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Sharjah Summer Promotions 2025 kicks off
Sharjah Summer Promotions 2025 kicks off

Sharjah 24

time13 hours ago

  • Business
  • Sharjah 24

Sharjah Summer Promotions 2025 kicks off

Organised by the Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA), the promotion features the participation of more than 1,000 retail outlets, major shopping centers, hotels, and tourist destinations. It is launched in collaboration with SCCI's Shopping Malls Sector Business Group and in coordination with several relevant government entities in the Emirate. A wealth of surprises for shoppers and residents This year's edition of Sharjah Summer Promotions promises a wealth of surprises for shoppers and residents, underscoring the Emirate's growing appeal as a premier global family-friendly summer destination for residents and international visitors alike. The 60-day campaign offers an exciting lineup of over 75 events, exclusive promotions, and massive discounts of up to 75 percent on a variety of products from top local and international brands. It also features raffles and exceptional prizes worth up to AED 3 million. This year, Sharjah Summer Promotions is introducing 'Shamsa', a newly launched mascot character designed to enhance the campaign's appeal to families and children and bring more joy, excitement, and positive energy to Sharjah's vibrant summer season. A wide array of entertainment and promotional activities This year's promotions include a wide array of entertainment and promotional activities across more than 19 summer destinations. Retail outlets and central markets are offering exclusive deals, backed by a robust entertainment schedule and six major raffle draws, starting July 10 and continuing through July 20, 31, August 10, 21, and concluding with the final draw on September 1. The prize pool features gold bars, high-value shopping vouchers, luxury gifts, and instant rewards from participating malls. His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, stated: "Sharjah Summer Promotions 2025 represents a significant strategic milestone in strengthening Sharjah's position as a comprehensive tourism and commercial destination. Organising this event reflects our ambitious vision to support the retail and tourism sectors by offering an exceptional experience that blends shopping, entertainment, and culture, meeting the aspirations of families and visitors from various age groups and cultural backgrounds." He added, "We believe that these initiatives are not merely seasonal events but are part of a long-term strategy aimed at solidifying Sharjah's status as a leading destination for tourism and commerce while enhancing the quality of life for both residents and visitors. Through close collaboration with our partners from government and private entities, we strive to make Sharjah Summer Promotions a platform that combines innovation and creativity, contributing to the Emirate's sustainable economic and social vision." For his part, His Excellency Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, noted that Sharjah Summer Promotions 2025 reflect the Sharjah Chamber's commitment to supporting economic activity and boosting the retail and tourism sectors in the Emirate. The campaign delivers a holistic community experience that blends shopping with entertainment in innovative formats aligned with the evolving preferences of families and diverse visitor segments. He added that the scale and vibrancy of this year's edition mark a key milestone in advancing Sharjah's seasonal events and underscore the Chamber's commitment to enhancing quality of life and reinforcing the Emirate's position as a premier shopping destination. A diverse portfolio of seasonal events and summer offerings Sharjah Summer Promotions 2025 offer a diverse portfolio of seasonal events and summer offerings, ranging from entertainment programmes and educational workshops to summer camps. The schedule also includes weekly children's workshops and recreational events, in addition to marine activities hosted in the city of Khorfakkan. These are organised in collaboration with the Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah Art Foundation, Sharjah International Marine Sports Club, and commercial shopping centers. The programme also encompasses various hotel deals, with over 35 hotel packages provided by 23 hotel establishments. These packages include discounted rates on accommodation, dining, and beverages. Moreover, guests can enjoy complimentary tickets to popular tourist destinations in Sharjah, along with free credit for use at various hotel facilities. The Organising Committee of 'Sharjah Summer Promotions' introduces this year a smart application allowing users to participate in electronic raffle draws. It has also launched a digital platform through the official website, providing real-time access to top offers, daily events, discount campaigns, hotel packages, and direct booking links with participating partners. Both the application and the website facilitate automatic entry into exclusive prize draws for shoppers and hotel guests upon each registered purchase or booking made via official campaign channels, further enhancing user engagement and incentivising spending throughout the two-month promotional period.

Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts
Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts

Khaleej Times

time17 hours ago

  • Business
  • Khaleej Times

Dh3 million in prizes: Sharjah Summer Promotions begins; win gold bars, luxury gifts

The 2025 edition of Sharjah Summer Promotions kicked off on Tuesday, featuring raffles and prizes worth up to Dh3 million. Running until September 1 across all cities and areas of the emirate, the 60-day campaign offers a lineup of over 75 events, exclusive promotions, and discounts of up to 75 per cent on a variety of products from top local and international brands. This year's promotions include a wide array of entertainment and promotional activities across more than 19 summer destinations. Retail outlets and central markets are offering exclusive deals, backed by a robust entertainment schedule and six major raffle draws, starting July 10 and continuing through July 20, 31, August 10, 21, and concluding with the final draw on September 1. The prize pool features gold bars, shopping vouchers, luxury gifts, and instant rewards from participating malls. The programme also encompasses various hotel deals, with over 35 hotel packages provided by 23 hotel establishments. These packages include discounted rates on accommodation, dining, and beverages. Moreover, guests can enjoy complimentary tickets to popular tourist destinations in Sharjah, along with free credit for use at various hotel facilities. New mascot This year, Sharjah Summer Promotions is introducing 'Shamsa', a newly launched mascot character to enhance the campaign's appeal to families and children. Khalid Jasim Al Midfa, chairman of Sharjah Commerce and Tourism Development Authority, said the event will support the retail and tourism sectors. He added, "We believe that these initiatives are not merely seasonal events but are part of a long-term strategy aimed at solidifying Sharjah's status as a leading destination for tourism and commerce while enhancing the quality of life for both residents and visitors. Through close collaboration with our partners from government and private entities, we strive to make Sharjah Summer Promotions a platform that combines innovation and creativity, contributing to the emirate's sustainable economic and social vision." The Organising Committee of 'Sharjah Summer Promotions' introduced this year a smart application allowing users to participate in electronic raffle draws. It has also launched a digital platform through the official website providing real-time access to top offers, daily events, discount campaigns, hotel packages, and direct booking links with participating partners. Both the application and the website facilitate automatic entry into exclusive prize draws for shoppers and hotel guests upon each registered purchase or booking made via official campaign channels.

New mascot 'Shamsa' adds a playful spirit to summer campaign
New mascot 'Shamsa' adds a playful spirit to summer campaign

Sharjah 24

time23-06-2025

  • Business
  • Sharjah 24

New mascot 'Shamsa' adds a playful spirit to summer campaign

Campaign details and duration The Sharjah Chamber of Commerce and Industry (SCCI), in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA), announced that Sharjah Summer Promotions 2025 will run from July 1 to September 1, with participation from over 1,000 retail outlets across the emirate. Strategic vision and economic goals During the launch event, officials emphasised the campaign's role in enhancing Sharjah's reputation as a shopping and tourism hub. Abdallah Sultan Al Owais, Chairman of SCCI, stated that the initiative supports Sharjah's strategic goal to become a top retail and tourism destination. He highlighted that retail sales in the UAE are projected to exceed AED 417.6 billion by 2026, and this campaign is designed to help local businesses benefit from this growth. Unified collaboration across sectors This year's campaign reflects a strategic partnership between government and private sectors. Joint efforts aim to integrate retail promotions, hospitality offers, and entertainment activities under one platform, creating a vibrant and cohesive summer programme. Discounts, prizes, and promotions Consumers can enjoy discounts of up to 75% on a wide range of products and brands. Shoppers and hotel guests will also be eligible for raffle draws, with prizes including shopping vouchers, gold bars, and premium giveaways. Over 35 hotel packages from 23 hotel establishments offer special rates and additional benefits like free tourist attraction tickets and hotel credits. Press conference highlights The official announcement was made at the Sharjah Chamber headquarters on June 23, 2025. Key attendees included Abdallah Sultan Al Owais (SCCI), Khalid Jasim Al Midfa (SCTDA), Ahmed Obaid Al Qaseer (Shurooq), Mohammed Ahmed Amin Al Awadi (SCCI Director-General). Other representatives from public and private partner entities also participated. Digital access and smart engagement To enhance user experience, a smart mobile application and an integrated digital platform have been launched. Users can view offers, book hotel stays, and enter electronic raffle draws directly via the website or app. Diverse programming across the emirate The event will feature over 75 summer offerings in partnership with various entities such as Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah Art Foundation, and Sharjah International Marine Sports Club. Programming includes educational workshops, summer camps, and marine activities in Khorfakkan, as well as weekly children's events. Tourism and cultural development support Khalid Jasim Al Midfa emphasised that the campaign is more than a seasonal event — it is part of Sharjah's broader strategic vision to attract local and international visitors year-round. Ahmed Obaid Al Qaseer added that the campaign reflects Shurooq's goal of positioning Sharjah as a top-tier summer destination built on diversity, sustainability, and service excellence. Driving economic impact through retail and tourism According to Mohammed Ahmed Amin Al Awadi, promotional campaigns like this are vital to Sharjah's economy. By combining retail, tourism, hospitality, and culture, the campaign contributes significantly to the emirate's GDP and supports business growth.

