Latest news with #LeviStrauss&Co.
Yahoo
6 days ago
- Lifestyle
- Yahoo
Is ‘Quiet Western' the New Quiet Luxury?
Is quiet western the new quiet luxury? It could be according to Michelle Gass, Levi Strauss & Co. president and CEO. In the company's Q2 2025 earnings call on Thursday, the exec said the cowboy trend is evolving into a softer and subtler aesthetic. More from Sourcing Journal Best Denim Style at Paris Men's Fashion Week Levi's and Holt Renfrew Plan Popups and Activations Consumers Demand Authenticity Over Rainbow-Washing Pride Collections 'With our robust denim lifestyle offering, we're seeing consumers find that perfect pairing more and more often. Women are pairing a classic blue cut or flared jean with our simple essential rib tank or one of our textured knits inspired from our heritage. And men are wearing a classic western shirt with a Khaki XX Chino. Quiet western is perfect for the Levi's denim lifestyle aesthetic and a natural place for us to lead,' she said. Net revenues for the Levi's brand increased 9 percent globally on an organic basis, energized by a 10 percent increase in direct-to-consumer organic revenues and a 7 percent increase in wholesale. Harmit J. Singh, LS&Co. executive VP, chief financial and growth officer, said the brand generated a 'healthy mix of revenue growth with two-thirds driven by higher volume and one-third by higher AURs.' Levi's bottoms business was up 8 percent, driven by double-digit growth in women's. Men's was up mid-single digits. In terms of products, Gass said the brand's lightweight Linen+ Denim launch is seeing strong success across both men and women, while baggy bottoms continue to gain popularity. 'Ahead of the summer, we saw this trend accelerate in our short offering, which grew double digits in both men's and women's,' she said. 'With the '90s and Y2K fashion in full swing, longer and looser style shorts are in high demand. We're confident we have the right newness and innovation like the Baggy Dad Jort in place to deliver for our fans and drive this trend.' Additionally, Singh said the 578 Baggy for men performed exceptionally well in Levi's DTC channels. The brand is also seeing momentum with tops. Gass reported that Levi's tops business grew 16 percent in Q2 with acceleration across genders and channels. In Q2, Levi's opened 16 new stores that better reflect the brand's improving lifestyle assortment. Levi's direct-to-consumer continues to be an area of growth and opportunity. Sales from the channel increased 10 percent in the quarter. Increased store traffic, better conversion rates and higher AURs, are leading to growth in Levi's stores and online across all geographic segments, Gass said. However, wholesale exceeded expectations with the channel up 7 percent, posting its third consecutive quarter of growth. 'Our wholesale partners are embracing our head-to-toe offerings, broader product assortment and fashion fits. Having a strong direct-to-consumer presence and focus gives us insights to product trends, enabling both us and our customers to have the confidence to buy and fill flows for our new product offers,' Singh said. He added that the company will remain 'prudent' when it comes to wholesale as it's a channel it doesn't control. On the horizon Given the positive first half of the year, continued strong execution and momentum in our business, LS&Co. raised its top and bottom-line guidance for the year, increasing organic net revenue growth by 1 percentage point to 4.5 percent to 5.5 percent. Gass said Levi's has everything it needs to continue momentum including 'a fresh lineup of product innovation, unique and exclusive product collaborations and globally relevant partnerships.' A fourth chapter of Reiimagine, Levi's ongoing women's campaign with Beyoncé, will launch as well as a new campaign focused on underscoring the brand's relevancy and authenticity with men. Levi's will also diversify its fit portfolio with more loose and baggy styles, fresh skinny and straight silhouettes and more bootcut and western-inspired fits. Additionally, the 501 will get a performance fabric update with thermoregulating technology. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Mint
12-07-2025
- Business
- Mint
US Market: Wall Street edge down from records amid Trump Tariff threats
US market news: Wall Street shares pulled back from their record highs on Friday as investors processed President Donald Trump's most recent tariff announcements while also looking forward to significant earnings reports later this month. In his ongoing critique of trade, Trump indicated the possibility of imposing 35% tariffs on Canada and mentioned that his administration would soon reveal tariffs on the European Union. The S&P 500, which represents a wide array of stocks, closed down 0.3% at 6,259.75, retreating from the all-time high set on Thursday. The Dow Jones Industrial Average declined by 0.6% to 44,371.51, and the tech-heavy Nasdaq Composite Index dropped 0.2% to 20,585.53 after achieving its own record on Thursday. Levi Strauss & Co. saw its stock surge 11.2% following its announcement of higher profits alongside a 6.4% increase in revenues. The denim brand particularly enjoyed