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This $40 bag is having its most popular summer ever—and you probably already have one in your closet
This $40 bag is having its most popular summer ever—and you probably already have one in your closet

CNBC

time17-07-2025

  • Entertainment
  • CNBC

This $40 bag is having its most popular summer ever—and you probably already have one in your closet

If Sterling Olmstead Reynolds needs a bag for the beach, traveling with her 3-month-old daughter or dirty laundry on vacation, she reaches for the same two-toned canvas bag. The same style of bag, that is. Olmstead Reynolds, an art director at Sephora, owns 11 variations of the carryall, commonly known as a boat tote, inspired by signature Boat and Tote. She has mini versions, some with longer straps, others with added zippers, pockets and key leashes. They're monogrammed, too — with her last name, her daughter's name or kitchy sayings, like "Del Taco." "You can get a bag that is 100% your vibe, that you can keep for a really long time," Olmstead Reynolds, 32, says. "And that style is timeless." The tote is experiencing a renaissance of sorts after making a comeback in 2022, experts say. Lauded for its chic practicality and customizable charm, it's become a favorite for celebrities and everyday people alike. This year the canvas carryalls — which cost $40 at and Lands' End for the standard size — are having their most popular summer to date, according to experts, big brands and small sellers. This summer bag trend goes beyond a single purchase, experts note. Shoppers of all ages are purchasing multiple variations for themselves and their friends. The boat tote, for example, has become a go-to for bachelorette parties and other events. Olmstead Reynolds estimates she's gifted 35 bags to friends and family. "Personalization is a huge part of [the trend]," says Matt Trainor, senior vice president of brand creative at Lands' End. "Monogramming makes [the bags] unique. There's a scarcity to it. And regardless of your age … the idea that you can have something not everybody else has is highly enticing." Since Memorial Day, the company has sold more of its Canvas Pocket Totes than it did in the first quarter of this year alone, their spokesperson says. Similarly, Boat and Tote sales are up 75% for the first six months of this year, compared to the same time period in 2024, a company spokesperson says. Online, some of bags are on backorder for months. Lands' End has capitalized on that consumer hunger by launching marketing campaigns and in-person pop-up events to fuel the frenzy, Trainor says. At some events he's even seen customers line up for hours, waiting to personalize their bags with their names and charms. Customizing boat totes is a market of its own, too: Rebecca McGovern-Clarke — who launched her paper goods business Maker Scholar out of her apartment in Boston — went viral after posting TikToks of her painting poodles, retrievers and pugs on canvas totes last summer. As a result, her annual sales more than doubled, and she brought in more than $100,000 in 2024, according to documents reviewed by CNBC Make It. "It was kind of like a, 'No s---' feeling. Of course people are going to pay to see their dogs on tote bags," says McGovern-Clarke, who now sells customized coastal-themed bags for up to $500 to customers across the country. "They're very easy to customize … and fit in with the rise of the coastal grandma, Nancy Meyers aesthetic and the glorification of a really fancy summer." Personalizing a common bag fits into a broader cultural trend: Using clothing and accessories to express personal identities, says cultural and economic sociologist Dicky Yangzom, who teaches at New York University. Instead of shelling out $2,100 for a Louis Vuitton Neverfull bag, canvas totes can add flair to an outfit, and are a low-cost nod to the cultural zeitgeist, she says. The material of the bag can also signal a rejection of status. "There's a [distrust] against the 1% in our society," Yangzom says. "Canvas is more often seen as a working class fabric." She's right to an extent. When first launched its Boat and Tote in 1944, it was advertised as an easy way to carry ice home. But while still practical and easy to use, the bag has also become a symbol of a coastal lifestyle only the wealthy can afford. But even the rich value functionality, and options for the luxury buyer have created yet another submarket of the canvas tote. Earlier this year, Hampton's boutique Hathaway Hutton released $1,200 "Boatkins," tote bags reimagined to resemble Hermes Birkins, according to the New York Times. One question looms large for both industry insiders and consumers alike: Will the bag ever lose its relevance? "The trend is past its frothy peak," says Marni Shapiro, founder of The Retail Tracker. While the trend may soon lose some of its shine, demand isn't waning, proving customers haven't moved on just yet, she adds. Trainor predicts the bag will continue to be a staple for Lands' End and their customers' closets. Like denim in our wardrobe, "I just don't think it goes away," he says. Olmstead Reynolds, who grew up bringing totes on sailing trips along the coast of Newport, California, doesn't foresee getting rid of her bags, either. "They're popular because we saw our parents carrying them around," Olmstead Reynolds says. "My mom probably has some in our childhood rooms. I've never tossed, I've never donated any, these are my collection."

