Latest news with #LaurenPetterson
Yahoo
10-07-2025
- Entertainment
- Yahoo
Fox Nation, Latest Streamer to Tap Sports, Strikes Alliance With Professional Bull Riders
Fox Nation has in the recent past been known best for lifestyle programming for conservative set, offering everything from nature documentaries to Clint Eastwood movies. Now it's testing something new: sports. Starting Friday, August 8th, Fox Nation will offer 'PBR Friday Night Live' from Professional Bull Riders, and will over the course of ten weeks will offer team event from across the country. Fox Nation is a sibling of cable's Fox News Channel, but this new pact shows the growing interest streamers of all sorts are showing in sports, one of the last programming formats that can lure a broad, live, simultaneous audience in an era when more people are gravitating to streaming their video favorites on demand, at times of their own choosing. Advertisement More from Variety 'We could not ask for a better partner to kick off our first foray into live sports. PBR is an incredibly unique sport with an unrivaled, passionate fan base, and it's a great addition to the entire Fox Nation viewer experience,' said Lauren Petterson, president of Fox Nation, in a statement. As part of the pact, Fox Nation will roll out season two of 'Last Cowboy Standing' starting Friday, July 11. Over ten weekly episodes, eight amateur bull riders compete in a series of rides and one-of-a-kind challenges in a bid to gain entrance into the individual bull riding competition, Unleash the Beast, and the opportunity to join a PBR team. Viewers get behind the scenes access inside their journey as riders attempt to avoid elimination until there is one final winner. 'We're thrilled to build on our strong partnership with Fox Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing,': said Sean Gleason, PBR Commissioner and CEO, in a statement. A previous showing of 'Kid Rock's Rock N Rodeo' on May 16 performed well on Fox Nation, he says, and proves 'their devoted audience is eager for exciting Western sports content.' Advertisement PBR features more than 1,000 bull riders competing in over 200 events annually. The organization lured 1.43 million fans to its events in 2024. Its PBR Teams format, launched in July 2022, stages events in head-to-head matchups in a tournament-style format. In five-on-five games, the team with the highest aggregate score of qualified rides among its riders is declared the winner. Best of Variety Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Yahoo
08-07-2025
- Entertainment
- Yahoo
Fox Nation Gets Into Live Sports, Inks Rights Deal With TKO's Professional Bull Riders
Fox Corp. is bringing live sports to its Fox Nation streaming service for the first time. The Fox News-owned streaming platform has inked a deal with Professional Bull Riders to become the exclusive Friday night broadcast partner for its Camping World Team Series. Advertisement More from The Hollywood Reporter The PBR Friday Night Live competitions will begin Aug. 8, and run through Oct. 24. In addition, Fox Nation will stream season two of the PBR competition series Last Cowboy Standing beginning July 11. The deal with Fox is the first new rights deal for PBR since it was acquired by TKO Group Holdings earlier this year. TKO also owns the UFC, WWE, On Location and IMG. It also mark a major expansion into sports by Fox Nation, which only recently entered the sports doc space with a deal with IndyCar. Fox Nation tested out the market back in May when it streamed Kid Rock's Rock N Rodeo, which blended rodeo with live musical performances. Advertisement 'We could not ask for a better partner to kick off our first foray into live sports,' Fopx nation president Lauren Petterson said in a statement. 'PBR is an incredibly unique sport with an unrivaled, passionate fan base, and it's a great addition to the entire Fox Nation viewer experience.' 'We're thrilled to build on our strong partnership with Fox Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing,' PBR CEO and commissioner Sean Gleason added. 'Kid Rock's Rock N Rodeo was a breakout hit in May for Fox Nation, proving that their devoted audience is eager for exciting Western sports content. The Fox platform is a perfect stage to showcase our athletes' stories of grit, courage, and determination.' PBR's primary rights partner is Paramount Global, and it previously had a deal with Dr. Phil's Merit Street Media, though it severed ties with the company last year in a dispute over rights fees. Merit Street filed for bankruptcy earlier this month. Best of The Hollywood Reporter Advertisement Sign up for THR's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Fox News
08-07-2025
- Entertainment
- Fox News
Fox Nation saddles up for live sports with a groundbreaking new PBR partnership
