Latest news with #LastMinute?SnitchIt.
Fashion Value Chain
20-06-2025
- Entertainment
- Fashion Value Chain
Snitch Redefines Urgency with ‘Last Minute? Snitch It.'
Snitch, India's bold D2C men's fashion brand, has launched a punchy new campaign titled 'Last Minute? Snitch It.', highlighting how style and spontaneity go hand in hand. Through three energetic films, the brand spotlights everyday male characters—from a fast-moving millennial executive to a Gen Z college-goer and a chill trip-planner—nailing last-minute plans in style, thanks to Snitch's lightning-fast under-48-hour delivery and expansive catalog of 7000+ styles. The campaign humorously repositions urgency as a strength rather than stress, showcasing how Snitch makes fast dressing a fashion superpower. 'We're redefining urgency as power, not panic,' says Chetan Siyal, Chief Marketing Officer, Snitch. Live across YouTube, Instagram, and Meta, the campaign amplifies Snitch's DNA of speed, confidence, and on-trend fashion — proving once again that when the clock's ticking, it's time to Snitch It.
Time of India
19-06-2025
- Business
- Time of India
Snitch's latest campaign is all about showing up in style
Snitch , India's D2C men's fashion brand, has unveiled a series of films that celebrate modern men smartly managing their last-minute chores with Snitch's unique style. The campaign titled 'Last Minute? Snitch It.', launched in three variants, dive into wildly relatable moments including a sudden client pitch, an unexpected yes from a crush, and a chaotic boys' trip plan that actually pulls through. With an electric blend of urgency, confidence and the unmistakable cool of being 'Snitch ready,' the films champion the brand's under 48-hour delivery promise and its ever-growing lineup of trending designs across 13+ categories. Each video stars a different 'Snitch Guy' archetype, a sharp millennial navigating office curveballs, a Gen-Z college boy smartly managing a last-minute glow-up, and a laid-back guy surprising his boy's group chat with a last minute Goa plan. What ties them together is the thrill of transformation, the magic of speed, and the fashion-forward assurance that no matter the moment, Snitch always delivers. 'With 'Last Minute? Snitch It.', we're owning the space our customers live in: spontaneous, always on the go, but never compromising on style,' said Chetan Siyal, chief marketing officer at Snitch. 'This isn't just a campaign; it's a brand ideology. We're redefining urgency as power, but not a panic situation. We have made an effort to translate this into videos to connect with our audience in real time,' Siyal added. The campaign is live across various social media platforms including YouTube, Instagram and Meta. The power of the campaign truly reflects the brand's voice of being fast, stylish, and unapologetically confident. It captures how great style doesn't need time but you can simply Snitch It in no time, the company stated in a press release. Watch the video here:
