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Yahoo
2 days ago
- Entertainment
- Yahoo
Snap Up Designer Handbags from Coach, Rebecca Minkoff & More at the Nordstrom Anniversary Sale
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow. Longchamp. Coach. JW Pei. Handbags from these and tons of other fan-favorite brands are up to 40 percent off during the Nordstrom Anniversary Sale designer handbag edit. This is not a drill—but there is a catch. To access these bargains now, you'll need to have a Nordstrom credit card or be a member of the Nordy Club. (It's free to join, and card holders are automatically enrolled.) Even though the Nordstrom Anniversary Sale will be open to the general public—non-cardmembers included—as of July 12, inventory is limited, so it's worth checking out ASAP (and definitely before the sale ends on August 3). Here's when you can shop: Here are the bags I've singled out as totally worth it—investment items even at full price—but on sale, they're too good not to add to cart. I'm talking about the Coach North Leather Tote (was $395, now $250), Longchamp's classic Le Pliage tote (was $250, now $187) and the Veronica Beard Leather Top Handle Bag (was $598, now $400), just for starters. And remember—you can't beat Nordstrom's shipping and return policy. Enjoy free standard shipping—the estimated delivery date is noted on the product page and at checkout. And returns are free in store or by mail—just print a label at home or show your QR code at a USPS or FedEx location. I'm a Fashion Editor & These Are My Top Picks from the Nordstrom Anniversary Sale Nordstrom Longchamp's iconic Le Pliage is indispensable for chic travel, whether you're commuting to the office or jetting off on vacation. I've had mine for years and as a tote bag enthusiast, I confidently say this is one of the most versatile bags in my closet. The leather-trimmed nylon tote is on sale in a cheerful pomegranate shade, is water-resistant and folds flat in your luggage. This iteration comes in a very trendy plum red. $250; $187 at Nordstrom Nordstrom Nothing screams '90s more than a big, slouchy hobo bag. If you really want to dive into the bohemian aesthetic, consider this Rebecca Minkoff suede hobo, complete with tassels and top stitching in an earthy maple brown. It's got two genius side zip exterior pockets for the essentials: phone, wallet, keys. I hate rummaging through my bag like I'm Mary Poppins, wondering why I can't find my keys as I sweat in the unbearable heat. Problem solved. The handle has Southwestern-inspired top stitching, while the lined interior has three additional pockets. $398; $250 at Nordstrom Nordstrom OK, I lied. The only thing that screams the naughties more than a hobo bag is a baguette bag à la Lorelei Gilmore, and I'm pretty sure she would have approved of this stylish Coach number. It's available in four colors, including a splashy Merlot, with the signature 'C' logo on the flap. I appreciate the removable crossbody strap so that you can convert the bag into a nighttime purse, while keeping it casual during the day. There are two pockets, one exterior and one interior, and the bag has a textured, pebble finish. $395; $230 at Nordstrom Nordstrom Both PureWow Fashion Editor Abby Hepworth and I have been toting around Naghedi's woven St. Barths bags for some time, and we're smitten. The woven texture is a classic wardrobe staple, and both the medium tote and St. Barths Petit Tote (was $225, now $168) are on sale in an alluring—but still neutral—pine hue. (Yes, I classify green as a neutral because it's everywhere and goes with every color in nature!) The bags are made from soft neoprene fabric. Though unlined, there is an insert for the floor of the bag to help it hold its shape and prevent everything from crumbling into the center when you pick it up, which I appreciate. The smaller iteration also comes with a removable crossbody strap that I like to stow in the tote—it's surprisingly roomy given the size. The only caveat is that you can't load down the bag too much, since the material will stretch out of shape. $285; $213 at Nordstrom Nordstrom