Latest news with #King'sHawaiian
Buzz Feed
20-07-2025
- Buzz Feed
25 Things Non-Americans Love About The United States
Recently, I came across a thread from a now-deleted user on the popular Ask Reddit forum asking, "Non-Americans of Reddit, what is something about America you admire?" and the answers were so wholesome and positive, I had to share. There's so much to appreciate, and it's nice to take the time to do it! So, here are some of the best answers people had: "The Smithsonian Museums. Very cool and very fun to walk around and see. And they're free." "National Parks." "Your wildlife. Lots of beasties on that continent." "If you guys want, you can go to pretty much any climate without a passport. You have tropical, desert, oceanside, lakeside, and mountain climates." "Drinking fountains everywhere. Nearly all public toilets are free." "The amount of nature. Mountains, forests, valleys, deserts, waterfalls, etc. Where I live, we've got a few hills and there's no place anywhere in the country that is completely untouched or so far from civilization that you can't hear traffic." "Verbal communication skills. When people are interviewed on TV, they can really explain in detail what happened, and it is easily understood. It's like everyone has a communication major." "The scale and grandeur. I'm used to nature being small, but everything in America is bigger: bigger storms, bigger mountains, bigger horizons. Even the sky People in America are casually dealing with everything from alligators to bears, pitching tents on the sides of cliffs, and walking their dogs through literal wilderness; I genuinely feel like a hobbit watching Aragorn saunter through Middle Earth like it's nothing while I've never been beyond the end of Farmer Maggot's farm before. I love it." "It's so big. Like, to be real, if you wanna do a road trip that's like two weeks. Maybe more." "Cornbread." "The arts. Jazz, rhythm and blues, and the early rock and roll that inspired the British Invasion. The authors. The films." "King's Hawaiian sweet rolls." "NASA is America's best PR. Sure, they could really use triple the budget to seriously get things done, but what they do is admired globally." "Southern cuisine, from BBQ all the way to Creole type guys know how to eat down there." "Films and TV shows." "I always hear complaints about the portion sizes, which is fair, they're big. But we gotta give America credit for how socially acceptable it is to take the leftover food home. As a frugal Dutch person, this mesmerizes me, and I'm very sad this is not as acceptable here." "How madly diverse it is. Admittedly, I've only seen it on TV, but the fact that the Bronx and Texas are in the same country is mind-boggling." "I love how spread the infrastructure is across the country. Literally, massive multinational companies are headquartered in so many smaller cities. Manufacturing can occur in even more towns. Here in Australia, our population is so concentrated in our three biggest cities, it's difficult for big businesses to survive elsewhere, so they move to the big cities and perpetuate the problem. Half our population is in those three cities." "I'm from Portugal and living in the US right now. One thing that really impressed me when I got here was how green the US is, and how many trees they have." "How the national identity is so culturally mixed. It seems like if you move to France, you don't become French; you just become a foreigner. But everyone who lives in America at all is American." "Fruity pebbles." "I like how open-minded the people are and how much they seem to enjoy varied interests. I've found in my country, we tend to be pretty judgmental of anything we aren't used to seeing, and most people have basically the same hobbies." "Americans always know how to get a conversation going! 'Hey, where are you from?' and then they are genuinely interested in hearing the answer, even if perhaps they've never heard of that place. They are great at small talk, and friendly (doesn't matter if it's 'fake' sometimes, e.g., the server in a restaurant, it is still a skill to be that friendly and welcoming, in my opinion). They make people feel like a million bucks." "Some of the best roller coasters on Earth." And finally: "New York City. Hot Dogs. Your friendliness. Hollywood. Yellowstone. Baseball. Ford GT. Road trips. Coca-Cola. NASA. Southern BBQ. Burgers. Yosemite. Your infectious love of the outrageous. Jaws. Your love of English accents ;). Harrison Ford. Rock and fuckin' roll. Nike. Magic Mountain. Pamela Anderson. Red Vines. The video game and animation industries. Dr Pepper. Maine lobster rolls. Skateboarding. Ralph Lauren. The Sopranos. Jack FM. Baskin-Robbins. Car park cookouts. Wakeboarding. Ruby's Diner. Long Island (Iced Tea). Eddie Murphy. Technological innovation. Soul. Southern California. Star Wars. Ford Broncos. Key lime pie." It's kinda nice hearing all these positives, IMO. What do you think? Tell me about it in the comments!
