Latest news with #KROHNE
Tahawul Tech
2 days ago
- Business
- Tahawul Tech
'As AI reshapes regional economies, liquid cooling will no longer be a niche innovation – it will be mission-critical.' – Jay Gadhavi, KROHNE
As demand for bigger, better, faster, more artificial intelligence accelerates across the Middle East so does the need for more localised energy efficient IT infrastructure. KROHNE, a global leader in industrial measurement and instrumentation, has announced a significant scale-up in the production of its magnetic flow meters (magmeters) to support the region's growing need for advanced liquid cooling. KROHNE will dedicate a substantial share of its global manufacturing capacity to serve data centre clients worldwide, with a sharp focus on high-growth markets across the GCC. The move comes in response to the surge of hyperscale and edge data centres in the UAE, Saudi Arabia, and Qatar—driven by national AI strategies and net-zero transformation agendas. To support this shift, KROHNE has launched a dedicated Center of Excellence for data center technologies at its facility in Beverly, Massachusetts. This hub will drive the development and deployment of next-generation magmeters, specifically engineered for the precision, repeatability, and durability required in liquid-cooled, AI-driven facilities. 'From Frankfurt to Fujairah, the world is in a race to unlock the power of AI,' said Frank Janssens, Vice President of the KROHNE Group. 'The future will be shaped by those who can build AI-ready infrastructure both rapidly and responsibly. At KROHNE, we are scaling up to meet that moment—ensuring cooling systems in tomorrow's data centres are smarter, more sustainable, and globally supported.' Magnetic flow meters are critical for enabling closed-loop liquid cooling—an essential requirement in high-performance computing environments where thermal loads must be managed precisely and efficiently. In high-heat regions like the Middle East, this becomes even more critical for operational stability, energy performance, and water conservation. 'The Middle East has a voracious appetite for future-ready digital infrastructure—and it must be met with technologies that are both precise and sustainable,' said Jay Gadhavi, General Manager of KROHNE Middle East. 'As AI reshapes regional economies, liquid cooling will no longer be a niche innovation—it will be mission-critical. That's where KROHNE's flow measurement solutions come in.' The announcement supports broader regional ambitions to become global leaders in AI and digital innovation: National AI Strategies in the GCC United Arab Emirates: UAE National AI Strategy 2031 – aims to position the UAE as a global AI hub with a focus on health, transport, energy, and smart cities. Saudi Arabia: Saudi Data & AI Authority (SDAIA) – launched the National Strategy for Data and AI (NSDAI) with a goal to become a global leader in AI by 2030, backed by giga-projects like NEOM and The Line. Qatar: Qatar National Artificial Intelligence Strategy – prioritizes economic diversification and AI-powered public services aligned with Qatar National Vision 2030. Oman: Oman AI Strategy (2021–2040) – focused on sustainable development and capacity building for AI talent. Kuwait: Kuwait Vision 2035 includes strategic digital transformation efforts, including a nascent AI agenda for government efficiency and public service delivery. Bahrain: Bahrain's Economic Vision 2030 incorporates AI in its digital economy strategy, supported by regional cloud infrastructure and public-private partnerships.
