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'This is a must-have': This new bronzing serum is so good people are throwing out their powder bronzers - and it's 15% off right now
'This is a must-have': This new bronzing serum is so good people are throwing out their powder bronzers - and it's 15% off right now

Daily Mail​

time12-06-2025

  • Entertainment
  • Daily Mail​

'This is a must-have': This new bronzing serum is so good people are throwing out their powder bronzers - and it's 15% off right now

There's nothing better than that dewy, glowing skin you get after a tan in the summer. But what if we told you that you could have that sunkissed look all year long? Indie Lee's new bronzing drops are just the product you need for glowing skin, and right now, you can take an exclusive 15 percent off with code ILBD2025 entered at checkout, valid for a limited time only. This lightweight serum packs nourishing ingredients like avocado oil, niacinamide, squalane, aloe, and vitamin E. These will not just give you that sunkissed, dewy look but will also hydrate, plump, and improve your skin's texture. Daily use will also reduce the appearance of pores over time, according to the brand. These bronzing drops are subtle, too, providing a natural glow without overpowering your skin. That said, it is buildable in case you want a more prominent glow come nighttime. It works well for all skin tones and glides and blends easily across your skin. Plus, it's not just for your face — you can use this anywhere on your body for a natural glow (I like adding a little bronzer on my collarbones, for example). To use, you can apply these bronzing drops directly to your skin, or you can mix it in with your favorite moisturizer. Both will provide that much-needed glow your skin was missing. It's also free of any parabens and is safe to use on sensitive skin. The product is also Leaping Bunny certified, which means the brand does not test on animals. While it only recently launched, there are already a few reviews on the company's website. 'I am a HUGE Indie Lee fan and this bronzer does not disappoint! It's smooth, it's a natural glow, and a perfect partner to my squalane oil. This is a must-have in your toolbox,' says one shopper. Another adds: 'This is the first time I've ever tried a liquid bronzer and I love it. I'm quite pale, so it's very easy to apply TOO much bronzer when it's in powder form. But the silky, serum-y texture of the drops allows me to customize my coverage for my fair skin.' There really isn't a better product to add a little shine to your complexion. Shop the Bronzing Drops for 15 percent off with code ILBD2025 added at checkout — trust us, you won't be disappointed.

Top Players in the U.S. Vegan Cosmetic Market: Competitive Insights and Growth Strategies
Top Players in the U.S. Vegan Cosmetic Market: Competitive Insights and Growth Strategies

Yahoo

time22-05-2025

  • Business
  • Yahoo

Top Players in the U.S. Vegan Cosmetic Market: Competitive Insights and Growth Strategies

The U.S. vegan cosmetics market thrives on soaring demand for cruelty-free, plant-based products driven by ethical consumerism. Opportunities lie in transparent branding, aligning with clean beauty trends, and targeting Millennials and Gen Z via social media and influencer campaigns. However, establishing clear labeling standards remains crucial. U.S. Vegan Cosmetic Market Dublin, May 22, 2025 (GLOBE NEWSWIRE) -- The "United States Vegan Cosmetic Market by Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to offering. The United States Vegan Cosmetic Market was valued at USD 3.95 Billion in 2024 and is projected to reach USD 5.78 Billion by 2030, rising at a CAGR of 6.55%. This market is witnessing strong growth, largely driven by rising consumer demand for cruelty-free, plant-based beauty products. Consumers are becoming increasingly aware of the ethical, environmental, and health-related implications of conventional cosmetics, prompting a shift toward vegan alternatives. Both established and indie brands are responding by expanding their vegan offerings and adopting transparent practices. Social media, influencer campaigns, and regulatory developments that support cruelty-free labeling are playing a key role in building trust and influencing purchasing behavior, particularly among younger demographics. Key Market Drivers: Rising Ethical Consumerism and Animal Welfare Awareness A growing focus on ethical consumption and animal rights is significantly propelling the demand for vegan cosmetics in the U.S. Consumers, especially Millennials and Gen Z, are increasingly prioritizing transparency and seeking products that align with their values. Awareness around animal testing practices and the use of animal-derived ingredients has pushed consumers to favor cruelty-free, plant-based formulations. Advocacy from organizations such as PETA and the Humane Society, combined with viral social media campaigns, has brought animal welfare to the forefront of cosmetic purchasing decisions. This shift has encouraged both emerging and established beauty brands to commit to vegan formulations and pursue cruelty-free certifications to attract ethically conscious buyers. Key Market Challenges: Misleading Labeling and Lack of Standardized Regulations A critical challenge in the U.S. vegan cosmetic market is the ambiguity surrounding labeling standards. Unlike regulated terms such as 'organic,' there is no universally enforced legal definition for 'vegan' in the cosmetics industry. This regulatory gap allows some products to carry vegan labels despite containing trace animal-derived ingredients or being tested on animals at some point in the supply chain. Consumers are often misled by overlapping or incorrectly used terms such as 'cruelty-free' and 'vegan,' which are not always synonymous. While third-party certifications like 'Leaping Bunny' and 'Vegan Society' exist, their usage is not industry-standard, creating confusion and undermining consumer trust. This lack of regulation presents a challenge for genuinely ethical brands seeking to differentiate themselves and maintain credibility in a rapidly growing but inconsistently governed space. Key Market Trends: Clean Beauty and Transparency Movement The rising popularity of clean beauty is significantly influencing the vegan cosmetics segment. Consumers are increasingly seeking products that are not only free from animal-derived ingredients but also devoid of potentially harmful chemicals like parabens, sulfates, and phthalates. The demand for ingredient transparency, ethical sourcing, and environmentally sustainable practices is reshaping the industry. Plant-based, non-toxic, and cruelty-free formulations are becoming central to product development strategies. This trend is particularly strong among younger consumers, who expect clear labeling, full ingredient disclosure, and responsible production methods. Mainstream cosmetic brands are beginning to adapt, reformulating existing lines to meet clean beauty standards and align with evolving consumer values, thereby strengthening the position of vegan cosmetics in the broader market. Key Players Profiled in this United States Vegan Cosmetic Market Report: Coty Inc. Billy Jealousy Beauty Without Cruelty Gabriel Cosmetics Inc. Pacifica Beauty LLC. Nature's Brands, Inc. Cosmetics Inc. Cosmax USA Corporation Emma Jean Cosmetics Inc. Yves Rocher Amérique du Nord Inc Key Attributes: Report Attribute Details No. of Pages 70 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $3.95 Billion Forecasted Market Value (USD) by 2030 $5.78 Billion Compound Annual Growth Rate 6.5% Regions Covered United States Report Scope: In this report, the United States Vegan Cosmetic Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: United States Vegan Cosmetic Market, by Product Type: Skin Care Hair Care Makeup Others United States Vegan Cosmetic Market, by Distribution Channel: Hypermarket/Supermarket Departmental Stores Online Others United States Vegan Cosmetic Market, by Region: South West Midwest Northeast For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment U.S. Vegan Cosmetic Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio

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