Fox Nation is making its first big move into the live sports arena with an exclusive partnership with the Professional Bull Riders (PBR) league. In a bold move to expand its entertainment catalog, Fox Nation is entering the live sports arena with an exclusive new partnership with the PBR, beginning August 8. The streaming platform will air the "PBR Friday Night Live" series, marking the first time Fox Nation has offered weekly live sports coverage. According to the press release, PBR stands as the global leader in professional bull riding, featuring more than 1,000 athletes competing across 200+ events each year. In 2024 alone, PBR drew over 1.43 million fans to its events, with broadcasts reaching an audience of more than 288 million households across 67 countries and territories. The deal will bring Fox Nation subscribers a 10-week slate of bucking action across the U.S. The series kicks off in Sunrise, Florida, and will continue weekly through the fall with 10 Friday Night Teams broadcasts across the country, culminating in the league's championship opener on October 24 at T-Mobile Arena in Las Vegas. In making the announcement, Fox Nation president Lauren Petterson said, "We could not ask for a better partner to kick off our first foray into live sports. PBR is an incredibly unique sport with an unrivaled, passionate fan base, and it's a great addition to the entire Fox Nation viewer experience." The announcement comes after Fox Nation's successful dip into Western-themed content earlier this year with Kid Rock's Rock N Rodeo — a hybrid team rodeo and concert event that drew strong viewership. PBR CEO and Commissioner Sean Gleason remarked, "We're thrilled to build on our strong partnership with Fox Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing. Kid Rock's Rock N Rodeo was a breakout hit in May for Fox Nation, proving that their devoted audience is eager for exciting Western sports content. The FOX platform is a perfect stage to showcase our athletes' stories of grit, courage, and determination." To build momentum for the "PBR Friday Night Live" series, Fox Nation will release season two of "Last Cowboy Standing" on Friday, July 11. The 10-episode series will follow eight amateur bull riders through their wild journey of trying to earn a fast-pass to achieving their dreams of joining a PBR team. The one-of-a-kind show offers viewers behind-the-scenes access to the emotional and physical journey of riders battling for their future in professional bull riding. As Fox Nation steps into the world of live sports, its alliance with PBR marks not just a strategic expansion, but a thrilling new chapter for both the platform and the fans, who can sign up today by clicking here.
Yahoo
08-07-2025
- Entertainment
- Yahoo
Fox Nation, Latest Streamer to Tap Sports, Strikes Alliance With Professional Bull Riders
Fox Nation has in the recent past been known best for lifestyle programming for conservative set, offering everything from nature documentaries to Clint Eastwood movies. Now it's testing something new: sports. Starting Friday, August 8th, Fox Nation will offer 'PBR Friday Night Live' from Professional Bull Riders, and will over the course of ten weeks will offer team event from across the country. Fox Nation is a sibling of cable's Fox News Channel, but this new pact shows the growing interest streamers of all sorts are showing in sports, one of the last programming formats that can lure a broad, live, simultaneous audience in an era when more people are gravitating to streaming their video favorites on demand, at times of their own choosing. Advertisement More from Variety 'We could not ask for a better partner to kick off our first foray into live sports. PBR is an incredibly unique sport with an unrivaled, passionate fan base, and it's a great addition to the entire Fox Nation viewer experience,' said Lauren Petterson, president of Fox Nation, in a statement. As part of the pact, Fox Nation will roll out season two of 'Last Cowboy Standing' starting Friday, July 11. Over ten weekly episodes, eight amateur bull riders compete in a series of rides and one-of-a-kind challenges in a bid to gain entrance into the individual bull riding competition, Unleash the Beast, and the opportunity to join a PBR team. Viewers get behind the scenes access inside their journey as riders attempt to avoid elimination until there is one final winner. 'We're thrilled to build on our strong partnership with Fox Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing,': said Sean Gleason, PBR Commissioner and CEO, in a statement. A previous showing of 'Kid Rock's Rock N Rodeo' on May 16 performed well on Fox Nation, he says, and proves 'their devoted audience is eager for exciting Western sports content.' Advertisement PBR features more than 1,000 bull riders competing in over 200 events annually. The organization lured 1.43 million fans to its events in 2024. Its PBR Teams format, launched in July 2022, stages events in head-to-head matchups in a tournament-style format. In five-on-five games, the team with the highest aggregate score of qualified rides among its riders is declared the winner. Best of Variety Sign up for Variety's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Malaysian Reserve
