Latest news with #JuanValdez
Web Release
a day ago
- Entertainment
- Web Release
Juan Valdez UAE Goes Full Fiesta for Colombian Independence Day with Coffee Rave Party and Special Offers!
Juan Valdez UAE Goes Full Fiesta for Colombian Independence Day with Coffee Rave Party and Special Offers! Things are heating up this weekend at Juan Valdez, and it's not just the espresso. In celebration of Colombian Independence Day, the iconic coffee brand invites the UAE to an electrifying two-day celebration, culminating in a high-energy Coffee Rave Party at the Jumeirah 2 branch on Sunday, July 20. This isn't your average national day party—it's a caffeinated cultural explosion, where coffee meets community, music meets movement, and flavor meets freedom. Main Event: Coffee Rave Party Location: Juan Valdez, Jumeirah 2 Date: Sunday, July 20 Time: 4:30 PM – 10:00 PM RSVP: Reserve your spot now What to Expect: · Colombian-Inspired DJ Set – Bring your dancing shoes and your best moves for a sunset set infused with Latin rhythms and coffee-fueled energy. · Karu Chocolate Tasting Station – Dive into a decadent journey of Colombian chocolate and its perfect pairing: Juan Valdez coffee. · Take-Home Gifts – Because every good party deserves a great souvenir. · Drinks & Bites Included – Your ticket covers it all: authentic Colombian bites, signature drinks, and good vibes galore. · Presented in collaboration with Circolo Life, Karu Chocolates, and Beyond Project Weekend Activations across all Juan Valdez locations Can't make it to the Coffee Rave? No worries—every Juan Valdez location across the UAE is joining in the celebration with delicious activations to keep the spirit brewing all weekend long. Dates: Saturday & Sunday, July 19–20 Locations: All Juan Valdez branches in the UAE: Jumeirah 2, Dubai Mall and Abu Dhabi Mall Colombian Combo for AED 30 Enjoy a taste of Colombia with their limited-time combo: · 1 Arepa · 1 Empanada (beef or chicken) · 1 Drip Coffee: simple, soulful, and oh-so-satisfying. Also, for two days only, stock up on Juan Valdez premium packaged coffee beans and save 20%! Because every great morning should start with Colombian excellence Colombian Independence Day (July 20) marks the birth of a nation known for its passion, artistry, and yes, incredible coffee! This weekend, Juan Valdez is bringing that same spirit of freedom and pride to every corner of the UAE.
Web Release
09-07-2025
- Business
- Web Release
Beat the Monday Blues with Unlimited Coffee + Breakfast for AED 68 at Juan Valdez
Beat the Monday Blues with Unlimited Coffee + Breakfast for AED 68 at Juan Valdez Tired of dragging yourself into the week? Juan Valdez in Jumeirah 2 has brewed up the perfect pick-me-up to turn your Mondays from meh to magnífico! Introducing the 'Anti-Monday Blues' offer: For just AED 68, you'll get a delicious breakfast of your choice plus unlimited Colombian coffee to fuel your day—and your mood. Whether you're an early riser, a remote worker, or just someone who needs a few cups before human interaction, this Monday deal is made for you! Unlimited Refills – Because one cup is never enough – Because one cup is never enough A Hearty Breakfast – from the Eggs Specialty section – from the Eggs Specialty section Vibes in Jumeirah 2 – Cozy, breezy, and just the right kind of Colombian cool Whether you're bringing a friend, plugging in your laptop, or just need a little peace before the emails hit, the Anti-Monday Blues offer is here to start your week on the right note—and keep the coffee flowing. So skip the stress, sip the good stuff, and let your Monday feel more like a Sunday. Offer Details: Juan Valdez Café, Jumeirah 2, Dubai Every Monday AED 68 for breakfast + unlimited coffee
Malaysian Reserve
08-07-2025
- Business
- Malaysian Reserve
Green Coffee Company and Los Angeles Rams Announce New Multi-Year Partnership to Make Juan Valdez® the Official Coffee of the Rams
MIAMI, July 8, 2025 /PRNewswire/ — Today, Green Coffee Company and the Los Angeles Rams announced a multi-year partnership to make the iconic Juan Valdez® coffee, produced by GCC in the USA, the Official Coffee of the Los Angeles Rams. With this exciting partnership, fans attending Rams home games will be able to enjoy Juan Valdez® 100% premium Colombian coffee—served both hot and as cold brew—throughout the stadium, starting this season. Through this collaboration, which highlights the shared commitment between the Colombian coffee company and GCC to sustainability and innovation, Juan Valdez will expand its presence in the competitive North American market and have the opportunity to connect with a diverse and discerning audience through high-quality coffee and an experience that celebrates Colombian culture. 'Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand's commitment to sustainability and innovation,' said Ted Skodol, Chief Revenue Officer of Green Coffee Company, the company supporting the distribution of Juan Valdez roasted coffee and coffee beverages across supermarkets and institutional channels. The executive also said, 'Through this partnership with the Los Angeles Rams, we are opening a new chapter in the brand's global presence, bringing its authenticity and quality to an even broader audience.' 