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Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
Ektaa Kapoor says she was initially against ‘Kyunki… 2' but hopes to raise important questions through show
New Delhi, Producer Ektaa Kapoor on Thursday said she was firmly against the idea of bringing back the popular daily soap "Kyunki Saas Bhi Kabhi Bahu Thi" for a second innings on television but eventually decided to go ahead with it as she wanted to make a show that's not afraid to raise important issues. Ektaa Kapoor says she was initially against 'Kyunki… 2' but hopes to raise important questions through show Kapoor had created and produced the Star Plus show, which ran from 2000 to 2008 and amassed a cult following. The hit show, which completed 25 years last month, is now returning with actor-politician Smriti Irani reprising her character of Tulsi Virani, a role that made her popular all over the country. In a statement posted on her Instagram page, Kapoor addressed the question lingering on people's minds why she chose to bring the show back after all these years. "When the 25th year of 'Kyunki Saas Bhi Kabhi Bahu Thi' was approaching and the idea of relaunching it surfaced, my first reaction was a firm no! Why would I want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different. Also, the television space has changed," the producer said. She claimed that one research by an international body showed that the show gave a "voice to women in Indian homes". "Between 2000 and 2005, for the first time, women began participating in family discussions, a shift deeply influenced by Indian television, especially 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Ki'. "'Kyunki' became a global ambassador, carrying forward India's storytelling traditions worldwide. It wasn't just a daily soap, it brought discussions about domestic r*pe, marital r*pe, age shaming and euthanasia to the dining tables of Indian homes. That was the true legacy of the story." During her discussions with executives of "Star Plus" and within her production banner Balaji Telefims, Kapoor said she pondered over a number of questions and when she got the answers, she decided to go ahead with the new show. "I said, 'Let's do this! Let's create a show that's not afraid to raise important questions, that sparks conversations, and stands out in the time dominated by visual gimmicks'," she said, adding that the show will only have "limited episodes" "Cheers to Kyunki, cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight though, is not about winning. It is about Impact! To the show that's not just ours, but also yours too!" 'Kyunki Saas Abhi Kabhi Bahu Thi' will start airing on Star Plus and Jio Hotstar from July 29. This article was generated from an automated news agency feed without modifications to text.
Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
Ekta Kapoor said no to Smriti Irani's Kyunki Saas Bhi Kabhi Bahu Thi reboot initially, reveals what changed her mind
Fans were delighted when makers dropped the first teaser of Kyunki Saas Bhi Kabhi Bahu Thi this week, confirming that TV's beloved bahu Tulsi Virani was returning with a much-awaited reboot. Politician and actor Smriti Irani's first look in a maroon saree with a golden zari border, a big red bindi on her forehead and a side-parted low bun further raised the intrigue and excitement amongst netizens. But did you know television's OG queen and Kyunki Saas Bhi Kabhi Bahu Thi creator Ekta Kapoor was initially against the idea of a reboot? Ekta Kapoor with Kyunki Saas Bhi Kabhi Bahu Thi star Smriti Irani Ahead of the show's return to television, Ekta Kapoor penned a note today revealing why Smriti Irani aka Tulsi Virani and Kyunki Saas Bhi Kabhi Bahu Thi were being brought back. Ekta shared, 'Why Kyunki, why now? When the 25th year of 'Kyunki Saas Bhi Kabhi Bahu Thi' was approaching and the idea of relaunching it surfaced, my first reaction was a firm no. Why would I want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different. Also, the television space has changed. Once dependent on 9 cities, audiences now consume content in fragments, scattered across platforms. Would this shake the legacy of Kyunki, the iconic TRP no one ever achieved before and after? But was that truly the legacy of the show? Was it just a show with high numbers? Research carried out by an international body once concluded that the show gave a voice to women in Indian homes. Between 2000 and 2005, for the first time, women began participating in family discussions, a shift deeply influenced by Indian television, especially 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Ki'.' That's when she asked herself a few important questions: 'Can we keep Kyunki away from today's storytelling formats and focus once again on the issues that television once bravely addressed and dealt with? Can