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Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane
Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane

The Irish Sun

time04-07-2025

  • Business
  • The Irish Sun

Former Premier League side release first-of-its-kind kit from sportswear brand part-owned by Harry Kane

LUTON TOWN have unveiled a first-of-its-kind kit for the upcoming season. The shirt is the first of any club's to be fully recyclable. Advertisement 1 Luton Town's first new home shirt since 2023/24 is made by official partner Reflo. The strip, designed by sustainable sportswear brand Reflo, is made from 100 per cent recycled polyester and engineered with the ability to be mechanically recycled. Luton Town described the move as a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year. But while the material used to make the kit if new, the style is far from it. The design, which features Luton's traditional orange on the body and black sleeves, is similar to the club's shirt from the 1980s. Advertisement Read more in football Gary Sweet, Luton Town's executive officer, said: "We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy. "The Supporters' Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed." Kit maker Reflo, who plant a tree for every product sold, is part-owned by Harry Kane. Having joined the company in 2024, the brand pledged to plant 500 trees for every goal that Kane scored during the 2023/24 season. Advertisement Most read in Football JOIN SUN VEGAS: GET £50 BONUS The England captain said after joining the company: "Their dedication to sustainability and performance in golf is inspiring, and perfectly aligns with everything that I believe in - both on and off the pitch." Sportswear brand part-owned by England legend Harry Kane lands marquee deal to sponsor ex-Premier League club's kit They were relegated from the Championship after a final-day defeat to West Brom, just a year after The Hatters were relegated from the Premier League. Advertisement The last time That came after announcing last season they will change their home shirt every other year - instead of the usual annual churn most clubs opt for.

Ex-Premier League team announce construction of stunning 25,000-seat stadium despite facing relegation to third tier
Ex-Premier League team announce construction of stunning 25,000-seat stadium despite facing relegation to third tier

The Sun

time30-04-2025

  • Business
  • The Sun

Ex-Premier League team announce construction of stunning 25,000-seat stadium despite facing relegation to third tier

LUTON TOWN have announced the construction of a stunning new 25,000-seater stadium despite facing back-to-back relegations. The Hatters are just one point above the Championship drop zone, one year after being axed from the Premier League. 4 4 4 4 But they have now revealed that they are set to build a brand new arena which will more than DOUBLE their capacity. Luton currently host 12,000 supporters at the popular Kenilworth Road, which has been their home since 1905. But following 2023's unexpected rise to England's top flight, chiefs are keen to build on growing support. And a new stadium based at Power Court will hold a whopping 25,000 fans. A statement revealed that construction will begin this summer, regardless of whether or not Luton stay up. It's hoped that the Hatters can start playing at the stadium for the start of the 2028/29 campaign. And the project itself is expected to create around 1,000 jobs for the local area. CEO Gary Sweet said: 'This is a transformative opportunity for the Club, helping us realise our ambitions to be a Premier League club again one day.' BEST FREE BETS AND BETTING SIGN UP OFFERS 'We are united with the supporters on the need for a new stadium to move our Luton Town forward and we are delighted to be moving into this exciting construction phase. 'Importantly, this new stadium project roots us in our community, bringing jobs and investment as part of the wider regeneration of the area. 'Partnering with a company of Limak's international standing offers us a global perspective with local delivery. 'We will collaborate closely with them to ensure the stadium reflects the spirit and needs of the community. 'It has been a long road to this point, but we are so excited at the prospect of welcoming our supporters to Power Court in the near future and the ability to extend our support base and enhance our unique match-day experience.'

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