While not a handbag, I'd be remiss not to include the past year's hottest handbag accessory: a handbag charm. Maison de Sabré has cute fruit charms resembling peaches and oranges made from the brand's upcycled leather, finished with brass hardware. As a bonus, you can slide an AirTag inside it so you know where your bag is at all times. (Though, if you're like me, you may opt to stash some candies instead.) $75; $60 at Nordstrom Nordstrom If you need a good schlep bag, but don't love the slouchy hobo designs going around, try this Coach North leather tote. The simple square design is spacious and great for commuting, with a magnetic snap closure and interior zip pocket. The pebbled leather adds some texture for visual interest, and the bag is available in two neutral colors, black and honey brown, which can be easily styled up or down. $395; $250 at Nordstrom Nordstrom JW Pei hits the sweet spot of being both a celeb fave and affordable. The Hana tote is a sculptural, water-repellent bag with a magnetic snap closure and interior pocket. It's reminiscent of the DeMellier New York tote, but at a much friendlier price point. Plus, buckle and belt bags are all the rage right now, so you'll be perfectly on-trend, though it's still classic enough to wear for years to come. $139; $90 at Nordstrom Nordstrom Veronica Beard is one of my favorite brands, known for her tailored, classic silhouettes. And, if the Princess of Wales has anything to say about the matter, you can never go wrong with a structured top-handle bag. During the Nordstrom Anniversary Sale, this croc-embossed beauty is $200 off, available in a versatile and neutral navy with gold hardware. The suede-lined interior has a zip pocket, and the bag comes with a detachable crossbody strap so you can mix things up. $598; $400 at Nordstrom Nordstrom You can't go wrong with a bucket bag. This roomy rag & bone leather tote is the perfect carry-all, an essential Hepworth writes is a must in a handbag capsule wardrobe. The structured bag is incredibly roomy, with back and interior zip pockets and twill lining. During the Nordstrom Anniversary Sale, there are three colors on sale: Dusty Blue, Cognac and Cedar. $498; $330 at Nordstrom Nordstrom Here's another win under $100 from JW Pei. This fun, asymmetrical going-out bag might be a neutral brown, but it's anything but boring. With gold accents to finish and a structured, half-moon shape, it's as comfortable at a girls' night out as it is brunch with the family. $109; $70 at Nordstrom Nordstrom Teddy Blake's Lola bag features a soft, pebbled Italian leather with top handles and an optional shoulder strap. The Italian-made tote is finished with gold hardware and comes in some stunning colors. Aside from the neutrals, you can opt for an exciting shade of mint green and a camel that leans more towards a honey caramel. $685; $460 at Nordstrom Nordstrom This leather designer carry-all is perfect for running errands or accenting a party outfit. It's got a fun, structured design that'll make it the star of the show, while its chestnut hue also ensures that it remains versatile. There's an exterior zip pocket and interior wall pocket, plus polished silver hardware for an inventive take on the classic and buzzy belt bag. $459; $300 at Nordstrom Nordstrom Fans of Kate Middleton's Polène handbag, here's your chance to snag something similar—the Teddy Blake Kim bag. It, too, features a top handle, belted design with gleaming silver hardware and a detachable crossbody strap. The pebbled leather bag is made in Italy, and is finished with four dainty feet on the base. $730; $490 at Nordstrom Nordstrom This suede bag has whipstitched accents on the front flap and sides, with accent tassels trailing the clasp and zipper. There are two pockets: A slip beneath the flap and back slip pocket, in addition to a top zip closure. From an everyday crossbody to a shoulder bag and clutch, this Rebecca Minkoff design is the definition of versatile. $438; $230 at Nordstrom Fall Coats from the Nordstrom Anniversary Sale to Buy Now & Wear Later PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.
Vogue Singapore
24-06-2025
- Entertainment
- Vogue Singapore
The Longchamp X Constantin collab presents a new house emblem
For decades, the family-owned house of Longchamp has been the epitome of quiet luxury—a brand that has not just embraced the term but defined it long before it became a fashion buzzword. What began as a humble family business crafting leather-covered pipes has now evolved into a powerhouse of French craftsmanship. Since its inception in 1948, the maison has consistently championed artisanal excellence, with the hand—both of the artisan and the designer remaining central to its one-of-a-kind story and heritage. This commitment to true craftsmanship carries through to each new range, including the house's latest fall 2025 collection, curated in a poetic collaboration with Parisian artist and ceramist Constantin Riant. Courtesy of Longchamp Known for his work rooted in graphic simplicity and manual gestures across illustrations, paintings, and ceramics, Riant draws inspiration from the 'Paris' of local artisans—the upholsterer shops and booksellers that line neighbourhood streets to the luthier and the picture framers. This collection is an ode to the ones that keep the city's creative heart beating. One that feels like a quiet walk through the very soul of Paris—unlike the polished, postcard-perfect version, but the layered, lived-in city one, where art is tucked into every nook and cranny, and there is a certain beauty in the ordinary. The collection comprises of six exclusive pieces, each rendered in a classic palette of cobalt blue and white—a nod to Riant's ceramic roots and the utilitarian charm of traditional workwear. A standout is the 'Les Artisans de Paris' silk scarf, adorned with Riant's hand-drawn illustrations of local shopfronts—from booksellers to florists—each a love letter to the hidden artistic corners of the city. The collection features an array of sturdy cotton jackets and painter-style overalls, graphic T-shirts, and an updated version of the iconic Le Pliage tote bag. And if you look closer, you'll spot the maison's new emblem designed by Riant—a visual story blending symbols of Longchamp's legacy and dedication to craft, from leatherworking tools and the first leather-covered pipes to ships and planes. This emblem appears throughout the collection as a modern seal of craftsmanship and creativity. In an interview with Vogue Singapore , Riant and Longchamp's general manager and creative director Sophie Delafontaine open up about their creative process, shared appreciation for craftsmanship and the making of the fall 2025 collection. Courtesy of Longchamp How did you encounter Constantin's work? What is it about his vision that made him the perfect collaborator for this collection? Sophie Delafontaine: I've known Constantin for several years and have followed his work since the beginning. Our shared passion for craftsmanship and artistry field made this collaboration a natural fit, as our two worlds align perfectly. I wanted to illustrate the beauty of artisans through the eye of a native artist who could capture the city atmosphere and its artisanal heritage. Constantin imagined a poetic universe while celebrating those who bring the capital to life. How does this collaboration reflect Maison's commitment to supporting emerging artists, while also honoring the dynamism of cultural creativity beyond fashion? SD: Maison Longchamp always had a close relationship with art. Supporting emerging artists is a continuation of that bond, allowing us to maintain a kind of freshness in creativity. Our aim is to act as a springboard for these up-and-coming artists—a catalyst for their visibility—helping their talent and work reach the broadest possible audience. Each new collaboration is both a discovery and a challenge—entering the artist's world, understanding their aspirations, and transforming it all into a Longchamp product that is both aspirational and respectful of our heritage and DNA. For this collection, Constantin Riant—as Parisian, young artist and a highly creative spirit—embodied many values reflecting Longchamp's spirit. Courtesy of Longchamp Let's talk about the emblem—given that it's such a crucial part of the house. What were the guidelines given to Riant with the new design? SD: Constantin did a great work translating Longchamp's codes into a single emblem—from the first leather-covered pipes to the iconic 'Le Pliage' bag, leatherworker's tools as well as a plane and a boat symbolising the brand's international expansion. The idea was to use these symbols to express the connection between past and present in a very visual way—with placed on pieces inspired by artisans' workwear wardrobe such as a painter vest. This emblem truly finds its meaning and brings a more authentic twist to the collection. The scarf is described as the 'star piece' of the collection. Why did you decide to spotlight such a classic accessory, and what does it symbolise? SD: The collaboration is meant as a complete set of six exclusive pieces (bags and ready-to-wear) all reflecting Constantin's universe with his very distinctive blue and white colour palette. The scarf 'Les Artisans de Paris' holds great meaning as it embodies the quintessential Parisian 'flâneur' spirit. It pays tribute to the artisans