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LVMH Reinstates Michael Burke to lead Americas as focus shifts West
LVMH Reinstates Michael Burke to lead Americas as focus shifts West

Fashion United

time08-07-2025

  • Business
  • Fashion United

LVMH Reinstates Michael Burke to lead Americas as focus shifts West

LVMH has appointed Michael Burke as Chairman and CEO of LVMH Americas, marking a high-profile return for one of Bernard Arnault's most trusted lieutenants. Burke will oversee North and Latin American operations, including key brands like Tiffany & Co., Marc Jacobs, and Sephora, as well as growing real estate interests in the U.S. Once thought to be easing into retirement, Burke's return underscores LVMH's strategic pivot toward the U.S., which accounted for 25 percent of its 84.7bn euros revenue in 2024. With China's luxury market slowing and Europe softening, the U.S. has regained primacy despite ongoing geopolitical uncertainty. Burke will now manage regional leads Anish Melwani and Davide Marcovitch, and has also been named non-executive chairman of Tiffany & Co. The move, first reported by WWD, signals both continuity and a renewed U.S. push. 'Throughout our close and fruitful collaboration, Michael has perfectly incarnated the values of our group,' Bernard Arnault, chairman and CEO of LVMH, stated in the announcement. 'His outstanding leadership helped to continuously elevate the desirability and craft of the whole industry to new heights.' In parallel, Daniel DiCicco was appointed President and CEO of Louis Vuitton China in April, as LVMH doubles down on leadership in both key regions. Burke's reinstatement could prove prescient. His deep understanding of the American consumer, instinct for brand positioning, and direct line to Arnault offer LVMH a steady hand as it navigates rising tariffs, cultural shifts, and ambitious retail expansion. At a time when luxury brands are recalibrating for a more volatile global market, placing a seasoned operator in its second-largest territory may be the group's smartest bet on stability and growth.

LVMH: Michael Burke takes over as head of Americas region
LVMH: Michael Burke takes over as head of Americas region

Fashion Network

time08-07-2025

  • Business
  • Fashion Network

LVMH: Michael Burke takes over as head of Americas region

Michael Burke is certainly the American executive most highly regarded by Bernard Arnault. The former head of Louis Vuitton joined the French luxury magnate's group in the 1980s. His appointment as president and CEO of LVMH Americas, effective July 7, brings the company full circle. This Bernard Arnault loyalist, who headed Louis Vuitton until 2023, is taking on this new challenge, as first revealed by the American industry trade daily, WWD. He will report directly to Stéphane Bianchi, the group's chief executive officer, while Anish Melwani, chief executive officer of LVMH Inc. and Davide Marcovitch, president of LVMH Latin America, will report to him, according to an internal memo seen by Above all, at a time when the geopolitical context is proving complex and relations between the United States and the European Union have become strained around the subject of customs duties, the arrival of Michael Burke, after a short-lived stint at the head of the Fashion Group in 2024, may deliver two strong messages. On the one hand, his return to the United States, 40 years after he began managing the group's investments across the Atlantic and then directing the activities of Dior and Louis Vuitton in this zone, is a message about the importance of this market, which represents no less than a quarter of the group's global sales, which reached 84.7 billion euros in 2024. Like his parallel appointment as non-executive chairman of the board of Tiffany & Co., it also signals Arnault's desire to exercise precise control over his American activities. The 67-year-old's arrival on the American jeweler's board is presented as "strategic support." In 2024, the brand, the largest acquisition in the group's history, experienced a number of upheavals, including a rebellion by some of its long-standing employees, followed by the departure of others. The arrival of the highly experienced American executive should also enable the company to deploy the potential expected by the group.

LVMH: Michael Burke takes over as head of Americas region
LVMH: Michael Burke takes over as head of Americas region

Fashion Network

time08-07-2025

  • Business
  • Fashion Network

LVMH: Michael Burke takes over as head of Americas region

Michael Burke is certainly the American executive most highly regarded by Bernard Arnault. The former head of Louis Vuitton joined the French luxury magnate's group in the 1980s. His appointment as president and CEO of LVMH Americas, effective July 7, brings the company full circle. This Bernard Arnault loyalist, who headed Louis Vuitton until 2023, is taking on this new challenge, as first revealed by the American industry trade daily, WWD. He will report directly to Stéphane Bianchi, the group's chief executive officer, while Anish Melwani, chief executive officer of LVMH Inc. and Davide Marcovitch, president of LVMH Latin America, will report to him, according to an internal memo seen by Above all, at a time when the geopolitical context is proving complex and relations between the United States and the European Union have become strained around the subject of customs duties, the arrival of Michael Burke, after a short-lived stint at the head of the Fashion Group in 2024, may deliver two strong messages. On the one hand, his return to the United States, 40 years after he began managing the group's investments across the Atlantic and then directing the activities of Dior and Louis Vuitton in this zone, is a message about the importance of this market, which represents no less than a quarter of the group's global sales, which reached 84.7 billion euros in 2024. Like his parallel appointment as non-executive chairman of the board of Tiffany & Co., it also signals Arnault's desire to exercise precise control over his American activities. The 67-year-old's arrival on the American jeweler's board is presented as "strategic support." In 2024, the brand, the largest acquisition in the group's history, experienced a number of upheavals, including a rebellion by some of its long-standing employees, followed by the departure of others. The arrival of the highly experienced American executive should also enable the company to deploy the potential expected by the group.

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