Latest news with #JuliaGoldin
North Wales Live
07-07-2025
- Automotive
- North Wales Live
Formula 1 winners at Silverstone presented with trophies made out of LEGO
The LEGO Group presented the top three drivers and the winning constructor of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO elements. Created to celebrate F1's 75th anniversary at the site of the sport's very first Formula 1 World Championship in 1950 at Silverstone, the builds were inspired by the design of the current RAC (Royal Automobile Club) golden British Grand Prix trophy that is presented to the winner of the iconic Grand Prix. The creation of the trophies is part of the multi-year partnership between the LEGO Group and Formula 1. The winner received a gold-adorned LEGO Trophy, comprised of 2,717 LEGO elements, weighing over 2kg. The 2 nd and 3 rd place podium sitters received white LEGO trophies with red and blue detailing respectively, while the constructor's winner received a dark blue and gold coloured brick-built trophy. Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: 'At this year's British Grand Prix, we wanted to do something truly unique to celebrate a major anniversary, as well as surprise and delight builders around the world. The legacy of Silverstone is incredible, and we hope fans are inspired by these unique trophy builds that demonstrate how starting with just one LEGO elements, there are limitless possibilities to what you can create.' Emily Prazer, Chief Commercial Officer of Formula 1, said: 'Our partnership with the LEGO Group has already turned heads with the big build LEGO cars in Miami, and our next collaboration will see us mark Formula 1's 75th anniversary at the venue of the first race in 1950 with these exquisitely built trophies. It's been fantastic to work with the LEGO Group on developing really creative and engaging moments to drive interest and curiosity in both our existing and new fans and to inject some additional fun into such a celebratory moment as the trophy presentation.' Stuart Pringle, Chief Executive Officer, Silverstone said "What a moment to celebrate. Since hosting the first round of the Formula 1 World Championship at Silverstone 75 years ago we have had some iconic podium celebrations, and I could not think of a better way to make 2025 unique. I am sure the three drivers on the Silverstone podium today will be proudly showing off their fantastic LEGO trophies for many years to come."
Wales Online
07-07-2025
- Automotive
- Wales Online
Formula 1 winners at Silverstone presented with trophies made out of LEGO
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info The LEGO Group presented the top three drivers and the winning constructor of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO elements. Created to celebrate F1's 75th anniversary at the site of the sport's very first Formula 1 World Championship in 1950 at Silverstone, the builds were inspired by the design of the current RAC (Royal Automobile Club) golden British Grand Prix trophy that is presented to the winner of the iconic Grand Prix. The creation of the trophies is part of the multi-year partnership between the LEGO Group and Formula 1. The winner received a gold-adorned LEGO Trophy, comprised of 2,717 LEGO elements, weighing over 2kg. The 2nd and 3rd place podium sitters received white LEGO trophies with red and blue detailing respectively, while the constructor's winner received a dark blue and gold coloured brick-built trophy. Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: 'At this year's British Grand Prix, we wanted to do something truly unique to celebrate a major anniversary, as well as surprise and delight builders around the world. The legacy of Silverstone is incredible, and we hope fans are inspired by these unique trophy builds that demonstrate how starting with just one LEGO elements, there are limitless possibilities to what you can create.' Emily Prazer, Chief Commercial Officer of Formula 1, said: 'Our partnership with the LEGO Group has already turned heads with the big build LEGO cars in Miami, and our next collaboration will see us mark Formula 1's 75th anniversary at the venue of the first race in 1950 with these exquisitely built trophies. It's been fantastic to work with the LEGO Group on developing really creative and engaging moments to drive interest and curiosity in both our existing and new fans and to inject some additional fun into such a celebratory moment as the trophy presentation.' Stuart Pringle, Chief Executive Officer, Silverstone said "What a moment to celebrate. Since hosting the first round of the Formula 1 World Championship at Silverstone 75 years ago we have had some iconic podium celebrations, and I could not think of a better way to make 2025 unique. I am sure the three drivers on the Silverstone podium today will be proudly showing off their fantastic LEGO trophies for many years to come."
New Straits Times
06-07-2025
- Automotive
- New Straits Times
F1 drivers to get trophies made of LEGO at British GP
SILVERSTONE: The top three Formula One drivers in today's British Grand Prix will have to handle their trophies with care during the podium celebrations or risk ending up with a pile of LEGO toy bricks. The novel trophies are part of a multi-year partnership between LEGO and Formula One that has already put drivers in a fleet of 10 brick-built cars for a pre-race parade at the Miami Grand Prix, a moment that went viral. Today's race marked 75 years of the championship at the Silverstone circuit where it started in 1950 and the winner's gold-adorned LEGO trophy, modelled on the real RAC golden trophy, is made of 2,717 bricks. It weighs more than 2kg and is more than 59cm high. The second and third-placed trophies are white with red and blue detailing respectively, while the constructors' is dark blue and gold. "We wanted to create something very special because it's the 75th anniversary," LEGO's chief product and marketing officer Julia Goldin told Reuters. The blocks are stuck together with glue, and took seven builders 210 hours to create in Denmark. Goldin said breakages would not be the end of the world. McLaren's Lando Norris did just that in Hungary with a special porcelain trophy in 2023. "If he smashes the trophy it will fall apart into thousands of beautiful bricks," said Goldin. "And then we can rebuild it. Because that's the whole point of LEGO bricks. "You can create amazing things and then you can rebuild them. I just want the drivers to be happy and whatever they do is fine." NEW AUDIENCES Formula One is reaching out to a new demographic, and particularly a younger audience, with considerable success and has found partners in previously untapped areas. That includes deals with Mattel's Hot Wheels toy cars, a 2026 collaboration with Disney's Mickey & Friends and LEGO announced last year. Emily Prazer, Formula One's chief commercial officer, rejected any suggestion of the sport "dumbing down" and said the strategy was to make brands more accessible and reach out to those who may never go to a race. "LEGO puts us in nearly every shopping mall in the world," she told Reuters. "Disney helps us appeal to the next generation of fan. Hot Wheels and Mattel allow for kids to actually play with the cars at home." Goldin said LEGO also appealed to more and more adults and had products that were intriguing to people with all kinds of interests. "The same is happening with F1 and there is a real benefit of how the sport is able to engage different people with different interests and different elements of the sport," she said.
