Latest news with #Kelloggs
Forbes
23-07-2025
- Business
- Forbes
Why Coca-Cola's New Cane Sugar Line Might Not Be As Good As Mexican Coke
Photo illustration byA fter President Donald Trump chided Coca-Cola on social media last week over moving to cane sugar for its iconic soda—'It's just better!'—Coca-Cola had denied the news. But, while releasing its second quarter earnings on Tuesday, the $47 billion (annual revenue) company confirmed a cane sugar line is en route and will hit stores this fall. It's a big win for the MAHA movement, as more and more big food holdouts like Kellogg's are relenting to demands from health-concerned consumers. Several people have asked me if I think this new product will be better than the cult-favorite Mexican Coke, which has been made with cane sugar for years and is a rare treat for many when they find it in a U.S. restaurant. I don't think it will be, and here's why: I doubt Coke will launch this new product in glass, as Mexican Coke is sold. Glass simply makes a better beverage, but tariffs are driving up the price of glass. I'd bet that the American cane sugar Coke launches in plastic bottles. But if Coca-Cola did want to go high-end with this launch, it has a pretty glaring opportunity. Coca-Cola has confirmed that the sugar cane will come from America, but has yet to say where it will be sourced. That decision is extremely important. Before discussing Coca-Cola's options, it's crucial to note that sugar cane farming in America has been a nasty business, with a history among the most violent of any crop that started out completely reliant to the global slave trade. Today, there are two U.S. operations that have the capacity to supply a launch of Coca-Cola's scale: a Cargill joint venture with growers in Louisiana called Louisiana Sugar Refining, and Florida Crystal, a Sunshine State grower and processor that's owned by the wealthy Fanjul family. And if Coca-Cola picks Florida Crystal as its supplier, it would create a new supply stream for America's largest certified regenerative organic farm. Many shoppers want to know that their dollars are supporting sustainable farming practices. If Coca-Cola wants to prove it's a leader in sustainability, using its significant corporate might to build such a large supply chain for a certified regenerative key ingredient would be a good place to start. — Chloe Sorvino This is Forbes' Fresh Take newsletter , which every Wednesday brings you the latest on the big ideas changing the future of food. Want to get it in your inbox every week? Sign up here .Coca-Cola said in its earnings release on Tuesday morning it will launch a version of the drink with cane sugar—as is already used in its products in Mexico and some European countries—later this fall. Let's Hang Forbes I'll be interviewing serial entrepreneur Justin Mares in an AMA for Forbes members at 12:00 p.m. ET on Wednesday, July 30. The Kettle & Fire chairman and I will unpack what it takes to build a better-for-you food business in 2025, how Make America Healthy Again is changing the game for the food and beverage industries and the glaring gaps that still exist. We'll talk synthetic additives and food dyes, seed oils, Glyphosate residue and much more. Mares has done the work. He's been on a quest to sell healthier food to some of the most health-obsessed customers on the planet. That has fueled his bone broth brand Kettle & Fire for nearly a decade. And he has since cofounded a startup called Truemed, which helps consumers use their HSA or FSA funds for root-cause chronic disease interventions. Watch and learn all about: Insider strategies on how to formulate better-for-you food and beverages for mass consumption Advice on the top ingredients to cut from your kitchen to stay ahead of the curve Tips on labeling and the certifications that actually resonate with consumers and meet them where they are How to scale a brand built for the MAHA era RSVP here. The Feed Afghan children receive food aid from a local charity during the Islamic holy fasting month of Ramadan in Mazar-i-Sharif on March 2, 2025. ATIF ARYAN/AFP via Getty Images Up In Smoke: As hunger and emergency aid programs have been dismantled for the past five months, the Trump Administration has incinerated about 500 tons of emergency food meant for children in Afghanistan and Pakistan. The Atlantic reports that the provisions have expired and would have been enough to feed 1.5 million children for a week. Secretary of Health and Human Services Robert F. Kennedy Jr., speaks during a news conference at the USDA headquarters building in Washington, D.C., on July 14, 2025. BRENDAN SMIALOWSKI/AFP via Getty Images Only The Best For Mom: The Associated Press investigated Mom's Meals, a brand of meals sent to Medicare and Medicaid enrollees that Robert F. Kennedy Jr. praised as 'one of the solutions making our country healthy again.' And the AP found the taxpayer-funded meals to really be ultra-processed foods. Speaker of the House Mike Johnson speaks to members of the media outside