Zawya
2 days ago
- Business
- Zawya
KROHNE scales up production of magnetic flow meters
Dubai, UAE – As demand for bigger, better, faster, more artificial intelligence accelerates across the Middle East so does the need for more localised energy efficient IT infrastructure. KROHNE, a global leader in industrial measurement and instrumentation, has announced a significant scale-up in the production of its magnetic flow meters (magmeters) to support the region's growing need for advanced liquid cooling. KROHNE will dedicate a substantial share of its global manufacturing capacity to serve data centre clients worldwide, with a sharp focus on high-growth markets across the GCC. The move comes in response to the surge of hyperscale and edge data centres in the UAE, Saudi Arabia, and Qatar—driven by national AI strategies and net-zero transformation agendas. To support this shift, KROHNE has launched a dedicated Center of Excellence for data center technologies at its facility in Beverly, Massachusetts. This hub will drive the development and deployment of next-generation magmeters, specifically engineered for the precision, repeatability, and durability required in liquid-cooled, AI-driven facilities. 'From Frankfurt to Fujairah, the world is in a race to unlock the power of AI,' said Frank Janssens, Vice President of the KROHNE Group. 'The future will be shaped by those who can build AI-ready infrastructure both rapidly and responsibly. At KROHNE, we are scaling up to meet that moment—ensuring cooling systems in tomorrow's data centres are smarter, more sustainable, and globally supported.' Magnetic flow meters are critical for enabling closed-loop liquid cooling—an essential requirement in high-performance computing environments where thermal loads must be managed precisely and efficiently. In high-heat regions like the Middle East, this becomes even more critical for operational stability, energy performance, and water conservation. 'The Middle East has a voracious appetite for future-ready digital infrastructure—and it must be met with technologies that are both precise and sustainable,' said Jay Gadhavi, General Manager of KROHNE Middle East. 'As AI reshapes regional economies, liquid cooling will no longer be a niche innovation—it will be mission-critical. That's where KROHNE's flow measurement solutions come in.' The announcement supports broader regional ambitions to become global leaders in AI and digital innovation: National AI Strategies in the GCC United Arab Emirates: UAE National AI Strategy 2031 – aims to position the UAE as a global AI hub with a focus on health, transport, energy, and smart cities. Saudi Arabia: Saudi Data & AI Authority (SDAIA) – launched the National Strategy for Data and AI (NSDAI) with a goal to become a global leader in AI by 2030, backed by giga-projects like NEOM and The Line. Qatar: Qatar National Artificial Intelligence Strategy – prioritizes economic diversification and AI-powered public services aligned with Qatar National Vision 2030. Oman: Oman AI Strategy (2021–2040) – focused on sustainable development and capacity building for AI talent. Kuwait: Kuwait Vision 2035 includes strategic digital transformation efforts, including a nascent AI agenda for government efficiency and public service delivery. Bahrain: Bahrain's Economic Vision 2030 incorporates AI in its digital economy strategy, supported by regional cloud infrastructure and public-private partnerships. ABOUT KROHNE The KROHNE Group is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, we offer local contacts for instrumentation projects of any size in over 100 countries. KROHNE stands for innovation and highest product quality as one of the market leaders in the process industry. KROHNE, as a family-owned century-old entity, has a vested interest in empowering our customers in a just transition towards net zero and is proud to be AHK's (German Emirati Joint Council for Industry and Commerce) Sustainability Series partner, a member of the United Nations Global Compact UAE chapter and a member of IRENA's Alliance for Industry Decarbonisation. KROHNE is also ECOVADIS Silver Certified. KROHNE is an independent family-owned business, fully owned by the Rademacher-Dubbick family. KROHNE ensures they put people and planet before profits through highly-engineered industrial measurement technology that make sustainable business decisions easier. Visit for more information. For further information please contact: Jonathan Ashton Head of Marketing and Communications KROHNE Solutions – Middle East and Africa Expo City Dubai Sustainability District, 6 Mangrove Quarter A Unit 1 Second Floor P.O. Box 17344 Dubai United Arab Emirates
Campaign ME
6 days ago
- Business
- Campaign ME
AI in corporate affairs: Reputation at the speed of conflict
Driving into the office, I caught the Business Breakfast on Dubai Eye. The topic: a sophisticated SharePoint vulnerability exploited by China-linked state actors, targeting critical infrastructure in the US and Germany. The story hit close to home for several reasons. At KROHNE, like many industrial firms, we're heavily reliant on SharePoint — and in the Middle East, we still operate with physical servers rather than cloud. While this particular breach didn't trigger a media frenzy or reputational fallout, the technical expert being interviewed made a key point that stayed with me: AI was used to both accelerate the attack and drive the defence. This is exactly the position corporate affairs teams now find themselves in. Whether it's a cyber incident or a reputational one, AI is collapsing the timeline — and redefining the rules. Reputation and cybersecurity now share the same clock The SharePoint exploit (CVE-2025-49704 and 49706) wasn't about PR. It was about exfiltrating cryptographic keys, embedding backdoors, and quietly probing networks. But had there been a secondary reputational vector — say, falsified press statements or synthetic media targeting stakeholders — the consequences would have unfolded in real time. In today's environment, it's not just what happens — it's how fast your team knows, responds, and resets the narrative. That's the shift. Reputation used to be shaped over time. Now it's shaped in minutes — by algorithms, automated feeds, and sentiment at scale. AI can hurt you — and help you recover In the wrong hands, AI can generate fake stakeholder