'Being part of a team like the Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose, and global vision behind it. Thanks to our alliance with Green Coffee Company—allowing us to elevate the presence of the more than 550,000 coffee-growing families who cultivate, with dedication and pride, a product of exceptional quality,' commented Sebastian Mejia, General Manager, Juan Valdez North America. He also added that 'being present in such an iconic scenario as this, allows us to connect with global consumers, share our culture and continue consolidating Colombia as a reference of coffee excellence at an international level.' As part of this exclusive partnership, a special edition of Juan Valdez® x Rams coffee will be created, along with various activations featuring player images and a prominent advertising presence throughout the stadium. Additionally, digital content series 'Recreate an Old Photo' and content from Media Day will be developed and shared across the team's official social media channels. 'The Los Angeles Rams and Juan Valdez® Colombian Coffee are united by a shared commitment to excellence and inspiring communities, making this partnership a natural fit,' said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. This collaboration creates a strategic platform for bringing the flavor of premium Colombian coffee to the American sports experience.
Web Release
20-06-2025
- Business
- Web Release
Bye-Bye Monday Blues, Hello Unlimited Brews at Juan Valdez!
Mondays just got a serious upgrade. Juan Valdez is turning your weekday slump into a caffeine-fueled celebration with its brand-new Anti-Monday Blues offer: unlimited coffee with your breakfast order for just AED 68. Whether you're easing into the workweek or powering through back-to-back meetings, this deal has your coffee cravings covered. From bold espressos to smooth lattes, enjoy bottomless refills of premium 100% Colombian coffee—all day long, every Monday. Start your week on a delicious note at any Juan Valdez location in Jumeirah 2. Because coffee should never be limited—and neither should your Monday motivation. OFFER · Available every Monday | AED 68 for unlimited coffee with any breakfast order · Location: Juan Valdez, Jumeirah 2
Yahoo
08-06-2025
- Business
- Yahoo
Lost in the coffee aisle? Navigating the complex buzzwords behind an ‘ethical' bag of beans is easier said than done
You're shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers make – typically $0.40 per cup – you figure it might be time to change your usual beans and buy something more ethical. Perusing the shelves in the coffee aisle, though, you see too many choices. First up is the red tub of Folgers '100% Colombian,' a kitchen staple – 'lively with a roasted and rich finish.' On the side of the tub, you see the icon of Juan Valdez with his donkey, Conchita – a fictional mascot representing the Colombian Coffee Growers Federation. Next might be Starbucks 'Single-Origin Colombia.' One side of the green bag tells 'the story' of the beans, describing 'treacherous dirt roads' to '6,500 feet of elevation' that are 'worth the journey every time.' The other shows a QR code and promises Starbucks is 'Committed to 100% Ethical Coffee Sourcing in partnership with Conservation International.' Then again, you've heard that a 'better' choice would be to buy from local cafes. The bag from your local roaster introduces you to La Familia Vieira of Huila, Colombia, who have worked as coffee farmers for four generations at 1,600 meters above sea level – about a mile. But then there's a flood of unfamiliar lingo: the 88-point anerobic-processed coffee was sourced directly from an importer who has a six-year relationship with the family, paid $3.70 per pound at farmgate, and $6.10 per pound FOB at a time when the C-market price was $1.60 per pound. If you're about ready to toss in the towel, you're hardly alone. Consumers are often asked to make more responsible choices. Yet when it comes to commodity goods like coffee, the complex production chain can turn an uncomplicated habit into a complicated decision. As a coffee enthusiast and marketing professor who researches marketplace justice, I've long been fascinated with how ethics and coffee consumption are intertwined. Before COVID-19, my family adopted a cat and named him Yukro, after a coffee-producing community in Ethiopia. While we were quarantining at home, I ordered Yukro-originating coffee from as many roasters as I could find to try to understand how consumers were supposed to make an informed choice. Paradoxically, the more information I gleaned, the less I knew how to make a responsible decision. Indeed, prior research has indicated that information overload increases the paradox of choice; this is no different when factoring in ethical information. Additionally, as with a lot of consumer-facing information, it can be difficult to tell what information is relevant or credible. Marketers attempt to simplify this overload by using buzzwords that sound good but may not get across much nuance. However, you might consider some of these terms when trying to decide between '100% Colombian' and the Vieira family. As a benchmark, the coffee industry typically uses the 'C-price': the traded price on the New York Intercontinental Exchange for a pound of coffee ready for export. 