Latest news with #LATAM
Associated Press
3 days ago
- Business
- Associated Press
Wow Remote Teams Unpacks the Marketing Talent Surge Across Latin America
Latin America's remote marketing talent is booming—Wow Remote Teams reports a surge in U.S. demand for bilingual specialists across key LATAM hubs. 'This isn't about saving costs, it's about finding people who think like your team, communicate clearly, and can execute in real time; that's what makes LATAM such a powerful remote hiring market.'— Juli Rey QUEEN CREEK , AZ, UNITED STATES, June 30, 2025 / / -- U.S. companies look south as Latin American professionals redefine remote hiring expectations Remote hiring across Latin America has exploded. Since 2020, the region has seen 285% growth in remote applicants, fueled by shifting work norms, digital infrastructure investment, and a wave of highly skilled professionals entering the remote economy. 'Marketing roles are absolutely dominating our LATAM placements right now,' says Juli Brown, CEO of Wow Remote Teams. 'We're seeing a huge demand for digital marketers, paid media specialists, brand strategists, and bilingual content leads—especially from U.S.-based marketing agencies, startups, and ecommerce companies.' A Breakdown of LATAM's Marketing Talent Hotspots Mexico: Performance Marketing and CRM Expertise Mexico offers deep pools of paid media managers, email marketers, and marketing automation experts. With high bilingual rates and full timezone overlap, U.S. companies are hiring Mexican professionals to run Google Ads, Meta campaigns, and build full-funnel CRM strategies. Marketing talent is expanding rapidly driven by a national increase in digital ad spending of over 18% year-over-year and growing access to remote-focused training in marketing platforms like HubSpot, Klaviyo, and Google Ads. Colombia: Content Creation and Social Media Management Bogotá and Medellín are exporting content strategists, video editors, and social media managers fluent in both English and Gen Z culture. Colombian creatives excel at short-form content, brand voice development, and community growth. Argentina: Strategy Meets Creative Execution Argentina consistently delivers senior-level brand managers, marketing analysts, and copywriters. Buenos Aires talent stands out for analytical rigor paired with creative flair. Many professionals have agency backgrounds and are comfortable owning brand performance KPIs. Chile: Martech and Growth Ops Chilean marketers tend to lean technical. Companies look to Chile for HubSpot architects, analytics leads, and growth ops managers. Santiago-based professionals often come with engineering or data backgrounds, making them ideal for connecting product, marketing, and revenue teams. Uruguay: Lean Teams, High Impact Uruguay's small but mighty talent pool is ideal for early-stage U.S. startups. Professionals here often cover SEO, CRO, and email lifecycle marketing under one role. The country offers great English proficiency, a strong digital culture, and legal frameworks that support remote hiring. Peru: Remote-Ready Content Specialists Peru continues to supply bilingual copywriters, blog writers, and virtual content assistants. Lima is a growing hub, but secondary cities like Arequipa and Trujillo are producing digital talent trained in global tools like Notion, Asana, and WordPress. U.S. brands with blog-heavy content strategies love Peru's writing talent. Central America: Campaign Support and Multilingual Talent Central America is quietly becoming a marketing talent engine. In Costa Rica, the BPO sector—covering everything from campaign execution to customer engagement—employs over 60,000 professionals, with Amazon alone accounting for 17,000 hires. Guatemala shows strong entrepreneurial momentum, with 13% of adults running established businesses—fueling demand for marketing, branding, and digital support roles. Meanwhile, El Salvador's economic reforms are drawing international firms and expanding opportunities in digital marketing and CX. Most In-Demand LATAM Remote Roles (According to Wow Remote Teams) - Paid Media Specialists - Email Marketing Managers - Content Creators (Short & Long Form) - Social Media Managers - Graphic Designers - Marketing Analysts - SEO & ASO Specialists - Marketing Coordinators - Customer Engagement Reps Why U.S. Companies Are Betting Big on LATAM Governments across Latin America are doubling down