Latest news with #LeicaCameraAG


Forbes
15 hours ago
- Entertainment
- Forbes
Leica: 100 Years In The Making
Jason Momoa attends 100 Years of Leica: Witness to a Century, on May 03, 2025 in New York City. ... More (Photo byfor Leica Camera USA) When talking about cameras, Leica never fails to make the conversational cut. And this year more than ever, as the distinguished German brand marks the 100th anniversary of the Leica 1 – and a century of continuous camera production – the marque is popping up all over the globe with exclusive special edition models and complementary festivities. The '100 Years of Leica: Witness to a Century' made a star-studded stop last month in NYC, debuting a standout limited production run of 100 M11 cameras, each engraved with 'New York USA.' Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, at a press conference at ... More Leica headquarters. "We started in Dubai and we will finish in October in Tokyo,' Dr. Andreas Kaufmann, chairman of the supervisory board of Leica Camera AG, told me, referencing Leica's multi-city celebratory sojourn. In addition to NYC, the gatherings continue in Milan, Italy; Dubai, UAE; Shanghai, China; Tokyo, Japan; and Leica's home, Wetzlar, Germany, where festivities were held June 26. Each city, like NYC, is honored with a limited production engraved camera that will be available for purchase exclusively in its home country. The Anniversary Collection, as it is broadly called, also includes history-inspired cameras and accessories from traditional brands like Graf von Faber-Castell, which is producing a limited edition commemorative Perfect Pencil and a limited edition Perfect Ballpoint pen. Leica's Claim To Fame Whether a dedicated 'cameraphile' or weekend warrior, photographers will appreciate that the Leica 1 was Leica's first 35mm camera to be mass produced, transforming the status quo with its portable design and compact size. It thus exploded a genre – street photography – that undoubtedly altered the public's perceptions of the world. Acclaimed 20th-century photojournalist Henri Cartier-Bresson, for example, used Leica's M-3 and famously called it 'the extension of my eye.' After experimenting with his first camera, the French artist remarked poetically, 'I suddenly understood that a photograph could fix eternity in an instant.' Dr. Kaufmann attributes Leica's enduring success in part to its resiliency, having spanned war and economic and political uncertainties over its decades-long history. And as for innovation, German engineering – perhaps best personified at Leica by Oskar Barnack – put the company on the map as a leader in its field. Barnack was a photographer and inventor credited with creating, in 1913, what would eventually become the groundbreaking Leica 1. He came to Wetzlar at the behest of Leica founder Ernst Leitz. The Leica Evolution As photography evolves, so, too, Leica. The company has made great strides with digital products, including the popular M-Series models, and increasingly software-driven technologies are the future. Dr. Kaufmann is a proponent of phone cameras, which, he says offer a coherent gateway into more sophisticated picture taking and equipment. And with over 7 billion smartphone users worldwide, that's a lot of potential waiting to happen. With numerous retail locations and about 28 photo galleries worldwide, and more expected in the near future, it is obvious Leica respects the camera as both a technical product and a creative tool for making art. 'The educated photographer always wants to produce something,' says Dr. Kaufmann. 'And art is the one luxury left…it's how you see the world.'
Yahoo
18-06-2025
- Business
- Yahoo
New: MONOPAN 50 - The New Black-and-White 35mm Film From Leica
To honor a century of 35mm photography, Leica Camera AG is introducing a high-resolution black-and-white film with enhanced spectral sensitivity. TEANECK, N.J., June 18, 2025 /PRNewswire/ -- The Leica I transformed photography when it made its debut back in 1925, establishing the 35mm format as the new industry standard. The compact format swiftly gained traction with retailers and photographers commonly referring to it simply as "Leica film," even though the 35mm film packs used with the Leica I originated from manufacturers like Kodak, Agfa, or Perutz. To celebrate the Leica I's centenary and pay homage to 35 mm photography, Leica Camera AG is unveiling its first true Leica 35mm film: MONOPAN 50 black-and-white film, offering 36 exposures. Honoring the origins of 35mm photography and its distinctive aesthetic, Leica is introducing its high-resolution MONOPAN 50 film, featuring an extended spectral range. The name MONOPAN 50 is derived from its components: "mono," "pan," and the number "50." "Mono" refers to Leica's renowned Monochrom series, a line of digital black-and-white cameras first introduced in 2012. "Pan" denotes the film's outstanding panchromatic properties, while the number "50" represents its ISO rating. Leica MONOPAN 50 features an ultra-fine grain, delivering an impressive resolution of up to 280 line pairs per millimeter. With super-panchromatic sensitivity of up to 780nm, it ensures remarkable sharpness and an exceptional tonal range. The film encapsulates Oskar Barnack's vision of "small negative – big picture," the very principle that gave rise to the original Leica. With its refined specifications, the black-and-white film is perfectly suited to Leica lenses, showcasing their remarkable optical performance, particularly in high-end large-format prints and detailed scans. Back in Barnack's day, most films had low sensitivity. Leica has embraced this historical context in its choice of ISO 50/18°. With high-performance Leica lenses like the Noctilux-M, Summilux-M and Summicron-M, the film's low sensitivity enables wide-aperture shooting, rendering the distinctive Leica bokeh – even in bright lighting conditions. Thanks to its enhanced spectral sensitivity, the new Leica black-and-white film is also ideal for infrared photography, demonstrating exceptional responsiveness to filtration. As such, MONOPAN 50 pairs seamlessly with Leica color filters. This enhances photographs with striking contrast and dramatic aesthetics, granting photographers greater creative freedom in their compositions. Produced in Germany, MONOPAN 50 is particularly perfect for landscape, architectural, cityscape, and travel photography. The film is compatible with all black-and-white developers. It guarantees complete control over black-and-white photography, ensuring the highest degree of detail. Its vintage-style packaging evokes the pioneering era of 35mm photography, while its outstanding specifications encourage photographers to carry forward this legacy by creating impressive images. Leica MONOPAN 50 will be available worldwide in Leica Stores and through authorized dealers starting August 21st, 2025. The price for the Leica MONOPAN 50 is $10.00. About Leica CameraLeica Camera AG is an international, premium manufacturer of cameras, lenses, and sports optics products with a company history stretching back over 150 years. As part of its growth strategy, the company has expanded its portfolio to include mobile imaging (smartphones) and the manufacture of high-quality lenses for glasses and watches, and is also represented in the home theater segment with its own Leica brand stands for excellence in quality, German craftsmanship, and industrial design, combined with innovative technologies. An integral aspect of the brand culture is the promotion of the culture of photography, with around 30 Leica Galleries worldwide. For further information, please visit:Nike Communications 396822@ (201) 995-0051Internet: View original content to download multimedia: SOURCE Leica Camera USA Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data