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Elle
03-07-2025
- Entertainment
- Elle
16 Editor-Approved Finds to Buy Ahead of Amazon Prime Day
Amazon Prime Day 2025 has officially started, so if you've been looking for an excuse to shop, you've come to the right place. With thousands of deals dropping across every category, the sheer volume of markdowns can feel overwhelming. That's where we come in. ELLE's team of ever-knowledgable editors has been tracking the best markdowns across fashion, beauty, home, and tech to uncover the items actually worth adding to your cart. Editor-Approved Prime Day Shopping List Whether you're upgrading your skin care routine, refreshing your summer wardrobe, or even redecorating your home, Prime Day is serving up rare discounts that make now the best time to press 'check out.' Taking place from July 8 to July 11, this year's shopping event is a full 48 hours longer than those of the past. But as we've learned the hard way, discounts come and go quickly, items can sell out in hours, and prices tend to shift without warning—so if something catches your eye, we recommend acting fast. This year's ELLE-approved haul includes everything from cult-favorite serums for glowy, summer skin to editor-loved accessories that instantly elevate an outfit. We're prioritizing the products we genuinely use and love, plus on-trend tucked away gems we've been eyeing for months. Below, shop everything I and my fellow ELLE staffers are buying before the sale ends. These are the Prime Day discounts we're actually excited about—and we think you will be too. 'There is quite an impressive roster of summer dresses hidden on Amazon. I'm hoping to score a few new styles and enjoy the fast shipping this Prime Day.'—Alexis Bennett Parker, commerce content lead 'Praised in our PDRN roundup, this vegan serum is my secret weapon for waking up with plump, glowing skin. With niacinamide, adenosine, and holy basil leaf extract, it calms redness, clears breakouts, and evens skin tone practically overnight. If you want smoother skin and the perfect base for makeup, this one's a must-try.'—Laura Tarafa, commerce writer 'Baseball season is officially here, so it's time to break out my Yankees hat. There's a reason this team is the top choice around the world—from models to celebrities and beyond. New York or nowhere!'—Claire Stern Milch, digital director 'All the girls seem to be wearing kitten heel flip flops, so of course, I have to get on board.'—Meg Donohue, associate fashion commerce editor 'I've reached the stage of adulting where I use Amazon Prime Day to stock up on grown-up essentials instead of buying yet another cute workout set I'll never actually wear to the gym (I'm a big tee and shorts kind of girl). At the top of my list is a portable water flosser. I already house a bulkier Waterpik in my bathroom. Still, as someone who travels frequently—and flossing is an absolute must, regardless of the region—I love the ease of having a cordless, rechargeable flosser with precision and brush tips to tackle every crack and crevice.'—Nerisha Penrose, beauty commerce editor 'I've been using this tea tree oil serum for years now, and Prime Day is the perfect excuse to stock up. It keeps my sensitive, acne-prone skin in-check, while providing a gorgeous glow.'—Emma Aerin Becker, associate beauty e-commerce writer 'I've held out for as long as possible, but I think it's time for me to finally give in and buy an Oura ring. I'm not usually competitive, but I even I want to brag about my sleep score!'—Meg Donohue 'As a gardenia enthusiast and someone who adores fresh, floral scents, I find this perfume simply divine. It has a light, fresh aroma that's subtle, yet noticeable enough to earn me compliments all day long. It's become one of my must-have fragrances for summer, and now that it's 15 percent off, I'll definitely be stocking up.'—Laura Tarafa 'I'm honestly not sure how my skin survived without pimple patches. The Mighty Patch from Hero Cosmetics is my favorite for its magic pimple-erasing powers and ultra-invisible appearance—and now they're 20 percent off.'—Emma Aerin Becker 'If you're anything like me and love to drink coffee and laugh as much, you can understand the sheer paranoia of living with stained teeth for eternity. Dramatic? Maybe, but I'll do whatever I can to prevent it. This kit does the job as long as you're consistent. I haven't enjoyed other whitening kits because they make my teeth sensitive and tight, but Luminex's version is comfortable and reliable.'—Nerisha Penrose 'Trust me, this is the SPF you'll want in your beach bag all summer long. This formula is unlike anything I've tried—ultra-hydrating, soothing, and leaves no white cast. No eye-stinging, no greasy residue, just a lightweight liquid that melts in effortlessly. It leaves behind a soft, natural glow and wears beautifully under makeup, doubling as the perfect primer!'—Laura Tarafa 'I present to you my Prime Day purchase of 2024: the Apple Airpods Max. Since then, I have worn these headphones through enough long office days and extra-loud flights to officially deem them a top tech pick.'—Emma Aerin Becker 'I've heard incredible things about the Sulwhasoo Gentle Cleansing Foam. Now that it's 30 percent off, I think it's time to jump on the bandwagon.'—Emma Aerin Becker 'I recently purchased this ceramic curling iron from Kristin Ess, and now i actually enjoy curling my hair. My hair glides through the barrel so smoothly, and the included heat protectant ensures my styled strands are never fried.'—Emma Aerin Becker 'My skin can't survive a sweaty, muggy New York City summer without a hypochlorous acid spray. This one from Tower 28 calms and soothes and has antibacterial properties, everything my face needs after battling the elements in the dead of July.'—Madison Feller, digital deputy editor 'Although the Hatch alarm clock seems totally extra to me—I love being extra. Prime Day is the perfect excuse to finally pull the plug on this purchase I've been dreaming out. With an easy breezy wake-up call, I'm hoping this addition makes me a morning person.'—Emma Aerin Becker
