18-07-2025
- Entertainment
- Fashion Value Chain
Laneige x Mad Over Donuts Launch Glaze Craze Lip Serum
Laneige, the global skincare brand known for its lip care innovation, has launched the Glaze Craze Tinted Lip Serum, blending serum benefits with the brilliance of high-shine gloss. To celebrate this launch, Laneige has teamed up with Mad Over Donuts (MOD) for a limited-edition, dessert-themed collaboration.
This playful partnership brings beauty and indulgence together in a sensorial experience inspired by the juicy, glazed finish of the serum. Featuring a special co-created range of artisanal donuts reflecting the product's vibrant shades, the collection is designed for beauty lovers and dessert fans alike.
Paul Lee, Managing Director & Country Head, Amorepacific India, stated, 'The collaboration embodies our goal of building culturally relevant connections that are both engaging and unforgettable.'
Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific Group, added, 'With Glaze Craze, we wanted to offer more than just lip care—we wanted a sensory experience, and MOD was the perfect match to echo our product's fun and indulgent feel.'
Tarak Bhattacharya, Executive Director & CEO, MOD, shared, 'This collaboration brought together colour, flavour, and creativity. The Glaze Craze donut menu is a bold and fun tribute to what both brands represent.'
At an exclusive launch event in Delhi, over 150 media professionals and key opinion leaders, including Karan Sareen, Anmol Bhatia, and Aditi Shrestha, experienced the new collection firsthand. A standout feature of the evening was an Instagram-worthy donut cart showcasing the co-branded creations.
Availability:
Laneige Glaze Craze Tinted Lip Serum is available on Nykaa, Tira, and Sephora
MOD x Laneige Donuts will be available later this month in select outlets across Mumbai, Delhi, and Bangalore
The campaign celebrates beauty, flavour, and self-expression in an innovative and irresistible format.
