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Lammah Al Bahr (Gathering by the Sea) festival showcases events' role in driving engagement and strengthening community ties
Lammah Al Bahr (Gathering by the Sea) festival showcases events' role in driving engagement and strengthening community ties

Al Etihad

time24-06-2025

  • Business
  • Al Etihad

Lammah Al Bahr (Gathering by the Sea) festival showcases events' role in driving engagement and strengthening community ties

24 June 2025 14:07 ABU DHABI (ALETIHAD)Lammah Al Bahr (Gathering by the Sea) has officially closed following its inaugural six-month season, leaving a lasting impact on both the economy and community of Al Dhafra Region. What began as a seaside festival on the shores of Al Mugheirah Beach quickly grew into a major event, providing a destination for over 50,000 visitors and residents of all ages to enjoy a blend of adventure, arts, culture, and entertainment, with the majority of footfall recorded in just four 400 performances and live demonstrations of Al-Sadu weaving, pottery, and Arabic calligraphy took place at The Heritage Zone, while on Al Manara Stage, visitors were treated to a mix of live music, storytelling, and local dance by Abu Dhabi Investment Office (ADIO), Lammah Al Bahr created a meaningful platform for homegrown talent, artisans, entrepreneurs, and small businesses to showcase their products and connect with wider audiences, further supporting Abu Dhabi's broader diversification and sustainable development initiative is setting in motion ADIO's long-term vision to transform the Al Dhafra region into a thriving investment of Regional Development at Abu Dhabi Investment Office (ADIO), Mohamed Ali Almarar, said, 'Lammah Al Bahr served as a clear representation of what Al Dhafra region has to offer, showcasing its strong potential to become a competitive destination for investment and tourism. By empowering local businesses and nurturing Abu Dhabi's entrepreneurial ecosystem, the festival reflects our strategy and continuous efforts to develop all areas of the Emirate by creating an attractive investment environment, promoting sustainable development and driving economic diversification.'The festival welcomed visitors with an experience shaped by a deep-rooted connection to Emirati heritage and Al Dhafra's rich maritime history. By highlighting traditional boat building, pearl diving, and fishing through art and educational workshops, the festival helped deepen visitors' understanding of Emirati Al Bahr was home to more than 25 activations, including a range of adrenaline-pumping activities, such as an aqua island, the Falcon Zipline, Warrior's Path and competitive sports tournaments, padel tennis, beach volleyball, and football competitions, as well as water sports were filled with family activities including carnival games, rides and a dedicated kids' play area featuring board games, an adventure net, a doughnut slide, Al Dhannah's Peak, a climbing tower and giant inflatables. Visitors were also provided access to more than 20 free experiences, as well as 26 food and beverage vendors and 34 local retail vendors selling handmade crafts and festival's special events included a dynamic line-up of activities that had visitors counting down to every weekend's new off strong in February with competitive fitness showdowns, the Precision Elite event attracted 450 participants, followed by the Precision Oxygen, which pushed 200 athletes to their festival hosted a series of Ramadan tournaments, bringing together 1,000 visitors to watch exciting padel, beach volleyball, and beach football tournaments played a key role in promoting community engagement for Al Dhafra residents and visitors to compete and bringing the Original Culprit Throwdown 4.0's fierce ladies-only competition to the coastline, the festival treated its women visitors to a range of fitness challenges by the beach, drawing 265 participants and visitors. The Arabian Warrior obstacle course race made its Abu Dhabi debut in April, bringing adrenaline-fuelled challenges to the coast. The race hosted 1,128 participants tackling obstacles that challenged both physical and mental the community to get active by the sea, a X-Pulse Series drew an impressive 787 participants across its two editions, as well as a further 228 participants for the inflatable showdown. Bringing a special finale to the festival was the Glow Run, transforming Al Mugheirah Beach into a glowing racetrack that brought 350 participants together for a luminous evening of community, fun, and initiatives throughout the festival hosted 350 visitors, while families gathered around a campfire for a memorable camping experience, which hosted 1,352 visitors in May alone. All of the festival's exciting activities were the result of more than 95 public-private partnerships with collaborators such as the Ruler's Representative Court – Al Dhafra Region, Abu Dhabi Department of Economic Development, Department of Municipalities and Transport, Department of Culture & Tourism, Experience Abu Dhabi, Abu Dhabi Sports Council, Emirates Red Crescent, National Rehabilitation Centre UAE, Abu Dhabi Public Health Center, Environment Agency Abu Dhabi, Zayed Higher Organisation for People of Determination, Family Development Foundation, UAE Youth Council for Entrepreneurship, Tadweer Group, SEHA – Al Dhafra Hospitals, Al Dhafra Testahel, and First Abu Dhabi Bank (FAB).