on remote work. National programs are focused on broadband expansion, English-language education, and upskilling in digital marketing and tech. This support has helped 30% of the region's workforce shift to full-time remote work—a staggering statistic backed by real infrastructure improvements. And companies are responding. Wow Remote Teams, which specializes in marketing recruitment for U.S. businesses, says marketing roles now account for over 50% of their monthly placements, outpacing engineering and design combined. Time zone proximity, cultural familiarity, and English proficiency keep LATAM competitive with Eastern Europe and Southeast Asia, but the advantage is deeper than convenience. 'This isn't about saving costs—it's about finding people who think like your team, communicate clearly, and can execute in real time,' adds Juli Brown. 'That's what makes Latin America such a powerful remote hiring market.' About Wow Remote Teams Wow Remote Teams helps U.S. companies hire high-performing remote talent across Latin America. With end-to-end services—from sourcing to compliance, onboarding, and retention—Wow handles the backend so founders and hiring managers can focus on growth. Whether you're scaling your marketing team or need a reliable virtual assistant, Wow gives you access to a vetted, remote-ready LATAM talent pool that delivers fast. Juli Rey Wow Remote Teams +1 623-232-9177 [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Miami Herald
6 days ago
- Business
- Miami Herald
New flights take off between Miami and Brazilian city of Belém
A new airplane route between Miami and Brazil has debuted this month as Latin America's largest economy looks to bolster ties with the Sunshine State. GOL Linhas Aéreas started direct flights between Belém's Val-de-Cans/Júlio Cezar Ribeiro International Airport and Miami International Airport on June 15, its newest international addition. Belém is the capital of the state Pará, which is in the north of Brazil and through which the Amazon River passes. The most recent flight left MIA on Thursday after 9:30 a.m. following a reception and speeches by Brazilian officials. GOL is operating a Boeing 737 MAX 8 which can seat 176 passengers for the service. Flights will occur twice a week from each airport. On Thursdays and Sundays, flights will leave Belém at 11 p.m. local time and arrive at MIA at 4:20 a.m. Eastern time. The same two days, flights will leave MIA at 9:45 a.m. Eastern time and arrive in Belém at 4:35 p.m. local time. In November, an additional flight will depart from MIA on Tuesdays at 1:40 a.m. Eastern time and reach Belém at 6 a.m. local time to accommodate additional travel to COP30, the United Nation's Climate Change conference, which Brazil is hosting. Planes will leave Belém on Tuesdays at 9:10 a.m. local time and arrive at MIA at 5:20 p.m. Eastern time. No other airlines fly this route, a Gol spokesperson said. Gol and Brazil are also trying to promote tourism in the Amazon, known for its vast rain forests, indigenous communities, biodiversity and exquisite cuisines. In the past 18 months, at least four other new flights between Brazil and Florida have come online, according to Embratur, Brazil's tourism promotion agency, including: ▪ Azul: FLL - Belém ▪ Azul: Orlando - Belo Horizonte ▪ LATAM, Avianca: MIA - Manaus Across the U.S., flights to Brazil have also been added in Houston, Dallas and Atlanta with carriers like American Airlines, United, Delta and LATAM flying to Brazil's largest cities. The increase has helped spur strong growth in tourism in Brazil. Through May of this year, the country saw 4.89 million international visitors, up 49.7% from the same period in 2024. Brazil and the U.S. have more than 200 direct commercial flights per week, up from pre-COVID19 levels, according to Embratur. Florida still plays an oversize role for Brazilians. Florida has more Brazilians than in any other U.S. state, André Odenbreit Carvalho, Brazil's Consul-General in Miami, said in an interview with the Herald. He thinks the number has grown significantly. 'The tourism flow is very strong in South and Central Florida,' said Odenbreit, who attended Thursday's ceremony at MIA. But he's also seen growing communities of Brazilians settling in Tampa, Sarasota and Fort Myers among other places. 'With the cost of living, many Brazilians are trading South Florida with the Gulf Coast,' said Odenbreit.
