Latest news with #KatrienDeBauw
Fast Company
02-07-2025
- Entertainment
- Fast Company
‘Defy what's expected': How Apple's ad agency creates impact
BY The 28-year relationship between Apple and TBWA/Media Arts Lab is one of the longest, most successful partnerships ever forged between a brand and ad agency. And it's not even close to slowing down. Apple won Creative Marketer of the Year at Cannes Lions in June, and I sat down with TBWA\Media Arts Lab's global CEO Katrien De Bauw and global chief creative officer Brent Anderson to talk about how the two companies work together to keep the magic going. Subscribe to Fast Company Premium to watch the video interview on: The guiding principles that define TBWA/MAL's 28-year partnership with Apple What De Bauw and Anderson believe is the most important element of the relationship that produces great work How the agency translates complex topics like privacy into simple, clever messages Why that viral Pedro Pascal short film embodies what they try to do for Apple on every project
Fast Company
17-06-2025
- Business
- Fast Company
Inside Apple's award-winning marketing with TBWA's Katrien De Bauw and Brent Anderson
Apple won Creative Marketer of the Year at Cannes Lions, and Fast Company's Jeff Beer sat down with their longtime agency partner TBWA\Media Arts Lab's Katrien De Bauw (global president) and Brent Anderson (global chief creative officer) to discuss their most impactful work The final deadline for Fast Company's Next Big Things in Tech Awards is Friday, June 20, at 11:59 p.m. PT. Apply today.
