4 days ago
More Than Just Shoes: How Sneakers Became The Language Of Identity For Gen Z
Once considered a functional staple for sport and comfort, sneakers have now become one of the most defining style and cultural statements of our time, especially among India's Gen Z and millennials. What was once restricted to the gym or the playground is now seen on runways, in boardrooms, and across social media feeds. Today, sneakers are about expression, identity, and connection.
'For Gen Z in India, sneakers have become a lot more than just shoes. They are no longer just a statement—they're a lifestyle and a representation of personality," says Kashika Malhotra, Chief Marketing Officer, Brandman Retail. 'What was originally meant for comfort or sport is now connected to creativity, self-expression, and a sense of belonging."
