Latest news with #Journify
Wamda
12 hours ago
- Business
- Wamda
Journify doubles valuation after securing fresh investment
UAE-based Journify has secured strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its valuation and growing 5x in revenue within six months. Founded in 2023 by Taoufik El Jamali, Amine Chouki and Omar AlShoubaki, Journify is an AI-powered data activation platform that enables GCC brands to activate first-party data across platforms like Meta, TikTok, Snapchat, Google, and X—offering privacy-compliant, performance-driven marketing solutions amid tightening regulations and declining third-party cookies. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. Earlier this year, Journify raised $4 million in funding, led by Silicon Badia, with participation from RZM and other investors. Press release: Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding across Saudi Arabia, the UAE, and the broader Gulf region. The company has quickly become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions. Today's digital landscape presents significant challenges for MENA brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify offers a simple solution by enabling advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. This approach converts customer insights into measurable, scalable performance. Journify's growth is driven by partnerships with forward-thinking brands ready to embrace modern advertising approaches. Retail leader Jarir has used Journify's AI platform to activate their first-party data on Meta, resulting in a 182% increase in Return on Ad Spend (ROAS) and a 51% decrease in Cost Per Purchase (CPP). Similarly, Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify's solution on TikTok, achieving an 80% increase in ROAS and a 44% drop in CPP. These results clearly demonstrate the tangible value of Journify's approach. These successes underscore Journify's core mission: making first-party data activation both accessible and effective for brands competing in today's fragmented attention economy. To meet growing demand, Journify is accelerating its AI product roadmap, focusing on agentic AI systems for 1:1 personalisation at scale. The company is expanding teams and strengthening its Gulf presence. With targeted AI investments, Journify will soon deploy autonomous agents for personalised experiences, precision targeting, automated media optimisation, and improved conversion rates throughout the customer journey. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, Co-Founder and CEO of Journify. "We're reimagining brand-customer relationships. Our goal is enabling businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing." The timing couldn't be better. MENA stands as one of the world's fastest-growing digital advertising markets. According to the Interactive Advertising Bureau (IAB) MENA, regional digital ad spend surged by 20 percent in 2024 alone, reaching $7bn. Yet despite this impressive growth, many advertisers continue to grapple with data fragmentation, lack of transparency in the ecosystem, and insufficient measurement frameworks. "Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centred on first-party data, AI-powered optimisation, and measurable ROI are best positioned to lead this next growth phase." To fuel its momentum, Journify recently secured strategic investment from Shorooq, Bunat Ventures, and Plug and Play. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. "The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilisation of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade."
Zawya
2 days ago
- Business
- Zawya
Journify Doubles Valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion
Dubai, UAE. Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding across Saudi Arabia, the UAE, and the broader Gulf region. The company has quickly become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions. Today's digital landscape presents significant challenges for MENA brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify offers a simple solution by enabling advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. This approach converts customer insights into measurable, scalable performance. Journify's growth is driven by partnerships with forward-thinking brands ready to embrace modern advertising approaches. Retail leader Jarir has used Journify's AI platform to activate their first-party data on Meta, resulting in a 182% increase in Return on Ad Spend (ROAS) and a 51% decrease in Cost Per Purchase (CPP). Similarly, Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify's solution on TikTok, achieving an 80% increase in ROAS and a 44% drop in CPP. These results clearly demonstrate the tangible value of Journify's approach. These successes underscore Journify's core mission: making first-party data activation both accessible and effective for brands competing in today's fragmented attention economy. To meet growing demand, Journify is accelerating its AI product roadmap, focusing on agentic AI systems for 1:1 personalization at scale. The company is expanding teams and strengthening its Gulf presence. With targeted AI investments, Journify will soon deploy autonomous agents for personalized experiences, precision targeting, automated media optimization, and improved conversion rates throughout the customer journey. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, Co-Founder and CEO of Journify. "We're reimagining brand-customer relationships. Our goal is to enable businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing." The timing couldn't be better. MENA stands as one of the world's fastest-growing digital advertising markets. According to the Interactive Advertising Bureau (IAB) MENA, regional digital ad spend surged by 20 percent in 2024 alone, reaching $7bn. Yet despite this impressive growth, many advertisers continue to grapple with data fragmentation, lack of transparency in the ecosystem, and insufficient measurement frameworks. "Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centered on first-party data, AI-powered optimization, and measurable ROI are best positioned to lead this next growth phase." To fuel its momentum, Journify recently secured strategic investment from the leading alternative investments firm, Shorooq, regulated by FSRA ADGM as a Fund Manager, Bunat Ventures, and Plug and Play. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. "The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilization of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade." As the region's digital landscape evolves, Journify is poised to set the new standard for privacy-first, AI-powered marketing. About Journify Founded in 2023 by Taoufik El Jamali, Omar AlShoubaki, and Amine Chouki, Journify is an AI-powered data activation platform purpose-built for consumer brands. Headquartered in the UAE and US, Journify helps marketers unlock the full value of their first-party data to drive measurable growth across Meta, TikTok, Snapchat, Google, X, and other leading platforms. By turning customer insights into actionable audiences and optimizing media spend, Journify enables intelligent, privacy-first marketing that delivers real business outcomes with less guesswork. About Shorooq Founded in 2017, Shorooq is a multi-dimensional investment firm. Our venture capital and credit practice invests in the most innovative technology companies across the MENA region and beyond. We have built deep sectoral expertise in fintech, platforms, software, and deep tech. Shorooq has backed category leaders such as Pure Harvest Smart Farms, Nymcard, Tamara, Sarwa, Lean Technologies, TruKKer, Mozn and Lendo. Shorooq was built on the values of building with founders and identifying attractive returns for investors. We pride ourselves on a local presence across the UAE, Saudi Arabia, Egypt and Korea. Shorooq refers to a group of companies that are affiliates of each other and which operate under this business name, of which Shorooq Partners Ltd (regulated by the ADGM Financial Services Regulatory Authority FSRA FSP: 190004 as a category 3C Fund Manager) is a member.
Wamda
24-02-2025
- Business
- Wamda
Journify raises $4 million in funding, backed by Silicon Badia
UAE-based SaaS provider Journify has secured $4 million in funding, led by Silicon Badia, with participation from RZM and other investors. Founded in 2023 by Taoufik El Jamali and Amine Chouki, Journify allows its clients to unlock the full potential of their customer data. This investment fuels Journify's plan to expand its customer base. Press release: Journify, a global provider of Conversion API (CAPI) and Composable Customer Data Platform (CCDP), has secured $4 million in funding. The round was led by global VC firm Silicon Badia, with participation from RZM and other strategic investors. This investment fuels Journify's mission to empower brands with ethical, data-driven marketing solutions that drive precise audience engagement and measurable growth. With customer acquisition costs (CAC) surging 200% over the past decade and digital marketing shifting toward privacy-first solutions, brands face increasing pressure to maximise data efficiency. Journify's AI-powered SaaS platform captures, unifies, and activates first-party data in real time, boosting ROAS, optimising marketing performance, and future-proofing data infrastructure for sustainable growth. Journify is redefining marketing across web, mobile, and offline channels by solving key challenges such as low match rates, fragmented integrations, and compliance complexities. Its solutions enable real-time data activation, achieve up to 5x higher match rates for superior targeting accuracy, deliver smarter attribution insights, and ensure privacy-first compliance with global regulations. 'After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently,' said Taoufik El Jamali, CEO and Co-Founder of Journify. 'We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles.' Additionally, Journify deploys AI to supercharge advertising performance. Its key innovations include predictive AI models for deep user behaviour analysis, advanced attribution for precise cross-channel measurement, and real-time data health & alerts to ensure data accuracy and uncover inefficiencies. Since launching in March 2024, Journify has rapidly scaled to $1 million in ARR within nine months. Leading brands like Jarir Bookshop and Dr. Nutrition have achieved a 50% boost in ROAS and an 80% reduction in cost per purchase, while Journify-powered personalised campaigns now reach over 30 million users across the MEMA region. Strategic partnerships with TikTok, Google, Snap, and other top platforms further amplify the company's success. "Real-time data orchestration is a limitless global opportunity—whether in the US or the Middle East, businesses face the same challenges across universal marketing channels," said Hossam Shafick, Investor at Silicon Badia. "Having backed data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, we believe data infrastructure is still ripe for disruption, especially with AI transformation, and believe Journify's founders have the expertise to set the new standard in this space." Journify's founding team, consisting of Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, brings deep expertise in technology, product development, and sales. With a proven track record in scaling data-driven marketing solutions, the team has driven high-growth SaaS and MarTech initiatives across the US, MENA, and Europe, working with companies like Smartsheet, Housecall Pro, and InVision.