letters, deepfake video statements, or bots impersonating customers and employees. None of this is hypothetical anymore. But AI can also flag anomalies faster than any analyst, monitor global sentiment in real time, and triage which reputational risks need human escalation. We're entering an era where reputation management is no longer about being reactive. It's about being ready. Corporate affairs needs tools that talk to each other Reputation protection is now a team sport — and your comms, legal, and IT functions need shared systems that work at machine speed. You can't respond to an AI-generated crisis with manual workflows or defend your CEO's credibility with a three-day press release process. And you can't monitor reputation in real time if your data sits in silos. This isn't about new platforms. It's about interoperability, trust, and readiness. Three moves to future-proof your reputation function Scenario-train for AI-infused narrative risks Crisis simulations often focus on operational impact — downtime, customer data, supply chain disruption. Now is the time to build in parallel simulations around reputational attack vectors: What if a deepfake CEO video surfaces at 5pm on a Friday? What if AI-generated emails claim your company is withdrawing from a market or cutting staff? Your legal and communications teams need to be rehearsed, resourced, and empowered to act on gut and data — not wait for permission. Fuse legal, communications, and digital intelligence Narrative risk doesn't sit neatly in one department. AI-generated misinformation might start as a social media post, but it quickly becomes a compliance issue, a market signal, and a legal minefield. Companies that respond effectively will be those that build cross-functional fluency and fast-track decisions between legal, corporate affairs, and digital monitoring teams. Invest in an AI-powered reputation audit now — before it's reactive Map how your organisation uses AI in customer-facing roles, where your reputational exposure lies across platforms and geographies, and which tools can give you early warning when sentiment shifts. Think of it as a reputational telemetry system: always-on, integrated, and geared for action. The SharePoint breach didn't cause reputational damage, at least as far as we can se — but it could have. The difference wasn't just security posture. It was speed, readiness, and system-level awareness. In reputational terms, AI is no longer the future — it's the terrain. The companies that come through the next wave of shocks intact won't be the ones with the most polished messaging. They'll be the ones who saw the signal first, acted fast, and had the internal fluency to respond with clarity, not chaos. The question isn't whether you'll face a machine-speed narrative threat. It's whether you'll be ready to respond at the same pace — or faster. By Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa
Zawya
07-07-2025
- Business
- Zawya
KROHNE named one of the Top 25 Corporate Communications Teams in MENA by Reputation Today and PRCA MENA
Dubai, UAE – KROHNE, the global leader in industrial process instrumentation, has been named one of the Top 25 Corporate Communications Teams in the Middle East and North Africa, as recognized by Reputation Today in partnership with PRCA MENA and powered by Kaizen. This prestigious annual list has been running for 10 years in India and now launching a dedicated accolade for the Middle East and North Africa region. It aims to showcase in-house communications teams that demonstrate exceptional performance in corporate storytelling, stakeholder engagement, strategic alignment, and brand impact. The 2025 cohort features prominent industrial and multinational brands, including ABB, ADNOC, DP World, Emirates, Etihad, McKinsey, Mubadala and Roshn Group, showcasing the breadth and calibre of communications leadership across the region. A Milestone for KROHNE's Middle East Team KROHNE's inclusion reflects its focus on clear, credible, and consistent communications in support of its purpose: enabling smarter, more sustainable industrial operations. In a competitive and rapidly transforming industrial landscape, the KROHNE communications team has played a vital role in positioning the brand at the intersection of innovation, precise measurement, and sustainability. Quotes: 'Being recognised alongside global industrial giants is a proud moment for our team—and for our customers and partners who trust in our brand. Communications today must be rooted in truth, purpose, and impact, and this award reflects our commitment to those principles.' — Jay Gadhavi, General Manager, KROHNE Middle East 'Our approach is simple but effective: we measure what matters and communicate it clearly. Whether it's digitalisation in oil & gas, water stewardship, clean hydrogen or carbon capture—we tell the story through data, people, and purpose. This award honours that discipline and creativity.' — Jonathan Ashton, Head of Marketing & Communications, KROHNE Middle East and Africa Recognition Across the Region The Reputation Today / PRCA MENA recognition is awarded following a rigorous evaluation of strategy, execution, innovation, and results. KROHNE stood out for its integrated campaigns supporting key industry events like ADIPEC, World Utilities Congress, and Global Water Expo, as well as its pioneering approach to executive profiling, digital content, and internal engagement. ABOUT KROHNE The KROHNE Group is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, we offer local contacts for instrumentation projects of any size in over 100 countries. KROHNE stands for innovation and highest product quality as one of the market leaders in the process industry. KROHNE, as a family-owned century-old entity, has a vested interest in empowering our customers in a just transition towards net zero and is proud to be AHK's (German Emirati Joint Council for Industry and Commerce) Sustainability Series partner, a member of the United Nations Global Compact UAE chapter and a member of IRENA's Alliance for Industry Decarbonisation. KROHNE is also ECOVADIS Silver Certified. KROHNE is an independent family-owned business, fully owned by the Rademacher-Dubbick family. KROHNE ensures they put people and planet before profits through highly engineered industrial measurement technology that make sustainable business decisions easier.
