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Time Magazine
5 days ago
- Health
- Time Magazine
TIME100 Most Influential Companies 2025: Bobbie
When American parents began ordering infant formula from Europe, where regulations against additives like corn syrup are more strict than in the U.S., a new American company called Bobbie met the demand. The 'European-style' formula has been marketed with slogans like, 'I like it shaken, not stirred' and created viral moments like buying a giant ad in Times Square featuring cookbook author Molly Baz breastfeeding with a can of Bobbie in her hand. Good deeds also helped boost the company's profile: They have provided formula for families impacted by the California wildfires and moms who have had mastectomies. Within 18 months of launching in 2021, Bobbie surpassed $100 million in revenue. Co-founder and CEO Laura Modi, mother of four, recently raised eyebrows with many of her customers when she joined a group that will consult with controversial HHS Secretary Robert F. Kennedy Jr. on updating nutrition guidelines for formula. But Modi, who emphasizes the importance of bringing a mother's perspective to the male-dominated group consulting with Kennedy, has long asserted that nutritional standards are a non-partisan issue and wants to impose restrictions on ingredients like sucrose in U.S.-made formulas to make sure the first food that many babies feed on, regardless of cost, are healthful. 'I feel like we've become experts in navigating politics, politicians, the lobbying world,' she told TIME earlier this year on Bobbie's political advocacy work more generally. 'We have an opportunity to really question the status quo to give needed support to parents.'
Yahoo
02-06-2025
- Entertainment
- Yahoo
Introducing the Power Moms Class of 2025
When you buy through links on our articles, Future and its syndication partners may earn a commission. In collaboration with Moms First, a nonprofit fighting for the structural changes women need and deserve, Marie Claire is thrilled to present our first-ever Power Moms List. To use an appropriate turn of phrase: It's due. As this year's honorees prove, moms are revolutionizing a world that works better for parents (and by proxy, all of us, really). They show up in the hardest of times, like Laura Modi and Sarah Hardy, co-founders of the infant formula company, Bobbie, who jumped into action during the California wildfires, donating formula to families in need. Or, take Power Mom Gabrielle Union, who says that her full-throated advocacy for her children isn't "revolutionary or groundbreaking," but merely "common sense, kindness, compassion," and in the process, is setting the example for the transformative power of acceptance. They are just a few of the remarkable moms we're honoring. Read the full list, and their stories, below. How becoming a parent unlocked a new layer of creativity for the executive. READ MORE The attorney was a fierce advocate in bringing her now-wife and WNBA star, Brittney Griner, home from Russian detention. Now, in the throes of new motherhood, she's meeting the challenge with her trademark grace and determination. READ MORE Laura Modi and Sarah Hardy started the infant formula company Bobbie to transform how we think about feeding babies. A few years in, they're doing much more than that. READ MORE The actress opens up about her blended family, advocating for her children, and becoming a mother later in life. READ MORE In her own words, the genre-defying Colombian-American singer-songerwriter shares the joy of becoming a new mother, while dealing with the pain of losing her own. READ MORE The global superstar has conquered film, fashion, and business, but her newest role might be the one she's had her sights on the longest: motherhood. Here, the actress opens up about how having a daughter has re-centered her universe. READ MORE Read the Magazine
NBC News
18-02-2025
- Business
- NBC News
Bobbie CEO Laura Modi opens up about her journey to baby formula success
NBC News' Savannah Sellers interviewed Bobbie CEO Laura Modi about her journey to creating a healthy and successful baby formula company. Bobbie is the first and only USDA-certified organic baby formula manufactured in America. Modi's goals are to support families and make the world a healthier place for 18, 2025