Fast Company
30-06-2025
- Business
- Fast Company
King's Hawaiian just got a fluffy rebrand inspired by its classic rolls
The updated identity, which includes a new wordmark, logo, color palette, and packaging, was executed by the creative agency Mrs&Mr for King's Hawaiian's 75th anniversary. The brand crests this milestone at a tricky time for the grocery industry, as inflation and the rising cost of living continue to dampen consumer spending. Based on a report from the market research firm Circana, bread and rolls sales have declined by around 1% in the past year—but, in an interview with CNN, King's Hawaiian chief marketing officer Raouf Moussa shared that the brand's sales have actually grown year-over-year despite this overall downturn. According to Kate and Daniel Wadia, the duo behind Mrs&Mr, the goal of the new look included a careful balance of two priorities: modernizing the brand while also reconnecting its identity with the decades-long heritage that's turned it into an enduring source of nostalgia. To do that, they started by turning to the classic rolls themselves. 75 years of Hawaiian rolls Before it became a packaged goods company, King's Hawaiian was a small local bakery in Hilo, Hawaii, in 1950. Its founder, Robert R. Taira, was the Hawaiian-born son of Japanese immigrants, who ultimately perfected a more shelf-stable version of the Portuguese sweet bread he'd enjoyed in his childhood—an invention that would later become King's Hawaiian's iconic packaged Hawaiian rolls. King's Hawaiian's current CEO, Mark Taira, is Robert's grandson. He worked directly with Mrs&Mr to help transform King's Hawaiian's branding.
Yahoo
24-06-2025
- Business
- Yahoo
KING'S HAWAIIAN UNVEILS BOLD NEW LOGO AND PACKAGING TO CELEBRATE 75 YEARS OF SHARING IRRESISTIBLE BAKED GOODS
Refreshed Visual Identity and New In-Store Creative Will Help Usher in the Next 75 Years of King's Hawaiian Being One of America's Most Beloved Brands LOS ANGELES, June 24, 2025 /PRNewswire/ -- King's Hawaiian®, maker of the No. 1 dinner roll in America, is celebrating the company's 75th anniversary by unveiling a new look that is rolling out across digital and social channels today, along with new packaging that will be introduced at retail in early July. The company has been bringing people together since 1950 when Robert Taira opened his first bakery in Hilo, Hawaii. Still family-owned and operated to this day, King's Hawaiian continues to use the same secret recipe for its signature sweet rolls and company success that was first established more than seven decades ago. "As we mark the milestone of King's Hawaiian's 75th anniversary, we want to not just look back at the company's past, but think about the next 75 years as well," said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "This felt like the perfect time to evolve our visual identity so that our brand look and feel reflects the warmth, good times and Aloha Spirit that has come to define King's Hawaiian with modern flourishes that will stand the test of time." The brand's new look pays homage to its rich heritage while inviting a new generation to experience the irresistibly delicious products that continue to bring family and friends together. "Everything about this refresh was done with purpose," said Liz Bondor, Head of Creative at King's Hawaiian. "As we approached the evolution of the brand, we set out to honor our heritage while infusing it with a vibrant new energy. In collaboration with our creative partner, Mrs&Mr, we evolved the design of the King's Hawaiian crown – one of our most distinctive brand assets – to reflect the qualities of our iconic Original Hawaiian Sweet Rolls: soft, warm and oven-baked." Orange remains at the heart of King's Hawaiian packaging, framing each bag and showcasing the signature see-through window that reveals the product's beloved fluffiness inside. Complementing this iconic orange is a vibrant new color palette of red, yellow, gold and cream – drawn from the joy of the brand's community and the richness of its Hawaiian heritage. A ribbon motif inspired by native Hawaiian flowers now adorns every package, serving as a gift-like detail that honors the brand's heritage and elevates its everyday products. The refreshed look is further enhanced by an eclectic new typography system, which adds a playful and welcoming character to the overall brand expression. For more information about King's Hawaiian products and details on where to purchase them, as well as additional details about the company's history, visit About KING'S HAWAIIAN Founded 75 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that has been dedicated to providing Hawaii-inspired foods made with original recipes and Aloha Spirit for three generations. KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider buns, hamburger buns, soft pretzel bites and more. The soft and fluffy texture and perfect touch of sweetness of KING'S HAWAIIAN bread add even more fun and excitement to occasions big and small, including everyday meals and snacking, bringing loved ones together. For more information, visit the company's website at or find KING'S HAWAIIAN on Facebook, Instagram and X. View original content to download multimedia: SOURCE King's Hawaiian
CNN
24-06-2025
- Business
- CNN
A grocery store staple is getting a major makeover