we make it about impactful stories, not TRPs? Can we reclaim the power to reach millions to actually change mindsets and thoughts? Can we discuss parenting? The balance between concern and control? Can we talk about issues that we shy away from today? Can we use the most beloved and the most integrated platform in India, Television, to tell a story that resonates, and probably educates with equal amounts of entertainment? Can we bring back the time when a family sat on a dinner table and made conversations?' Ekta finally had the answer: 'I said, "Let's do this! Let's create a show that's not afraid to raise important questions, that sparks conversations, and stands out in the time dominated by visual gimmicks." Kyunki is coming back with limited episodes, to celebrate 25 years with an intent to impact, entertain, probe thoughts and most importantly, to inspire. With a lot of entertainment, excitement and heartfelt emotions. Here's to Kyunki Saas Bhi Kabhi Bahu Thi — to what it stands for, giving a voice, bringing a much awaited change, to its history and for what it holds in store for us. Of Course, without sounding preachy but by being relatable and inclusive. Cheers to Kyunki, cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight though, is not about winning. It is about Impact! To the show that's not just ours, but also yours too!' Well, fans are obviously excited about Tulsi's return. But netizens also have some new demands from Ekta. In the comment section below, one social media user asked, 'When naagin 7 & why not now ??,' whereas another shared, 'We're waiting for Naagin 7😭.' A fan asked, 'Tulshi aa rahi hai parvati kab aayengi,' whereas one wrote, 'Very good idea👏👏i would say you must telecast all the shows that were shown in kyunki era❤️❤️.' Smriti Irani as Tulsi will be back on TV with Kyunki Saas Bhi Kabhi Bahu Thi from July 29. The episodes may be limited, but our excitement is unlimited!
Time of India
19-05-2025
- Entertainment
- Time of India
Jamai Raja fame Achint Kaur shares a video asking for work; says 'Life as an actor is full of peaks and pauses'
Jamai Raja fame seasoned actress Achint Kaur , who is known for his roles in iconic shows like Kahaani Ghar Ghar Ki , Kyunki Saas Bhi Kabhi Bahu Thi, Saaya, Banegi Apni Baat, has shared a video on social media, asking for work. She posted a video on her Instagram account requesting for new opportunities in her career. On Monday, Achint posted a video on Instagram asking for work. She requested people to think of her for upcoming roles and talked about her long experience playing different kinds of characters, hoping to find new chances in the industry. She titled the video as, "On the lookout for new work." Achint started her video by greeting everyone and talking about her experience in the industry, she said, "Hello, everyone. I hope you are doing well. This is a little note from the heart. I am an actor and voice artist with years of experience across platforms. And right now I am looking for exciting new opportunities both in India and internationally." She continued, "'Whether it be short films, films, series, all kinds of voice work, social media collaborations. Basically anything creative, and I am ready to give with my all. So just in case you or anyone you know about who is casting or open to collaborating, please let me know because I will be very excited to connect. Also, I have given my manager, Tanuja Mehra and my social media manager, Reva Khare Sharma's details below. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like These Are The Most Beautiful Women In The World Undo So yeah, that's about it, and thank you so much for listening to me and for your support, always". She shared a video with a small note and dropped her managers' contact details, "Life as an actor is full of peaks and pauses… and I'm ready for what's next. If my work resonates with your vision, I'd love to collaborate. You can reach out via my wonderful managers @happymagicalme @rewakharesharma. Let's create something powerful together'. Many of Achint's colleagues from the industry reacted to the video and shared their thoughts in the comment section. Jaya Bhattacharyaa wrote, "Oh yes we all know you will give your hundred percent dear. Brilliant stuff will happen soon. The universe supports you." Suchitra Pillai commented, "Same boat all of us luv.. slow time all around . Chin up .. things LL change." On the other hand, Producer JD Majethia praised Achint for sharing the video, "Good to see this @chintzykaur as with the horizontal growth in casting many a times it was assumed and conveyed ' wo abhi tv nahi karte hai shayad ' 'wo to abroad chale gaye ' etc . Wish you very wel deserving good work very soon." Apart from TV shows, Achint has also done Bollywood films like Haunted 3D, Heroine, 2 States, and Kalank. Never Have I ever Ft. Jamai Raja fame Ravi Dubey
