Latest news with #JustineDoiron
NZ Herald
2 days ago
- Entertainment
- NZ Herald
Soup boards are winter's messiest new food trend – will they catch on here?
The question, though, is whether this is a trend with real traction or just another fleeting social media spectacle. The rise of the board To understand the soup board, it helps to look back at its predecessors. The charcuterie board, once a preserve of French picnic culture, has been reimagined online into countless themed iterations: breakfast boards, dessert boards, nacho boards, even fry boards. The butter board, popularised on TikTok in late 2022 by creator Justine Doiron (inspired by chef Joshua McFadden), was perhaps the peak of the genre – a communal slab of softened butter swiped on to a board and topped with anything from edible flowers to za'atar to hot honey. The soup board takes that same spirit – interactive, shareable, aesthetically excessive – and applies it to a comfort-food staple, conveniently timed for the Southern Hemisphere winter. In videos tagged #soupboard and #soupcharcuterieboard, creators show off curated combinations: butternut soup with bacon bits, cheddar shards and thyme croutons; chicken tortilla soup flanked by lime wedges, jalapenos and toasted corn strips; and even multiple soups in miniature ramekins for a 'flight' format. Some boards lean into customisation, setting out a central tureen of soup and arranging toppings around it. Others offer individual bowls with themed pairings. In all cases, visual appeal is paramount. Is it practical – or just pretty? The appeal is obvious. Soup is inherently comforting, and for many people, winter cooking skews nostalgic. The board format adds a playful, DIY aspect that lends itself to small-scale entertaining – a kind of adult lunchable with flair. It also photographs beautifully, which remains a driving force behind many viral food trends. Styling with accoutrements, ie toppings, is key to the soup board trend. Photo / Babiche Martens But critics have pointed out the soup board's flaws. For one, it's messy. Hot liquid on a wooden surface, surrounded by precarious crumbs, dripping oils and sticky toppings, is a clean-up challenge waiting to happen. Wood isn't the most hygienic serving material, especially for anything involving moisture. There's also a certain impracticality to balancing multiple mini soup bowls on a single board. As Bettina Makalintal, a writer for US-based food site Eater, put it in a wry 2023 article: 'The soup board is chaos. It is an affront to the stability of soup as a concept.' She argued that many of the boards seemed designed more for social media engagement than actual enjoyment. Could the trend take hold here? In New Zealand, where winter comfort food tends to favour the humble and hearty over the performative, the soup board may seem like a step too far. But as local entertaining norms evolve – and social media continues to influence how we present food – there's space for these kinds of playful ideas to find a niche. It helps that the concept is easily adapted to what Kiwis are already cooking. A single soup – say, roasted cauliflower, pumpkin and coconut, or classic tomato – could be served with a couple of simple accompaniments: grilled cheese triangles, roasted seeds, herby croutons, flavoured olive oil. It doesn't need to be complicated to feel special. Some cafes and caterers may find more use for the idea than home cooks. Like butter boards before them, soup boards are arguably better suited to stylised settings – think grazing tables at events, or social media content for cafes looking to lean into the seasonal mood. But home cooks who enjoy putting together a bit of a spread – or entertaining without going full three-course dinner – may still find inspiration in the format. Style over substance? In the end, the soup board is probably less a revolutionary new way of eating and more a clever reframe of what many people already enjoy: warm soup with good bread and a few things to sprinkle on top. The trend's real power lies in how it makes the familiar feel a little more curated, a little more 'occasion-worthy'. And for all its potential mess and overthinking, it does remind us that even something as humble as soup can be made to feel indulgent with the right trimmings. Herald contributor Nikki Birrell has worked in food and travel publishing for nearly 20 years. From managing your kitchen to cutting costs, she's shared some helpful advice recently, including how to prep your barbecue for summer grilling, gourmet hacks for elevating budget ingredients and what toppings to choose for different crackers.