Mid East Info
21-05-2025
- Business
- Mid East Info
KROHNE Engages the Energy Sector to Drive Sustainable Innovation Across Middle East - Middle East Business News and Information
Over 100 industry leaders from ADNOC, Kuwait Energy, Dubai Petroleum, and others gathered across Dubai, Ruwais, and Fujairah to explore KROHNE's innovative flow measurement technologies and deepen regional partnerships focused on sustainable, efficient energy operations. Expo City, Dubai – 19th May 2025 — KROHNE Middle East successfully hosted its 'Technology Showcase Week 2025' from 5th May to 9th May 2025, engaging key stakeholders from across the energy sector to explore sustainable, future-ready solutions in flow measurement and systems. Held at three strategic locations — Dubai, Ruwais, and Fujairah — the series of seminars welcomed over 100 participants from more than 25 leading companies, including ADNOC, Kuwait Energy, Dubai Petroleum, Borouge, Fertiglobe, and CPECC. The initiative was designed to showcase KROHNE's latest technologies, strengthen customer relationships, and highlight its comprehensive portfolio of system solutions and services, while placing strategic emphasis on innovation, operational efficiency, and ESG commitments. The seminars featured a lineup of expert-led technical presentations covering essential topics for the region's evolving energy landscape. A notable highlight of Technology Showcase Week was the announcement of expanded regional training capabilities — reaffirming KROHNE's commitment to knowledge-sharing, operational excellence, and regional capability development. The seminars featured a series of expert-led technical presentations covering key areas of operational efficiency and flow measurement innovation. Presentations and topics included: Coriolis Mass Flowmeters — Hassan Al Rawni, International Product Manager — Optisonic Ultrasonic Flowmeter Series — Gert Jan Van Os, International Product Manager — Summit 8800 Flow computer — Tony Van Weers, International Product Manager — Pipeline Leak Detection Systems — Ashok Masand, Middle East and Africa Sales Manager — Calibration and Maintenance Excellence — Alok Khatlawala, Middle East Sales Manager — Digital Systems and Solutions Portfolio — Amit Chauhan, Middle East Manager Jay Gadhavi, Middle East Regional General Manager at KROHNE, shared his thoughts on the week's success : 'Technology Week was a great chance to connect with our customers and partners and show what has made KROHNE special for over a century now — real collaboration, deep expertise and strong relationships. We believe lasting success comes from working closely with people — whether it's customers, colleagues, or industry peers. These seminars are part of our promise to deliver smart, sustainable innovation that fit the region's needs, while helping build a fairer future through better measurement and local know-how. At the heart of it all is human connection — that's where the real impact happens.' ABOUT KROHNE The KROHNE Group is a global manufacturer and provider of process instrumentation, measurement solutions and services in many industries. Founded in 1921 and headquartered in Duisburg, Germany, we offer local contacts for instrumentation projects of any size in over 100 countries. KROHNE stands for innovation and highest product quality as one of the market leaders in the process industry. KROHNE, as a family-owned century-old entity, has a vested interest in empowering our customers in a just transition towards net zero and is proud to be AHK's (German Emirati Joint Council for Industry and Commerce) Sustainability Series partner, a member of the United Nations Global Compact UAE chapter and a member of IRENA's Alliance for Industry Decarbonisation. KROHNE is also ECOVADIS Silver Certified. KROHNE is an independent family-owned business, fully owned by the Rademacher-Dubbick family. KROHNE ensures they put people and planet before profits through highly engineered industrial measurement technology that make sustainable business decisions easier. Visit for more information. For further information please contact: Jonathan Ashton Head of Marketing and Communications KROHNE Middle East and Africa Expo City Dubai Sustainability District, 6 Mangrove Quarter A Unit 1 Second Floor P.O. Box 17344 Dubai United Arab Emirates
