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Tom Daley launches merino wool knit kits with Woolmark
Tom Daley launches merino wool knit kits with Woolmark

Fashion United

time01-07-2025

  • Entertainment
  • Fashion United

Tom Daley launches merino wool knit kits with Woolmark

Olympic champion Tom Daley, known for taking up knitting during the Tokyo Olympics, has expanded his creative ventures with the launch of a new Merino wool knit kit. This initiative is part of his "Made With Love" brand and is a collaboration with The Woolmark Company. The kits, developed alongside UK yarn manufacturer Laxtons, are crafted from Woolmark-certified 100% Merino wool. They are available in seven pastel shades and are designed to cater to knitters of all skill levels, offering patterns for a jumper, vest, and hat. Daley emphasized the natural qualities of Merino wool, highlighting its suitability for comfort and sustainability. This launch precedes Daley's upcoming creative projects, including the documentary 1.6 Seconds and the Channel 4 series Game of Wool, both set to be released later this year. The knit kits went on sale on June 30th and can be purchased at and through select global retailers.

Woolmark ambassador Tom Daley launches knit kit
Woolmark ambassador Tom Daley launches knit kit

Fashion Network

time30-06-2025

  • Business
  • Fashion Network

Woolmark ambassador Tom Daley launches knit kit

​Woolmark has teamed up with Tom Daley, last year making the British Olympic diving champion and entrepreneur an ambassador and now launching a wool knit kit. Also known for his time spent knitting to relax in between competitions, it appears Daley has sparked a fresh wave of wool enthusiasts to embrace the craft and pick up their knitting needles. Daley, who first took up knitting in 2020 to channel his energy during the Tokyo Olympics, found support among the knitting community, resulting in his 'Made With Love' knitting and crocheting movement. Over the past six months, Daley and his Made With Love team have been working with UK-based yarn manufacturer, Laxtons, to test and trial Merino wool yarns. The result is a pastel-inspired Woolmark-certified knit kit that includes three exclusive knitting patterns for a jumper, vest and hat. The knit kits are available in seven colours, Lilac Snow, Lemon Zest, Delicate Blue, Lime Cream, Pale Peach, Candy Pink and Natural Cream. Daley said: 'The knit kit brings some of my favourite pieces to life using 100% Merino wool. The wool fibre's natural properties make it perfect for comfort, breathability and warmth. It's a natural, renewable fibre I've always trusted and loved, and I can't wait to see how it inspires others on their knitting journey.' The Made With Love x Woolmark knit kits are now available online and increasingly in selected retailers across the US, UK, Europe and Asia in the coming months.

Woolmark ambassador Tom Daley launches knit kit
Woolmark ambassador Tom Daley launches knit kit

Fashion Network

time30-06-2025

  • Business
  • Fashion Network

Woolmark ambassador Tom Daley launches knit kit

​Woolmark has teamed up with Tom Daley, last year making the British Olympic diving champion and entrepreneur an ambassador and now launching a wool knit kit. Also known for his time spent knitting to relax in between competitions, it appears Daley has sparked a fresh wave of wool enthusiasts to embrace the craft and pick up their knitting needles. Daley, who first took up knitting in 2020 to channel his energy during the Tokyo Olympics, found support among the knitting community, resulting in his 'Made With Love' knitting and crocheting movement. Over the past six months, Daley and his Made With Love team have been working with UK-based yarn manufacturer, Laxtons, to test and trial Merino wool yarns. The result is a pastel-inspired Woolmark-certified knit kit that includes three exclusive knitting patterns for a jumper, vest and hat. The knit kits are available in seven colours, Lilac Snow, Lemon Zest, Delicate Blue, Lime Cream, Pale Peach, Candy Pink and Natural Cream. Daley said: 'The knit kit brings some of my favourite pieces to life using 100% Merino wool. The wool fibre's natural properties make it perfect for comfort, breathability and warmth. It's a natural, renewable fibre I've always trusted and loved, and I can't wait to see how it inspires others on their knitting journey.' The Made With Love x Woolmark knit kits are now available online and increasingly in selected retailers across the US, UK, Europe and Asia in the coming months.

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