Latest news with #LegoGroup
Time of India
2 days ago
- Entertainment
- Time of India
Karan Johar reimagines gifting through play with Lego
HighlightsThe Lego Group has launched a new brand campaign in collaboration with filmmaker Karan Johar, highlighting Lego sets as a creative gifting option. Karan Johar's Instagram post sparked playful responses from various celebrities, showcasing personalized Lego builds as unique gifts. The campaign emphasizes the enduring power of imaginative play and storytelling, with Karan Johar reflecting on his films through Lego creations. The Lego Group has unveiled a new brand campaign in collaboration with filmmaker Karan Johar. Leveraging Johar's cinematic persona and wide cultural appeal, this collaboration spotlights Lego sets as a creative and meaningful gifting option. The campaign kicked off on social media with an Instagram post by Karan Johar, capturing him in the middle of a shopping spree in Delhi-NCR. With Johar #FeelingGenerous, the post prompted a wave of playful responses from celebrities including Twinkle Khanna, Farah Khan, Mira Rajput, Sonam Kapoor, Neha Dhupia, Soha Ali Khan, and more. From helicopters to mansions and even dinosaurs, each request was answered with an unexpected twist: through personalised Lego builds. This set the stage for the launch of the campaign film, where Johar visits the Lego Certified Store in Gurgaon with a dramatically long wishlist. Guided by two quirky store associates – whom he dubs 'Anjalis'-- Johar embarks on a walkthrough that reimagines key moments from his filmography, both recent and legacy titles, through Lego creations. Whether it's a Rocky Randhawa minifigure or a Raichand-scale mansion, every scene transforms a gifting moment into an act of storytelling and creativity. Looking back at his films, Johar has a moment of epiphany seeing all the Lego builds laid out before him and realises this isn't just about gifting—it's a reflection of the stories he has told. Through Johar's distinct voice, the campaign brings alive the enduring power of imaginative play and the joy of turning it into meaningful gifts that connect people through shared memories and creativity. Bhavana Mandon, country manager, Lego India said, ' This campaign is a reminder that play doesn't end with childhood- it grows with you, sparking creativity, imagination, and joy at every stage of life.' Johar said, 'This campaign was more than just a fun collaboration; it made me rethink gifting entirely. For years, I've told stories through my films.' The campaign, live on Instagram, is led by engaging celebrity-led storytelling and vibrant content on digital channels. With this collaboration, The Lego Group continues to reimagine the way it culturally connects with Indian audiences, the brand stated in a press release. Watch the video here: View this post on Instagram A post shared by Karan Johar (@karanjohar)
Gizmodo
3 days ago
- Entertainment
- Gizmodo
'I Am Groot' Translates to 'This Dancing Groot LEGO Set Hits All-Time Low' While Stock Lasts on Amazon
Who doesn't love Lego? Appealing to folks of all ages, Lego makes for wonderful gifts or collectors items. I find myself just really enjoying the process of it all. Popping on a podcast or some music while I just tune out and build. You take each piece of the instructions one step at a time while you can see your progress moving along in real time. It's pretty mindful and therapeutic as you put this cool thing together in front of you while your mind wanders and your real-life stressors momentarily go away. Plus, Lego's got awesome sets covering every franchise under the sun — Marvel being one of its most popular. Speaking of, this Lego Marvel Dancing Groot Guardians of The Galaxy set is currently 20% off, bringing the price down to just $36. See at Amazon Groot has taken many shapes an sizes throughout his appearance in the Marvel Cinematic Universe—and even more just in Marvel media at large—but the character has never been more charming then when we first saw him dancing around as a tiny potted twig in the end credits of 2014's Guardians of the Galaxy. And this rendition has been immortalized in a 459-piece Lego set. This Lego Groot is fully posable with a head that turns and arms the move. It's even interactive as the rear of the flower pot includes a handle you can crank that makes Groot dance—shifting his pseudo-waist back and forth and his arms up and down. The flower pot also has a built-in storage compartment for all the accessories. What are they you may ask? Included in the set are three different name plates—one with his iconic catchphrase, 'I am Groot,' one with the title of the movie, and one that I honestly can not really make out from the images. I think its also the title of the movie but in a made up space language? I don't know, it's been forever since I've seen any of the Guardians films. Don't @ me. Beyond the nameplates, Lego Groot also comes with some extra leaves, sunglasses, and headphones you can add onto him like a new-age Mr. Potato Head. The Lego builder app can make the building process easier and more immersive than ever before. Zoom in and rotate sets in 3D while tracking your progress of the build in front of you intuitively. It's a really cool way Lego has kept up with modern consumer expectations. You can check it out on the Lego website. Check out the Lego Dancing Groot from Marvel's Guardians of the Galaxy discounted down to just $36 for a limited time. See at Amazon
Time Out
5 days ago
- Entertainment
- Time Out
Lego Play Pavillion
Central London should be significantly more fun for kids this summer thanks to this extremely fun looking collaboration between the Lego Group and the Serpentine Gallery. Deisgned by architect Sir Peter Cook, the Lego Play Pavillion is a public artwork partially made of Lego bricks that will sit in Kensington Gardens for much of the summer and play host to various free – but booking advised – events that range from crafting workshops to 'a Lego-inspired music production showcase'. On the whole the events are aimed at an older, 12-plus audience, although the Pavilion itself can be enjoyed by all ages. See official website for schedule and booking of sessions.