the House Chamber at the U.S. Capitol on July 23, 2025 in Washington, Watch: A small but growing group of Republicans in Congress are pushing back on widespread immigration raids and, as the Wall Street Journal reports, asking for legislation to be carved out that protects undocumented workers in agriculture. It's a major break in party lines, as the lawmakers acknowledge that America's food supply relies on illegal immigration. SUMMERMAXXING Ambrosia Bags In this new series on how to make the most of your summer, in the most Fresh Take kind of way, I'll be sharing tips and recommendations. First up is Ambrosia Bags—which has been a total gamechanger for me and my kitchen. Why I love them: I need my weekly vegetable, fruit and mushroom shares from the neighborhood CSA to last, and these raw flax linen pouches are designed to keep cucumbers and leafy greens crisp and mushrooms plump, while extending the shelf life of the produce inside completely naturally. And the business, owned by a mother-son duo, makes every bag in Southern California. Field Notes CHLOE SORVINO A trio of hot dogs from nearby bakery Elbow Bread: One with kimchi, one with mustard and sauerkraut and one with corn and tomato relish. Thanks for reading the 152nd edition of Forbes Fresh Take! Let me know what you think. Subscribe to Forbes Fresh Take here .
Telegraph
17-07-2025
- Entertainment
- Telegraph
Telegraph style book: Kk
K Kalashnikov karaoke Kasparov, Garry Kaye, Gorden: ('Allo 'Allo! star) KC, King's Counsel kd lang: Is how she stylises her name Kellogg's Kim Il-sung Kim Jong-il Kim Jong-un King's Speech is delivered at the State Opening of Parliament. King's Christmas message, every December 25. Kinski, Nastassja KitKat Knesset: The Israeli parliament; sits in Jerusalem. Initial cap Ku Klux Klan Kwik-Fit
Yahoo
11-07-2025
- Business
- Yahoo
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kellogg's Corn Flakes, Froot Loops, Rice Krispies and other familiar brands. Except for a brief period during the coronavirus pandemic, when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars – which both went on sale in the early 1990s – made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24% of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereal's health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes — like the petroleum-based colors that brighten Froot Loops — have also come under fire. Last fall, dozens of people rallied outside WK Kellogg's Battle Creek, Michigan, headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers, who were born between 1997 and 2007, eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers.' Cereal's struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan, on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles and Pop-Tarts as well as international cereals, and WK Kellogg made cereals for the U.S., Canada and the Caribbean. In 2024, M&M's maker Mars Inc. announced a plan to buy Kellanova for more than $30 billion. That plan has cleared U.S. regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the U.S. gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands, like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon, are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is, honestly, is giving consumers more of what they want,' Harmening said during a conference call with investors in March. Dee-ann Durbin, The Associated Press Sign in to access your portfolio
Associated Press
11-07-2025
- Business
- Associated Press
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kellogg's Corn Flakes, Froot Loops, Rice Krispies and other familiar brands. Except for a brief period during the coronavirus pandemic, when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars – which both went on sale in the early 1990s – made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24% of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereal's health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes — like the petroleum-based colors that brighten Froot Loops — have also come under fire. Last fall, dozens of people rallied outside WK Kellogg's Battle Creek, Michigan, headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers, who were born between 1997 and 2007, eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers.' Cereal's struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan, on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles and Pop-Tarts as well as international cereals, and WK Kellogg made cereals for the U.S., Canada and the Caribbean. In 2024, M&M's maker Mars Inc. announced a plan to buy Kellanova for more than $30 billion. That plan has cleared U.S. regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the U.S. gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands, like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon, are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is, honestly, is giving consumers more of what they want,' Harmening said during a conference call with investors in March.
