07-07-2025
The $56 Target Australia buy women are raving about this winter: 'I've been keeping it secret'
A stylish new release from Target Australia is the talk of fashion forums this week after eagle-eyed customers spotted it is a dead ringer for a much pricier alternative.
The Target Trench Coat in shade Neutral, now on sale for $56, has been hailed as a near-perfect copy of the Witchery popular Snap Front Trench Coat, which retails for a staggering $399.
Now, fashion fans are flooding social media with side-by-side comparisons that truly look too hard to tell apart.
Noticing the striking similarities between the two pieces is their structured tailoring and neutral tones, to the soft-yet-sturdy fabric that drapes just right.
'Love this comparison!' wrote one on the Kmartinsider Instagram page that shares similar bargain buys and budget designer 'dupes'.
So what is the difference exactly? On the surface, not much.
Both coats feature a mid-length silhouette, sleek lapels, a belted waist, and minimalist snap closures which are a modern spin on the traditional trench that's flattering on literally everyone.
Witchery's version is crafted from a lyocell-viscose blend, designed to have a slightly weightier drape and a more tailored feel.
The Target Trench Coat in shade Neutral, now on sale for $56, has been hailed as a near-perfect copy of the Witchery popular Snap Front Trench Coat, which retails for a staggering $399
Both coats feature a mid-length silhouette, sleek lapels, a belted waist, and minimalist snap closures which are a modern spin on the traditional trench that's flattering on literally everyone. Pictured: Target Trench Coat in shade Neutral, currently on sale for $56
It's polished, elegant, and undeniably luxe feeling, but with a near $400 price tag, it's a serious investment for most.
Target's trench, meanwhile, is made from a soft polyester-viscose blend with a hint of elastane, which gives it flexibility and ease and it still manages to hang just as beautifully.
As for sizing inclusivity, both run as small as an Australian size 4 and run to size 16, with Target even stocking size 20 options.
If a tan hue isn't your usual style either, both come in a winter-perfect dark olive tone too.
For those looking to channel timeless 'quiet luxury' vibes without blowing the budget, Target's trench is a no-fuss, low-cost entry into effortless style.
A trench is universally chic, versatile, and incredibly wearable perfect over denim, office wear, or layered with knits on cooler days. And at just $80, Target's budget-friendly buy that still looks high-end.
If you're looking for some warm, comfy shoes to pair with it, then Target's Genuine Suede Leather Wool Lined Moulded Cork Clogs should also be on your radar.
The $40 budget slides sent social media into a frenzy, after young Aussie mum Chloe Jackson, shared a now-viral video declaring them the 'perfect winter shoe'.
They have been praised for their luxe look, high-end feel, and practicality, offering an on-trend alternative to far pricier brands on the market.
Crafted from genuine suede leather, the clogs feature a rich chocolate brown upper (as well as a tan colour option), plush wool lining for extra warmth, and a moulded cork sole designed to hug the foot for maximum comfort.
Available in women's sizes six to 11, the versatile clogs are ideal for both lounging at home and braving chilly school runs, and also come in a timeless style that pairs effortlessly with jeans, tracksuits, or winter loungewear.
Crafted from genuine suede leather, the clogs feature a rich chocolate brown upper (as well as a tan colour option, right), plush wool lining for extra warmth, and a moulded cork sole designed to hug the foot for maximum comfort
Fans were quick to agree and took no time to add their glowing reviews too.
'Can confirm these are great fur lined clogs. I wear mine around the house,' one wrote.
'These are the best. My current go-to!' another added.
'I have the Kmart version. But these ones look like an upgrade,' one noted.
With winter well and truly here, it's no surprise the clogs and stylish trench coats have become some of the season's most hyped-up buys.