and their charming shopfronts found throughout the city—an upholsterer, a bookseller, a florist, among others. I love the idea of taking time to explore the city and neighbourhood, and rediscovering the details that make Paris such a unique and inspiring destination. Courtesy of Longchamp Constantin, you've have described this project as exploring Paris like a tourist. What parts of the city inspired you the most during this creative journey? Constantin Riant : I'm often most inspired by the hidden or secluded corners of the city, though I also love the historical centre of Paris like all Parisians. What makes Paris truly remarkable is that each neighbourhood has its own distinct identity, aesthetic, and community. It's this diversity that gives the city its unique charm and richness. Walking along the river Seine banks, whatever the weather is one of my favourites. Courtesy of Longchamp The colours cobalt and white have become your signature as an artist. What do they symbolise to you? CR: Cobalt blue and white are closely tied to my ceramic practice. When I first began working with ceramics, I wanted to use a recognisable colour palette that echoed the tradition of ceramic arts, from Chinese and Japanese vases to Portuguese azulejos and classic French tableware. I found inspiration from traditional slip glazes such as Delft blue and the Bleu de Sèvres, as well as the bright white of porcelain and faience. These tones have since become an integral part of my artistic identity. Longchamp is known for heritage and craftsmanship. How did reimagining the Le Pliage bag for this collection allow you to merge tradition with innovation? CR: I'm very grateful to have had the opportunity to create a new version of the Le Pliage bag by preserving its iconic shape and silhouette, while infusing it with my colour codes, illustrations, and aesthetic. This fusion allowed us a balance between tradition and creative innovation, that resonates with my work. Courtesy of Longchamp You've designed a new logo for the maison. Can you share the story and inspiration behind its design? CR: I loved looking into Longchamp's archives, savoir-faire and craftsmanship to identify key visual elements that would reflect the brand's rich heritage. From there, I created a design that pays tribute to that legacy, reinterpreted with my visual language. Fashion and art have a symbiotic relationship. What kind of dialogue did you and Longchamp aim to create between these two overarching disciplines? CR: I believe that artists offer fashion a fresh perspective, a unique vision and universe to explore. Fashion allows artists to work within new formats and constraints, pushing their creativity in different directions. I think these two disciplines constantly inspire one another and often serve as powerful indicators of future trends and creative movements. It was an incredible opportunity to work on fashion pieces that reflect my own vision, pieces that not only embody my artistic language but also exist within a wearable, living format. Longchamp X Constantin fall 2025 capsule collection is now available in stores.
Hypebeast
10-06-2025
- Entertainment
- Hypebeast
Longchamp's Artisan-Inspired F25 Collection Includes a Collab with Artist Constantin Riant
TheLongchampwearer is elegant and fluid. They have a chic sense of personal style, one that reinterprets classic French codes with a contemporary twist. Since 1948, the handbag and leather accessory brand has brought forth practical pieces that complement those sensibilities, and the newFall 2025 ready-to-wear and accessory collectioncontinues that legacy. Each Longchamp design is born from the hands of skilled artisans, so it only made sense to honor these makers through a range that pays homage to craftsmanship. Partnering with illustrator, painter and ceramistConstantin Riant, the brand unveils a one-of-a-kind iteration of the Le Pliage bag, a sweatshirt, silk scarf and more — accented by his artistic touch. Constantin Riant is a traveller, so he constantly pulls inspiration from his adventures and architectural elements around the world. For this collaboration, he conveys the beautiful, often overlooked details of Paris through cobalt blue illustrations. He focuses on highlighting the neighborhoods of the city that house the local creative community, from upholsterers to luthiers. These shop fronts and romantic street vignettes are displayed on the Les Artisans de Paris silk scarf. The other pieces in the capsule show off a new symbol that the artist illustrated, an emblem that displays essential artisan elements, like a needle and thread, and a buckle. All of the pieces come in blue and white, crafted from thick cotton canvas so they can withstand everyday use. 'My collaboration with Longchamp brings to life my wanderings through Paris. I work with solid color, and here the two-tone palette of blue and white highlights the plays on typography. In fact, my designs evoke the importance of the manual gesture for both artisans and artists,' the maker shared. Alongside Constantin Riant's collaboration, the Longchamp Fall 2025 Collection also includes different offerings from the Le Pliage range: the artist's basket, Le Pliage Xtra half moon bag, the Filet bag, as well as the Le Roseau bag and La Cigale clogs. Like the collaborative capsule, the rest of the range was made for craftspeople to live and create in. 'At Longchamp, our vocation as a leather goods specialist means we have a deep affinity with other crafts. The Fall 2025 collection, in both ready-to-wear and accessories, bears the inimitable imprint of the human hand,' said Sophie Delafontaine, Longchamp Creative Director. You can check out the full Fall 2025 range at the Parisian Artisan Singapore pop-up from June 6- 19, or
