Latest news with #KateHornstein
Perth Now
14-06-2025
- Automotive
- Perth Now
Value-hungry Aussies will benefit from even more auto brands, says BYD
Australia is already home to more automotive brands than any other country, making it one of the world's most competitive auto markets as well as one of the smallest, but Chinese giant BYD says value-focused local consumers will benefit from even more of them as brand loyalty disappears amid the cost of living crisis. 'Australia has the most brands available in any market, but I think what we're seeing is a shift in understanding as well,' BYD Chief Marketing Officer (CMO) Kate Hornstein told CarExpert. 'The walls are coming down to new brands. I think brand loyalty is somewhat disappearing, and I think Australians are very driven, especially in today's climate, by value and what their own personal family needs. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert 'By being able to give them choice and more options, it's only going to be better for the customer.' BYD launched in Australia in 2022 and has since announced it will bring its Denza luxury brand – which will play a similar role for BYD as Lexus does for Toyota – to showrooms before the end of 2025. While it hasn't announced any others, BYD also has its Yangwang and Fangchengbao brands in China, and models from each are on the cards for Australia – although they will likely be sold as BYD or Denza models. Other Chinese automakers have also brought several brands to Australia, including Chery which recently launched its Omoda Jaecoo brand and potentially has more to come. Supplied Credit: CarExpert The first Geely-badged model – the EX5 mid-size electric SUV – went on sale here in March 2025, adding to other Geely owned or controlled brand already present locally including Volvo, Polestar, Smart and Zeekr. While many more are coming here, Australia currently has about 70 auto brands, despite the exit of several in relatively recent years including Holden, Daewoo, Daihatsu, Dodge, Chrysler, Citroen, Opel and Alpine, which will make a comeback in 2026 with the Alpine A390 hatch. In the space of less than five years, Australia will have added about a dozen new Chinese brands, providing more choice for consumers than ever, but also forcing each automaker to fight over a relatively small sales pie – 1.2 million total sales across all brands in 2024. That compares to roughly 30 million new vehicle sales annually in China, 16 million in the US, 2.8 million in Germany and 1.95 million in the UK. Supplied Credit: CarExpert Chinese automaker MG became a top-10 selling brand for the first time Down Under in July 2021. It's now firmly entrenched here and will launch its IM Motors premium electric brand here later this year. IM Motors is to MG what Denza is to BYD, which previously stated plans to eclipse local market leader Toyota by 2027. Ms Hornstein says Denza will be another alternative to luxury marques primarily from Germany. 'When we look at Denza, the [luxury car] segment is largely populated by European brands and I think when we look at cost of ownership, initial outlay, cost of extended ownership, it's incredibly expensive for Australians just given where we are geographically,' she said. 'So I think what this provides is another option for customers to explore when they are in the market for a car.' MORE: Everything BYD
7NEWS
14-06-2025
- Automotive
- 7NEWS
Value-hungry Aussies will benefit from even more auto brands, says BYD
Australia is already home to more automotive brands than any other country, making it one of the world's most competitive auto markets as well as one of the smallest, but Chinese giant BYD says value-focused local consumers will benefit from even more of them as brand loyalty disappears amid the cost of living crisis. 'Australia has the most brands available in any market, but I think what we're seeing is a shift in understanding as well,' BYD Chief Marketing Officer (CMO) Kate Hornstein told CarExpert. 'The walls are coming down to new brands. I think brand loyalty is somewhat disappearing, and I think Australians are very driven, especially in today's climate, by value and what their own personal family needs. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. 'By being able to give them choice and more options, it's only going to be better for the customer.' BYD launched in Australia in 2022 and has since announced it will bring its Denza luxury brand – which will play a similar role for BYD as Lexus does for Toyota – to showrooms before the end of 2025. While it hasn't announced any others, BYD also has its Yangwang and Fangchengbao brands in China, and models from each are on the cards for Australia – although they will likely be sold as BYD or Denza models. Other Chinese automakers have also brought several brands to Australia, including Chery which recently launched its Omoda Jaecoo brand and potentially has more to come. The first Geely -badged model – the EX5 mid-size electric SUV – went on sale here in March 2025, adding to other Geely owned or controlled brand already present locally including Volvo, Polestar, Smart and Zeekr. While many more are coming here, Australia currently has about 70 auto brands, despite the exit of several in relatively recent years including Holden, Daewoo, Daihatsu, Dodge, Chrysler, Citroen, Opel and Alpine, which will make a comeback in 2026 with the Alpine A390 hatch. In the space of less than five years, Australia will have added about a dozen new Chinese brands, providing more choice for consumers than ever, but also forcing each automaker to fight over a relatively small sales pie – 1.2 million total sales across all brands in 2024. That compares to roughly 30 million new vehicle sales annually in China, 16 million in the US, 2.8 million in Germany and 1.95 million in the UK. Chinese automaker MG became a top-10 selling brand for the first time Down Under in July 2021. It's now firmly entrenched here and will launch its IM Motors premium electric brand here later this year. IM Motors is to MG what Denza is to BYD, which previously stated plans to eclipse local market leader Toyota by 2027. Ms Hornstein says Denza will be another alternative to luxury marques primarily from Germany. 'When we look at Denza, the [luxury car] segment is largely populated by European brands and I think when we look at cost of ownership, initial outlay, cost of extended ownership, it's incredibly expensive for Australians just given where we are geographically,' she said. 'So I think what this provides is another option for customers to explore when they are in the market for a car.'
The Advertiser
11-06-2025
- Automotive
- The Advertiser
BYD Seagull could become Australia's cheapest EV after strategy switch
The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from:
