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Emirates Woman
11-07-2025
- Entertainment
- Emirates Woman
Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne
The Amina Muaddi shoe has always demanded attention – now it claims its rightful place at one of fashion's most prestigious addresses. This week, the Jordanian-Romanian designer unveiled her first standalone boutique at 6 Avenue Montaigne, marking a pivotal evolution for a brand that revolutionized footwear through its electric drop model. 'Having a store means having a home, both for our customers and the brand,' Amina Muaddi shared in an exclusive statement. 'We are so excited to connect with our community, to let clients experience the brand not just through product but visually, physically and emotionally. This is only the beginning of a long, new journey within retail, and it's a huge milestone to start from Avenue Montaigne — the dream address for fashion and luxury.' The 1,100-square-foot space, designed in collaboration with Art Recherche Industrie, eschews traditional retail theatrics for immersive sophistication. Undulating aluminum walls cascade like liquid metal, while shoebox-shaped cabinets in glossy burl walnut nod to French and Italian Art Deco influences. The centerpiece—a rotating caramel-pink sofa (the brand's signature hue) beneath sculptural suspension lighting—invites visitors to linger in what feels more like a fashionable salon than a traditional store. To commemorate the opening, Muaddi launched an exclusive capsule collection featuring six reimagined classics. The lineup includes showstoppers like a patent gold Anok slingback and a Jerry sandal adorned with ostrich feathers—each piece exemplifying the brand's signature blend of audacious femininity and impeccable craftsmanship. The pièce de résistance? A limited-edition Ami Clutch embroidered with mismatched crystals, with only six numbered pieces available worldwide. This flagship debut follows Muaddi's successful retail expansion, including a shop-in-shop at Le Bon Marché Rive Gauche launched last April, alongside established presences in Harrods and Level Shoes. The brand's momentum continues unabated, having recently unveiled its 2025 cruise collection starring muse Tina Kunakey in May. Even music royalty has taken notice—Beyoncé notably wore custom Muaddi heels during her Cowboy Carter Tour, cementing the label's status as the footwear of choice for fashion's most daring icons. With its Parisian flagship, Amina Muaddi doesn't just open a store—she creates a destination. A place where her vision of modern glamour, equal parts bold and refined, can be experienced in full sensory splendor. As the designer herself notes, this is just the beginning. For a brand that transformed how we think about luxury footwear, Avenue Montaigne is the perfect stage for its next act. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Supplied


Fashion Network
03-07-2025
- Business
- Fashion Network
Moynat opens second Paris boutique on Avenue Montaigne
Last weekend, Avenue Montaigne was the scene of an unexpected event. Moynat has just opened a new boutique at number 34 on the prestigious Parisian thoroughfare, and for its inauguration at the height of Paris Fashion Week, the French leather goods house set up an ice cream parlor and a vintage car loaded with old trunks on the thoroughfare. This forty-square-meter space, previously occupied by Jimmy Choo, joins its flagship store at 348 rue Saint-Honoré and corners at Le Bon Marché Rive Gauche and Galeries Lafayette. In all, Moynat has 28 boutiques, a figure that rises to 32 when shops-in-shops in department stores are taken into account. In this intimate setting, the brand hopes to appeal to local customers, offering them a highly personalized experience. An illustrator is on hand at the trunk-shaped counter at the entrance, ready to customize a bag by painting initials or other decorations, such as retro luggage tags in the form of postcard landscapes. The store is fitted out in light wood with leather-covered shelves. Opposite the window is an installation by London artist Michael Samuels, assembling various archive trunks and suitcases. For this inauguration, Moynat is launching a capsule collection of limited-edition tote bags from its "M" collection, made in the house's signature brown canvas. They are sold exclusively in this store at 2,250 euros each. For the occasion, two new bag models are also previewed on site: the Pauline clutch and the Moon bag. Distributed exclusively through its own sales network, the historic trunk-maker founded in 1849, acquired in 2010 by the holding company of the Arnault family, owners of LVMH, is present in some ten countries around the world, with a significant tourist clientele from the United States, Asia, and the Middle East. The label has been led since 2020 by managing director Lisa Attia, while products have been designed for the past three years by "a collaborative in-house studio". Today, Moynat creates handbags, accessories, and travel items ranging from 750 euros for a clutch to 8,200 euros for alligator creations. Most of the bags can be recognized by the famous M canvas made from a cotton and linen blend, and by their high quality, being manufactured in France and Italy. Some models are also made from rare, precious skins, with prices ranging from 45,000 to 58,000 euros. In recent years, Moynat has expanded while maintaining a niche profile. "It's a brand that's growing well, but remains confidential, with limited distribution and relying on an ultra-faithful clientele," said a spokesperson for the discreet house.


Fashion Network
02-07-2025
- Business
- Fashion Network
Moynat opens second Paris boutique on Avenue Montaigne
Last weekend, Avenue Montaigne was the scene of an unexpected event. Moynat has just opened a new boutique at number 34 on the prestigious Parisian thoroughfare, and for its inauguration at the height of Paris Fashion Week, the French leather goods house set up an ice cream parlor and a vintage car loaded with old trunks on the thoroughfare. This forty-square-meter space, previously occupied by Jimmy Choo, joins its flagship store at 348 rue Saint-Honoré and corners at Le Bon Marché Rive Gauche and Galeries Lafayette. In all, Moynat has 28 boutiques, a figure that rises to 32 when shops-in-shops in department stores are taken into account. In this intimate setting, the brand hopes to appeal to local customers, offering them a highly personalized experience. An illustrator is on hand at the trunk-shaped counter at the entrance, ready to customize a bag by painting initials or other decorations, such as retro luggage tags in the form of postcard landscapes. The store is fitted out in light wood with leather-covered shelves. Opposite the window is an installation by London artist Michael Samuels, assembling various archive trunks and suitcases. For this inauguration, Moynat is launching a capsule collection of limited-edition tote bags from its "M" collection, made in the house's signature brown canvas. They are sold exclusively in this store at 2,250 euros each. For the occasion, two new bag models are also previewed on site: the Pauline clutch and the Moon bag. Distributed exclusively through its own sales network, the historic trunk-maker founded in 1849, acquired in 2010 by the holding company of the Arnault family, owners of LVMH, is present in some ten countries around the world, with a significant tourist clientele from the United States, Asia, and the Middle East. The label has been led since 2020 by managing director Lisa Attia, while products have been designed for the past three years by "a collaborative in-house studio". Today, Moynat creates handbags, accessories, and travel items ranging from 750 euros for a clutch to 8,200 euros for alligator creations. Most of the bags can be recognized by the famous M canvas made from a cotton and linen blend, and by their high quality, being manufactured in France and Italy. Some models are also made from rare, precious skins, with prices ranging from 45,000 to 58,000 euros. In recent years, Moynat has expanded while maintaining a niche profile. "It's a brand that's growing well, but remains confidential, with limited distribution and relying on an ultra-faithful clientele," said a spokesperson for the discreet house.