Yahoo
20-05-2025
- Entertainment
- Yahoo
The Longchamp Renaissance Is in Full Swing
Everyone remembers their first Longchamp bag—that is, if you were lucky enough to cop one. The French leather goods brand, particularly its iconic Le Pliage line, became ubiquitous in the 2000s thanks to a mix of factors: a relatively accessible price point (especially pre-euro), classic design, and unmatched versatility. Beloved by students, celebrities, and fashion lovers alike, the accessories earned cult status for their durability, practicality, and undeniable cool—a certain je ne sais quoi, if you will. Here, artistic director Sophie Delafontaine, events lead Juliette Poupard, and CEO Jean Cassegrain discuss the family legacy that has made Longchamp more relevant than ever. Sophie Delafontaine: Every collab affords us the opportunity to mix the DNA of the brand and part of history with the know-how of the people we are partnering with. From Parisian architecture, to artisanal craftsmanship, to the story of our grandparents opening a tobacco shop and hand-covering pipes in leather, our heritage offers a ton of inspiration to draw from. Juliette Poupard: The day starts at the bakery—maybe something quick on the go, like a pain au chocolat, before heading to the office. Then it's straight into meetings with the various markets. We always try to have lunch together at Café Longchamp, right at our headquarters. It's special, because the whole team comes together—my uncle, my mom, my cousins. Everyone's there, and it really brings the office to life. Then I hop on my bike and race home just in time for a goodnight kiss with my baby. Jean Cassegrain: We hardly go out anymore because we have the café right here. We even have a gym—we live like a cult. [Laughs] JC: Our everyday challenge is to continually reinvent the brand—keeping it current, while staying true to our core values. We constantly ask ourselves: What is a contemporary interpretation of our values? The history is so rich that it can be reinterpreted over and over again with a slightly different angle and a different touch. SD: It's impossible to explain, but it's a bag that truly transcends generations—it's super universal and loved all around the world. It's very iconic, very... JC: Recognizable. SD: It has a strong character, but in a very effortless way. That's what makes it truly unique and timeless. Creating something like that isn't easy. JC: We didn't do anything special—it's not a phenomenon that we manufactured. In fact, I think if you wanted to manufacture it, that would be difficult. A lot of people have adopted it because of its uniqueness and its simplicity. JP: It's very functional. SD: So efficient, but with a strong identity. JC: Which is the most difficult thing to design. SD: From the very beginning, our grandmother was really involved. She loved discovering new artists—art has always been a big source of inspiration for us. We attend fairs, meet artists, and seek out new talent. We love blending art with our own universe. Art is everywhere: in our office, in our boutique, and in everything we do. I meet with Jean nearly every two weeks to discuss the collection. We ping-pong ideas off each other and really collaborate, refining our vision. JP: We've been in the office since we were born. I spent most of my afternoons after school at my grandmother's office, playing in the storage rooms, always involved in everything happening around us. I also spent many hours in my grandfather's office, where he'd show me his new designs and explain them to me. Now, when Sophie is working on her creations, she doesn't always ask for my opinion, but I always offer it. Sometimes it works, and sometimes it doesn't. [Laughs] When it came time to join [Longchamp], I wanted to feel prepared and ready to contribute. It was a huge decision—perhaps the biggest I've ever made—but when the right opportunity came along, I knew it was the right time to step in. And it was the best decision I ever made. SD: With the new generation—Juliette and her cousin—it's invaluable to have their point of view on where Longchamp should go. Their input is crucial for the brand's future. SD: Tracy Emin in 2004 was a turning point for us. It was the first time we were so deeply involved in the creation of a product imagined by an artist. It felt like a revolution in our workshop, because we had to understand and refine every detail of her vision. Then, with Thomas Heatherwick, our first collaboration was to design a bag that could zip and extend—a highly technical project, more about engineering than fashion, almost leaning into architecture. It was such a success that we later asked him to design our Soho store. JC: It's probably the most spectacular [store] in the city. He also designed the Vessel and Little Island. SD: When you enter Longchamp, you're in for a unique experience, where every corner reveals a new artist. It's a way of integrating art not just into our products, but into every detail of the brand. JP: We have artwork on every floor of the office, which sparks our curiosity. JC: The phone has significantly changed customer needs. Ten years ago, people wanted wallets that could hold 20 different credit cards. Now, everything is stored in your phone. As a result, the size of bags has shrunk. SD: When I started, every active woman needed a large bag to fit things like a big calendar. Today, that's no longer the case—functionality has evolved. Now, larger bags are making a comeback. We adapt! JC: It's incredibly rewarding to build the brand together and see new people around the world discover it. We're especially proud when we introduce it to a new market and help it gain recognition. SD: What's really special about being a family business is the creative freedom it gives us. We can follow our instincts and do things with heart, exactly the way we believe in. For me, having had the opportunity to work with our parents over many years was a real gift. Now, working alongside my brother—and seeing Juliette and my nephew already involved—I truly feel that sense of transmission. It means a lot to me and gives me strength every day, knowing the next generation is here and ready to carry things even further. JP: There are many little things every day that make me happy. When I first joined, I was really proud to see how the relationships we have at work are exactly the same as outside—genuine, warm, and grounded in shared values. That gave me a real sense of safety and well-being. I still remember my first event—seeing people walk in with smiles, and even a queue outside—it was such a special moment. It made everything feel real. SD: What's truly important is preserving the quality and spirit of the brand. The product should speak for itself—elegant, well-made, and authentic, with that subtle something that sets it apart. That's what I constantly strive to maintain. JC: We want to be known as a brand that creates products made to last—pieces you'll cherish for years and eventually pass down to your child. These interviews have been edited and condensed for clarity. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
Elle
20-05-2025
- Entertainment
- Elle
The Longchamp Renaissance Is in Full Swing
Everyone remembers their first Longchamp bag—that is, if you were lucky enough to cop one. The French leather goods brand, particularly its iconic Le Pliage line, became ubiquitous in the 2000s thanks to a mix of factors: a relatively accessible price point (especially pre-euro), classic design, and unmatched versatility. Beloved by students, celebrities, and fashion lovers alike, the accessories earned cult status for their durability, practicality, and undeniable cool—a certain je ne sais quoi , if you will . Here, artistic director Sophie Delafontaine, events lead Juliette Poupard, and CEO Jean Cassegrain discuss the family legacy that has made Longchamp more relevant than ever. On reimagining the brand for a new era Mathieu Richer Mamousse Sophie Delafontaine: Every collab affords us the opportunity to mix the DNA of the brand and part of history with the know-how of the people we are partnering with. From Parisian architecture, to artisanal craftsmanship, to the story of our grandparents opening a tobacco shop and hand-covering pipes in leather, our heritage offers a ton of inspiration to draw from. On the ideal day in Paris Mathieu Richer Mamousse Juliette Poupard: The day starts at the bakery—maybe something quick on the go, like a pain au chocolat, before heading to the office. Then it's straight into meetings with the various markets. We always try to have lunch together at Café Longchamp, right at our headquarters. It's special, because the whole team comes together—my uncle, my mom, my cousins. Everyone's there, and it really brings the office to life. Then I hop on my bike and race home just in time for a goodnight kiss with my baby. Mathieu Richer Mamousse Jean Cassegrain: We hardly go out anymore because we have the café right here. We even have a gym—we live like a cult. [ Laughs ] On the biggest challenges Longchamp has overcome Mathieu Richer Mamousse JC: Our everyday challenge is to continually reinvent the brand—keeping it current, while staying true to our core values. We constantly ask ourselves: What is a contemporary interpretation of our values? The history is so rich that it can be reinterpreted over and over again with a slightly different angle and a different touch. On the enduring popularity of the Le Pliage bag Mathieu Richer Mamousse SD: It's impossible to explain, but it's a bag that truly transcends generations—it's super universal and loved all around the world. It's very iconic, very... Mathieu Richer Mamousse JC: Recognizable. Mathieu Richer Mamousse SD: It has a strong character, but in a very effortless way. That's what makes it truly unique and timeless. Creating something like that isn't easy. Marc Piasecki // Getty Images Alexa Chung carries a Longchamp Le Pliage bag in 2011. Mathieu Richer Mamousse JC: We didn't do anything special—it's not a phenomenon that we manufactured. In fact, I think if you wanted to