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Business Standard
3 days ago
- Business
- Business Standard
Two Titans Join Hands: Campa's Nostalgic Flavour Comes to Nepal with Reliance & Chaudhary Group
VMPL New Delhi [India], July 19: Chaudhary Group (CG), Nepal's largest conglomerate and the parent company of Wai Wai Noodles, has partnered with Reliance Consumer Products to launch Campa Cola in Nepal--marking a strategic expansion of CG's beverage portfolio and reinforcing its dominance in South Asia's food and beverage sector. Campa's entry into Nepal follows its successful expansion in GCC countries, where it aims to replicate its success. As part of this alliance, CG will leverage its manufacturing and distribution expertise in the food & beverages sector to ensure smooth supply and rollout of Campa products across Nepal. With this alliance, CG expands its beverage portfolio and strengthens its position in Nepal's USD 1.6 billion soft drink market. The partnership also highlights the growing influence of Indian brands in South Asia. The initial Campa range in Nepal will feature Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. These products are priced to appeal to a wide range of consumers and maximize market reach. The 250ml bottles of Campa Cola, Campa Orange, and Campa Lemon carbonated soft drinks are available at NRs. 30 each, while the 250ml Campa Energy Berry Kick PET bottle is priced at NRs. 40. Sharing thoughts on Campa's entry into the Nepalese market, Nirvana Chaudhary, Managing Director of Chaudhary Group, stated, "We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations." RCPL, the FMCG arm of Reliance Industries, acquired Campa in 2022 and reintroduced it to India in 2023. Today, the soft drink brand holds over 10% market share in the sparkling beverage category in select Indian states and sponsors India's largest sports event, the Indian Premier League. Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said, "We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal. Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa celebrates the spirit and salutes the aspirations of today's youth. We're confident they will introduce the refreshing and energizing taste to the consumers across Nepal," said Mody. Chaudhary Group (CG), Nepal's largest conglomerate and the parent company of Wai Wai Noodles, which operates through CG Foods, is driving aggressive growth in India with new product launches across the East and Northeast, as well as expanding dealer partnerships in Uttar Pradesh and Bihar.
India.com
6 days ago
- Business
- India.com
Mukesh Ambani launches Campa Cola in Nepal, check full list of countries where Campa is now sold
Reliance Industries' FMCG arm Reliance Consumer Products Ltd has launched its soft drinks brand Campa Cola in Nepal, according to a statement on Monday. RCPL has partnered with Nepal's conglomerate Chaudhary Group (CG) for the roll out of Campa in the Himalayan country, a joint statement said. After expanding into the UAE, Oman, Qatar, and Bahrain, Mukesh Ambani's company has now introduced the Campa brand in Nepal. The Nepal products will include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. What Did Reliance Say? Besides India, RCPL has already launched Campa in some markets of the Middle East countries such as UAE, Oman and Bahrain. 'We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal,' RCPL Executive Director Ketan Mody said. 'The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country,' it said. It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure local supply and a smooth roll out of Campa products across Nepal, it added. Chaudhary Group On Deal With Reliance Chaudhary Group is Nepal's largest and leading business conglomerate, operating more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: 'We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market.' Chaudhary Group has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality.