08-07-2025
- Entertainment
- Malaysian Reserve
FOX NATION ENTERS LIVE SPORTS ARENA WITH ALL-NEW PBR PARTNERSHIP
FOX Nation Strikes Deal to Become PBR's Exclusive Broadcast Partner for 'PBR Friday Night Live' Series Season Two of 'Last Cowboy Standing' to be Released in Lead Up NEW YORK, July 8, 2025 /PRNewswire/ — FOX Nation has signed its first deal in the live sports arena, becoming the exclusive Friday night broadcast partner for the PBR (Professional Bull Riders) Camping World Team Series, announced FOX Nation president Lauren Petterson. Beginning on Friday, August 8th, the 'PBR Friday Night Live' series will begin in Sunrise, FL and will continue weekly through the fall with 10 Friday Night Teams broadcasts across the country culminating with league's championship opener on October 24 at T-Mobile Arena in Las Vegas. In the lead up to the live weekly team events, the platform will roll out season two of the hit series 'Last Cowboy Standing' beginning on Friday, July 11. With 10 all-new weekly episodes, eight amateur bull riders attempt to make history as they compete in a series of rides and one-of-a-kind challenges for a fast pass to their dreams, entrance into the individual bull riding competition, Unleash the Beast, and the opportunity to join a PBR team. Viewers will have behind the scenes access inside their journey as riders attempt to avoid elimination until there is one final winner. In making the announcement, Petterson said, 'We could not ask for a better partner to kick off our first foray into live sports. PBR is an incredibly unique sport with an unrivaled, passionate fan base, and it's a great addition to the entire FOX Nation viewer experience.' PBR CEO and Commissioner Sean Gleason added, 'We're thrilled to build on our strong partnership with FOX Nation to deliver live coverage of Friday Night Teams and the second season of Last Cowboy Standing. Kid Rock's Rock N Rodeo was a breakout hit in May for FOX Nation, proving that their devoted audience is eager for exciting Western sports content. The FOX platform is a perfect stage to showcase our athletes' stories of grit, courage, and determination.' On May 16, FOX Nation exclusively streamed Kid Rock's Rock N Rodeo, a modernized team-based rodeo infused with a full concert from AT&T Stadium in Arlington, Texas. PBR is the world's premier bull riding organization with more than 1,000 bull riders competing in over 200 events annually. The mix of athleticism, raw sport and entertainment has propelled growth for the sport's live attendance, fan base and roster of brand partners. PBR welcomed 1.43 million fans to its events in 2024 and its broadcasts reach more than 288 million households in 67 countries and territories. 'Last Cowboy Standing' is produced by Film 45, part of Pantheon Media Group. The PBR Camping World Team Series is an elite league featuring the world's top bull riders competing on teams in five-on-five bull riding games during a 13-event season. The teams competing include: Austin Gamblers of Austin, TX; Arizona Ridge Riders of Glendale, AZ; Carolina Cowboys of Greensboro, NC; Florida Freedom of Sunrise, FL; Kansas City Outlaws of Kansas City, MO; Nashville Stampede of Nashville, TN; Oklahoma Wildcatters of Oklahoma City, OK; Missouri Thunder of Springfield, MO; New York Mavericks of Elmont, NY, and Texas Rattlers of Fort Worth, TX. Each hosts a three-day homestand, and there are neutral-site games in Anaheim, CA and Duluth, GA. PBR Teams, launched in July 2022, builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events are staged in head-to-head matchups in a tournament-style format. In five-on-five games, the team with the highest aggregate score of qualified rides among its riders is declared the winner. FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans. Featuring more than 10,000 hours of content, the subscription service includes lifestyle and entertainment content, as well as historical documentaries and investigative series from a multitude of FOX News personalities. Morning Consult named FOX Nation as one of the top 10 fastest-growing brands in 2023 among Gen Z adults, with the platform placing in the top 15 overall. Launched in 2018, FOX Nation is available at and via app for iOS devices, Android devices, Fire TV, Apple TV, Google TV, Android TV, Roku, Xbox One, FuboTV, Vizio TVs, and Samsung TVs, as well as DIRECTV, DIRECTV STEAM, YouTube TV, Comcast Xfinity, Cox Contour, The Roku Channel, DISH and SLING. FOX Nation Media Contact:Alexandra Coscia: 212.301.3272 or [email protected]