robust growth in both the Americas and Europe. Earnings season accelerates next week as major banks like JPMorgan Chase, Wells Fargo, and Citigroup are set to announce their results on Tuesday. The recent rise in Bitcoin's price aligns with the optimistic trend seen across risk assets and coincides with Nvidia reaching a $4 trillion market valuation. This surge happens just days before the US Congress's Crypto Week on July 14, where lawmakers will discuss various bills that could establish the regulatory landscape for the industry. President Donald Trump stated in a letter on Thursday that he plans to increase taxes on numerous imported goods from Canada to 35%, which further widens the divide between the longstanding North American partners. The correspondence addressed to Canadian Prime Minister Mark Carney represents a significant rise from the initial top tariff rate of 25% that Trump implemented in March. This action is the latest strategy by the White House to leverage the prospect of higher tariffs on imported goods into the US as a means of negotiating new trade agreements with countries worldwide, including historically close allies like Canada. Initially, the administration had set Wednesday as a deadline for nations to strike deals with the US or face substantial tariff hikes. However, with only two trade agreements announced since April—one with the United Kingdom and another with Vietnam—the negotiation period has now been extended to August 1. Additionally, Trump suggested this week that he might impose tariffs up to 200% on pharmaceutical products and implement a 50% tariff on copper imports, aligning them with the rates applied to steel and aluminum. (With inputs from AP, and AFP) Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before taking any investment decisions.
Los Angeles Times
11-07-2025
- Business
- Los Angeles Times
Levi sees revenue growth offsetting most of tariff impact
Levi Strauss & Co. jumped Friday after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the effect of President Donald Trump's tariffs. The company said Thursday it now sees revenue rising between 1% and 2% for the current fiscal year — above the average analyst estimate and up from a previous view that sales would decline 1% to 2%. Levi also slightly lowered its guidance for gross margin due to tariffs, which the company factored in as 30% for products imported from China and 10% for the rest of the world. The shares jumped in morning trading in New York. The stock had advanced 14% so far this year through Thursday's close. The results suggest that Levi's efforts to branch into new products and categories — part of what the company calls the 'head-to-toe denim lifestyle' — is paying off. Led by Chief Executive Officer Michelle Gass, Levi has sought to expand its offerings beyond its traditional denim pants, and its lineup now ranges from caps and aprons to backpacks. It's collaborating with Nike Inc. to sell denim Air Max 95 sneakers. Levi is also looking to boost sales through its own stores and website. In a call with analysts Thursday afternoon, Harmit Singh, chief financial and growth officer, attributed the company's strong performance to its 'laser focus' on the core Levi's brand and its direct-to-consumer strategy. 'Our e-commerce business is now a profitable business,' he said. 'It used to be a drag.' Jeans remain at the top of the company's best sellers, but it's making progress selling polo shirts and T-shirts for men, and jackets, dresses and tank tops for women. The company said it has seen a higher sell-through of its full-priced products. 'The brand is resonating with millennials and Gen Z, and growth is accelerating in women's and new categories, fueled by direct-to-consumer and an expanding wholesale business,' said Bloomberg Intelligence senior analyst Mary Ross Gilbert. On one resale platform, the blue sneakers from Levi's collaboration with Nike are already selling for between $339 and $999. The impact of tariffs on profitability, excluding mitigation efforts, is expected to be $25 million to $30 million through the end of the year, Singh told Bloomberg News in an interview. Revenue for the quarter ended June 1 rose 6% to $1.4 billion, beating the average estimate of analysts. On an annual basis, sales grew for a fifth straight quarter, while Wall Street had expected a decline. More than half of Levi's US merchandise needs for the rest of the year have already been imported into the country, Singh said. The company has tried to mitigate the effect of tariffs by making 'targeted' pricing changes, diversifying its supply chain and negotiating with vendors. Earlier this year, Levi was one of the first big apparel companies to report earnings after Trump announced sweeping tariffs on April 2. The company's previous guidance didn't factor in tariffs, but since then, a number of competitors have flagged their expected effects along with general consumer caution. American Eagle Outfitters Inc. pulled its guidance altogether, citing discounting and excess inventory among other issues. Shares of Gap Inc. plunged in late May after the company projected a tariff hit of as much as $300 million. Meier writes for Bloomberg.