India.com
7 days ago
- Business
- India.com
After UAE, Oman, Bahrain, now Mukesh Ambani launches Campa in…, partners with richest person of this country, will compete with Coca-cola and…
Mukesh Ambani is always known for his aggressive expansion plans, since last year he is focused on one of his company brand i.e. 'Campa'. After its revenue has increased in the last few quarters after its successful launch during IPL 2025, now Reliance Consumer products is ready to launch it in one more foreign country. Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has launched its soft drink brand Campa Cola in Nepal. The rollout is part of a partnership between RCPL and Nepal's business the Chaudhary Group (CG), according to a joint statement. 'The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country,' it said. Reliance Consumer Partner With Chaudhary Group It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure proper local supply and an easy roll out of Campa products across Nepal, it added. Chaudhary Group is Nepal's largest and leading business which operates in more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. Chaudhary Group is also in the business of sectors like food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality. How Will Campa Operate In Nepal? The Campa in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Campa was acquired by Reliance in 2022 and relaunched in 2023, is now a strong player in the Indian soft drink industry and giving tough competition to exiting soft drink players like Pepsi and Coca-cola. 'We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal,' RCPL Executive Director Ketan Mody said. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: 'We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market.' (With Inputs From PTI)
Time of India
15-07-2025
- Business
- Time of India
Reliance Consumer launches Campa in Nepal; partners with Chaudhary Group
Reliance Industries ' FMCG arm Reliance Consumer Products Ltd has launched its soft drinks brand Campa Cola in Nepal, according to a statement on Monday. RCPL has partnered with Nepal's conglomerate Chaudhary Group (CG) for the roll out of Campa in the Himalayan country, a joint statement said. "The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country," it said. It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure local supply and a smooth roll out of Campa products across Nepal, it added. Chaudhary Group is Nepal's largest and leading business conglomerate, operating more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Campa, a brand acquired by Reliance in 2022 and reintroduced in 2023, is emerging as a strong player in the Indian soft drink industry today. Besides India, RCPL has already launched Campa in some markets of the Middle East countries such as UAE, Oman and Bahrain. "We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal," RCPL Executive Director Ketan Mody said. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: "We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market." Chaudhary Group has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality.
India.com
15-07-2025
- Business
- India.com
Mukesh Ambani joins hands with Nepal's richest man, country's only billionaire to sell this product, name is...
Mukesh Ambani's makes big move, set to change very TV into..., move may effect... Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has teamed up with Chaudhary Group the makers of Wai-Wai noodles to bring its Campa soft drink to Nepal. Earlier this year, RCPL took its first step into global markets by launching Campa in the UAE through a partnership with the Agthia Group. Since then, the drink has also become available in Oman, Bahrain, and Qatar. Campa, a well-known Indian cola brand from the 1980s, was bought by Reliance in 2022 and relaunched in 2023. Since then, the brand has been growing steadily, both across India and in other countries. 'Campa is a classic Indian brand that people have loved for more than 50 years,' said Ketan Mody, Executive Director of RCPL. 'We believe it has a strong future and are committed to growing it further, especially in this region.' Reliance partners with Chaudhary Group Chaudhary Group is one of Nepal's largest business houses, running over 200 companies and managing more than 260 brands across the world. It operates in various sectors such as food and beverages, finance, education, infrastructure, IT, automobiles, real estate, and hospitality. The group is well known for its Wai-Wai noodles, which are sold in many countries including India. Reliance said that Chaudhary Group's strong experience in food and drink manufacturing and its well-established distribution system will help ensure a smooth launch of Campa products throughout Nepal. 'This partnership adds strength to our beverage business and helps us grow in a very competitive market,' said Nirvana Chaudhary, Managing Director of Chaudhary Group. 'We're excited to use our wide distribution reach and market knowledge to make Campa a favorite in Nepal, just like it is in India.' The Campa range in Nepal will include several flavors: Campa Cola, Campa Lemon, Campa Orange, Campa Energy, Campa Energy Gold Boost, and Campa Energy Berry Kick. Campa takes on global giants like Coke and Pepsi in India Campa, the homegrown soft drink brand revived by Reliance Consumer Products Limited (RCPL), is stepping up its game against big global brands like Coca-Cola and PepsiCo. To attract more customers, RCPL launched a fizzy drink priced at just Rs. 10, making it affordable for many people. The company has also teamed up with JioStar as a co-sponsor for IPL 2025, which will help Campa get noticed by millions of cricket fans across the country. RCPL is also investing Rs. 1,000 crore to build a new bottling plant in Bihar, to strengthen Campa's production and distribution capabilities in eastern India. RCPL reported Rs. 11,450 crore in revenue for the financial year 2024–25 (FY25). Campa alone crossed Rs. 1,000 crore in turnover during the year, securing over 10 per cent market share in the sparkling beverages segment in some Indian states.