Wall Street Journal
25-06-2025
- Business
- Wall Street Journal
Sustainability Chiefs Are Recalibrating in Bid to Keep Decarbonization on Map
A year ago, chief sustainability officers were taking stages at company events and conferences to present bold climate strategies as a very public face of their business. Now, many are having to rethink how to do their jobs from the backroom. 'It's turbulent times for sure,' said Annette Stube, chief sustainability officer at Lego Group. Recent months have brought a wave of backlash against ideas like sustainability and net zero, with many investors pushing for faster returns, rising share prices and more investment in artificial intelligence. Startups have ditched sustainability language from their websites in favor of terms like 'defense' and 'security,' while other companies tout initiatives in 'resilience' and 'risk mitigation.' Meanwhile, references to 'climate,' 'ESG' and 'carbon-neutral' have dropped from corporate statements amid a general rollback in green commitments. Jim Andrew, chief sustainability officer at PepsiCo, said that when his company was putting together its PepsiCo Positive strategy in 2020, there were a lot of tailwinds driving progress in the sector. Infrastructure, cross-collaboration, funding to address climate change, grid modernization, electrification, recycling and waste management and changes in packaging were among the areas that had support previously, Andrew said. 'Now if you sit here in 2025, those tailwinds have almost universally become headwinds. Infrastructure development is lagging at best,' he said. 'The policy and the regulatory landscape is complex. There hasn't been harmonization, it doesn't enable scale, it's fragmented. There's not enough global participation of companies and countries in moving some of these things forward.' This means that for many CSOs, the first half of 2025 has required a degree of soul-searching—not only in how they go about doing their jobs but also in what exactly corporate sustainability looks like these days. We are going through a period of uncertainty 'where companies are rethinking and recalibrating,' said Ioannis Ioannou, an associate professor of strategy and entrepreneurship at London Business School who specializes in corporate social responsibility. Ioannou said sustainability had started to become an elitist project, where the language used was too opaque, led by academics, regulators and executives. He said that for ordinary people trying to understand what companies were doing, it had become hard to decipher. 'Ultimately it collapsed because we failed to create a narrative infrastructure [around ESG],' Ioannou said. 'How it creates value both fundamental and broader stakeholders value.' A number of CSOs are now being more upfront about the challenges they face in navigating the energy transition. 'We are having very realistic conversations about challenges associated with energy transition,' said Heather Zichal, global head of sustainability at JPMorganChase. 'Nobody has done this before, there is not really a playbook for how you create and deliver [clean] energy, how we think about market decarbonization. We are going to try some things that work and some that do not.' Others are trying to narrow their focus. Instead of setting wide-ranging goals, they are trying to influence only the areas that are core to their company's business model. For a consumer goods company, where food security represents a material risk, that might be looking at regenerative agriculture. Airlines, meanwhile, might see carbon tax as an issue and target development of sustainable aviation fuel. 'The focus now is on urgency and scale,' said Rebecca Marmot, chief sustainability and corporate affairs officer at Unilever. Last year, Unilever changed its sustainability strategy by lowering its targets on plastic packaging while keeping its net-zero emissions target of 2039. It also merged the role of corporate affairs and sustainability, sensing that regulations would also likely steer corporate policy in the future and so lobbying directly would be important. 'If you want to make an impact, that is going to be in areas material to the business,' said Marmot. 'You need systems change and scale. You can work on your goals, but you also need a policy angle.' For some, the backlash has actually been a positive change. 'Before, the persona of a CSO was sustainability expert, not business model expert,' said Lane Jost, head of ESG advisory at consulting firm Edelman Smithfield. 'In the last 12 months, the CSO equivalent now has a business operational and finance skill set rather than sustainability skillset.' For others, these changes have led to a closer working relationship with the chief financial officer, where arguing for changes has to be justified on the company's balance sheet. Instead of making an investment because it aligns with your sustainability goals, those investments also have to boost financial performance. 