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Fast Company
6 days ago
- Entertainment
- Fast Company
Nike and Levi's is a match made in denim sportswear heaven
In the fictional town Levi's and Nike created to promote their latest collaboration of denim outerwear and Air Max 95s, the paperboy still delivers the morning newspaper by bike (with an arm like a cannon, by the way), and the neighbor out walking her dog just so happens to be the WNBA's Dallas Wings star Paige Bueckers. Welcome to Blue Arc County. For their latest joint collection, out in July, the brands are releasing a special edition of the Nike Air Max 95 made from Levi's denim in a neutral matte white; black; indigo denim; and full-on Canadian tuxedo made from the Levi's x Nike Trucker Jacket and matching Baggy Jean. Like its jeans, Levi's sneakers with Nike feature a single Levi's Red Tab under the Nike Swoosh on the right shoe only. The jacket sports a big Nike wordmark and Swoosh logo lockup in white on the back, plus co-branded brown leather patches. The world Levi's and Nike created for the collection is charming but hard to place. In promotional photos and social media shots featuring Bueckers, hip-hop artist Larry June, NFL player Keon Coleman, and designer Daniel Buezo, it's a mix of rural country, Midwest suburb, and deep South. The local barbecue joint is staged like the sort of roadside, hole-in-the-wall treasure that draws in diners far and wide, and the Blue Arc County logo shows an evergreen tree line that evokes Nike's Oregon roots. It's Anywhere, U.S.A., built for promoting two iconic American brands at a time when heartland aesthetic is ascendent. This isn't Nike's first foray into 'jeakers' with Levi's. They teamed up for apparel like a Nike SB x Levi's 511 Skateboarding Collection in 2012 and Nike Air Force 1s by Levi's in 2019. But their 2025 collab uses lighter-wash denim for the jacket and jeans and a lower-profile shoe that feels less like a novelty than some past attempts. It's a simple capsule, but they got the details right. The announcement was timed just before Nike reported its quarterly earnings June 26. The company said earlier this year it expects a sales decline, and its planned NikeSkims launch has been postponed, but a highly anticipated collab with the denim brand is good news. Levi's parent company, Levi Strauss, beat expectations earlier this year, and CEO Michelle Gass said on the company's April earnings call that new products were 'resonating and driving market share gains.' She also referenced a 'robust product pipeline' that she said will fuel growth in the company's denim and nondenim business well into 2026.
Man of Many
25-06-2025
- Entertainment
- Man of Many
Levi's x Nike Air Max 95 is a Denim-Clad Sneaker of the Year Contender, Here's Where to Cop
By Ben McKimm - News Published: 25 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Nike and Levi's are back in the kitchen. The brands have previously cooked up some of the best sneaker collaborations in memory, and now they're back with a line-up that merges the rich denim heritage of Levi's® with Nike's legendary Air Max 95 silhouette. It's the 30th anniversary of the Air Max 95, and the releases aren't slowing down. We've already seen the Big Bubble Bright Mandarin returns alongside the Big Bubble Bright Neon. However, outside of a handful of collaborative pieces with brands like Cortiez and Stash, the silhouette hasn't been given an all-over makeover. Now, that's set to change as Levi's treats the shoe to premium Levi's® denim materials and unique design elements that honour both brands' DNA. OG 'Big Bubble' Air Max units, stealthy and smooth colourways, the Levi's® x Nike Air Max 95 will release in three colourways on July 10th 2025, on the Levi's® App, in select Levi's® flagship stores, and on July 11th on SNKRS. Look out for campaign images below that feature hip-hop artist Larry June, WNBA player Paige Bueckers, NFL player Keon Coleman, and designer Daniel Buezo. Forget 'double denim,' we're rocking triple denim for the rest of the year. Yee-haw! Levi's® x Nike Air Max 95 Black | Image: Supplied / Levi's The Levi's® x Nike Air Max 95 will arrive in three colour-ways: Levi's® x Nike Air Max 95 Denim Levi's® x Nike Air Max 95 Black Levi's® x Nike Air Max 95 White/Ecru Sneakerheads will be happy to hear that the Levi's® x Nike Air Max 95 carries the torch of recent releases, utilising the OG 'Big Bubble' Air Max units that give a nod to the original Nike Air Max 95. Meanwhile, the upper is slightly slimmed down for a more wearable design, which is again, closer to the OG in style. Detail-wise, the Levi's® iconic Red Tab appears under the Nike swoosh on the right shoe only, while the shank displays Levi's® red branding. The sock liner showcases a Levi's® dollar bill print on a red substrate. All three colourways are presented in custom packaging – classic Nike Air Max 95 boxes redesigned in Levi's® red with added batwing details. Levi's® x Nike Trucker Jacket | Image: Supplied / Levi's Levi's® x Nike Baggy Jean | Image: Supplied / Levi's Levi's® x Nike Baggy Jean | Image: Supplied / Levi's Levi's® x Nike Air Max 95 Denim | Image: Supplied / Levi's The sneakers will be joined by a Levi's® x Nike Trucker Jacket and Levi's® x Nike Baggy Jeans. The latter features selvedge denim and matching mid-to-light wear patterns alongside the signature off-white chain-stitching details. Our favourite element, however, is the co-branded brown leather patches with Nike swoosh logos that replace traditional Levi's® elements. You'll find a similar highlight on the Levi's® x Nike Trucker Jacket, which features the staple Type II structure with selvedge running through the interior placket and a prominent chainstitch Nike logo on the back. 'In collaboration with Nike, we set out to craft an immersive experience that celebrates both brands' shared legacy and forward-thinking spirit,' said Leo Gamboa, VP of Collaborations at Levi's. 'The opportunity to reimagine the iconic Nike Air Max 95 in honour of its 30th anniversary was a true milestone.' 'By integrating our signature denim into one of Nike's most iconic silhouettes, we've created a seamless fusion of sport and lifestyle—honouring the past while pushing the boundaries of design.' Look for the full collection to release on July 10th 2025 on the Levi's® App, in select Levi's® flagship stores, and on July 11th on SNKRS. Levi's® x Nike Air Max 95 White/Ecru | Image: Supplied / Levi's
Washington Post
13-02-2025
- Entertainment
- Washington Post
Golden State Warriors blend sports and music with new album from their groundbreaking record label
LOS ANGELES — The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry , but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before. As the first and only NBA team with its own record label, Golden State Entertainment, the Warriors are expanding their reach with 'For the Soil,' a new album released this week. The project featuring the Bay Area's top music artists — from E-40 , Too Short, Saweetie , G-Eazy, Goapele, LaRussell and Larry June — arrives just in time for the league's All-Star Game weekend in San Francisco.
