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Kia aims to win US market share as tariffs force rivals to pull back
Kia aims to win US market share as tariffs force rivals to pull back

Business Times

time4 days ago

  • Automotive
  • Business Times

Kia aims to win US market share as tariffs force rivals to pull back

[SEOUL] South Korea's Kia Corp said on Friday (Jul 25) that it aims to increase its US sales and market share in the second half, driven by sales of new hybrid and petrol vehicles and as some rivals are expected to raise prices to cope with tariffs. Kia, which together with affiliate Hyundai Motor ranks as the world's No 3 carmaker, said its operating profit in the second quarter slumped by a quarter as it took a hit of 786 billion won (S$726 million) from US tariffs and warned of a bigger blow in the second half. Still, it increased April to June US sales by 5 per cent as consumers brought forward some car purchases due to concerns that US tariffs would lead to higher vehicle prices. Kia also credited solid sales of its new Carnival hybrid sport utility vehicles for the rise. It said it aimed to increase its US sales by 7 to 8 per cent in the second half of the year, even as overall auto sales in the US market are expected to slump by 10 per cent, leading to a gain in market share to over 6 per cent from 5.1 per cent in the first half. It expects Carnival and K4 small car sales to drive the gains, while some Japanese automakers are raising prices. While Kia and Hyundai import about two-thirds sold in the US market, making them more exposed to US tariffs than major rivals, Kia said on Friday that it has not yet made detailed plans to raise prices, instead focusing on growing its US business. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up 'We believe that we will be able to use the difficult environment as a good opportunity to level up (our market share and sales), and that's Kia's strength,' Kia chief financial officer Kim Seung-jun said during a conference call. Samsung Securities analyst Esther Yim said Kia's strategy to boost sales of hybrids, which are imported from South Korea, could weigh on its profit, but that could be in part offset by Kia's efforts to limit the impact. To mitigate tariffs' effects, Kia's South Korean factories will divert some of its shipments from the United States to other markets, such as Canada, the carmaker said. Kia also said its US factory in Georgia aims to shift some electric vehicle (EV) production to other vehicles such as Sportage, Sorento and Telluride, as the United States is set to end its EV subsidies at the end of September. Kia shares were down 0.9 per cent. REUTERS

Kia aims to win US market share as tariffs force rivals to pull back
Kia aims to win US market share as tariffs force rivals to pull back

CTV News

time4 days ago

  • Automotive
  • CTV News

Kia aims to win US market share as tariffs force rivals to pull back

SEOUL — South Korea's Kia Corp said on Friday that it aims to increase its U.S. sales and market share in the second half, driven by sales of new hybrid and gasoline vehicles and as some rivals are expected to raise prices to cope with tariffs. Kia, which together with affiliate Hyundai Motor ranks as the world's no. three carmaker, said its operating profit in the second quarter slumped by a quarter as it took a hit of 786 billion won ($570 million) from U.S. tariffs and warned of a bigger blow in the second half. Still, it increased April to June U.S. sales by five per cent as consumers brought forward some car purchases due to concerns that U.S. tariffs would lead to higher vehicle prices. Kia also credited solid sales of its new Carnival hybrid sport utility vehicles for the rise. It said it aimed to increase its U.S. sales by seven to eight per cent in the second half of the year even as overall auto sales in the U.S. market are expected to slump by 10 per cent, leading to a gain in market share to over six per cent from 5.1 per cent in the first half. It expects Carnival and K4 small car sales to drive the gains while some Japanese automakers are raising prices. While Kia and Hyundai import about two-thirds sold in the U.S. market, making them more exposed to U.S. tariffs than major rivals, Kia said on Friday that it has not yet made detailed plans to raise prices, instead focusing on growing its U.S. business. 'We believe that we will be able to use the difficult environment as a good opportunity to level up (our market share and sales), and that's Kia's strength,' Kia chief financial officer Kim Seung-jun said during a conference call. Samsung Securities analyst Esther Yim said Kia's strategy to boost sales of hybrids, which are imported from South Korea, could weigh on its profit, but that could be in part offset by Kia's efforts to limit the impact. To mitigate tariffs' effects, Kia's South Korean factories will divert some of its shipments from the United States to other markets, such as Canada, the carmaker said. Kia also said its U.S. factory in Georgia aims to shift some electric vehicle production to other vehicles like Sportage, Sorento and Telluride, as the United States is set to end its EV subsidies at the end of September. Kia shares were down 0.9 per cent. (Reporting by Hyunjoo Jin and Heekyong Yang; Editing by Christian Schmollinger, Tom Hogue and Tomasz Janowski)