'It's less about promoting the topic and proving the topic's relevancy and instead more about prioritization, integration and execution,' said Sophia Mendelsohn, chief sustainability officer at SAP. Mendelsohn added that the CSO role itself was maturing, with it now more likely to command a profit and loss directive as part of their goals. 'The work still is proving the profitability of long-term value creation and risk mitigation on a quarter-by-quarter time basis,' she said. 'Maybe the questions have gone from the quarterly call to investor relations in one-on-one meetings, but they're still being asked.' One other area of revision has been companies' relationships with external stakeholders. Groups like the Science Based Targets initiative, the Net Zero Banking Alliance and the Glasgow Financial Alliance for Net Zero have come under pressure in the past year, with some questioning how effective being part of large institutions are. 'I think we are moving from a place where we were putting out very large aspirational targets which did not have too much foundation,' Lego's Stube said. Stube said that companies now have a better understanding of the climate crisis and so being more considered in their approach is a good thing. 'We can't just let companies and everyone else get away with targets that are too fluffy and too stretched,' she said. 'We have to demonstrate that we are actually solving for it and not just talking about it.' She did, however, praise SBTi for its role in setting standards for corporate climate targets. 'It is the only place you can go, really, at this point in time, to know what is a good standard,' Stube said. One area that hasn't changed for CSOs is the challenge of dealing with evolving regulations. In jurisdictions like Europe, authorities are now starting to implement climate-based reporting for companies. Across the pond, regions like California are expected to follow suit. 'It's quite a lengthy process,' Unilever's Marmot said. 'But to the current extent, the more you have standardized reporting the easier it is for investors because you are able to compare apples with apples.' Despite all the challenges, most CSOs remain positive, mainly because they feel closer to company strategy. Zichal said though it 'sounds crazy, I have a lot of enthusiasm for the industry right now.' Her sentiment was echoed by Stube. 'We are no longer sort of advisers on the side, but really integrated in the business, being part of the business' decisions.' Write to Yusuf Khan at
Gizmodo
13-06-2025
- Entertainment
- Gizmodo
LEGO Isn't Only Treating Star Wars Fans, Harry Potter Hogwarts Castle Set Drops to New Record Low Price
Build this lovely set up piece-by-piece and then just enjoy it as a set-piece for $144. If you're looking for a gift to get someone who loves Harry Potter, then you're probably staring at a long list of options, all of them feeling a little bit overwhelming. There are plenty of things to choose from, sure, but how many of them will be really special? Well, the answer to this conundrum, and plenty of other ones, is Lego. See at Amazon That's because you can currently grab the Lego Harry Potter Hogwarts Castle and Grounds set with 15% off. This thing is an absolute beauty once it's all put together, and it's sure to offer plenty of joy to any fan you manage to get it for. Yes, that includes yourself if you're just looking for an excuse to get a little treat. Your Letter Is Here As with so many modern Lego sets, the aim here isn't really to play. The aim here is, instead, to spend a few really quality hours building it. You can do that alone, sure, but building it with a friend or some family can make for a really solid way to spend a few evenings and bond a little bit too. There's a lot of fun to be had meticulously putting together any Lego set, but especially when it's one as grandiose as this. That's just the first part of the fun though, the rest of the fun is a little bit more passive. You then get to have this on a shelf, mantlepiece, or even your desk if you've got enough space, and then just smile to yourself as you walk past it. It's worth noting you do need to actually build the 2,660 piece set first, and when we say it's going to be a few evenings, we mean if you're dedicated and putting some serious hours in. The end result is pretty massive too. It measures 21 cm high, 35 cm wide, and 25 cm deep, so you'll need a big enough place to actually display it. As long as you've got that though, you'll be able to enjoy the set for as long as you want to, and maybe even use it as the start of a collection that'll last you for years to come. That's a lot of happiness out of just one thing, and given that it's down to $144 for a limited time, that's all the more reason to treat yourself for once. There's no telling when this set will go on sale again, so don't miss out. See at Amazon