Yahoo
24-06-2025
- Health
- Yahoo
Nature Made® Teams Up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to Provide Delicious and Convenient Ways to Support Gut Health
Combining expertise to serve up limited-edition, gut-friendly meal kits and easy-to-make recipes, this partnership empowers individuals to take charge of their digestive health following the recent launch of Nature Made's clinically studied probiotics WEST HILLS, Calif., June 24, 2025--(BUSINESS WIRE)--Nature Made®, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products with ingredients backed by science, today announces its partnership with HelloFresh, the world's leading meal kit company, and New York Times Best-Selling cookbook author Justine Doiron to offer limited edition Gut-Friendly Meal Kits and a collection of simple recipes designed to support your digestive system. The limited-edition Gut-Friendly meal kits will be available to order on now through September and additional gut-friendly recipes from Justine Doiron will be available exclusively on "Nature Made's commitment to supporting everyday health and wellness goals is at the core of everything we do," said Rhonda Hoffman, Chief Growth Officer of Nature Made. "We're excited to join forces with HelloFresh and Justine Doiron to offer our consumers – no matter where they are on their health and wellness journey – simple, convenient, and delicious ways to support their digestive health." The HelloFresh recipe collection features 12 weeks of chef-curated dishes designed to support digestive health, with each meal offering at least six grams of fiber. Recipes include seasonally inspired options like Lemon Brown Butter Barramundi with Mashed Russets and Broccoli Crowns, Roasted Tilapia with Lemony Creamy Kale & Chickpeas, and Citrusy Tex-Mex Pork Tenderloin with Spiced Veggie Jumble & Lime Crema, and each meal kit includes a step-by-step recipe card and pre-portioned ingredients. The dedicated meals will be tagged as "Gut Friendly" on the menu, with one featured each week for HelloFresh subscribers to add to their orders from July 12 through September. "As HelloFresh customers prioritize their health and wellness this summer, we're proud to partner with Nature Made to offer a limited-edition collection of delicious, gut-friendly recipes," said Kevin Spangberg, Sr. Director of Partnerships and Business Development at HelloFresh US. "By combining our mealtime expertise with Nature Made's trusted leadership in wellness, we're making it easier than ever for customers to enjoy nourishing, homecooked meals that support their gut health and wellbeing." Beyond the limited-edition HelloFresh meal kits, Nature Made tapped Justine Doiron to develop an additional collection of delicious, easy-to-make recipes that are designed to support your digestive system. These expertly crafted recipes feature prebiotic fiber, probiotics, cruciferous vegetables such as broccolini and bok choy and are perfect for weeknight dinners, summer gatherings, as well as healthy snacking. They include Summer Tomato Coconut Curry with Edamame and Tofu, Lentil Peperonata with Basil Rice, Seed Crackers & Broccolini Dip, Coconut Butter Dates with Pistachios, and Miso Peach Oatmeal. "I love creating meals that promote healthier living and, as a recipe developer, making a gut friendly menu felt like a natural extension of my ethos," said New York Times Best-Selling cookbook author Justine Doiron. "I'm thrilled to partner with Nature Made to curate and develop gut-friendly recipes that provide people with simple and convenient ways to support their digestive health – especially during the summer months, a time when people prioritize being present, soaking up the sun, and enjoying quality time with friends and family." These offerings provide the perfect complement to Nature Made's lineup of probiotic and prebiotic support products, which include recently launched Nature Made Probiotic + Prebiotic Fiber Gummies, Nature Made Extra Strength Probiotic 8B CFU Gummies, Nature Made Extra Strength Probiotic 15B CFU Capsules, and Nature Made Probiotic 1B CFU Capsules. These offerings feature clinically studied probiotics that work with your digestive tract's natural bacteria and are designed for daily use to support daily digestion, good gut bacteria, and a healthy digestive system.† Nature Made's variety of gut-friendly digestive supplements, including clinically studied probiotics, are available now at and in major retailers nationwide. To check availability and learn more about Nature Made, please visit About Nature Made Vitamins Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins). About Pharmavite LLC Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit and follow us on LinkedIn for the latest news and information about Pharmavite and its brands. About HelloFresh HelloFresh is the world's leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers' doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh has been voted the Most Trusted Meal Kit Delivery Service in America since 2021 by Newsweek. For more information, visit or follow HelloFresh on Facebook, X, Instagram, or TikTok. *Based on a survey of pharmacists who recommend branded vitamins and supplements† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. View source version on Contacts Media Contact: Julia Chamberlin, jchamberlin@ Sign in to access your portfolio
