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India poised to lead global creative economy through AI-powered innovation
India poised to lead global creative economy through AI-powered innovation

Hans India

time18-07-2025

  • Business
  • Hans India

India poised to lead global creative economy through AI-powered innovation

Hyderabad: The Ministry of Information and Broadcasting is taking bold strides to position India at the forefront of the global creative economy with the strategic use of artificial intelligence, said Union I&B Secretary Sanjay Jaju. Addressing during a high-profile meeting held on Thursday at T-Hub Hyderabad, he invited India's top AI and ML startups to join the Ministry's ambitious challenges—Kalaa Setu and Bhasha Setu—launched under the WaveX Startup Accelerator Platform. Jaju emphasized that these initiatives align with the Prime Minister's vision of nurturing a thriving creator economy rooted in innovation and cultural inclusivity. He called upon the startup community to design scalable and indigenous digital solutions that honor the nation's linguistic and cultural diversity, ensuring last-mile communication delivery across all Indian languages. The meeting witnessed participation from premier incubators, startups based in T-Hub, and representatives from IIT Hyderabad, NITs, and innovation-focused engineering institutions. Startups can register and explore technical details for both challenges at the WaveX portal ( Finalists will pitch their solutions in New Delhi before a national jury. Winners will receive an MoU for full-scale development, pilot collaboration with All India Radio (AIR), Doordarshan (DD), and Press Information Bureau (PIB), and full incubation under the WaveX Innovation Platform. WaveX, launched under the Ministry's WAVES initiative, is dedicated to fostering innovation across media, entertainment, and language technology. At the WAVES Summit 2025 in Mumbai, more than 30 startups were allowed to pitch directly to key stakeholders, including government agencies, investors, and industry leaders. The Ministry's support through WaveX reflects a strong commitment to empowering startups with mentorship, hackathons, and integration with national platforms, potentially redefining the way India communicates and creates in the digital age. India's vision of leveraging AI for inclusive development just gained significant momentum, he added.

India will leverage AI to lead global creative economy: I&B Secretary Sanjay Jaju
India will leverage AI to lead global creative economy: I&B Secretary Sanjay Jaju

The Hindu

time18-07-2025

  • Business
  • The Hindu

India will leverage AI to lead global creative economy: I&B Secretary Sanjay Jaju

Information & Broadcasting Secretary Sanjay Jaju said on Thursday that the country was all set to lead the global creative economy with artificial iIntelligence-driven innovation 'In order to ensure inclusive communication and last-mile information delivery in every language across the country, the Ministry of Information and Broadcasting is moving towards adopting AI-based solutions that can bridge linguistic divides,' the Ministry said in a statement. Mr. Jaju held a meeting with incubators and startups working on AI/ML-based technology solutions at the T-Hub in Hyderabad on Thursday. 'Apart from the CEO of T-Hub and the startups being incubated at T-Hub, participants included representatives of IIT Hyderabad, Centres of Excellence of NITs, and engineering institutions with active innovation cells,' it said. He said in line with the PM's vision to encourage the creator economy, the Ministry has set up the WaveX Startup Accelerator platform, which has launched the Kalaa Setu and Bhasha Setu challenges. Mr. Jaju urged India's leading AI startups to participate in the above challenges and develop indigenous, scalable solutions that reflect the linguistic and cultural diversity of the nation. The shortlisted teams will present their solutions before a national jury in Delhi, with the winner receiving an MoU for full-scale development; pilot support for AIR, DD, and PIB; and incubation under the WAVEX Innovation platform.

India set to lead global creative economy with AI-driven innovation: I&B ministry
India set to lead global creative economy with AI-driven innovation: I&B ministry

New Indian Express

time17-07-2025

  • Business
  • New Indian Express

India set to lead global creative economy with AI-driven innovation: I&B ministry

NEW DELHI: In order to ensure inclusive communication and last-mile information delivery in every language across the country, the Ministry of Information and Broadcasting is moving towards adopting AI-based solutions that can bridge linguistic divides. The Secretary of Ministry of Information & Broadcasting Sanjay Jaju on Thursday held a meeting with Incubators and Startups from across the country, working on AI/ML-based technology solutions at the T-Hub in Hyderabad. Apart from the CEO of T-Hub and the Startups being incubated at T Hub, participants included representatives of IIT Hyderabad, Centres of Excellence of NITs and Engineering institutions with active innovation cells. Addressing the meeting Jaju said that, in line with the vision of Prime Minister Narendra Modi to encourage creator economy of the country, the ministry has set up the WaveX Startup Accelerator Platform. He further informed that the platform has launched 'Kalaa Setu' and the 'Bhasha Setu' challenges which would be significant in building a future-ready digital ecosystem. Jaju also urged India's leading AI startups to participate in the above challenges and develop indigenous, scalable solutions that reflect the linguistic and cultural diversity of the nation.