Elle
16-05-2025
- Entertainment
- Elle
ELLE Editor Picks: The Best Memorial Day Deals of 2025
With what feels like every site launching some kind of promotion, Memorial Day sales can be pretty overwhelming to navigate. Where do you even start when seemingly everything is marked down, and how do you determine what's truly worth it? Well, you can take a deep breath; we've handled the hunt and already curated the best finds. With a discerning taste and a knack for deal-hunting, ELLE editors purveyed all your favorite sites to unearth the real gems. Because while there's no shortage of markdowns out there, finding the really great ones (the kind you'll be smug about for months) is an art form. Let's be honest—few things rival the rush of watching the item you've been obsessing over finally hit major markdowns. Whether it's the holy grail sunscreen you now evangelize to all your friends or those breezy twill pants that magically make your whole wardrobe look cooler, this is the time to pounce before the best picks disappear. Below, the deals ELLE editors are actually shopping, including our tried-and-true favorites now offered at major discounts. Scroll on to discover summer-ready fashion finds, timeless staples you'll wear for years, beauty must-haves that deserve a spot on your top shelf, and more. 'I've been keeping an eye out for the perfect twill pants in a neutral shade—something light enough to complement every chic summer top in my rotation. This pair has an effortless drape, but the tailored pleating makes them suitable for the office, too. Plus, they're over 50 percent off!'—Laura Tarafa, commerce writer 'I'm on a mission to fill the gaps in my shoe collection, and I think these sweet mules with a block heel will be both versatile and comfortable.'—Meg Donohue, associate fashion commerce editor 'Maybe it's the Met Gala's influence, but Theory's blazer dress feels like the epitome of effortless style—perfectly tailored, yet relaxed enough to look put-together without seeming like you're trying too hard.'—Claire Stern Milch, digital director 'Ever since my colleague Madison Rexroat mentioned this as a must-have designer bag, I can't stop thinking about it. And now, it's on sale. I think that's a sign.'—Dale Arden Chong, senior fashion commerce editor 'I love a fun ballet flat, and this standout pair is already in my cart, set to add just the right amount of edge to all my warm-weather looks.'—Laura Tarafa, commerce writer 'Consider these the Mary Janes to end all Mary Janes. Rothy's take on the classic is the perfect blend of form and function: a soft, flexible knit fabric, a slim strap that stays put without pinching your foot, and machine-washable insoles for easy upkeep. They're comfortable enough to wear as house slippers—but so good you'll want to wear them everywhere.'—Claire Stern Milch, digital director 'Check out this chic find—a super soft cardigan with charming crochet floral details. I think this would make the perfect layering piece for chilly summer evenings, and would look so elegant styled with a midi skirt.'—Laura Tarafa, commerce writer 'I'm a sucker for anything that includes beautiful draping, especially this Brandon Maxwell top that's straight off the runway.'—Alexis Bennett Parker, commerce content lead 'I, just like every other woman, love me some Supergoop! A facialist recently advised that I stick to mineral formulas, so I'll be giving this one a try.'—Meg Donohue, associate fashion commerce editor 'Mermaidcore is nothing new for the summer, but I love the iteration it's taking in 2025, which feels a little more subtle than in seasons past. Case in point: This Chan Luu charm necklace, which features a chic starfish pendant, an abalone shell charm, and pearls.'—Dale Arden Chong, senior fashion commerce editor $111.00 with code EMP40 'Finding a staple shoe is a small feat. You might ask yourself, 'Do I want Mary Janes or driving shoes? A loafer or ballet flats?' Why not a perfect combination of both? These G.H. Bass Weejuns are a necessary addition to any wardrobe, no matter the occasion or season. They're built to last and effortlessly polished, perfect for the office or a day in the park.'—Alexandra Hildreth, fashion news editor Our team swears by Tumi's high-quality luggage, so when this sleek duffel popped up, we had to add it to the mix. It's the perfect size for weekend getaways or overflow travel needs. When you're not using it, it folds completely flat for easy storage. Made from durable nylon that's easy to wipe clean, it's ideal for stashing souvenirs and gifts or bringing along those extra outfit changes. 'Not to toot my own horn, but I was using Camp Snap before it went viral. It functions like a disposable camera, except it isn't disposable and you don't have to fuss with getting film developed; you can upload your photos directly to your laptop. Whether you're hoping to document the best summer ever or looking for a great gift, I highly recommend.'—Meg Donohue, associate fashion commerce editor Flattered, the Scandinavian brand we spotlighted in our recent ballet flats roundup for its timeless silhouettes and commitment to sustainability, currently has its buttery-soft leather flats marked down 20 percent. They're a versatile staple, perfect for pairing with your favorite denim or a flowing summer skirt, and polished enough to become your new go-to comfort shoe for the office. 'Summer whites are a staple in my seasonal wardrobe. So, of course, I couldn't turn down these tailored trousers by Max Mara.'—Alexis Bennett Parker, commerce content lead Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.
