Latest news with #LetUsPray
Yahoo
18-06-2025
- Climate
- Yahoo
Fox Weather Taps Sponsors to Help Keep Viewers After Storms Pass
Fox Weather executives know the outlet's audience will tune in when severe conditions hit their region. Now they are working on ways to get them to stick around when conditions are calm. On Wednesday, the broadband outlet will feature a 'Beach House' scene sponsored by lifestyle fashion outlet Tommy Bahama, which is known for its summer clothes and beachwear. Viewers will get to see the retailer's flagship New York store. 'We are continuing to do the show we would have done in the studio,' says Jason Hermes, vice president of marketing and client partnership sales, during a recent interview. 'But we are doing it from a backdrop' that will put viewers in mind of kicking off the summer. More from Variety Martin Scorsese's 'The Saints' Gets Second Season at Fox Nation Let Us Pray: Fox News Opens Interactive Cathedral to Boost Martin Scorsese's 'Saints' Fox Nation Aims to Make Name in Faith-Based Programming With 'God. Family. Football.' This isn't Fox Weather's first foray into weaving advertisers into its programming. Earlier in the year, the outlet tapped outdoors retailer Eddie Bauer to sponsor 'Ski House' settings, and Hermes says there is an effort to focus on football tailgates in the fall that could use a central sponsor. At Fox Weather, part of Fox News Media, the new sponsored segments are seen as something that can keep viewers coming even when news isn't in breaking mode, which may contain worrisome images of severe weather. 'A lot of brands are very skeptical running commercials around news and not being able to control what's going on' says Hermes. 'But there are things we can control that are still editorially driven.' Fox Weather has placed new emphasis in recent months on retaining viewers who first visit due to breaking news, says Sharri Berg, president of the media outlet. The outlet keeps correspondents on the ground in areas affected by weather after winds and rains have stopped, she says, so they can tell the story of how communities rebuild. 'That's been a big differentiator for us,' she notes. 'We don't parachute in and leave.' Fox Weather launched in 2021, a bid to capture the interest of viewers as extreme weather events like hurricanes, tornadoes and heat spikes are projected to become more common. There are plenty of weather-news options for consumers, who have long been familiar with Allen Media's Weather Channel. Fox, however, built Fox Weather with modern media users in mind; the service is available on outlets ranging from YouTube TV to Amazon Fire, as well as a mobile app. At times, Fox Weather is simulcast on Fox-owned TV stations and even Fox Business and Fox News. Neither Tommy Bahama or Eddie Bauer is the biggest of video advertisers, but the four-year-old Fox Weather captured the interest of marketing executives by offering to align their messages with seasonal events to help drive sales. Media outlets that have yet to reach full maturity often have the capacity to test things for sponsors that more established venues would not. In 2005, for example, a cable network once known as VH1 Classic hooked consumer-products giant Procter & Gamble by letting it run both vintage and modern adds for its Pepto-Bismol during a program that featured both old and current videos from pop musicians. The network, then owned by Viacom, let kosher foods manufacturer Manischewitz sponsor a Passover-themed program that featured Jewish rock stars sitting around a Passover Seder table. The early days of a media outlet can often be the ones when longstanding advertising alliances are formed. Marketers who get in early with nascent media properties can often win favorable rates or hard-to-secure integrations, and a relationship built in the first years of existence can develop into something bigger as time marches on. Fox Weather's Hermes says he had a long list of potential clients to call for the Summer House concept. Tommy Bahama was the first. By the time he had finished making an initial outreach to one of the company's marketing executives, he says, he knew he wouldn't have to call anyone else. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
Fox News
22-03-2025
- General
- Fox News
EXCLUSIVE: Groundbreaking new prayer book designed for demographic most targeted for abortion
EXCLUSIVE – Marking Down Syndrome Awareness Day, Bishop Robert Barron's publishing company, Word on Fire, is releasing a groundbreaking new book specifically designed to help adults with Down syndrome and other intellectual disabilities, who are disproportionately targeted for abortion, to pray. Written by Mark Bradford, an advocate for persons with intellectual disabilities, the book – titled "Let Us Pray: Catholic Prayers for All Abilities" – features simplified traditional prayers, large print for readability, and an accessible font for those with dyslexia and other reading challenges. Persons with Down syndrome are significantly more likely to be targeted for abortion. Between 67 and 87 percent of babies prenatally diagnosed with Down syndrome are aborted, according to a study published by the NIH. There are an estimated 250,000 persons with Down syndrome in the United States, and millions more with other types of intellectual challenges. Despite this, there has been no prayer book designed for adults with these learning challenges … until now. "Prayer is meant for every one of us," Louisville Archbishop Edward Kurtz writes in the book's foreword. Kurtz, who grew up with an older brother with Down syndrome, called the book a "beautiful gift" for those who desire to grow in their faith but have no means to do so. Bradford told Fox News Digital that he was inspired to create the new book when he saw his 20-year-old son Thomas Augustine - who has Down syndrome - having to use a book with "horrible illustrations" designed for small children to pray the rosary. "There are no resources like this for adults with intellectual disabilities," he explained. "I want this to be a resource that provides something beautiful to encourage adults with disabilities, and really anyone whose reading level is around the 3rd to 6th grade, to develop a habit of prayer using a book that was prepared just for them." Fox News Digital obtained an exclusive copy of the book. Bradford explained that through the book's visually striking but not childish imagery, easy-to-read text, and engaging layout, it can help anyone, especially those with learning challenges, to form a habit of prayer. According to Bradford, even the typeset chosen for the prayers is a unique font designed by a typographer in Holland specifically to assist dyslexic readers. "Let Us Pray" includes four main sections: "Making a Habit of Prayer," "Getting More Involved at Sunday Mass," "Devotions" and "Prayers for Special Times," which includes "Prayers for Your Life's Purpose" and "Prayers When Someone You Love Has Died or Is Dying." The book even includes a portion on "Prayers to End Abortion," which acknowledges the "very sad" reality that many Down syndrome babies are selected for abortion because of their disability. "When some women find out they are going to have a baby, they are very sad and afraid. They don't want their baby — sometimes especially if they find out the baby will have Down syndrome or another disability," the book reads. "They need us to pray for them every day so that they say yes, just like Mary did, and have their special baby to love." There is also a section at the end of the book for the reader to write down their own prayers. Despite the stigma often associated with Down syndrome and other learning disabilities, Bradford said that through "Let Us Pray," he wants to send the message that "EVERY human person made in God's image is called into a relationship with him." "Those living with intellectual disabilities can have a rich and fruitful prayer life," he said. "That needs to be honored with resources that encourage prayer and the development of that relationship with their creator that happens through prayer."