Al Arabiya
11-07-2025
- Business
- Al Arabiya
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
Breakfast cereal could use a lucky charm. US sales of the colorfully packaged morning staple have been in a decades-long decline–a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American company that makes Kelloggs Corn Flakes, Froot Loops, Rice Krispies, and other familiar brands. Except for a brief period during the coronavirus pandemic when many workers were home and had time to sit down with a bowl of cereal and milk, sales of cold cereal have steadily fallen for at least 25 years, experts say. In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13 percent to 2.1 billion. Cereal has been struggling for multiple reasons. The rise of more portable options like Nutri-Grain bars and Clif Bars–which both went on sale in the early 1990s–made it easier for consumers to grab breakfast on the go. Concerns about food processing and sugar intake have also dimmed some consumers' enthusiasm for cereals. One cup of Lucky Charms contains 24 percent of a consumer's daily recommended intake of sugar, for example. 'Cereal finds it really hard to get out from underneath that,' said Tom Rees, global insight manager for staple foods at the consulting company Euromonitor. 'It can't escape the fact that it doesn't look like a natural food. You have to create it and form it.' Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereals' health credentials. But consumers now are looking for simplified ingredient lists. Artificial dyes–like the petroleum-based colors that brighten Froot Loops–have also come under fire. Last fall, dozens of people rallied outside WK Kelloggs Battle Creek, Michigan headquarters demanding that it remove artificial dyes from its cereals. Kellogg and General Mills–another major US cereal maker–have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be. Yogurt and shakes have replaced the traditional bacon and eggs. Kenton Barello, a vice president at the market research firm YouGov, said his polling shows that Generation Z consumers who were born between 1997 and 2007 eat more vegetables for breakfast than other generations. Barello said YouGov's polling also shows that members of Gen Z are less likely to eat breakfast but still buy ready-to-eat cereal, suggesting they're eating it as a snack or for other meals. 'With younger generations, there are differences in their relationship with food and these eating moments,' Barello said. 'They are going about breakfast in a different way than Millennials, Gen X, and Baby Boomers.' Cereals' struggles are part of what led to the breakup of the Kellogg Company. In 2023, the century-old company that put Battle Creek, Michigan on the map split into two companies. Kellanova took popular snack brands like Cheez-Its, Pringles, and Pop-Tarts, as well as international cereals, and WK Kellogg made cereals for the US, Canada, and the Caribbean. In 2024, M&Ms maker Mars Inc. announced a plan to buy Kellanova for more than 30 billion. That plan has cleared US regulators but is still awaiting regulatory approval in Europe. WK Kellogg was left to try to rejuvenate the cereal business. The sale of WK Kellogg to Ferrero doesn't mean supermarket cereal aisles are at risk of extinction. Packaged food companies have options for turning around their soggy cereal sales, Rees said. He thinks Kelloggs' Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers who tend to like interesting flavor combinations. The market may also have a fragmented future, according to Rees. Companies may have to accept that younger buyers want a sweet-and-spicy cereal, while older buyers might want a Keto-friendly option. 'The future might be realizing that the era of 'This brand will serve everybody' isn't going to happen,' Rees said. Julia Mills, a food analyst with the consulting company Mintel, thinks the shrinking population of children in the US gives cereal makers the opportunity to shift to more sophisticated flavors and packaging. Cereal could be positioned as a fancy topping for yogurt, for example, or a fiber-rich food that can improve gut health. Some niche cereal brands like high-fiber Poop Like a Champion cereal and high-protein, zero-sugar Magic Spoon are already doing that. But legacy brands say they shouldn't be counted out. Jeffrey Harmening, the chairman and chief executive officer of Cheerios maker General Mills, said his company considered trying to acquire Magic Spoon. Instead, it made high-protein versions of Cheerios, which now outsells Magic Spoon. 'The key to longer term is honestly is giving consumers more of what they want,' Harmening said during a conference call with investors in March.