CNA
06-07-2025
- Automotive
- CNA
F1 drivers to get trophies made of LEGO at British GP
SILVERSTONE, England :The top three Formula One drivers in Sunday's British Grand Prix will have to handle their trophies with care during the podium celebrations or risk ending up with a pile of LEGO toy bricks. The novel trophies are part of a multi-year partnership between LEGO and Formula One that has already put drivers in a fleet of 10 brick-built cars for a pre-race parade at the Miami Grand Prix, a moment that went viral. Sunday's race marked 75 years of the championship at the Silverstone circuit where it started in 1950 and the winner's gold-adorned LEGO trophy, modelled on the real RAC golden trophy, is made of 2,717 bricks. It weighs more than 2kg and is more than 59cm high. The second and third-placed trophies are white with red and blue detailing respectively, while the constructors' is dark blue and gold. "We wanted to create something very special because it's the 75th anniversary," LEGO's chief product and marketing officer Julia Goldin told Reuters. The blocks are stuck together with glue, and took seven builders 210 hours to create in Denmark. Goldin said breakages would not be the end of the world. McLaren's Lando Norris did just that in Hungary with a special porcelain trophy in 2023. "If he smashes the trophy it will fall apart into thousands of beautiful bricks," said Goldin. "And then we can rebuild it. Because that's the whole point of LEGO bricks. "You can create amazing things and then you can rebuild them. I just want the drivers to be happy and whatever they do is fine." NEW AUDIENCES Formula One is reaching out to a new demographic, and particularly a younger audience, with considerable success and has found partners in previously untapped areas. That includes deals with Mattel's Hot Wheels toy cars, a 2026 collaboration with Disney's Mickey & Friends and LEGO announced last year. Emily Prazer, Formula One's chief commercial officer, rejected any suggestion of the sport "dumbing down" and said the strategy was to make brands more accessible and reach out to those who may never go to a race. "LEGO puts us in nearly every shopping mall in the world," she told Reuters. "Disney helps us appeal to the next generation of fan. Hot Wheels and Mattel allow for kids to actually play with the cars at home." Goldin said LEGO also appealed to more and more adults and had products that were intriguing to people with all kinds of interests. "The same is happening with F1 and there is a real benefit of how the sport is able to engage different people with different interests and different elements of the sport," she said.
Reuters
06-07-2025
- Automotive
- Reuters
F1 drivers to get trophies made of LEGO at British GP
SILVERSTONE, England, July 6 (Reuters) - The top three Formula One drivers in Sunday's British Grand Prix will have to handle their trophies with care during the podium celebrations or risk ending up with a pile of LEGO toy bricks. The novel trophies are part of a multi-year partnership between LEGO and Formula One that has already put drivers in a fleet of 10 brick-built cars for a pre-race parade at the Miami Grand Prix, a moment that went viral. Sunday's race marked 75 years of the championship at the Silverstone circuit where it started in 1950 and the winner's gold-adorned LEGO trophy, modelled on the real RAC golden trophy, is made of 2,717 bricks. It weighs more than 2kg and is more than 59cm high. The second and third-placed trophies are white with red and blue detailing respectively, while the constructors' is dark blue and gold. "We wanted to create something very special because it's the 75th anniversary," LEGO's chief product and marketing officer Julia Goldin told Reuters. The blocks are stuck together with glue, and took seven builders 210 hours to create in Denmark. Goldin said breakages would not be the end of the world. McLaren's Lando Norris did just that in Hungary with a special porcelain trophy in 2023. "If he smashes the trophy it will fall apart into thousands of beautiful bricks," said Goldin. "And then we can rebuild it. Because that's the whole point of LEGO bricks. "You can create amazing things and then you can rebuild them. I just want the drivers to be happy and whatever they do is fine." Formula One is reaching out to a new demographic, and particularly a younger audience, with considerable success and has found partners in previously untapped areas. That includes deals with Mattel's Hot Wheels toy cars, a 2026 collaboration with Disney's Mickey & Friends and LEGO announced last year. Emily Prazer, Formula One's chief commercial officer, rejected any suggestion of the sport "dumbing down" and said the strategy was to make brands more accessible and reach out to those who may never go to a race. "LEGO puts us in nearly every shopping mall in the world," she told Reuters. "Disney helps us appeal to the next generation of fan. Hot Wheels and Mattel allow for kids to actually play with the cars at home." Goldin said LEGO also appealed to more and more adults and had products that were intriguing to people with all kinds of interests. "The same is happening with F1 and there is a real benefit of how the sport is able to engage different people with different interests and different elements of the sport," she said. "We are not just trying to turn the sport into a toy but actually trying to help the fans to experience the best."