Fashion Network
05-07-2025
- Entertainment
- Fashion Network
Burberry, Adidas and Levi's bet big on Oasis reunion tour
The iconic British band Oasis kicks off its long-anticipated reunion tour on Friday with a show in Cardiff, reigniting a wave of '90s Britpop nostalgia—and fashion brands are ready to roll with it. Despite the famously rocky relationship between Liam and Noel Gallagher, the tour promises a cultural moment too big for the fashion industry to ignore. From North America to Asia, retailers are tapping into the emotional pull of the past, hoping to turn a musical comeback into a sales boom. Recent music events—most notably Beyoncé's Cowboy Carter and Charli XCX's Brat—have proven how album launches and tours can drive fashion trends. Levi Strauss & Co. famously joined forces with Beyoncé after her 'Levii's Jeans' lyric, temporarily renaming its Instagram account and launching a campaign with the singer. Coach 's Kate Spade line embraced Brat, while stars like Taylor Swift were dressed by brands including Versace, Cavalli, and Tiffany & Co. Now, brands are calling this moment the 'Wonderwall Summer.' Leading the charge is Burberry Group Plc. Though not officially tied to the tour, Burberry's latest campaign celebrates the Gallagher legacy. It stars Liam Gallagher along with his sons Lennon and Gene, and daughter Molly Moorish-Gallagher. The visuals—featuring music icons like Goldie, and models Cara Delevingne and Alexa Chung—recall Burberry's golden era in the '90s. Liam is seen wearing the parka he first debuted in 2018, which is now being reissued in limited quantities. Meanwhile, Adidas AG is taking a more direct approach, launching a co-branded Oasis collection available online, in-store, on and at concert venues throughout the tour. Levi's created a limited series of graphic T-shirts, while Moncler 's Stone Island featured Liam Gallagher in its autumn campaign. Unlike recent music-tour collaborations driven by female artists, Oasis draws a mixed-gender fan base, offering opportunities for both menswear and womenswear. With the men's clothing and footwear market valued at roughly two-thirds of womenswear, brands see untapped potential. While the Oasis revival has attracted a younger crowd through ongoing '90s nostalgia, nearly half of the ticket holders have seen the band live before, according to Barclays Plc's Consumer Spend report. The group hasn't performed together since 2009, meaning the audience skews older—and often more affluent. Many of Oasis' signature styles—baggy jeans, football jerseys, and low-rise sneakers—have returned through the 'Blokecore' trend. Fashion choices among fans reflect the times: Swifties wore sequins, the Beyhive chose cowboy hats, and Oasis fans are opting for parkas and bucket hats. Even in summer heat, demand for parkas is rising. TikTok posts referencing parkas jumped 188% between June 1 and July 1, with video views up 121%, according to Trendalytics. Searches for parkas on resale platform Depop surged by 1,850% year over year in June. Bucket hats are also seeing renewed interest. About one-third of British fans plan to dress in '90s styles at the concerts, and more than 20% expect to wear co-branded items, according to Barclays. Barclays estimates that Oasis fans in the UK alone will spend £1.06 billion ($1.4 billion) on the tour—including tickets, travel, and merchandise. That total edges out the £997 million spent by Taylor Swift fans during the Eras Tour, partly due to Oasis scheduling 17 shows compared to Swift's 15. After completing the UK leg, Oasis will head to North America in August and September, before performing in Asia and South America. For both the band and its partner brands, cracking the US market remains a major goal. Burberry may stand to gain the most. With uncertainty in the Chinese luxury sector, a recovering US market—buoyed by easing tariffs—is looking more attractive. Adidas, still trailing behind Nike in US market share, also hopes to boost visibility stateside. Oasis' relationship with fashion has had its ups and downs. Liam Gallagher founded his label Pretty Green in 2009, but it went into administration and was acquired by JD Sports in 2019. The brand was later sold to Frasers Group, which no longer owns it. The biggest risk? A band breakup mid-tour. Oasis famously split before a Paris show in 2009. Still, the current media frenzy and brand engagement have already paid off. Even if the tour falters, tension between the brothers is likely to generate more attention than silence. Whether or not this becomes a true 'Wonderwall Summer,' fashion brands betting on Oasis aren't likely to look back in anger.