Beyond a festival by the sea: Lammah Al Bahr gathers community in celebration of culture
Beyond a festival by the sea: Lammah Al Bahr gathers community in celebration of culture

Al Etihad

time23-04-2025

  • Business
  • Al Etihad

Beyond a festival by the sea: Lammah Al Bahr gathers community in celebration of culture

24 Apr 2025 01:23 RAJEEV CHERIAN (AL MUGHEIRAH BEACH, Al DHAFRA)The allure of timeless Emirate heritage and the thrill of sporting adventure has turned Lammah Al Bahr, a weekend jamboree, into a signature cultural event on the shell-strewn shores of Al its vibrant array of culture, sports, and leisure activities on Al Mugheirah beach in Al Dhafra Region, some 150km west of Abu Dhabi, Lammah Al Bahr — or 'Gathering by the Sea' — draws in families and sports enthusiasts from far and by the Abu Dhabi Investment Office (ADIO), the festival comes as part of a broader series of initiatives aimed at enhancing community wellbeing and positioning the region as a dynamic investment destination. A Canopy of Heritage From water sports, heritage games, and desert adventures to arts, cuisine and entertainment, the beachfront festival has resonated with every age group. Speaking to Aletihad , Fatma Seddiqi, Head of Regional Activations at ADIO, said Lammah Al Bahr has become a celebration of Al Dhafra's identity, offering a culturally rewarding space for community engagement. 'Each weekend brings new opportunities for people to gather, connect, and experience something unique together,' Seddiqi festival also supports local talent, providing an important platform for local businesses to connect with consumers, ranging from the residents of Al Dhafrah to those in the wider Abu Dhabi emirate, as well as visitors from around the world, she said.'By curating a festival that resonates with diverse audiences, we're offering more than entertainment; we're supporting the region's economic growth and building momentum for its future, positioning it as a thriving destination to live, work, and visit,' the ADIO official said.'We also work closely with key stakeholders to ensure that initiatives like Lammah Al Bahr leave a lasting impact on the community. These efforts contribute to Al Dhafrah's long-term development and reinforce ADIO's role as a key driver of investment and sustainable economic growth,' Seddiqi added. Al Dhafra Beckons When asked about choosing Al Mugheirah as the preferred location for the event, Seddiqi said 'it was a natural choice, a place where Al Dhafra's past and future meet'.'Al Mugheirah's stunning coastal setting reflects the region's deep maritime roots, while its expanding infrastructure tells the story of where we're headed, mirroring the broader journey of Abu Dhabi's economic transformation. 'Hosting the festival here brings that story to life, inviting visitors to discover a part of Abu Dhabi that they may not know yet, raising awareness of the region's appeal as a destination for business, tourism, and recreation.' Empowering Local SMEs Elaborating on the festival's contribution to community wellbeing and economic diversification, Seddiqi emphasised that 'at its core, Lammah Al Bahr is about creating belonging, offering spaces where our guests feel connected to the region's culture, invested in the community, and inspired by its trajectory'.According to Seddiqi, the event demonstrates how cultural and entertainment experiences can generate real economic impact while highlighting the region's authentic character.'Lammah Al Bahr is a strong driver of development, reflecting ADIO's broader vision to accelerate economic growth across the emirate of Abu Dhabi. The festival creates real value; it gives local SMEs a platform to grow, attracts tourism, and opens doors for new ventures.'Lammah Al Bahr highlights Al Dhafra as a destination that's poised for continuous growth: an area rich in culture, community-centric, and full of opportunity, she added. Driving Tourism The festival also has its fair share of offerings aimed at boosting tourism, showcasing what makes the region special.'By centering experiences that are authentic to the region, the festival's community engagement initiatives and unique tourism offerings encourage guests to return time and time again.' Family, Fun and Games After learning about the festival on Saturday, Dubai-based Bulgarian expat Boryana Ince headed to Al Mugheirah with her two young daughters, Eva and Sara, to join the festivities the same Eva and Sara participated in the inflatable obstacle course race, Boryana cheered them on from the said that although the race was a bit challenging, it gave her the opportunity to test her skills and learn from other Sara, the best part was that 'after the game, we can go and enjoy the many activities and booths at the venue'.'We had a good time here, it's an ideal place for family and community gathering, and we are looking forward to coming back,' Boryana Al Bahr opens every Friday, Saturday, and Sunday from 5pm to midnight, with free entry for all visitors. More information is available on the event's official Instagram account @lammahvibes and its website

Arabian Warrior obstacle course race series to take place at Lammah Al Bahr (Gathering by the Sea) festival
Arabian Warrior obstacle course race series to take place at Lammah Al Bahr (Gathering by the Sea) festival

Al Etihad

time17-03-2025

  • Sport
  • Al Etihad

Arabian Warrior obstacle course race series to take place at Lammah Al Bahr (Gathering by the Sea) festival