King's Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo and updated packaging for its products, which have grown in recent years to include snacks like pretzel bites and cinnamon rolls. King's Hawaiian introduced the crown logo on its packaging in 2018, with a capital serif font. The new logo is softer and friendlier: The crown is now rounded, and the brand name is written in a hand-drawn font that is 'cushier,' resembling its trademark rolls, according to King's Hawaiian chief marketing officer Raouf Moussa. 'We're not making a left turn or doing a drastic revolution — it's more of an evolution and modernizing our brand expression,' Moussa told CNN. However, the company was careful not to lose the personality of the bright packaging that helps King's Hawaiian stand out in bread aisles. The orange color is now warmer and includes a new motif inspired by native Hawaiian flowers and meant to resemble a gift. 'Obviously, (the orange) is what we're known for and have established for a long, long time, so we're not losing that,' Moussa said. 'We're just slightly adjusting it, making it a little warmer.' The changes come at a challenging time for grocery sales and this category in particular. Consumers are looking to cut back their grocery spending and shift away from name brands to more affordable private-label options. Bread and rolls sales have declined by nearly 1% in the past year, according to market research firm Circana. Moussa said King's sales have grown year-over-year, however. Consumer packaged goods expert Nate Rosen said that's likely because its brand identity hasn't swayed too far from its original positioning of selling sweetly flavored rolls and buns. 'They're not trying to reinvent themselves every five minutes, which is honestly refreshing,' Rosen told CNN. 'When you bite into one of those rolls you immediately know what it is.' Rosen, who writes the Express Checkout newsletter, said King's Hawaiian expansion and refresh is an 'update to keep things slightly modern and eye-catching while staying grounded in what made them successful.' Still, King's Hawaiian has been rolling out new products and advertising strategies. Last year, the company debuted television ads with former NFL quarterbacks Peyton and Eli Manning that promoted sliders and pretzel bites. It's also planning to show off the new branding during an upcoming NASCAR race with the company's partner Joe Gibbs Racing. The company also created a new 'Bites' line when launching with miniature-sized salted soft pretzel bites. The line was inspired by feedback in recent years from consumers who said they're are snacking on the rolls rather than using them for sandwiches. The Bites line has been a 'tremendous success from the get-go,' Moussa said. The company plans to expand Bites, likely with miniature cinnamon rolls that are being tested in California and are selling 'slightly better' than their pretzel bites.
CNN
24-06-2025
- Business
- CNN
A grocery store staple is getting a major makeover
King's Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo and updated packaging for its products, which have grown in recent years to include snacks like pretzel bites and cinnamon rolls. King's Hawaiian introduced the crown logo on its packaging in 2018, with a capital serif font. The new logo is softer and friendlier: The crown is now rounded, and the brand name is written in a hand-drawn font that is 'cushier,' resembling its trademark rolls, according to King's Hawaiian chief marketing officer Raouf Moussa. 'We're not making a left turn or doing a drastic revolution — it's more of an evolution and modernizing our brand expression,' Moussa told CNN. However, the company was careful not to lose the personality of the bright packaging that helps King's Hawaiian stand out in bread aisles. The orange color is now warmer and includes a new motif inspired by native Hawaiian flowers and meant to resemble a gift. 'Obviously, (the orange) is what we're known for and have established for a long, long time, so we're not losing that,' Moussa said. 'We're just slightly adjusting it, making it a little warmer.' The changes come at a challenging time for grocery sales and this category in particular. Consumers are looking to cut back their grocery spending and shift away from name brands to more affordable private-label options. Bread and rolls sales have declined by nearly 1% in the past year, according to market research firm Circana. Moussa said King's sales have grown year-over-year, however. Consumer packaged goods expert Nate Rosen said that's likely because its brand identity hasn't swayed too far from its original positioning of selling sweetly flavored rolls and buns. 'They're not trying to reinvent themselves every five minutes, which is honestly refreshing,' Rosen told CNN. 'When you bite into one of those rolls you immediately know what it is.' Rosen, who writes the Express Checkout newsletter, said King's Hawaiian expansion and refresh is an 'update to keep things slightly modern and eye-catching while staying grounded in what made them successful.' Still, King's Hawaiian has been rolling out new products and advertising strategies. Last year, the company debuted television ads with former NFL quarterbacks Peyton and Eli Manning that promoted sliders and pretzel bites. It's also planning to show off the new branding during an upcoming NASCAR race with the company's partner Joe Gibbs Racing. The company also created a new 'Bites' line when launching with miniature-sized salted soft pretzel bites. The line was inspired by feedback in recent years from consumers who said they're are snacking on the rolls rather than using them for sandwiches. The Bites line has been a 'tremendous success from the get-go,' Moussa said. The company plans to expand Bites, likely with miniature cinnamon rolls that are being tested in California and are selling 'slightly better' than their pretzel bites.