Authentic Brands & WHP Global reportedly bid for Lands' End
Authentic Brands & WHP Global reportedly bid for Lands' End

Fashion United

time03-07-2025

  • Business
  • Fashion United

Authentic Brands & WHP Global reportedly bid for Lands' End

Brand management firms WHP Global and Authentic Brands Group have reportedly placed separate bids to acquire American apparel retailer Lands' End this week, according to a report from Reuters. The news comes three months after Lands' End Board of Directors indicated that it was exploring "strategic alternatives" for the future of the brand, which included the potential sale of the retailer or a merger, to increase shareholder value. Best known for its classic all-American styles, which emphasize quality and durability over trends, Lands' End previously reported an annual revenue decline of 7.4 percent compared to the previous year in March. However, the retailer managed to return to profitability in the fiscal year for 2024/25, noting "positive momentum" across all sectors. The potential sale comes as Lands' End let go of 10 percent of its corporate workforce in 2024 in an effort to drive greater agility and flexibility across its operations, improving inventory management, increasing full-price sell-through, and minimizing reliance on discounting. Lands' End has enlisted Perella Weinberg Partners to advise on its strategic options. The retailer's stock was trading at approximately 11 dollars per share prior to Reuters' report on Wednesday, reflecting a market valuation of close to 360 million dollars. The heritage apparel brand, founded in 1963 as a mail-order yacht supply company and formerly owned by Sears before its 2014 spin-off, declined to comment on the matter, as did WHP Global and Authentic Brands Group.

📲 Viral TikTok finds: Shop an AI bed, nourishing bubble mask and more
📲 Viral TikTok finds: Shop an AI bed, nourishing bubble mask and more

USA Today

time22-06-2025

  • Entertainment
  • USA Today

📲 Viral TikTok finds: Shop an AI bed, nourishing bubble mask and more

Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond. Whenever the world feels like it's on fire, I bury myself even further into the digital world of TikTok—super healthy coping mechanism, I know! The platform is such a haven for shopping inspiration, whether it's a cute TikTok trend or a popular product that everyone can't stop talking about. I love that it offers a space for not only respite and creative relief, but also for cool product recommendations. As such: This week, the app has been brimming with so many trending products. From an AI-powered Eight Sleep bed that's loved by tech's most prominent innovators to a Bella Hadid-approved aperitif that'll help you embrace Italian summer vibes—even if you're just curled up at home—there's truly something for everyone to shop. To help guide you in the direction of your next favorite purchase, I've created a breakdown of this week's 5 most viral TikTok products, including explanations on why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your digital shopping cart. Keep reading to shop the TikTok-viral items below: Check out our TikTok Shop Shop this week's most viral TikTok products Lands' End Side Tie Mini Swim Dress Swimsuit Want something with a little more coverage? Try TikTok's latest product obsession: Swimsuit dresses. This Lands' End style comes in a variety of prints. $145 at Lands' End Forget skin-baring bikinis and cheeky thongs—this summer, it's all about the tankini and swimsuit dress. Many TikTok users have swapped their usual swimwear staples for more comfortable pieces that offer ample coverage—without skimping on style. Among the most viral: The Lands' End Tie Mini Dress Swimsuit. My verdict? My personal style can best be described as a mix between grandma-chic and a fairy—it's tame, classic and generally errs on the side of conservative as opposed to anything skimpy. Naturally, I'm all for this era of more covered (and comfortable) swimwear, and the variety of cute options from Lands' End makes me feel like I'm finally getting some representation in the swim category—at long last! Eight Sleep Pod 5 Ultra Hack your sleep routine with the help of Eight Sleep's best-selling Pod 5 Ultra—a smart mattress cover that relies on AI tracking to hone in on your optimal nighttime temperature. Shop at Eight Sleep When the world's top tech creators—not exactly a group associated with getting great sleep—all swear by one single mattress cover for improving their sleep quality, you can trust it's an effective product. Such is the case with the AI-powered Eight Sleep Pod 5 Ultra, which has received glowing endorsements from figures such as Bryan Johnson and Elon Musk My verdict? While I'm deeply weary about anything regarding AI, I have to admit—Eight Sleep's Pod mattress covers are beyond impressive and so useful for tracking more detailed sleep metrics. I can see why they've become a coveted tool of the world's most influential and if you're willing to splurge a little extra money, can confirm the tech is well worth the high price. Kin Euphorics High Rhode Non-Alcoholic Aperitif Make this citrus-flavored aperitif a staple at your next summer soirée or dinner party. It pairs beautifully with more savory dishes. $39 at Amazon The flavors of summer come to life in this Kin Euphorics Non-Alcoholic Aperitif that's designed to lift your spirits, support your wellness goals and satiate your appetite for a quality aperitif. Kin Euphorics was created by supermodel Bella Hadid, and TikTok users have dubbed the drinks a "summer staple." My verdict? Poolside aperitifs that'll give me a taste of the Italian coast—sans any lingering hangover? I'm already sold. Everyone say: Thank you, Bella Hadid! Holy Basil Bubble Deep Mask Mix this clay face mask with a little water and watch the solution bubble up into a carbonated consistency on your skin. $20 at Amazon $19.56 on TikTok I'm always looking to TikTok for more ways to innovate my skincare routine, and this Holy Basil Bubble Mask is known for doing just that—plus it's one of the app's most popular beauty products at the moment. Don't be fooled by the mask's clay-like consistency; once activated with water, the formula will create fluffy, carbonated bubbles on your face, which will work to deeply cleanse pores. My verdict? If this mask is half as effective as it is fascinating to look at in its peak-bubble form, it'll be a worthwhile buy. Self-Cleaning Cat Litter Box Amazon shoppers (and TikTok users alike) love this smart little box for its self-cleaning capabilities and dome shape, which helps to conceal any stinky scents better than standard litter boxes. $116 at Amazon Tired of cleaning your cat's litter box? Well with this quirky Self-Cleaning Litter Box, you can skip the pesky, even stinky chore and let this spaceship-like dome do all the heavy lifting (read: scooping) for you. My verdict? This viral litter box is modern, tech-powered and designed to elevate in the best way—is this like the cat version of an Eight Sleep mattress? Perhaps. And hey, if you're splurging on a new lifestyle essential for yourself (à la the above Pod 5 Ultra), might as well treat your cat to something a little more sophisticated, too. A post shared by USA TODAY Shopping (@usatodayshopping) There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.

