16-07-2025
QNB Turkiye wins silver at Kristal Elma Awards for innovative rebranding campaign
Tribune News Network
Doha
QNB Turkiye has been awarded the prestigious Silver Award at the Kristal Elma Awards, Türkiye's leading creative advertising competition, for its rebranding campaign titled 'Herkes QNB'ye Geçiyor' ('Everyone is Switching to QNB').
The campaign, which marked a significant milestone in QNB Turkiye's brand transformation journey, was recognised in the Integrated Banking category. Organised by the Advertising Foundation of Turkiye since 1989, the Kristal Elma Awards celebrate excellence in marketing communications and stand as one of the most respected platforms for creative achievements in the country.
'This recognition is a proud moment for all of us at QNB Turkiye. It reflects the tireless work, passion, and creativity that went into building a campaign that resonates deeply with our audience,' QNB Turkiye Chief Executive Officer Omur Tan said.
QNB Group Communication Senior Executive Vice President Heba Al Tamimi said, 'This award highlights the strength of our brand transformation strategy in Türkiye and our commitment to delivering meaningful, customer-centric communications. It's a proud moment for the entire QNB family.'
The award-winning campaign has significantly reinforced QNB's positioning in the Turkish banking market, further supporting the Group's global vision.
QNB Group is one of the leading financial institutions in the Middle East and Africa (MEA) region and among the most valuable banking brands. Operating in over 28 countries across three continents, QNB Group offers innovative, customer-focused financial services through a workforce of more than 31,000 professionals.