manufacture it, that would be difficult. A lot of people have adopted it because of its uniqueness and its simplicity. Mathieu Richer Mamousse JP: It's very functional. Mathieu Richer Mamousse SD: So efficient, but with a strong identity. Mathieu Richer Mamousse JC: Which is the most difficult thing to design. On where they find creative inspiration Mathieu Richer Mamousse SD: From the very beginning, our grandmother was really involved. She loved discovering new artists—art has always been a big source of inspiration for us. We attend fairs, meet artists, and seek out new talent. We love blending art with our own universe. Art is everywhere: in our office, in our boutique, and in everything we do. I meet with Jean nearly every two weeks to discuss the collection. We ping-pong ideas off each other and really collaborate, refining our vision. Courtesy of Longchamp A model holds a Le Roseau M Hobo bag. On joining the family business Mathieu Richer Mamousse JP: We've been in the office since we were born. I spent most of my afternoons after school at my grandmother's office, playing in the storage rooms, always involved in everything happening around us. I also spent many hours in my grandfather's office, where he'd show me his new designs and explain them to me. Now, when Sophie is working on her creations, she doesn't always ask for my opinion, but I always offer it. Sometimes it works, and sometimes it doesn't. [ Laughs ] When it came time to join [Longchamp], I wanted to feel prepared and ready to contribute. It was a huge decision—perhaps the biggest I've ever made—but when the right opportunity came along, I knew it was the right time to step in. And it was the best decision I ever made. Mathieu Richer Mamousse SD: With the new generation—Juliette and her cousin—it's invaluable to have their point of view on where Longchamp should go. Their input is crucial for the brand's future. On their favorite collaborations Mathieu Richer Mamousse SD: Tracy Emin in 2004 was a turning point for us. It was the first time we were so deeply involved in the creation of a product imagined by an artist. It felt like a revolution in our workshop, because we had to understand and refine every detail of her vision. Then, with Thomas Heatherwick, our first collaboration was to design a bag that could zip and extend—a highly technical project, more about engineering than fashion, almost leaning into architecture. It was such a success that we later asked him to design our Soho store. Mathieu Richer Mamousse JC: It's probably the most spectacular [store] in the city. He also designed the Vessel and Little Island. Mathieu Richer Mamousse SD: When you enter Longchamp, you're in for a unique experience, where every corner reveals a new artist. It's a way of integrating art not just into our products, but into every detail of the brand. Mathieu Richer Mamousse JP: We have artwork on every floor of the office, which sparks our curiosity. ADRIAN WILSON The rooftop of Longchamp's newly renovated flagship store in New York City. On the impact of social media Mathieu Richer Mamousse JC: The phone has significantly changed customer needs. Ten years ago, people wanted wallets that could hold 20 different credit cards. Now, everything is stored in your phone. As a result, the size of bags has shrunk. Mathieu Richer Mamousse SD: When I started, every active woman needed a large bag to fit things like a big calendar. Today, that's no longer the case—functionality has evolved. Now, larger bags are making a comeback. We adapt! On what they find most fulfilling in their work Mathieu Richer Mamousse JC: It's incredibly rewarding to build the brand together and see new people around the world discover it. We're especially proud when we introduce it to a new market and help it gain recognition. Mathieu Richer Mamousse SD: What's really special about being a family business is the creative freedom it gives us. We can follow our instincts and do things with heart, exactly the way we believe in. For me, having had the opportunity to work with our parents over many years was a real gift. Now, working alongside my brother—and seeing Juliette and my nephew already involved—I truly feel that sense of transmission. It means a lot to me and gives me strength every day, knowing the next generation is here and ready to carry things even further. Mathieu Richer Mamousse JP: There are many little things every day that make me happy. When I first joined, I was really proud to see how the relationships we have at work are exactly the same as outside—genuine, warm, and grounded in shared values. That gave me a real sense of safety and well-being. I still remember my first event—seeing people walk in with smiles, and even a queue outside—it was such a special moment. It made everything feel real. Mathieu Richer Mamousse SD: What's truly important is preserving the quality and spirit of the brand. The product should speak for itself—elegant, well-made, and authentic, with that subtle something that sets it apart. That's what I constantly strive to maintain. Mathieu Richer Mamousse JC: We want to be known as a brand that creates products made to last—pieces you'll cherish for years and eventually pass down to your child. These interviews have been edited and condensed for clarity.
