a day ago
Nissan fans stay loyal but worry about turmoil: Nikkei poll
Nissan has made no full redesigns of flagship models since 2022, leaving it struggling to draw customers to dealerships. © Reuters
TAKAKO FUJIU and RISAKO KOJIMA
TOKYO -- As Nissan Motor grapples with sluggish sales, exacerbated by a lack of fresh offerings, Nikkei asked current drivers of Nissan cars whether they will stick with the Japanese automaker despite its tribulations.
When asked what car they want to drive next, 58% of the 104 respondents said they plan to go with Nissan again. Of the rest, 12% look to switch to a model from Toyota Motor and 8% to Honda Motor, with some others naming imported brands such as BMW and Mercedes-Benz.