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Time of India

K-pop Demon Hunters Is Breaking the Internet_You Won't Believe How This Korean Anime Is Outselling BTS

When K-pop Meets Demons and OTT Total Madness! Imagine if your favorite K-pop idols were secretly battling demons after their concerts. Sounds wild, right? That's exactly what's happening in the new animated film, K-pop Demon Hunters . Released on June 20, this action-packed fantasy is about three superstar idols-Rumi, Mira, and Joy-who double as heroic demon hunters when they're not slaying it on stage. The twist? Their main rivals are a supernatural boy group called Lion Boys, who look like they just walked out of a viral TikTok dance challenge. This isn't just another run-of-the-mill anime. The creators mashed up K-pop, occult themes, and classic Korean culture-think hanbok, shaman rituals, and even the iconic Namsan Tower. It's like if Dhoom met BTS , but with more glitter and ghosts. Global Domination-Not Just in Korea! by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now K-pop Demon Hunters didn't get much hype when it was first announced back in 2021. But after its release, it exploded-especially outside Korea. According to streaming tracker FlixPatrol, the film has held the #1 spot on Netflix's global movie chart for over a week, topping the rankings in 26 countries, including Brazil, France, Czech Republic, Taiwan, and Vietnam. That's the kind of overnight success most Bollywood blockbusters only dream of. What's making everyone binge-watch? The insane visuals, addictive soundtrack, and characters that look like they could headline KCON. People are even forming fandoms for the fictional girl group Huntrix and their rival boy group Lion Boys. It's like the ARMY vs. BLINKs, but in an alternate universe. The Music Is So Good, It's Outselling Real K-pop Groups Here's where it gets even crazier. The OST (original soundtrack) for K-pop Demon Hunters is smashing records. With tracks produced by Teddy (the genius behind BLACKPINK's hits) and performances by TWICE members Jeongyeon, Jihyo, and Chaeyoung, the music is charting on global platforms. The main song, "TAKETOWN," sounds so legit, you'd think it was a comeback single. The OST album hit #1 on the US iTunes Album Chart, and several songs entered the Top 100 Song Chart. On Spotify US, the Lion Boys' "Your Idol" reached #5 and Huntrix's "Golden" hit #8. Other tracks like "How It's Done" and "Soda Pop" are also climbing. For a fictional group to rank this high-right after BTS-is unheard of. Imagine a Bollywood movie song going viral on Spotify India and then suddenly trending in the US. That's the level of global crossover we're talking about. K-pop, Culture, and That Indian Connect What really sets K-pop Demon Hunters apart is how it weaves Korean culture into every frame. From traditional accessories to mystical folklore, it's a visual treat that feels both fresh and familiar. Think of it like watching a South Korean version of Bahubali, but with more sass and stage lights. And honestly, Indian youth get it. We know what it's like to worship our pop idols, binge-watch dramas, and obsess over every new music drop. The way K-pop Demon Hunters is building new fandoms and breaking the internet? It's the same energy you see when a new Shah Rukh Khan movie drops or when a viral dance trend takes over Instagram reels. This film is proof that when you mix music, fantasy, and a bit of cultural magic, you can create something that connects with fans across continents. Who knows, maybe the next big crossover will be a K-pop x Bollywood demon-hunting squad! Reporter's note: Watching K-pop Demon Hunters blow up worldwide feels like seeing your favorite underdog finally win the trophy. For anyone who's ever stanned a group, danced in front of the mirror, or dreamed of a world where idols are superheroes-this one's for you.