7 days ago
Korea Import Fair 2025 boosts trade opportunities for Malaysian exporters
The People & Pixel team connecting with Matrade officer Ainul Zahra Ahmad Razei (left) at the Korea Import Fair 2025. Following its successful ventures into Germany, Indonesia, Brunei and Thailand, the company is now looking to expand into South Korea.
MALAYSIA made a notable debut at the Korea Import Fair 2025, held from July 7 to 9 at COEX, Seoul.
Spearheaded by the Malaysia External Trade Development Corporation (Matrade), the Malaysia Pavilion showcased 12 companies and one government agency, securing over RM120mil in exports prospects.
Malaysia recorded the highest participation among Asean nations, highlighting its commitment to strengthen its foothold in the Korean market.
The participation followed a strategic collaboration between Matrade and the Korea Importers Association (Koima), supporting efforts to boost exports under the Look East Policy and ahead of the anticipated Malaysia-Korea Free Trade Agreement (MKFTA).
