27-06-2025
Nissin launches nutritious meals in US as weight loss drugs take off
In the U.S., Kanzen Meal is starting out with three types of frozen meals. (Kanzen Meal (U.S.A.))
HIROKO NISHIMURA
NEW YORK -- Nissin Foods Holdings is bringing its popular Kanzen Meshi brand to the U.S., seeking to tap into the growing demand for convenient, nutritious meals among Americans using weight loss drugs.
Nissin announced Thursday the launch of three products in the frozen meal line, including spaghetti bolognese, in California under the Kanzen Meal name. The plan is to go national by 2027.