I&B Secretary urges AI startups to shape solutions for bridging linguistic divides
I&B Secretary urges AI startups to shape solutions for bridging linguistic divides

The Hindu

time17-07-2025

  • Business
  • The Hindu

I&B Secretary urges AI startups to shape solutions for bridging linguistic divides

The Kalaa Setu and Bhasha Setu challenges on the WaveX startup accelerator platform of the Union Ministry of Information and Broadcasting are part of the Centre's efforts to harness Artificial Intelligence to bridge linguistic divides, I&B Secretary Sanjay Jaju said, urging AI startups to make most of the opportunity by participating in them. Chairing a meeting of startups, working on AI/ML-based technology solutions, and incubators from across the country at T-Hub in Hyderabad on Thursday, the senior official said the Union Ministry is inviting AI startups to participate in the two challenges, details of which are available on the platform, and develop indigenous, scalable solutions reflecting the linguistic and cultural diversity of the country. In order to ensure inclusive communication and last-mile information delivery in every language across the country, the Ministry is moving towards adopting AI-based solutions that can bridge linguistic divides, he said, seeking to highlight how the initiatives are in line with the vision of Prime Minister Narendra Modi to encourage creator economy of the country. The final shortlisted startups will get to present their solutions before a national jury in New Delhi. The winner will receive an MoU for full-scale development, pilot support with All India Radio (AIR), Doordarshan (DD) and the Press Information Bureau (PIB), and incubation under the WaveX Innovation Platform. Apart from T-Hub CEO and representatives of startups incubated at T Hub, the participants at the meeting included representatives of IIT Hyderabad, centres of excellence of NITs and engineering institutions with active innovation cells, PIB said in release on the programme.

WaveX unveils 'Kalaa Setu' to tap AI startups for multilingual citizen outreach
WaveX unveils 'Kalaa Setu' to tap AI startups for multilingual citizen outreach

The Hindu

time09-07-2025

  • Business
  • The Hindu

WaveX unveils 'Kalaa Setu' to tap AI startups for multilingual citizen outreach

In a strategic push to harness the power of AI for inclusive communication, the Ministry of Information and Broadcasting, through its WaveX Startup Accelerator Platform, has launched the "Kalaa Setu - Real-Time Language Tech for Bharat" Challenge. The Ministry of Information & Broadcasting said in a release that this nationwide initiative invites India's leading AI startups to develop indigenous, scalable solutions for automated generation of audio, video, and graphic content from textual inputs, with support for multiple Indian languages. The challenge focuses on scalable solutions that support three core areas of AI-driven content generation. First, text-to-video generation allows for the automated creation of video content from text, with the ability to customise the environment, tone, and subject matter to suit different communication needs. Second, text-to-graphics generation enables the production of data-driven infographics and illustrative visuals that make complex information easier to understand and visually engaging. Third, text-to-audio generation, which uses advanced voice synthesis to produce speech that is not only accurate but also emotionally expressive and sensitive to regional accents, enhancing relatability and impact in multilingual contexts. Kalaa Setu aims to bridge the digital language divide by enabling public communication bodies to dynamically transform official information into regionally resonant formats such as infographic visuals, contextualised video explainers, and audio news capsules, in real time. Whether it is a farmer accessing weather alerts, a student receiving exam updates, or a senior citizen learning about healthcare schemes, the initiative seeks to deliver information in a manner that is not only contextually relevant but also available in their own languages. Startups can register and apply for the challenge through the WAVEX portal at under the "Kalaa Setu" challenge category. Startups have to submit a working Minimum Viable Concept (MVC) by July 30th, 2025, showcasing a video demo of the product. The final shortlisted teams will present their solutions before a national jury in New Delhi, with the winner receiving an MoU for full-scale development, pilot support with AIR, DD, and PIB, and incubation under the WAVEX Innovation Platform. Technical requirements and other details for the challenges can be accessed from the WaveX portal.

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