Zawya
24-02-2025
- Business
- Zawya
Journify raises $4mln to define the future of AI-powered, privacy-first data activation
San Francisco, United States & Dubai, United Arab Emirates: Journify, a global provider of Conversion API (CAPI) and Composable Customer Data Platform (CCDP), has secured $4 million in funding. The round was led by global VC firm Silicon Badia, with participation from RZM and other strategic investors. This investment fuels Journify's mission to empower brands with ethical, data-driven marketing solutions that drive precise audience engagement and measurable growth. With customer acquisition costs (CAC) surging 200% over the past decade and digital marketing shifting toward privacy-first solutions, brands face increasing pressure to maximize data efficiency. Journify's AI-powered SaaS platform captures, unifies, and activates first-party data in real time, boosting ROAS, optimizing marketing performance, and future-proofing data infrastructure for sustainable growth. Journify is redefining marketing across web, mobile, and offline channels by solving key challenges such as low match rates, fragmented integrations, and compliance complexities. Its solutions enable real-time data activation, achieve up to 5x higher match rates for superior targeting accuracy, deliver smarter attribution insights, and ensure privacy-first compliance with global regulations. 'After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently' said Taoufik El Jamali, CEO and Co-Founder of Journify. 'We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles.' Additionally, Journify deploys AI to supercharge advertising performance. Its key innovations include Predictive AI Models for deep user behavior analysis, Advanced Attribution for precise cross-channel measurement, and Real-Time Data Health & Alerts to ensure data accuracy and uncover inefficiencies. Since launching in March 2024, Journify has rapidly scaled to $1M in ARR within nine months. Leading brands like Jarir Bookstore and Dr. Nutrition have achieved a 50% boost in ROAS and an 80% reduction in Cost Per Purchase, while Journify-powered personalized campaigns now reach over 30 million users across the MEMA region. Strategic partnerships with TikTok, Google, Snap, and other top platforms further amplify the company's success. "Real-time data orchestration is a limitless global opportunity—whether in the US or the Middle East, businesses face the same challenges across universal marketing channels," said Hossam Shafick, Investor at Silicon Badia. "Having backed data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, we believe data infrastructure is still ripe for disruption, especially with AI transformation, and believe Journify's founders have the expertise to set the new standard in this space." Journify's founding team, consisting of Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, brings deep expertise in technology, product development, and sales. With a proven track record in scaling data-driven marketing solutions, the team has driven high-growth SaaS and MarTech initiatives across the US, MENA, and Europe, working with companies like Smartsheet, Housecall Pro, and InVision. About Journify Founded in 2023, Journify is a global leader in first-party data activation. Headquartered in the US and UAE, with technology hubs in Morocco and Jordan, Journify delivers innovative solutions that help brands unlock the full potential of their customer data. By enabling intelligent, ethical marketing, Journify drives growth, enhances consumer engagement, and fosters lasting relationships. About Silicon Badia Silicon Badia is a Venture Capital firm that invests in technology startups globally. With funds between the US and the MENA region, Silicon Badia has backed over 100 technology startups in over 16 different industries worldwide.