US brand Lands' End reaffirms FY25 outlook despite Q1 revenue drop
US brand Lands' End reaffirms FY25 outlook despite Q1 revenue drop

Fibre2Fashion

time09-06-2025

  • Business
  • Fibre2Fashion

US brand Lands' End reaffirms FY25 outlook despite Q1 revenue drop

American lifestyle brand Lands' End has maintained its guidance for fiscal 2025 (FY25) (ending January 3, 2026), reflecting confidence in its ongoing strategic efforts despite a challenging macroeconomic backdrop. The company expects gross merchandise value (GMV) to grow in the mid-to-high single-digit range, net revenue is projected to fall between $1.33 billion and $1.45 billion, and net income is anticipated to range from $8 million to $20 million, translating to diluted earnings per share of $0.25 to $0.64. On an adjusted basis, net income is expected to be between $15 million and $27 million, or $0.48 to $0.86 per diluted share, while adjusted EBITDA is forecast to range from $95 million to $107 million for FY25. Capital expenditures for the fiscal are expected to total approximately $25 million, supporting ongoing initiatives including digital enhancement, licensing expansion, and inventory optimisation. Lands' End has reaffirmed its FY25 outlook, targeting $1.33â€'1.45 billion in revenue and $95â€'107 million in adjusted EBITDA, supported by strategic inventory and licensing transitions. It reported an 8.5 per cent revenue decline to $261.2 million in Q1 FY25, with a widened net loss of $8.3 million. Despite this, gross margin improved to 50.8 per cent and GMV showed modest growth. Bernie McCracken, chief financial officer , stated, 'As the company continues to execute our strategy, we have also developed plans to mitigate tariff headwinds at current levels, and, accordingly, our outlook for fiscal 2025 remains unchanged. This outlook assumes a baseline tariff of approximately 10 per cent in all countries except China, which accounted for less than 8 per cent of our product cost in 2024 and where we assume a 30 per cent tariff.' For the first quarter (Q1) of FY25, May 2, Lands' End has reported an 8.5 per cent year-on-year decline in revenue, posting $261.2 million compared to $285.5 million in the same period last year. The drop was primarily attributed to the transition of kids and footwear inventory to licensees in FY24. Excluding this effect, the revenue decreased by 4.2 per cent, the company said in its financial statement. GMV showed low-single-digit growth on a like-for-like basis, excluding the $12.7 million impact of the inventory shift. Including it, GMV was slightly lower year-over-year. Despite lower revenues, the company improved its gross margin by approximately 210 basis points to 50.8 per cent, up from 48.7 per cent in Q1 FY24, largely due to changes in inventory strategy. Gross profit totalled $132.7 million, down 4.5 per cent from $139 million in the previous year. The net loss widened to $8.3 million, or $0.27 per diluted share, from $6.4 million, or $0.20 per share, a year ago. However, adjusted net loss improved to $5.4 million, or $0.18 per diluted share, compared to $6.2 million or $0.20 per share in Q1 FY24. Adjusted EBITDA stood at $9.5 million, down from $11.6 million. The US digital segment generated $227.7 million in net revenue, a marginal decline of 0.4 per cent. Within this, e-commerce sales rose slightly to $170.7 million, driven by strong performance in outerwear, though partially offset by a slow start to the swimwear category. The Outfitters segment reported $42.9 million in revenue, a 0.5 per cent increase, as national account sales strengthened. The school uniform category declined slightly due to order timing differences. Third-party revenue fell 9 per cent to $14.1 million, impacted by underperformance on one marketplace. However, the company introduced a proprietary AI tool to optimise visibility and achieved record average order values on Nordstrom. In Europe, e-commerce revenue dropped 28.4 per cent to $17.9 million in Q1, as the business underwent a strategic repositioning as a premium brand. The company cleared lower-value inventory, prepared for marketplace