Latest news with #LeRougeVelvetMatte
Yahoo
6 days ago
- Entertainment
- Yahoo
Givenchy Beauty Signs Zhao Liying as Global Brand Ambassador
SINGULAR TALENT: Givenchy Beauty on Tuesday appointed acclaimed Chinese actress Zhao Liying as its latest global brand ambassador. The brand said Zhao will help the brand forge a new chapter in the makeup vertical as she wears an almond terracotta shade in the campaign for the brand's new Le Rouge Velvet Matte lipstick. More from WWD EcoBeautyScore Launches in Europe as Consumers Demand More Transparency Elegant Beauty Looks Paraded Down Couture Catwalks EXCLUSIVE: Barberino's Raises $1.2 Million for Further Expansion in the U.S. Often hailed as the queen of daytime TV drama in China, Zhao achieved household fame for playing Hua Qiangu in 'The Journey of Flower,' Sheng Minglan in 'The Story of Minglan' and Xu Banxia in 'Wild Bloom.' Those roles helped her score top accolades at some of China's most prized awards in the television industry: the China TV Drama Flying Awards for Outstanding Actress, Golden Eagle Award for Best Leading Actress and Hundred Flowers Award for Best Supporting Actress, to name a few. Zhao has been steadily entering the film industry as well. Her portrayal of a hearing-impaired mother in famed director Zhang Yimou's Lunar New Year box office hit 'Article 20' last year earned her universal praise on Chinese social media. This year, she was also a part of the highly anticipated crime drama film 'She's Got No Name,' directed by Peter Chan. Zhao plays Xi Lin, a high-society divorcee who is also a playwright, during the Japanese occupation of Shanghai in the 1940s. As of July 2025, her name has been mentioned 11.2 billion times on China's popular social commerce platform Xiaohongshu, and she has more than 92 million followers on Weibo. Romain Spitzer, chief executive officer at Givenchy Beauty, said Zhao's 'singular talent, captivating elegance, vibrant energy and powerful femininity all perfectly capture what Givenchy Beauty stands for.' Best of WWD The Best Makeup in Grammys History: Kim Kardashian, Miley Cyrus, Cher and More Iconic Red Carpet Looks A Look Back at Grammys Best Makeup on the Red Carpet: Beyonce, Dua Lipa and More Photos The Best Eyeliner Brand According to Stacey Bendet, Queen of the Black Smokey Eye Solve the daily Crossword
Tatler Asia
22-07-2025
- Entertainment
- Tatler Asia
8 things to know about Zhao Liying, global brand ambassador for Givenchy Beauty
Zhao Liying returned to the small screen in 2024 with Unseen Sister , a suspense drama produced by iQIYI. In it, she plays a woman drawn into a psychological mystery involving her twin, in a role that sharply departs from her earlier romantic leads. The series has been praised for its tight pacing and atmospheric tension, quickly climbing the platform's charts. For Zhao, it's another reminder of her range—and a pivot toward darker, more layered storytelling. 3. She stars alongside Zhang Ziyi in 'She's Got No Name' Above 'She's Got No Name' also stars Zhang Ziyi, Jackson Yee, Eric Wang (Chuanjun), Jiayin Lei and Mi Yang. Zhao Liying takes on a leading role in She's Got No Name , a historical suspense film directed by Peter Chan and co-starring Zhang Ziyi. The film reimagines the infamous 1945 Shanghai murder case involving a woman who dismembers her abusive husband, a story previously adapted by Chinese cinema icons. This version promises a more nuanced, female-driven take. For Zhao, it's a high-profile entry into arthouse cinema, sharing top billing with one of China's most acclaimed actresses. 4. Her career didn't start in film school Unlike many of her peers, Zhao didn't attend a top arts university. She studied electronics and information engineering at a vocational college and entered the entertainment industry after winning a Yahoo-sponsored talent competition in 2006. Her trajectory, from background actress to leading star, has made her something of a rarity in the industry, especially one that tends to favour graduates from Beijing Film Academy or the Central Academy of Drama. 5. She keeps her private life tightly controlled In an era of oversharing, Zhao Liying is surprisingly reserved. Her Weibo feed is mostly promotional, and her Instagram only has 11 posts. Her public appearances are highly curated, too. Even major life events—such as her marriage to actor Feng Shaofeng and subsequent divorce—have been addressed with brief, minimal statements. That level of discretion is partly why her Givenchy ambassadorship feels so intentional: she brings prestige without excessive tabloid noise. 6. She's no stranger to fashion campaigns Before Givenchy, Zhao had already been tapped by luxury brands. She has worked with Dior and Gucci, appeared in editorials for magazines and attended fashion week events in both Paris and Shanghai. Her style evolution—from girl-next-door looks to more structured, high-fashion silhouettes—mirrors her on-screen transformation from romantic heroines to more mature, complex characters. 7. She wears Givenchy Beauty's Le Rouge Velvet Matte lipstick in the new campaign In the campaign visuals for Givenchy Beauty, Zhao Liying wears the brand's Le Rouge Velvet Matte lipstick, a hero product for the maison. The shades were selected to complement her pared-back styling—classic, controlled and quietly powerful. It's a calculated image shift: Zhao has often been cast in softer, romantic roles, but here she appears sharp and self-assured. The campaign leans into her evolving persona while anchoring Givenchy's identity in modern elegance. 8. Zhao Liying is also a global ambassador for Galénic Her partnership with Givenchy isn't her only tie to French beauty. Zhao Liying is also the global ambassador for Galénic, a luxury skincare brand known for its pharmaceutical-grade formulations and minimalist aesthetic. Announced in early 2024, the collaboration positions Zhao at the intersection of science-driven skincare and high fashion. It also reinforces her role as a trusted beauty figure, not just a celebrity face, but someone with influence in both treatment and cosmetics categories.