Kia aims to win US market share as tariffs force rivals to pull back
Kia aims to win US market share as tariffs force rivals to pull back

Time of India

time4 days ago

  • Automotive
  • Time of India

Kia aims to win US market share as tariffs force rivals to pull back

South Korea's Kia Corp said on Friday that it aims to increase its US sales and market share in the second half, driven by sales of new hybrid and gasoline vehicles and as some rivals are expected to raise prices to cope with tariffs. Kia, which together with affiliate Hyundai Motor ranks as the world's no. 3 carmaker, said its operating profit in the second quarter slumped by a quarter as it took a hit of 786 billion won ($570 million) from US tariffs and warned of a bigger blow in the second half. Still, it increased April-June US sales by 5 per cent as consumers brought forward some car purchases due to concerns that US tariffs would lead to higher vehicle prices. Kia also credited solid sales of its new Carnival hybrid sport utility vehicles for the rise. It said it aimed to increase its US sales by 7 per cent to 8 per cent in the second half of the year even as overall auto sales in the US market are expected to slump by 10 per cent, leading to a gain in market share to over 6 per cent from 5.1 per cent in the first half. It expects Carnival and K4 small car sales to drive the gains while some Japanese automakers are raising prices. While Kia and Hyundai import about two-thirds sold in the US market, making them more exposed to US tariffs than major rivals, Kia said on Friday that it has not yet made detailed plans to raise prices, instead focusing on growing its US business. "We believe that we will be able to use the difficult environment as a good opportunity to level up (our market share and sales), and that's Kia's strength," Kia chief financial officer Kim Seung-jun said during a conference call. Samsung Securities analyst Esther Yim said Kia's strategy to boost sales of hybrids, which are imported from South Korea, could weigh on its profit, but that could be in part offset by Kia's efforts to limit the impact. To mitigate tariffs' effects, Kia's South Korean factories will divert some of its shipments from the United States to other markets, such as Canada, the carmaker said. Kia also said its US factory in Georgia aims to shift some electric vehicle production to other vehicles like Sportage, Sorento and Telluride, as the United States is set to end its EV subsidies at the end of September. Kia shares were down 0.9 per cent.

Kia aims to win US market share as tariffs force rivals to pull back
Kia aims to win US market share as tariffs force rivals to pull back