Yahoo
24-06-2025
- Business
- Yahoo
India–Mexico Trade Corridor: Credlix Launches India Sourcing to Strengthen Bilateral Trade and Financing for Mexican Manufacturers
Introduced at the Embassy of India event in Mexico, the initiative deepens economic collaboration between the two countries MEXICO CITY, June 24, 2025--(BUSINESS WIRE)--Credlix, a global fintech platform for cross-border supply chain financing, has announced the launch of its India–Mexico Connect service. This new offering enables Mexican buyers to source industrial products directly from Indian manufacturers via the deep B2B network of Moglix—Credlix's parent company—while accessing seamless, collateral-free trade financing. This marks the first time an Indian B2B startup is introducing such a service in Mexico, strengthening collaboration between Mexican importers and Indian exporters, and accelerating supply chain diversification for Mexican businesses. The service was formally introduced at the IndMex Chamber event hosted by the Embassy of India in Mexico on Thursday, June 19, in the presence of H.E. Pankaj Sharma, Ambassador of India to Mexico. Organized by the Trade and Commerce Council of India and Mexico (IndMex), the event convened key stakeholders from business, trade, and diplomacy to foster stronger bilateral ties. "With the launch of India Sourcing for Mexico, we are enabling a new chapter in India–LATAM trade," said Rahul Garg, Founder & CEO of Moglix and Credlix. "As Mexico grows as a nearshoring hub and India expands its manufacturing base, this initiative bridges both supply and capital gaps, creating stronger global value chains." Ambassador Dr. Pankaj Sharma, along with Daniel Becker Feldman, CEO of Banco Mifel, emphasized the shift from diplomatic goodwill to concrete business outcomes. Dr. Sharma reiterated the growing momentum in bilateral cooperation and stressed the importance of enabling tangible economic engagement. Becker Feldman highlighted Mexico's untapped potential in digital finance, noting that "over half of Mexican transactions remain cash-based," and praised India's digital payments infrastructure as a model Banco Mifel already leverages. Through India–Mexico Connect, Mexican buyers can access a wide range of industrial products—including automotive components, engineering goods, chemicals, bulk packaging, textiles, and electronics—from over 20,000 Indian suppliers in the Moglix network. Backed by Credlix's invoice-based export financing, these imports are eligible for up to 90% working capital at the time of shipment, all without collateral. The platform addresses long-standing challenges such as payment security, sourcing complexity, and limited access to trade finance. By integrating procurement and financing into a digital-first platform, it delivers a frictionless cross-border trade experience. Aligned with global trends such as China+1 diversification, nearshoring, and Indo-Pacific economic cooperation, this initiative aims to rapidly grow the relatively smaller USD 11 billion trade between India and Mexico, which stands in sharp contrast to Mexico's USD 120 billion trade with China. India–Mexico Connect positions India as a reliable sourcing partner and Credlix as the financial backbone of this evolving trade corridor. View source version on Contacts Genette Herrera, Associate Director, Credlix, +52 55 4544 9526 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
National Post
24-06-2025
- Business
- National Post
Security Compass Expands Global Reach with Key Appointment to Strengthen Latin American Presence
Article content TORONTO — Security Compass, the Security by Design Company, today announced the appointment of Marcela Andreatti as Channel Sales Manager, LATAM. In this role, Marcela will lead strategic partner engagement and regional expansion efforts across Latin America. Article content Marcela brings more than 15 years of experience in cybersecurity, with a strong track record of helping organizations elevate their security maturity and deliver measurable outcomes through trusted partner relationships. Her technical expertise and leadership in channel strategy will play a key role in deepening Security Compass's footprint in the region. Article content 'I'm very excited about this new journey at Security Compass. As a pioneer in the application security space with a 20-year history of innovation, the company's reputation is well-earned. I'm eager to strengthen our presence, expand strategic partnerships, and drive impactful results in Latin America. I look forward to supporting our partners and customers in the region to achieve their application security goals.' Article content 'Marcela's appointment is a strategic move to help us scale our impact across LATAM,' said Gary Abad, Director of Channel Sales at Security Compass. 