Fashion Network
01-07-2025
- Business
- Fashion Network
Moynat opens second Paris boutique on Avenue Montaigne
Last weekend, Avenue Montaigne was the scene of an unexpected event. Moynat has just opened a new boutique at number 34 on the prestigious Parisian thoroughfare, and for its inauguration at the height of Paris Fashion Week, the French leather goods house set up an ice cream parlor and a vintage car loaded with old trunks on the thoroughfare. This forty-square-meter space, previously occupied by Jimmy Choo, joins its flagship store at 348 rue Saint-Honoré and corners at Le Bon Marché Rive Gauche and Galeries Lafayette. In all, Moynat has 28 boutiques, a figure that rises to 32 when shops-in-shops in department stores are taken into account. In this intimate setting, the brand hopes to appeal to local customers, offering them a highly personalized experience. An illustrator is on hand at the trunk-shaped counter at the entrance, ready to customize a bag by painting initials or other decorations, such as retro luggage tags in the form of postcard landscapes. The store is fitted out in light wood with leather-covered shelves. Opposite the window is an installation by London artist Michael Samuels, assembling various archive trunks and suitcases. For this inauguration, Moynat is launching a capsule collection of limited-edition tote bags from its "M" collection, made in the house's signature brown canvas. They are sold exclusively in this store at 2,250 euros each. For the occasion, two new bag models are also previewed on site: the Pauline clutch and the Moon bag. Distributed exclusively through its own sales network, the historic trunk-maker founded in 1849, acquired in 2010 by the holding company of the Arnault family, owners of LVMH, is present in some ten countries around the world, with a significant tourist clientele from the United States, Asia, and the Middle East. The label has been led since 2020 by managing director Lisa Attia, while products have been designed for the past three years by "a collaborative in-house studio". Today, Moynat creates handbags, accessories, and travel items ranging from 750 euros for a clutch to 8,200 euros for alligator creations. Most of the bags can be recognized by the famous M canvas made from a cotton and linen blend, and by their high quality, being manufactured in France and Italy. Some models are also made from rare, precious skins, with prices ranging from 45,000 to 58,000 euros. In recent years, Moynat has expanded while maintaining a niche profile. "It's a brand that's growing well, but remains confidential, with limited distribution and relying on an ultra-faithful clientele," said a spokesperson for the discreet house.


Fashion Network
01-07-2025
- Business
- Fashion Network
Moynat opens second Paris boutique on Avenue Montaigne
Last weekend, Avenue Montaigne was the scene of an unexpected event. Moynat has just opened a new boutique at number 34 on the prestigious Parisian thoroughfare, and for its inauguration at the height of Paris Fashion Week, the French leather goods house set up an ice cream parlor and a vintage car loaded with old trunks on the thoroughfare. This forty-square-meter space, previously occupied by Jimmy Choo, joins its flagship store at 348 rue Saint-Honoré and corners at Le Bon Marché Rive Gauche and Galeries Lafayette. In all, Moynat has 28 boutiques, a figure that rises to 32 when shops-in-shops in department stores are taken into account. In this intimate setting, the brand hopes to appeal to local customers, offering them a highly personalized experience. An illustrator is on hand at the trunk-shaped counter at the entrance, ready to customize a bag by painting initials or other decorations, such as retro luggage tags in the form of postcard landscapes. The store is fitted out in light wood with leather-covered shelves. Opposite the window is an installation by London artist Michael Samuels, assembling various archive trunks and suitcases. For this inauguration, Moynat is launching a capsule collection of limited-edition tote bags from its "M" collection, made in the house's signature brown canvas. They are sold exclusively in this store at 2,250 euros each. For the occasion, two new bag models are also previewed on site: the Pauline clutch and the Moon bag. Distributed exclusively through its own sales network, the historic trunk-maker founded in 1849, acquired in 2010 by the holding company of the Arnault family, owners of LVMH, is present in some ten countries around the world, with a significant tourist clientele from the United States, Asia, and the Middle East. The label has been led since 2020 by managing director Lisa Attia, while products have been designed for the past three years by "a collaborative in-house studio". Today, Moynat creates handbags, accessories, and travel items ranging from 750 euros for a clutch to 8,200 euros for alligator creations. Most of the bags can be recognized by the famous M canvas made from a cotton and linen blend, and by their high quality, being manufactured in France and Italy. Some models are also made from rare, precious skins, with prices ranging from 45,000 to 58,000 euros. In recent years, Moynat has expanded while maintaining a niche profile. "It's a brand that's growing well, but remains confidential, with limited distribution and relying on an ultra-faithful clientele," said a spokesperson for the discreet house.