Fashion Network
04-07-2025
- Entertainment
- Fashion Network
Burberry, Adidas and Levi's bet big on Oasis reunion tour
The iconic British band Oasis kicks off its long-anticipated reunion tour on Friday with a show in Cardiff, reigniting a wave of '90s Britpop nostalgia—and fashion brands are ready to roll with it. Despite the famously rocky relationship between Liam and Noel Gallagher, the tour promises a cultural moment too big for the fashion industry to ignore. From North America to Asia, retailers are tapping into the emotional pull of the past, hoping to turn a musical comeback into a sales boom. Recent music events—most notably Beyoncé's Cowboy Carter and Charli XCX's Brat—have proven how album launches and tours can drive fashion trends. Levi Strauss & Co. famously joined forces with Beyoncé after her 'Levii's Jeans' lyric, temporarily renaming its Instagram account and launching a campaign with the singer. Coach 's Kate Spade line embraced Brat, while stars like Taylor Swift were dressed by brands including Versace, Cavalli, and Tiffany & Co. Now, brands are calling this moment the 'Wonderwall Summer.' Leading the charge is Burberry Group Plc. Though not officially tied to the tour, Burberry's latest campaign celebrates the Gallagher legacy. It stars Liam Gallagher along with his sons Lennon and Gene, and daughter Molly Moorish-Gallagher. The visuals—featuring music icons like Goldie, and models Cara Delevingne and Alexa Chung—recall Burberry's golden era in the '90s. Liam is seen wearing the parka he first debuted in 2018, which is now being reissued in limited quantities. Meanwhile, Adidas AG is taking a more direct approach, launching a co-branded Oasis collection available online, in-store, on and at concert venues throughout the tour. Levi's created a limited series of graphic T-shirts, while Moncler 's Stone Island featured Liam Gallagher in its autumn campaign. Unlike recent music-tour collaborations driven by female artists, Oasis draws a mixed-gender fan base, offering opportunities for both menswear and womenswear. With the men's clothing and footwear market valued at roughly two-thirds of womenswear, brands see untapped potential. While the Oasis revival has attracted a younger crowd through ongoing '90s nostalgia, nearly half of the ticket holders have seen the band live before, according to Barclays Plc's Consumer Spend report. The group hasn't performed together since 2009, meaning the audience skews older—and often more affluent. Many of Oasis' signature styles—baggy jeans, football jerseys, and low-rise sneakers—have returned through the 'Blokecore' trend. Fashion choices among fans reflect the times: Swifties wore sequins, the Beyhive chose cowboy hats, and Oasis fans are opting for parkas and bucket hats. Even in summer heat, demand for parkas is rising. TikTok posts referencing parkas jumped 188% between June 1 and July 1, with video views up 121%, according to Trendalytics. Searches for parkas on resale platform Depop surged by 1,850% year over year in June. Bucket hats are also seeing renewed interest. About one-third of British fans plan to dress in '90s styles at the concerts, and more than 20% expect to wear co-branded items, according to Barclays. Barclays estimates that Oasis fans in the UK alone will spend £1.06 billion ($1.4 billion) on the tour—including tickets, travel, and merchandise. That total edges out the £997 million spent by Taylor Swift fans during the Eras Tour, partly due to Oasis scheduling 17 shows compared to Swift's 15. After completing the UK leg, Oasis will head to North America in August and September, before performing in Asia and South America. For both the band and its partner brands, cracking the US market remains a major goal. Burberry may stand to gain the most. With uncertainty in the Chinese luxury sector, a recovering US market—buoyed by easing tariffs—is looking more attractive. Adidas, still trailing behind Nike in US market share, also hopes to boost visibility stateside. Oasis' relationship with fashion has had its ups and downs. Liam Gallagher founded his label Pretty Green in 2009, but it went into administration and was acquired by JD Sports in 2019. The brand was later sold to Frasers Group, which no longer owns it. The biggest risk? A band breakup mid-tour. Oasis famously split before a Paris show in 2009. Still, the current media frenzy and brand engagement have already paid off. Even if the tour falters, tension between the brothers is likely to generate more attention than silence. Whether or not this becomes a true 'Wonderwall Summer,' fashion brands betting on Oasis aren't likely to look back in anger.
