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Kisah Apparels secures Rs 13cr to expand offline & D2C biz
Kisah Apparels secures Rs 13cr to expand offline & D2C biz

Time of India

time16-06-2025

  • Business
  • Time of India

Kisah Apparels secures Rs 13cr to expand offline & D2C biz

Kolkata: Kisah Apparels, a Kolkata-based men's celebration and ethnic wear brand, has raised Rs 13 crore in an angel funding round. The company plans to expand its offline presence, scale up direct-to-consumer (D2C) operations and invest in brand building. The funding was done at a valuation of Rs 100 crore for the company. The round was led by Sagar Daryani, founder of Wow! Momo, along with Apoorv Salarpuria (Salarpuria Investments), Rahul Todi (CEO, Shrachi Group), Vinod Dugar (CEO, RDB Group) and Inflection Point Ventures. Founded in 2018 by Yash Sarawagi, an ex-investment banker, and Yashwi Ladasaria, a former EY consultant, Kisah was later joined by Saurav Kothari, who worked with Snapdeal and Bajaj Finserv. The company began with a marketplace-first model and is now evolving into an omnichannel brand. It currently operates two offline retail stores, with three more outlets planned across key Indian cities. "There was a clear roadmap — starting with marketplaces, then D2C, and now offline," said Sarawagi, also the CEO of Kisah Apparels. "E-commerce gave us a pan-India reach and deep customer insights, which are now fuelling our D2C and offline growth — backed by data, customer pull and positive cash flow at the company level," he said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like One of the Most Successful Investors of All Time, Warren Buffett, Recommends: 5 Books for Turning... Blinkist: Warren Buffett's Reading List Click Here Undo Kisah opened two stores in Gariahat and will open one more in Bangalore soon. "Going forward, we shall go deeper into retail," he added. Daryani said the brand's strategic focus on the target customer delivered strong performance metrics. "The business grew from ₹40–45 crore to a run rate of over ₹100 crore, with positive operating cash flow and PAT. That's phenomenal," he added.

Kisah Apparels raises Rs 13 crore from Wow Momo, others
Kisah Apparels raises Rs 13 crore from Wow Momo, others

Fashion Network

time14-06-2025

  • Business
  • Fashion Network

Kisah Apparels raises Rs 13 crore from Wow Momo, others

Men's ethnic wear brand Kisah Apparels has secured Rs 13 crore ($1.52 million) in a pre-series A funding round led by Sagar Daryani, founder of Wow Momo. The round also saw participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The company will utilise the funds to expand its offline footprint, scale its direct-to-consumer (D2C) business, and brand-building initiatives. Kisah claims to have grown from a revenue range of Rs 40 to 45 crore to a current run rate exceeding Rs 100 crore, all while maintaining positive operating cash flow and profitability. The brand's strategic roadmap focuses on expanding touchpoints, strengthening customer loyalty, and building a resilient omnichannel presence. Commenting on the funding, Yash Sarawagi, co-founder CEO of Kisah Apparels in a statement said, 'E-commerce gave us pan-India reach and deep customer insights, which are now fuelling our D2C and offline growth, backed by data, customer pull, and positive cash flow at the company level.' Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, the Kolkata-based brand offers ethnic wear tailored for Gen Z and millennial consumers. It currently runs two physical stores and plans to open three more across major Indian cities.

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