SDHR organises ‘Digitally Secured Society' forum
SDHR organises ‘Digitally Secured Society' forum

Sharjah 24

time18-06-2025

  • Politics
  • Sharjah 24

SDHR organises ‘Digitally Secured Society' forum

The forum was attended by His Excellency Ali Salem Al Midfa, Member of the Executive Council and Chairman of the Sharjah International Airport Authority; His Excellency Khalid Jasim Al Midfa, Member of the Executive Council and Chairman of the Sharjah Commerce and Tourism Development Authority; His Excellency Eisa Hilal Al Hazami, Chairman of the Sharjah Sports Council; His Excellency Brigadier General Dr Mohammed Khamis Al Othmani, Director-General of the Sharjah Police Science Academy; His Excellency Salah Salem Al Mahmoud, Director-General of the Sharjah Documentation and Archives Authority; Her Excellency Eng. Lamia Obaid Al Hussan Al Shamsi, Director of Sharjah Digital Department; His Excellency Dr Abdullah Khalaf Al Hosani, Secretary-General of the Holy Quran Academy; His Excellency Mubarak Rashid Al Shamsi, Director of Al Hamriyah Municipality; and His Excellency Eng. Salem Hamed Al Abdooli, Director of the Sharjah Housing Department, along with a number of officials and employees from various government agencies and institutions in the emirate. The forum was hosted at the Holy Quran Academy in Sharjah, and its organisation aligns with the Sharjah Government's vision for digital leadership and sustainable government transformation. It underscores the recognition of digital security as a strategic imperative in an era of accelerating digital advancement. This was realised through a comprehensive, multidimensional approach that extends beyond technical solutions to include societal, cultural, and legislative dimensions—strengthening integration between government entities and the wider community to build a secure, trusted digital environment prepared for future challenges. The forum explored eight core themes reflecting the priorities of the digital age: secure digital empowerment of society; digital privacy and personal data protection; digital legislation and governance; combating cyber crime and response strategies; the role of government employees in fostering a secure digital culture; fortifying the government work environment against digital threats; the intersection of artificial intelligence and cyber security; and the need to balance innovation with the protection of digital infrastructure in government institutions. His Excellency Sheikh Saud bin Sultan Al Qasimi affirmed that hosting the 'Towards a Secure, Digitally Enabled Institutional Society' forum reflects SDD's commitment to advancing Sharjah's digital transformation through a strategic vision grounded in security, trust, and sustainability, in line with the aspirations of the emirate's wise leadership. His Excellency said: 'We firmly believe that the speed of adopting new technologies does not define true digital transformation, but by our ability to build an integrated system that ensures data protection, safeguards privacy, and reinforces trust in the digital ecosystem. Cybersecurity is not just a technical necessity but a fundamental enabler of a resilient and sustainable digital environment and a critical safeguard for the emirate's achievements and long-term competitiveness.' He added: 'This forum serves as a vital platform to unify efforts, share knowledge, raise awareness, and foster partnerships, driving a secure digital future that weaves together technological, legislative, and educational dimensions under one cohesive vision, supporting community well-being and enhancing the government ecosystem.' His Excellency Abdullah Ibrahim Al Zaabie noted that the forum reflects the vision of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to build an integrated government system rooted in knowledge, innovation, and information security. He added that digital development today represents a journey that demands a secure and well-informed institutional environment. He said, 'As partners within the government system, we recognise that digital security is a strategic imperative that plays a vital role in safeguarding achievements and ensuring the continuity of efficient and sustainable government