Business Wire
24-06-2025
- Business
- Business Wire
Nature Made® Teams Up with HelloFresh and New York Times Best-Selling Cookbook Author Justine Doiron to Provide Delicious and Convenient Ways to Support Gut Health
WEST HILLS, Calif.--(BUSINESS WIRE)-- Nature Made ®, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products with ingredients backed by science, today announces its partnership with HelloFresh, the world's leading meal kit company, and New York Times Best-Selling cookbook author Justine Doiron to offer limited edition Gut-Friendly Meal Kits and a collection of simple recipes designed to support your digestive system. The limited-edition Gut-Friendly meal kits will be available to order on now through September and additional gut-friendly recipes from Justine Doiron will be available exclusively on 'Nature Made's commitment to supporting everyday health and wellness goals is at the core of everything we do,' said Rhonda Hoffman, Chief Growth Officer of Nature Made. 'We're excited to join forces with HelloFresh and Justine Doiron to offer our consumers – no matter where they are on their health and wellness journey – simple, convenient, and delicious ways to support their digestive health.' The HelloFresh recipe collection features 12 weeks of chef-curated dishes designed to support digestive health, with each meal offering at least six grams of fiber. Recipes include seasonally inspired options like Lemon Brown Butter Barramundi with Mashed Russets and Broccoli Crowns, Roasted Tilapia with Lemony Creamy Kale & Chickpeas, and Citrusy Tex-Mex Pork Tenderloin with Spiced Veggie Jumble & Lime Crema, and each meal kit includes a step-by-step recipe card and pre-portioned ingredients. The dedicated meals will be tagged as 'Gut Friendly' on the menu, with one featured each week for HelloFresh subscribers to add to their orders from July 12 through September. 'As HelloFresh customers prioritize their health and wellness this summer, we're proud to partner with Nature Made to offer a limited-edition collection of delicious, gut-friendly recipes,' said Kevin Spangberg, Sr. Director of Partnerships and Business Development at HelloFresh US. 'By combining our mealtime expertise with Nature Made's trusted leadership in wellness, we're making it easier than ever for customers to enjoy nourishing, homecooked meals that support their gut health and wellbeing.' Beyond the limited-edition HelloFresh meal kits, Nature Made tapped Justine Doiron to develop an additional collection of delicious, easy-to-make recipes that are designed to support your digestive system. These expertly crafted recipes feature prebiotic fiber, probiotics, cruciferous vegetables such as broccolini and bok choy and are perfect for weeknight dinners, summer gatherings, as well as healthy snacking. They include Summer Tomato Coconut Curry with Edamame and Tofu, Lentil Peperonata with Basil Rice, Seed Crackers & Broccolini Dip, Coconut Butter Dates with Pistachios, and Miso Peach Oatmeal. 'I love creating meals that promote healthier living and, as a recipe developer, making a gut friendly menu felt like a natural extension of my ethos,' said New York Times Best-Selling cookbook author Justine Doiron. 'I'm thrilled to partner with Nature Made to curate and develop gut-friendly recipes that provide people with simple and convenient ways to support their digestive health – especially during the summer months, a time when people prioritize being present, soaking up the sun, and enjoying quality time with friends and family.' These offerings provide the perfect complement to Nature Made's lineup of probiotic and prebiotic support products, which include recently launched Nature Made Probiotic + Prebiotic Fiber Gummies, Nature Made Extra Strength Probiotic 8B CFU Gummies, Nature Made Extra Strength Probiotic 15B CFU Capsules, and Nature Made Probiotic 1B CFU Capsules. These offerings feature clinically studied probiotics that work with your digestive tract's natural bacteria and are designed for daily use to support daily digestion, good gut bacteria, and a healthy digestive system.† Nature Made's variety of gut-friendly digestive supplements, including clinically studied probiotics, are available now at and in major retailers nationwide. To check availability and learn more about Nature Made, please visit About Nature Made Vitamins Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins). About Pharmavite LLC Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit and follow us on LinkedIn for the latest news and information about Pharmavite and its brands. About HelloFresh HelloFresh is the world's leading meal-kit company, providing customers with fresh, high-quality ingredients to cook delicious meals at home. By delivering pre-portioned ingredients and easy-to-follow recipes directly to customers' doors, HelloFresh helps busy individuals and families enjoy home-cooked meals without the hassle of meal planning and grocery shopping. HelloFresh has been voted the Most Trusted Meal Kit Delivery Service in America since 2021 by Newsweek. For more information, visit or follow HelloFresh on Facebook, X, Instagram, or TikTok. † These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
New York Times
15-03-2025
- Entertainment
- New York Times
How a TikTok Cook Spends Her Sundays
