Latest news with #Kelloggs
Telegraph
5 days ago
- Entertainment
- Telegraph
Telegraph style book: Kk
K Kalashnikov karaoke Kasparov, Garry Kaye, Gorden: ('Allo 'Allo! star) KC, King's Counsel kd lang: Is how she stylises her name Kellogg's Kim Il-sung Kim Jong-il Kim Jong-un King's Speech is delivered at the State Opening of Parliament. King's Christmas message, every December 25. Kinski, Nastassja KitKat Knesset: The Israeli parliament; sits in Jerusalem. Initial cap Ku Klux Klan Kwik-Fit
Yahoo
11-07-2025
- Business
- Yahoo
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kellogg's Corn Flakes, Froot Loops, Rice Krispies and other familiar brands. Except for a brief period during the coronavirus pandemic, when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars – which both went on sale in the early 1990s – made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24% of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereal's health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes — like the petroleum-based colors that brighten Froot Loops — have also come under fire. Last fall, dozens of people rallied outside WK Kellogg's Battle Creek, Michigan, headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers, who were born between 1997 and 2007, eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers.' Cereal's struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan, on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles and Pop-Tarts as well as international cereals, and WK Kellogg made cereals for the U.S., Canada and the Caribbean. In 2024, M&M's maker Mars Inc. announced a plan to buy Kellanova for more than $30 billion. That plan has cleared U.S. regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the U.S. gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands, like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon, are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is, honestly, is giving consumers more of what they want,' Harmening said during a conference call with investors in March. Dee-ann Durbin, The Associated Press Sign in to access your portfolio
Associated Press
11-07-2025
- Business
- Associated Press
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kellogg's Corn Flakes, Froot Loops, Rice Krispies and other familiar brands. Except for a brief period during the coronavirus pandemic, when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars – which both went on sale in the early 1990s – made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24% of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereal's health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes — like the petroleum-based colors that brighten Froot Loops — have also come under fire. Last fall, dozens of people rallied outside WK Kellogg's Battle Creek, Michigan, headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers, who were born between 1997 and 2007, eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers.' Cereal's struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan, on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles and Pop-Tarts as well as international cereals, and WK Kellogg made cereals for the U.S., Canada and the Caribbean. In 2024, M&M's maker Mars Inc. announced a plan to buy Kellanova for more than $30 billion. That plan has cleared U.S. regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the U.S. gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands, like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon, are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is, honestly, is giving consumers more of what they want,' Harmening said during a conference call with investors in March.
Al Arabiya
11-07-2025
- Business
- Al Arabiya
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. US sales of the colorfully packaged morning staple have been in a decades-long decline–a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kelloggs Corn Flakes, Froot Loops, Rice Krispies, and other familiar brands. Except for a brief period during the coronavirus pandemic when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13 percent to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars–which both went on sale in the early 1990s–made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24 percent of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereals' health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes–like the petroleum-based colors that brighten Froot Loops–have also come under fire. Last fall, dozens of people rallied outside WK Kelloggs Battle Creek, Michigan headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills–another major US cereal maker–have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers who were born between 1997 and 2007 eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X, and Baby Boomers.' Cereals' struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles, and Pop-Tarts, as well as international cereals, and WK Kellogg made cereals for the US, Canada, and the Caribbean. In 2024, M&Ms maker Mars Inc. announced a plan to buy Kellanova for more than 30 billion. That plan has cleared US regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kelloggs' Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal, while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the US gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is honestly is giving consumers more of what they want,' Harmening said during a conference call with investors in March.
Irish Times
10-07-2025
- Health
- Irish Times
Companies selling ‘junk food' in Ireland named in investigation into sponsorship deals in sports
Several 'junk food' companies operating in Ireland have been named in an investigation into sponsorship deals in professional sports published by the British Medical Journal on Wednesday. The finding comes amid growing concerns about junk food's impact on public health , particularly on children. The investigation found 95 deals between 'junk food' companies and sporting stars, teams or official governing bodies in the UK . The brands include Cadbury, Kellogg's , Coca Cola , Pepsi, Just Eat, Red Bull, and Monster Energy. 'Junk food sponsorship is everywhere – it is pernicious and ubiquitous', says Francis Finucane, consultant endocrinologist at Galway University Hospitals. Kellogg's has been sponsoring the GAA Cúl Camps for the past 14 years. Just Eat sponsors the Uefa women's Euro 2025 league and Leinster Rugby. The Irish national women's soccer team have been sponsored by Cadbury since 2021. Irish rugby is sponsored by Goodfellas, a frozen-pizza company. The report 'highlights the scale and extent of an important public health problem. Sports sponsorship in the EU is a €23 billion market, and junk food manufacturers see it as an important way of raising awareness of their products,' says Dr Finucane. Unhealthy food products have a 'health halo effect' when used in sports sponsorship, according to research. 'These players are in absolute peak physical condition and they are unfortunately promoting products that just do not generally feature in athletes' diets,' says Robin Ireland at Glasgow University's school of health and wellbeing. This is because the quality of the fuel in junk food is poor, which impacts energy and ability to perform, explains Daniel Murphy, a dietitian and owner of Apex Nutrition in Co Cork. Red Bull and Monster Energy are also sponsors in the Irish sports industry, with the former sponsoring Olympic gymnast Rhys McClenaghan and the latter partnering with surfer Gearoid McDaid and the Straight Blast MMA Gym. Mr Ireland says marketers are using tobacco-style tactics in sport to encourage young people to consume energy drinks. 'You want to encourage young consumers – because if you encourage young consumers you may have them for life.' [ Junk food's marketing revolution has sparked 'staggering changes' in Irish children's health Opens in new window ] But Dr Finucane notes the smoking ban is also a route to dealing with ultra-processed food. 'We need to emulate the proportionality and ambition of the smoking ban, with taxation and meaningful restrictions on marketing and advertising. It is important for politicians and legislators as well as public health actors to understand these 'commercial determinants of health'.' Dr Francis Finucane, consultant endocrinologist at Galway University Hospitals. Photograph: Joe O'Shaughnessy Experts also advise educating young people about nutrition. 'The younger that people are exposed to these foods, the more it will affect them growing up,' Mr Murphy says. Rules introduced by the Advertising Standards Authority (ASA) of Ireland in 2021 prevent companies from advertising products with high fat, sugar or salt content through platforms where the majority of the audience is under 15 years old. The ASA did not deem any complaints from members of the public in 2024 about the advertising of food and drink to children to be in breach of its code. Kellogg's says its partnership with the GAA Cúl Camps is fully compliant with all regulatory requirements. The other companies mentioned did not respond to a request for comment on how they work within the 2021 rules.