performance.' His Excellency further emphasised that through this forum, the Sharjah Department of Human Resources seeks to empower government professionals, raise awareness, and promote a culture of digital security, supporting the emirate's vision of a secure and thriving digital future. For his part, Eng. Abdul Nasser Obaid Ibrahim Bu Khater, Director of Sharjah Cyber Security Centre, emphasised the critical importance of collaboration and unified efforts to strengthen national capabilities in the field of cyber security. He said: 'Addressing the cyber challenges of our time requires a genuine partnership between government and community sectors to create a secure and trustworthy digital environment for all. Through initiatives like this forum, we aim to foster a culture of digital security as a cornerstone of government transformation by equipping public sector professionals with the knowledge and tools needed to protect data and reinforce the emirate's cyber security ecosystem.' Eng. Bu Khater was joined by a group of expert speakers, including Lieutenant Colonel Sultan bin Taliah, Head of the Digital Crimes Department at the Sharjah Police General Command, who contributed to sessions focused on data protection, enabling secure digital practices, and raising awareness of cyber threats within government institutions. In his keynote presentation, Eng. Bu Khater addressed the topic of 'Institutional Security in the Digital Age,' focusing on professional and secure conduct in the workplace. He highlighted best practices in using smart systems, email, and social media, maintaining information confidentiality, managing digital resources responsibly, and distinguishing between personal and professional usage. His session also explored individual and institutional protection strategies, the evolving role of artificial intelligence in enhancing digital security and the challenges it presents. Lt. Col. Sultan Mohammed bin Taliah presented on 'Cyber Crime and Cyber Security,' shedding light on the rise of cyber threats, phishing tactics, and cyber extortion; he also addressed data privacy protection and the implementation of digital prevention tools. His presentation focused on raising awareness among Sharjah government employees of the importance of safe digital behaviour, underscoring the legal procedures to follow in the event of cyber crime exposure and emphasising that employee awareness serves as the first line of defence in protecting organisational security. He said: "Through this participation, we seek to empower employees to adopt safe digital behaviors and establish a culture of cybersecurity as an essential part of the corporate work environment, in line with Sharjah's vision for a more aware and secure digital society." The forum concluded by outlining a roadmap towards a safe and sustainable digital society, presenting recommendations and initiatives that enhance the integration of society and government in building an advanced digital system that enhances the emirate's readiness for the future.

SBWC crowns winners of Pearl Quest
SBWC crowns winners of Pearl Quest

Sharjah 24

time04-06-2025

  • Business
  • Sharjah 24

SBWC crowns winners of Pearl Quest

The second edition of the Pearl Quest Competition, organised by SBWC, concluded at the Sharjah Research, Technology and Innovation Park. The event was attended by Sheikha Hind bint Majid Al Qasimi, Chairperson of SBWC; Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA); Maryam Bin Al Sheikh, Director of the SBWC; and a number of officials and representatives of government agencies. Moza Al Dhabahi reported that eight women participated in the Pearl Quest competition with innovative projects. Three winners were selected and received cash prizes to support the launch of their entrepreneurial projects. Speaking exclusively to 'Sharjah 24,' Al Dhabahi explained that the competition aims to support and empower female entrepreneurs, as part of the emirate's vision to build a competitive economy. This edition focused on innovation and sustainability, demonstrating women's ability to achieve significant accomplishments when the right environment is in place.

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