Latest news with #Khanvilkar
Time of India
16-07-2025
- Entertainment
- Time of India
Medimix Ayurvedic onboards Amruta Khanvilkar to power hyperlocal growth
Medimix, India's Ayurvedic personal care brand, has announced Amruta Khanvilkar as its new brand ambassador as it changes gear to reinforce its regional connect in core geographies. A celebrated actress in both Marathi and Hindi cinema, Khanvilkar is known for her versatility, elegance, and deep cultural roots- qualities that closely mirror the brand's ethos. Her inspiring journey, from a reality show contestant to one of the most recognisable faces in regional cinema, reflects Medimix's own philosophy of nurturing natural potential and embracing tradition while evolving with the times, the press release shared with ETBrandEquity stated. With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today's consumers. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships . By collaborating with Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India. Her wide-reaching appeal and credibility make her an ideal face for a brand that has always believed in authenticity and trust, it added. This collaboration marks a meaningful step forward for both Medimix and Khanvilkar, as they come together to champion natural beauty, cultural connection, and goodness of Ayurveda for healthy skin i.e. SkinFit . for the entire Medimix portfolio range. Khanvilkar said, 'Medimix has always felt like home- a name that's been part of my growing-up years and one I've always trusted. To now officially be a part of the Medimix family feels incredibly special. It's not just about endorsing a brand; it's about sharing something I genuinely believe in with the people who've supported me throughout my journey. Their commitment to natural ingredients and Ayurveda reflects my own belief in embracing one's natural self and caring for skin in the most gentle, effective way.' Anupam Katheriya, chief executive officer, Cholayil said, 'We are delighted to welcome Amruta Khanvilkar to join Medimix family as our brand ambassador. Her grace, authenticity, and strong connection with audiences make her a perfect reflection of what Medimix stands for. At Medimix, we believe in skincare that's deeply rooted in Ayurvedic tradition while being relevant to today's lifestyle. With Amruta on board, we look forward to spreading our message of natural, Ayurvedic care to an even wider audience across the country. It's time to embrace Ayurved ki Achchai, Achi Twacha ke Liye - with Medimix!' With Khanvilkar as the new face of Medimix, the brand looks forward to strengthening its bond with consumers seeking authentic, holistic wellness- blending tradition with modern-day lifestyles, the press release added.
Time of India
09-06-2025
- Automotive
- Time of India
Hodek Vibration Technologies opens third plant in Karnataka
Hodek Vibration Technologies , a leading supplier of torsional vibration dampers (TVDs) for internal combustion engines, has inaugurated its third manufacturing facility in Dharwad, Karnataka, marking a significant milestone in the company's expansion and future-readiness strategy, media reports. The new plant, designed as a lean, green, and automation-ready facility, aligns with Industry 4.0 standards and reflects Hodek's commitment to innovation. 'This is not just about scaling capacity. It's a strategic leap to ensure we're equipped for the future,' said Executive Director Abhijeet Khanvilkar during the inauguration. Founded in 1976 in Pune by Prabhat Karkhanis, Hodek began its journey as a supplier of precision components to Cummins India. The company later collaborated with Holset UK in 1980 for technology transfer, enabling it to manufacture viscous and rubber-based dampers. Over the decades, Hodek has emerged as a key partner for top automakers including Tata Motors, Mahindra, Ashok Leyland, Daimler, Volvo Eicher, and Force Motors. Its products also serve sectors such as railways, marine, defense, industrial equipment, and power generation. Hodek's future plans With this new facility, Hodek now operates three manufacturing units — one in Pune and two in Dharwad — alongside a dedicated R&D center and a foundry. The company is targeting rapid growth in the domestic market and aims to triple its turnover from ₹300 crore to ₹1,000 crore in the next 4–5 years. 'India is like Europe — every state is a unique market. There's enormous opportunity right here without needing to depend on exports,' said Khanvilkar. However, the company is also stepping up its global presence. Currently exporting to 18 countries across five continents, Hodek derives 30per cent of its revenue from international markets, primarily North America and the UK. The goal is to increase export contribution to 50per cent over the next 2–3 years. As the auto industry evolves, Hodek is proactively adapting to the shift toward electric and hydrogen-powered vehicles. Hodek is also diversifying its product portfolio beyond TVDs. Leveraging its R&D strengths, the company is developing parts for electric vehicles and has introduced a new sun visor design aimed at improving driver comfort, which will be manufactured under its newly formed subsidiary, Hodek Innovations. In a further step toward diversification, the group has entered the digital space with the launch of Ispick , a rental app under the Hodek Edge brand. The app enables users to rent out idle household items, creating a new income stream from unused assets. Looking ahead, Khanvilkar confirmed plans for a public listing within the next 3–5 years.