'Fair trade' implies the coffee is fairly traded, often with the goal of paying farmers minimum prices – and fixed premiums – above the C-price. There are a few different fair trade certifications, such as Fairtrade America or Fair Trade Certified. Each of these has its own, voluntary certification standards linked with the associated organization. Yet obtaining certification can come at significant additional cost for farms or importers. In contrast, some importers, or even roasters, have established relationships with specific farms, rather than buying beans at auction on the open market. These relationships potentially allow the importers to work directly with farmers over multi-year periods to improve the coffee quality and conditions. Longer-term commitment can provide farmers more certainty in times when the C-price is below their cost of production. Yet these arrangements can be just as volatile for farmers if the importers they've committed to cannot find roasters interested in buying their beans – beans they could have sold at auction themselves. There are several species of coffee, but approximately 70% of the world's production comes from the arabica species, which grows well at higher altitudes. Like with wine, there are several varieties of arabica, and they tend to be a bit sweeter than other species – making arabica the ideal species for satisfying consumers. In other words, a label like '100% arabica' is meant to signal deliciousness and prestige – though it's about as descriptive as calling a bottle of pinot noir '100% red.' When it comes to the environment, though, arabica isn't necessarily a win. Many arabica varieties are susceptible to climate change-related conditions such as coffee rust – a common fungus that spreads easily and can devastate farms – or drought. Other coffee species such as robusta or the less common eugenioides are more climate-change resistant, reducing costs of production for farmers, and are cheaper on commodity markets. However, they have a bit of a different taste profile than what folks are normally used to, which could mean lower earnings for farmers who make the switch, but could also provide new opportunities in areas where coffee was not previously farmed or to new markets of consumers' tastes. If someone labeled a peach as 'American,' a consumer would rightly wonder where exactly it came from. Similarly, 'single-origin' is a very broad description that could mean the coffee came from 'Africa' or 'Ethiopia' or 'Jimma Zone' – even the zone's specific town of 'Agaro.' 'Single-estate' at least gives slightly more farm-level information, though even this information may be tough to come by. Consumers have tended to want their coffee's journey from seed to cup to be traceable and transparent, which implies that everyone along the production chain is committed to equity – and 'single-origin' appears to provide those qualities. As a result, some coffee marketers invest quite a bit in being able to craft a narrative that emotionally resonates with consumers and makes them feel 'connected' to the farm. Others have developed blockchain solutions where each step along the coffee's journey, from bean to retail, is documented in a database that consumers can look at. Since blockchain data are immutable, the information a consumer gets from scanning a QR code on a label of a coffee bag should provide a clear chain of provenance. Shade-grown labels indicate that farms have adopted a more environmentally sustainable method, using biomatter like dead leaves as natural fertilizer for the coffee shrubs growing beneath a canopy of trees. Unlike other methods, shade-grown coffee doesn't increase deforestation, and it protects habitats for animals like migratory birds – which is why the Smithsonian's National Zoo and Conservation Biology Institute, which has developed its own coffee certification program, calls it 'bird-friendly.' But as with fair trade, there are costs associated with certification, and those costs are often passed on to consumers. Farmers or importers are left justifying the cost and wondering if the specialized label can attract a large enough market to validate their decision to certify. That said, many farmers who have the ability will do shade-grown regardless, since it's a better farming practice and saves some costs on fertilizer. In the end, all this information – or lack thereof – is a tool for consumers to use when making their coffee choices. Like any tool, sometimes it's helpful, and sometimes not. These labels might not make your decision any easier, and might drive you right back to your 'usual' bag of beans – but at least your choice can be more nuanced. This article is republished from The Conversation, a nonprofit, independent news organization bringing you facts and trustworthy analysis to help you make sense of our complex world. It was written by: Spencer M. Ross, UMass Lowell Read more: How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah What can board games teach students about climate change? Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande benefits Spencer M. Ross is a former member of the Specialty Coffee Association (SCA) and has presented seminars twice at SCA events.