Reuters

time5 days ago

  • Automotive
  • Reuters

Kia aims to win US market share as tariffs force rivals to pull back

SEOUL, July 25 (Reuters) - South Korea's Kia Corp ( opens new tab said on Friday that it aims to increase its U.S. sales and market share in the second half, driven by sales of new hybrid and gasoline vehicles and as some rivals are expected to raise prices to cope with tariffs. Kia, which together with affiliate Hyundai Motor ( opens new tab ranks as the world's no. 3 carmaker, said its operating profit in the second quarter slumped by a quarter as it took a hit of 786 billion won ($570 million) from U.S. tariffs and warned of a bigger blow in the second half. Still, it increased April-June U.S. sales by 5% as consumers brought forward some car purchases due to concerns that U.S. tariffs would lead to higher vehicle prices. Kia also credited solid sales of its new Carnival hybrid sport utility vehicles for the rise. It said it aimed to increase its U.S. sales by 7% to 8% in the second half of the year even as overall auto sales in the U.S. market are expected to slump by 10%, leading to a gain in market share to over 6% from 5.1% in the first half. It expects Carnival and K4 small car sales to drive the gains while some Japanese automakers are raising prices. While Kia and Hyundai import about two-thirds sold in the U.S. market, making them more exposed to U.S. tariffs than major rivals, Kia said on Friday that it has not yet made detailed plans to raise prices, instead focusing on growing its U.S. business. "We believe that we will be able to use the difficult environment as a good opportunity to level up (our market share and sales), and that's Kia's strength," Kia chief financial officer Kim Seung-jun said during a conference call. Samsung Securities analyst Esther Yim said Kia's strategy to boost sales of hybrids, which are imported from South Korea, could weigh on its profit, but that could be in part offset by Kia's efforts to limit the impact. To mitigate tariffs' effects, Kia's South Korean factories will divert some of its shipments from the United States to other markets, such as Canada, the carmaker said. Kia also said its U.S. factory in Georgia aims to shift some electric vehicle production to other vehicles like Sportage, Sorento and Telluride, as the United States is set to end its EV subsidies at the end of September. Kia shares were down 0.9%. ($1 = 1,378.0800 won)

Kia aims to win US market share as tariffs force rivals to pull back
Kia aims to win US market share as tariffs force rivals to pull back

Time of India

time5 days ago

  • Automotive
  • Time of India

Kia aims to win US market share as tariffs force rivals to pull back

South Korea's Kia Corp said on Friday that it aims to increase its U.S. sales and market share in the second half, driven by sales of new hybrid and gasoline vehicles and as some rivals are expected to raise prices to cope with tariffs. Kia, which together with affiliate Hyundai Motor ranks as the world's no. 3 carmaker, said its operating profit in the second quarter slumped by a quarter as it took a hit of 786 billion won ($570 million) from U.S. tariffs and warned of a bigger blow in the second half. Explore courses from Top Institutes in Please select course: Select a Course Category Design Thinking Degree Management others MBA Artificial Intelligence PGDM Operations Management Data Science Data Science Project Management Healthcare Data Analytics CXO MCA Product Management healthcare Technology Digital Marketing Others Cybersecurity Leadership Public Policy Finance Skills you'll gain: Duration: 25 Weeks IIM Kozhikode CERT-IIMK PCP DTIM Async India Starts on undefined Get Details Skills you'll gain: Duration: 22 Weeks IIM Indore CERT-IIMI DTAI Async India Starts on undefined Get Details Still, it increased April-June U.S. sales by 5% as consumers brought forward some car purchases due to concerns that U.S. tariffs would lead to higher vehicle prices. Kia also credited solid sales of its new Carnival hybrid sport utility vehicles for the rise. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Own Co-live Spaces in Whitefield | Starting from 42L+ Sumadhura Learn More It said it aimed to increase its U.S. sales by 7% to 8% in the second half of the year even as overall auto sales in the U.S. market are expected to slump by 10%, leading to a gain in market share to over 6% from 5.1% in the first half. It expects Carnival and K4 small car sales to drive the gains while some Japanese automakers are raising prices. Live Events While Kia and Hyundai import about two-thirds sold in the U.S. market, making them more exposed to U.S. tariffs than major rivals, Kia said on Friday that it has not yet made detailed plans to raise prices, instead focusing on growing its U.S. business. "We believe that we will be able to use the difficult environment as a good opportunity to level up (our market share and sales), and that's Kia's strength," Kia chief financial officer Kim Seung-jun said during a conference call. Samsung Securities analyst Esther Yim said Kia's strategy to boost sales of hybrids, which are imported from South Korea, could weigh on its profit, but that could be in part offset by Kia's efforts to limit the impact. To mitigate tariffs' effects, Kia's South Korean factories will divert some of its shipments from the United States to other markets, such as Canada, the carmaker said. Kia also said its U.S. factory in Georgia aims to shift some electric vehicle production to other vehicles like Sportage, Sorento and Telluride, as the United States is set to end its EV subsidies at the end of September. Kia shares were down 0.9%.

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