creator Content
Major League Baseball and Jomboy Media announced a partnership Tuesday that includes MLB acquiring a minority stake in the digital sports media brand. The size of the investment was not disclosed, though it is believed to be the league's first direct investment in a creator-led content company. MLB's investment comes from its Baseball Endowment L.P. (BELP) fund, valued at more than $1 billion according to the Atlanta Braves' most recent SEC filings, which was recently used to acquire a stake in the Athletes Unlimited Softball League as well. Advertisement More from In addition to equity, the tie-up includes access to MLB events, IP and sponsorship connections for Jomboy, while the league looks to benefit from Jomboy Media's ability to reach casual fans online. 'Having a strong content creator community is going to be good for baseball in the long run,' MLB EVP, media and business development Kenny Gersh said in an interview. Jimmy 'Jomboy' O'Brien and Jake Storiale started the company in 2017 with a Yankees-focused podcast before expanding to cover the entire league—and other sports too. Last year, the company tallied 93 million engagements across social media and achieved $10 million in revenue. Advertisement Jomboy Media raised $5 million in 2022 in a round led by Connect Ventures, an investment partnership between Creative Artists Agency and New Enterprise Associates. Connect cofounder Jack Davis, a Jomboy board member, helped put the latest deal together, working with recently promoted Jomboy Media CEO Courtney Hirsch. 'It's kind of surreal,' Hirsch said. 'It just shows how important creators are when it comes to sports. It recognizes the fact that meeting people on digital platforms is a way to grow the game. And it shows that our community-centric approach is just really valued and being recognized by the league itself. It just kind of gives us chills.' Hirsch added that the new relationship won't change Jomboy's approach when it comes to the way the company's talent covers the game and its players. Jomboy Media also runs its own lighthearted sports league and corresponding show, 'The Warehouse Games.' Gersh said MLB's work with Jomboy came mainly through the league's media department as baseball looks to foster more connections with online voices. A decade ago, executives took heat for being relatively restrictive with digital rights compared to peer sports. Recently MLB has been more encouraging—both to outsiders and to its own—by recognizing the value of virtual conversation. Advertisement In April, MLB announced an expanded partnership with Boardroom that included player-driven online storytelling. 'We are focused, as we have been, on helping to amplify content creators' voices,' Gersh said, 'We will look for ways with other potential content creators to make sure that they have a platform to continue to produce baseball-related content.' Baseball is witnessing a surge of interest, including post-pandemic highs in attendance, Sunday Night Baseball viewership and streaming usage over the last year. The league's own social handles have also swelled, including a roughly 70% year-over-year gain on X from late 2023 to late 2024. Best of Sign up for Sportico's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Yahoo
12-06-2025
- Entertainment
- Yahoo
Major League Baseball Acquires Stake in Creator-Led Jomboy Media
Major League Baseball is getting into business with one of the sport's top creators. The league is acquiring a stake in Jomboy Media, with the company and MLB set to strike a strategic partnership that will lead to the development of new content and IP. Jomboy is led by CEO Courtney Hirsch, who was elevated to the role in March, as well as founders Jimmy O'Brien and Jake Storiale. Advertisement More from The Hollywood Reporter Jomboy's content includes Talkin' Baseball and Talkin' Yanks as well as The Warehouse Games, which applies TV-level production to backyard pick up games. MLB says it will work with Jomboy to get MLB stars and celebrities to participate. Jomboy is also known for his signature 'breakdown' videos on YouTube and other social platforms, including sports highlights, but also pop culture events like his breakdown of the Will Smith-Chris Rock Oscars slap heard round the world. 'I continue to be amazed by what our community enables us to do through their endless support,' O'Brien says. 'When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined. Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.' Advertisement 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' added Noah Garden, MLB deputy commissioner for business and media. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' MLB has its own in-house studio, but the deal with Jomboy gives it a stake not only in an outside media company, but also a slice of the creator economy, which has become a critical part of the live sports puzzle for every major league. 'This partnership with MLB is a major milestone for Jomboy Media,' said Hirsch. 'We've always believed that deep storytelling and our unique approach to content and community can grow the game — and now we're excited to do that alongside the league itself. This collaboration gives us the opportunity to scale what we do best and reach more fans than ever.' Jomboy's investors include producer Jack Davis, who is said to be critical to this deal getting done, Connect Ventures, Patrick Schwarzenegger, Eli Roth, Cameron Fuller, WWE, Quinn Cook, Billy Crystal, Josh Hader, Gabrielle Union, Dwyane Wade, Reddit co-founder Alexis Ohanian, current and former Major League Baseball players Christian Yelich, C.C. Sabathia, Noah Syndergaard and Trea Turner, and NBA player Karl-Anthony Towns. Advertisement Best of The Hollywood Reporter Sign up for THR's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Time of India
12-06-2025
- Entertainment
- Time of India
Jomboy Media partners with MLB in strategic move to boost online engagement
Image Source: Getty Major League Baseball recently acquired a minority stake in Jomboy Media in a strategic move to strengthen its grasp on the digital generation. Announced on June 10, 2025, this deal represents more than a financial investment - it could redefine how baseball engages with a new wave of fans. Expanding digital reach with creator-led content MLB's investment provides Jomboy Media, with its vibrant channels like Talkin' Baseball, Talkin' Yanks, and The Warehouse Games, with access to league and team IP, opening opportunities across merch, live activations, and advertising around marquee events such as the All‑Star Game and Home Run Derby. Jomboy's community-driven content generated over 93 million social engagements last year, and nearly 400 million video views across its platforms - a clear sign of its cultural resonance. Aligning the league's reach with Jomboy's authenticity could dramatically shift MLB's digital narrative. Youthful energy meets baseball tradition As MLB seeks to court younger audiences, partnering with a creator that speaks their language is key. Jomboy's irreverent yet respectful style, highlighted by viral lip‑reading breakdowns and lighthearted banter, injects a fresh personality into baseball content. MLB has granted Jomboy full editorial independence, a confidence‑inspiring move for creators who often fear league oversight. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Pinga-Pinga e HBP? Tome isso 1x ao dia se tem mais de 40 anos Portal Saúde do Homem Clique aqui Undo This hands‑off approach maintains Jomboy's unique voice while deepening MLB's appeal to social-first fans. Monetisation through content and IP access This partnership isn't just about exposure; it's also a business play. MLB's equity stake comes via its BELP investment arm, with terms designed to align incentives without meddling creatively. Also Read: Paul Skenes dominates again, but his name enters the MLB record books for a reason he'd rather avoid Jomboy Media now gains IP rights for content use and chances to produce merchandise, collaborate on sponsor activations, and feature MLB stars in its Warehouse Games lineup. The result? A richer, cross-platform experience for fans and fresh revenue models for both entities. MLB's investment in Jomboy Media is a calculated gamble that leans into creator culture, authenticity, and youth engagement. By combining Jomboy's digital-first storytelling with MLB's storied legacy and marquee assets, the league hopes to drive a new era of fan connection. Whether this proves a game-changer remains to be seen, but if anyone can re-energise baseball's online presence, it might just be Jomboy.
USA Today
28-01-2025
- Sport
- USA Today
Video breakdown of Josh Allen's first down that wasn't proves we need chips in footballs
Look, you already knew that the Josh Allen fourth down run was a first down in the Buffalo Bills' loss to the Kansas City Chiefs on Sunday even though officials said it wasn't, eventually leading to the Chiefs taking the lead and winning the game. But if you needed further proof that the NFL needs to implement first-down technology so that this doesn't happen, here you go: Jomboy — known for the best MLB video breakdowns and lip reads in the biz — used the wonders of video editing to figure out how bad this was. And you'll see it's definitely a first down, along with the inexact science of officials running to the spot. Referees missed two first down calls in Bills AFC Championship loss to Chiefs, a breakdown — Jomboy (@Jomboy_) January 28, 2025