'Her experience, local insight, and partner-first mindset will ensure we're meeting the growing demand for security by design solutions across the region.' Article content The appointment also reinforces Security Compass's long-standing partnership with M3 Corp, a leading and respected distributor in Brazil, recognized for providing cutting-edge cybersecurity and IT solutions for over 15 years. Through a close relationship with Security Compass, M3 plays a key role in expanding its reach and delivering transformative solutions to the Latin American market through relationships with key partners and customers in the Brazilian market. Article content 'We're very pleased to see this investment in our partnership,' said Antonio Mocelim, Chief Revenue Officer at M3 Corp. 'Marcela's background and deep understanding of the market will help drive even greater value for Brazilian organizations focused on secure software development.' Article content Security Compass helps organizations build secure and compliant software by design. Article content SD Elements Article content , our core platform, enables teams to identify potential threats and generate security requirements before coding begins. Seamless integrations with existing DevSecOps tools and workflows enable developers to produce secure code efficiently. Our Application Security Training combines a rigorous curriculum with hands-on labs, equipping developers with the skills to build secure software with confidence. To discover how Security Compass enables secure software development at scale, visit Article content Article content Article content Article content Contacts Article content Article content Bruce Warren Article content Article content Article content
Associated Press
19-06-2025
- Business
- Associated Press
Electronics Home Mexico 2025: New tech tradeshow launches for LATAM
Electronics Home Mexico 2025: New tech tradeshow launches for LATAM MEXICO CITY, MEXICO, June 19, 2025 / / -- The first edition of Electronics Home Mexico 2025, a new technology tradeshow, is underway, bringing together the main players in the consumer electronics and household goods industry in Latin America. Carlos Clur, chief executive officer and founder of Grupo Eletrolar, which produces the show, cut the opening ribbon to kick off the show. 'Electronics Home Mexico, more than a trade show, is a space where real opportunities are generated for Mexican companies to grow and integrate into regional and international supply chains,' said Clur. With the participation of companies from Mexico, Brazil, Colombia, Chile, Argentina and other countries in the region, the three-day fair runs 17-19 June, working to help exhibitors forge key alliances for the future of the industry. Electronics Home Mexico not only marks a new chapter for the sector, but also an invitation for local companies to connect with an expanding regional network, ready to transform the way smart technologies are produced, distributed and consumed. Opening day featured a panel of experts on how technology is redefining trade in times of tariffs. The panel, with experts from NielsenIQ, Truth Finder and Zyphoria, was the kick-off to several live demonstrations, seminars and lectures given by experts for attendees to learn about the latest trends and acquire new knowledge to boost their businesses. Find out more about the remaining program of activities in this link. If you want to know more about the contents for the press, how to empower Mexican SMEs to face the current challenges or why Mexico can be the new technology and distribution hub in Latin America with the arrival of Electronics Home Mexico, click here. More than 300 exhibitors, 5,000 products and 1,0000 brands are expected. Participating companies include Taurus, Ufesa, ZAGG, Hohem, Kodak, RCA, Acteck, Sennheiser, Ugreen and Westinghouse, to name a few. About Grupo Eletrolar: Grupo Eletrolar, is a company with 25 years of experience in promoting communication and business in the consumer electronics, home appliances, mobile devices, housewares and information technology industry in Brazil, Argentina and now Mexico. With a strong commitment to connecting market players, in 2025 it will expand its operations in the region with the launch of Electronics Home Mexico, a multi-sector trade show dedicated to appliances, electronics, technology, IoT, automation, lighting, home and furniture. This expansion reinforces its mission to internationalize the Latin American market and strengthen exports, promoting integration similar to that of the European market. Contact details For additional or specific information about the event contact Fabián Rodríguez [email protected] ShowStoppers, distributes this release on behalf of Grupo Eletrolar, a ShowStoppers partner. ShowStoppers contact Steven Leon [email protected] Steve Leon ShowStoppers +1 310-936-8530 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