expansion on Next and Debenhams, and began groundwork for relaunching in France. Customer satisfaction and new customer growth improved during the period. Licensing and retail revenue fell 50.9 per cent to $15.6 million, compared to $31.8 million a year ago, due to the previously announced inventory and wholesale transitions. However, licensing revenue alone surged over 60 per cent, supported by strong performance from existing partners. Selling and administrative expenses decreased by $3.9 million to $123.5 million in Q1 but represented a higher proportion of revenue at 47.3 per cent, compared to 44.6 per cent last year, due to lower overall sales, the statement added. Cash and cash equivalents totalled $18.1 million, down from $27.4 million a year earlier. Inventory was reduced by 9 per cent to $262.4 million as part of ongoing efficiency efforts. Net cash used in operating activities improved to $22.5 million from $25.8 million last year, due to favourable working capital movements. Andrew McLean, chief executive officer , stated: 'Our first quarter performance reflects solid results on both the top and bottom lines, including continued growth in GMV and Gross margin. We successfully executed our proven customer-centric strategy through creative engagement, viral moments around Lands' End's iconic pocket tote, expansion of our brand through licensing, and delivering fresh, solutions-based products that resonate with our customers. Furthermore, this period marked significant progress in strengthening the resiliency of our diversified supply chain, positioning us to maintain momentum throughout fiscal 2025.' Fibre2Fashion News Desk (KD)

Lands' End (LE) Reports Q1 Loss, Misses Revenue Estimates
Lands' End (LE) Reports Q1 Loss, Misses Revenue Estimates

Yahoo

time05-06-2025

  • Business
  • Yahoo

Lands' End (LE) Reports Q1 Loss, Misses Revenue Estimates

Lands' End (LE) came out with a quarterly loss of $0.18 per share versus the Zacks Consensus Estimate of a loss of $0.19. This compares to loss of $0.20 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of 5.26%. A quarter ago, it was expected that this clothing maker would post earnings of $0.58 per share when it actually produced earnings of $0.57, delivering a surprise of -1.72%. Over the last four quarters, the company has surpassed consensus EPS estimates three times. Lands' End , which belongs to the Zacks Retail - Catalog Shopping industry, posted revenues of $261.21 million for the quarter ended April 2025, missing the Zacks Consensus Estimate by 4.18%. This compares to year-ago revenues of $285.47 million. The company has topped consensus revenue estimates two times over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Lands' End shares have lost about 39.8% since the beginning of the year versus the S&P 500's gain of 1.5%. While Lands' End has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Lands' End: mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. It will be interesting to see how estimates for the coming quarters and current fiscal year change in the days ahead. The current consensus EPS estimate is -$0.01 on $323.88 million in revenues for the coming quarter and $0.65 on $1.38 billion in revenues for the current fiscal year. Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Retail - Catalog Shopping is currently in the top 37% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. One other stock from the broader Zacks Retail-Wholesale sector, Chewy (CHWY), is yet to report results for the quarter ended April 2025. The results are expected to be released on June 11. This online pet store is expected to post quarterly earnings of $0.34 per share in its upcoming report, which represents a year-over-year change of +9.7%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days. Chewy's revenues are expected to be $3.07 billion, up 6.9% from the year-ago quarter. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Lands' End, Inc. (LE) : Free Stock Analysis Report Chewy (CHWY) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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