17 Mar 2025 13:32 ABU DHABI (ALETIHAD)Arabian Warrior is bringing its adrenaline-fueled Obstacle Course Racing (OCR) series to Abu Dhabi for the first time at Lammah Al Bahr festival, Al Dhafra, on April 5, Al Bahr is Al Dhafra's coastal festival, offering a blend of tradition and modernity, with seaside views, sports, live entertainment, and diverse F&B natural landscape of Al Mugheirah Beach will provide competitors with a unique challenge, blending rugged terrain, open beaches, and demanding environmental elements to test endurance, resilience, and Warrior is proud to collaborate with venue partners Lammah Al Bahr and Spinneys UAE, whose support is instrumental in bringing this world-class OCR event to Abu event will welcome 1,500 participants, ranging from elite athletes to corporate teams, and families, all ready to tackle obstacles that challenge both physical and mental strength. Whether navigating heights, confined spaces, or water-based challenges, competitors will be pushed beyond their comfort zones, embracing the true warrior race will focus on team participation, with 20 teams competing in the 5km team event. The collaborative nature of the course makes it an ideal challenge for corporate groups, friends, and families eager to test their resilience as a unit. With its debut in Abu Dhabi, Arabian Warrior is set to deliver an unforgettable experience at Lammah Al Bahr, where adventure, endurance, and scenery come together for the ultimate OCR challenge.

6 wonderful things to do in Abu Dhabi this week: February 10 to 13
6 wonderful things to do in Abu Dhabi this week: February 10 to 13

What's On

time10-02-2025

  • Entertainment
  • What's On

6 wonderful things to do in Abu Dhabi this week: February 10 to 13

February is in full swing in Abu Dhabi… The new year had just begun, and now we're in the second month, and we firmly believe time is not a real thing. 2025 came with the promise of unforgettable fun, both during the weekdays and the weekends. So far, it has delivered – this week is no different. Take your pick. Monday, February 10 Visit a heritage festival Lammah Al Bahr, meaning Gathering by the Sea , is now open at Al Dhafra's Al Mugheirah Beach, located to the west of Abu Dhabi . Running from now through June, this festival aims to highlight and celebrate the rich maritime traditions, Emirati heritage and community spirit through a unique mix of culture, sports and leisure activities on the coast of Al Dhafra. Lammah Al Bahr, Al Dhafra, Abu Dhabi, Fri, from 5pm, Sat and Sun, from 10am, @investinabudhabi Start your week with some luxury fast food Some may be skeptical of this match – is it made in foodie heaven or entitlement hell? We Something as untouchable as caviar and something as accessible as chicken nuggets coming together may be a jarring proposition, but that's what makes it special. This special Beau box comes with nuggets, 30g of caviar of Maison Kaviari, crème fraîche and chives, a bit a of this, bit of that, bim-bam-boom and you have the perfect bite – fast food reimagined. Limited availability exclusively on Deliveroo and both restaurants from 7pm until sold out. Beau, order on Deliveroo, @beaurestaurants Tuesday, February 11 Bite into Taco Tuesdays at La Patrona Enjoy a midweek fiesta with La Patrona's Taco Tuesday. For Dhs69, indulge in six tacos, unlimited totopos (corn chips) and beans, and two refreshing drinks. This weekly celebration of Mexican culinary heritage offers a variety of tacos bursting with authentic spices and fresh ingredients. La Patrona, Abu Dhabi City Center, Al Najda Street, Electra, Tues, 11am to 12am, Dhs69, Tel: (800) 82267, @la_patrona_uae Wednesday, February 12 Check out a new exhibit at Louvre Abu Dhabi For the first time in the UAE and the region, a new exhibition, Kings and Queens of Africa: Forms and Figures of Power , in collaboration with the musée du quai Branly – Jacques Chirac, offers an exceptional glimpse into the lives of Africa's most revered and powerful figures. Think royal attire, spiritual symbols and stories of authority and cultural significance. Louvre Abu Dhabi, Saadiyat Island, until May 25, 2025, Tues to Thurs, 10am to 6.30pm, Fri to Sun, 10am to 8.30pm, Tel: (600) 565566, @louvreabudbabi Jet set to a cheeky holiday Once you realise you have free will, there is little you're not inclined to do. Book a sweet mid-week flight for a cheeky holiday soon. Holiday season is a state of mind and has nothing to do with whether we actually have holidays or not. Which is why every time is the right time for travel inspiration. Check out our list for economical flights this month. Thursday, February 13 End the week on a foodie high La Petite Maison Abu Dhabi's new business lunch menu is one to watch out for, with seasonal ingredients and fresh products from Europe that land on your plate right here in the capital. Choose from the Le Petit Menu at Dhs135, a quick two-course option with one starter and a main course, or the more indulgent Le Grand Menu, which features two starters, a main, and a delicious dessert. Each table is also served a mixed-leaf salad with an iconic tomato set, allowing guests to customise their tomato salad to complement their meal. La Petite Maison Abu Dhabi, The Galleria Al Maryah Island, Mon to Fri noon to 3.30pm, Dhs135 Le Petit Menu, Dhs180 Le Grand Menu, Tel: (0)2 692 9600, @lpmabudhabi Images: Getty/Supplied

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