Justine Doiron didn't plan on becoming a recipe developer when she moved to New York in 2016. She was fresh out of Cornell University's hospitality program and had embarked on a career in public relations. Cooking was just a hobby then. Today, she's better known by her online moniker Justine Snacks and shares recipe videos with 2.3 million followers on TikTok. Ms. Doiron, 30, first gave TikTok a whirl in April 2020. Since the app's main audience seemed to be teenagers, she geared her content toward them with trending recipes for sushi cakes and pasta flowers. Eventually, her style morphed into what she's best known for today: approachable, veggie-forward recipes paired with stories from her day-to-day life. She recently published 'Justine Cooks: A Cookbook' and has another one in the works. All of Ms. Doiron's recipe testing, on and off camera, is done in the kitchen of her 250-year-old wood frame house in the Crown Heights neighborhood in Brooklyn. 'I'm really building out my dream life in the house, because this year's been the year of Martha Stewart and Ina Garten, and their resurgence of this 'nostalgia core,'' she said. Ms. Doiron lives with her fiancé, Eric Lipka, 31, an intelligence analyst, their French bulldog, Walter, and their rescue cat, Gladiator. EARLY TO RISE I wake up at 6 a.m. if not earlier. I've been having a lot of trouble sleeping lately, which I guess just comes with age and general anxiety about things (love that). I also really like my mornings to myself. I use the first hour of the morning to ingest coffee like it's my job and write down my general outline and plans for the week. TO MARKET TO MARKET I go to the Carroll Gardens Greenmarket as my grossest self. I'm just pajamas-to-jeans, a T-shirt, a puffy jacket, a coat, beanie, puffy eyes and S.P.F. on my face, and I'm out the door by 7:30 a.m. I like seeing everything at its fullest potential. I don't like to feel like I might have missed out something. Carroll Gardens has ACQ Bread Co., which is my favorite bread in the entire city — it's everyone's favorite bread. They have a line down the block no matter how early I am to the market. Every two weeks I get their Living Bread, which has seeds and sprouts. GUILTY PLEASURE Afterward, I pop into Trader Joe's. It's a 10-minute walk from the Carroll Gardens market, so the amount of guilt I feel walking into Trader Joe's with two tote bags filled of vegetables that aren't theirs, to get five cans of chickpeas, some edamame and some coffee creamer, is crazy, but it's part of my routine. Then I take the subway home. LEISURELY BREAKFAST My big luxury is a big, slow breakfast, my shower and being lazy for the next 90 minutes. For breakfast, I toast two slices of the Living Bread I just bought, and then I like to boil jammy eggs. I'm a three egg kind of girl, and I mash them up with chili, flaky salt, red wine vinegar, black pepper and I just put that on the toast. It's a great time to get avocado, so if I have blessed myself with a ripened avocado and have that available, that'll go on there too. Eric, if he's lucky enough, and awake and hungry, will get the same. FIXER UPPER Our house is amazing, but when we got it it needed some tender love and care. I really want a Brooklyn garden in the backyard (which is just concrete, let's be honest). We're making garden beds that have good drainage, and I'm watching the sun and seeing where it'll go. Soon, I'll start seeds on the third floor of the house. TEST KITCHEN I'm usually so excited and inspired by ingredients, especially right when I get them, because nothing hits like the vegetables you just buy. They're at their peak gorgeousness and freshness. I'm currently in the throes of working on book No. 2, so I do a quick little recipe test, or a quick little, 'let's put these flavors together with this ingredient and kind of see where it nets out.' Maybe this will turn into an idea further down the line. We're not super hungry since we had a late breakfast, so it's a little peckish recipe test snack. EARLY BIRD I'm such a morning person and a lazy night person that sometimes we meet our friends for just drinks or aperitivo. Agi's Counter is in our neighborhood, and that's my favorite place. I like to get the window seat (if you know, you know) and just get something super cozy there for dinner. CLEAN UP I have kept this habit since my 9-to-5 corporate days. I can't start a week without feeling some semblance of: normalcy, control, clean. I just straighten the house, do whatever laundry I can and make sure the kitchen's clean. It takes me about an hour, and I do it while listening to a podcast like 'Las Culturistas.' It used to be so much more intense, but I've relaxed now that we have a dog and a cat and I share the home with somebody else. I realize I've let go of a lot of control of things, but the cleaning has stayed. EARLY TO BED Eric and I are together most of the day, but we like to prioritize hanging out all in the same room. He might be logging on and finishing up some emails, while I read and prepare to fall asleep. I've really gotten into reading. I loved 'The Wedding People' by Alison Espach and I'm getting back into reading Maggie O'Farrell — I leap at her books anytime they're available on the library's Libby app. I'm in this phase of my life where I completely understand how lucky I am to have so much peace and so much freedom with my schedule. I use that freedom to go to bed on the earlier side.
